The How of Business - How to start, run, grow and exit a small business.

Latest Episodes:

181: Creative Entrepreneurship with Summer Felix-Mulder Mar 19, 2018

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Creativity & Entrepreneurship with Summer Felix. Summer is a serial entrepreneur, author, and founder of The Draw Shop. She shares her journey and how to become an entrepreneur while also being a creative person. At her company The Draw Shop, attention-holding whiteboard videos are made for the world's best minds and companies. She is also the host of her own podcast, "The Get Genius Podcast".

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

180: Stand Out & Get Noticed with Jesse Cole Mar 12, 2018

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Stand Out & Get Noticed to grow your small business with Jesse Cole. Jesse owner of two college summer baseball league teams, author, and an expert on standing out and getting noticed to grow your small business. Jesse is the owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies (college summer baseball league teams). Jesse and his teams have been featured on MSNBC, CNN, and multiple times on ESPN. Cole is an in-demand speaker and author of the newly released book "Find Your Yellow Tux- How to Be Successful by Standing Out".

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

179: Badass Your Brand with Pia Silva Mar 06, 2018

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Branding without the BS to help small businesses grow with Pia Silva, an entrepreneur and author. Pia helps service business owners (but this episode is valuable for all small business owners) improve their branding to grow their business. Pia is an entrepreneur, speaker, author and badass! She is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS". Pia is a Forbes contributor and author of "Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit". She has blown minds at spots like the Million Dollar Women Summit and Goldman Sach's 10,000 Small Businesses and has been featured on MSNBC's Your Business.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

178: Scrappy Launch with Russ Perry Feb 26, 2018

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Scrappy creativity to successfully launch & grow a small business with Russ Perry. Russ is an entrepreneur and author. He shares his life journey, the early business failures, and using a scrappy approach to launching and growing his latest successful business. Russ is the Founder of Design Pickle and author of "The Sober Entrepreneur". He spent eight years building businesses that yielded zero in profit, and now in less than three years he has grown Design Pickle to $500,000 in monthly recurring revenue and 135 team members. Russ's recent success almost never happened though because he had been hiding something: he was an alcoholic, and it almost ruined his marriage, business, and life.

177: Buyer Enablement with Deb Calvert Feb 19, 2018

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Buyer Enablement to accelerate the sales cycle and grow your small business with Deb Calvert. Deb is an entrepreneur, sales and leadership expert and consultant, and founder of People First Productivity Solutions. Henry and Deb chat about her new book, "Stop Selling & Start Leading: How to Make Extraordinary Sales Happen", and focus on the topic of enabling buyers - so that they can "act" - during the sales process.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

176: Smart Phone Marketing with Tabitha Carro Feb 12, 2018

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Smart Phone Marketing for small business marketing with Tabitha Carro. Tabitha is a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business. She is the founder of the Smartphone Marketing School – teaching business owners how to create marketing content with just a smart phone.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

175: Make Things Happen with Steve Sims Feb 05, 2018

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Make Things Happen to start & grow your small business with Steve Sims. Steve is an entrepreneur, speaker, consultant, podcaster, and an author. He shares his fascinating journey, from bricklayer to his failed attempt at stock brokerage, and the evolution of his luxury concierge service business named Bluefish. Steve's new book is "Bluefishing: The Art of Making Things Happen."

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

174: Hire Right the First Time with Kathy Knowles Jan 29, 2018

Show notes

Hire Right the First Time to start and grow your small business with Kathy Knowles.

Show Notes page: https://www.thehowofbusiness.com/hiring-episodes/epsidoe-174-kathy-knowles/

Kathy is an entrepreneur and founder of Intuitive Strategies, a unique Human Resource Consulting Firm that helps service-based businesses and non-profits build empowering teams and drive home results. She shares her journey, from Interior Design to transitioning into Human Resources, and eventually starting her own small consulting business.

173: Bad Lease Review with Craig Melby Jan 22, 2018

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Review of a bad business commercial lease with Craig Melby. What did we miss with site selection? What should we have negotiated into the lease?

Show Notes page: https://www.thehowofbusiness.com/episode-173-craig-melby-2/

Before you sign a commercial lease for your small business, listen to this episode to learn what to avoid with leases.

Craig Melby was a small business owner and experienced commercial real estate investor and agent.

He specialized in helping other small business owners find and negotiate the best commercial space agreement possible. He was also the host of the LeaseSmart Commercial Real Estate Podcast and the author of "Site Rite: Practical ways to boost profits with the right site and best terms!" Craig was previously a guest on our show back on episode 43.

172: Selling a Business with David Barnett Jan 15, 2018

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Selling a Small Business with David Barnett. David is an entrepreneur, author of multiple best-selling books, and a small business consultant. In this episode David shares his tips & advice on selling a small business. David's latest book is "How to Sell My Own Business", which became a best seller under Amazon's Entrepreneurship category in its release month. David was previously on our show in episode 99 - in that episode he shares his entrepreneurial journey and advice on buying a small business.

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