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    Automotive

    The Independent Dealer Podcast

    A podcast for Independent Used Car Dealers to get help on how to improve their dealerships and their life. As current used car dealers, Luke and Jeff find the best advice from industry experts and other successful dealers. If you want to learn and grow your business with like minded used car dealers tune in each week. “Dealers Helping Dealers”

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    Copyright: © Jeff Watson & Luke Godwin

    • Apple Podcasts
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    Latest Episodes:
    #17 - Leigh Anne Thompson - The Power Of The On-line Review May 02, 2019
    Show notes

    This week Leigh Anne, the founding member of the Independent Dealer Facebook page, shares with us the origins of the FB group. Also, we talk on-line reviews. Where is the best place to focus your efforts, how to get more reviews and what to do with those negative ones.

    Thank you for listening we hope you learned something new. Let us know what you think.
    info@theindependentdealer.com

    Connect with us online:
    https://www.facebook.com/groups/independentautogroup
    https://www.facebook.com/jlukegodwin
    https://www.facebook.com/sendtojeffw

    Listen to all our episodes on Anchor:
    https://anchor.fm/theindependentdealer

    #16 - Inventory Sourcing Apr 25, 2019
    Show notes

    Getting enough of the right inventory will always be a problem for independent dealers. More competition for more expensive cars make buying harder than ever. Luckily, we have technology on our side. Luke will give us some tips on how to source more units with less headache.

    Thank you for listening we hope you learned something new. Let us know what you think.
    info@theindependentdealer.com

    Connect with us online:
    https://www.facebook.com/groups/independentautogroup
    https://www.facebook.com/jlukegodwin
    https://www.facebook.com/sendtojeffw

    Listen to all our episodes on Anchor:
    https://anchor.fm/theindependentdealer

    #15 - Dan Reel - Retailing As An Independent Dealer Apr 11, 2019
    Show notes

    Dan Reel of Reels Auto in Ohio shares with us his journey of going from a BHPH dealer to mostly retail. We talk about pricing, turn, and the quality of your operation. Hear about Dans commitment to reinvest in his facility. Also, his top 3 recommendations if you want to be a successful independent retail dealer. Dan is also a co-founder of the "Independent Dealer" Facebook group. Connect with him and all the other top notch dealer principles in the FB group.

    Thank you for listening we hope you learned something new. Let us know what you think.
    info@theindependentdealer.com

    Connect with us online:
    https://www.facebook.com/groups/independentautogroup
    https://www.facebook.com/jlukegodwin
    https://www.facebook.com/sendtojeffw

    Listen to all our episodes on Anchor:
    https://anchor.fm/theindependentdealer

    #14 - 20 Group takeaways Apr 05, 2019
    Show notes

    This episode will give you an inside scoop on what Luke & Jeff learned at their last 20 group meeting. It was a great couple of days sharing information and best practices. You'll hear Lukes top 3 action items. Improving his underwriting, calculating his ROI through static pools, and highly targeted FB ad campaigns. Hope you enjoy.
    Remember to share, subscribe and leave us a review.

    Thank you for listening we hope you learned something new. Let us know what you think.
    info@theindependentdealer.com

    Connect with us online:
    https://www.facebook.com/groups/independentautogroup
    https://www.facebook.com/jlukegodwin
    https://www.facebook.com/sendtojeffw

    Listen to all our episodes on Anchor:
    https://anchor.fm/theindependentdealer

    #13: Chuck Bonnano - The future of the used car business and the importance of education Mar 28, 2019
    Show notes

    This week we have a real treat for everyone. We get to sit down with Chuck Bonanno the VP of Dealer Development for NIADA. Chuck has decades of experience as a teacher and an operator. Get educated on where Chuck sees the used car market going and the importance of continuing your education as a dealer. Get your note pad out!

    #12 - Tracy Myers and the customer experience Mar 24, 2019
    Show notes

    Tactical conversation with Tracy Myers of Frank Myers Auto in North Dakota. Tracy is a master of ensuring his team provides an A+ customer experience every time. In this episode you'll hear his philosophy on how salesmen should handle the greeting and tips that you can put to use at your dealership today!

    #11 - Luke's NADA notes - Pay plans Mar 21, 2019
    Show notes

    Luke gives us his takeaways from the NADA convention 2019 around pay plans. How to motivate employees and setup a pay plan that works. This is the 3rd and final installment from Luke's NADA notes.

    #10 - Jack Carter, Branding your dealership. Feb 26, 2019
    Show notes

    We chat with Jack Carter of Turn & Burn Motors in this episode. He shares with us his tips for branding on facebook and in personal life, how to handle online reviews, and what to avoid online. Great episode full of useful information that you can put to use today.

    #9 - Luke's NADA notes - Sales process of today Feb 21, 2019
    Show notes

    This week we hear more about Luke's notes from the NADA 2019 convention. He gives us practical tips for updating our sales process and taking advantage of the technology that is at our finger tips. Got your pen out and take notes.

    #8 - Lukes NADA notes - Advertising Feb 06, 2019
    Show notes

    Our next 3 episodes are Lukes takeaways from the 2019 NADA convention he attended. He has condensed a weekends worth of information into 3 general topics: Advertising, Sales, Compensation. We will talk about what is new and what is hot coming out of the top minds in the new car/ franchise space. This information is helpful to all dealers even us independents. Stay tuned!

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