The How of Business - How to start, run, grow and exit a small business.

Latest Episodes:

516 – Objection Handling Apr 08, 2024

Show notes

Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business.

Show Notes Page: https://www.thehowofbusiness.com/516-objection-handling/

Topics discussed on this episode include: What is Objection Handling? Top 3 Common Reasons for Objections. How to use the "FEEL, FELT, FOUND" objection handling method. Other sales objection handling tips and techniques.

This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

515 – Scaling Tiege Hanley with Kelley Thornton Apr 01, 2024

Show notes

Scaling Tiege Hanley, a direct-to-consumer men's skin care product company, with co-founder Kelley Thornton.

Show Notes page: https://www.thehowofbusiness.com/515-kelley-thornton-scaling-tiege-hanley/

Kelley shares his entrepreneur journey, and how he launched and scaled Tiege Hanley (starting at 15:11) - providing "Uncomplicated Skin Care for Men" through their online site.

Tiege is an e-commerce company with the mission of Helping Men Look and Feel Amazing. With the help of Aaron Marino, a YouTuber with over 6,000,000 followers, and Rob Hoxie, the business has evolved organically, with over 500,000 customers globally and over $100MM in lifetime sales.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

R200 – Fixing vs. Solving Problems Mar 25, 2024

Show notes

Fixing vs Solving Small Business Problems - how to identify and resolve the root cause of problems in your business, instead of just fixing the symptoms.

Show Notes page: https://www.thehowofbusiness.com/r200-fixing-vs-solving-problems/

This is a re-release of Episode 200 of The How of Business podcast with additional new content and edits.

On this episode, Henry Lopez and co-host David Begin discus the importance (and how to) of addressing root cause problems rather than just fixing symptoms - and why this is crucial for the long-term success and sustainability of your small businesses. It's about the difference between just fixing the symptoms, versus identifying and solving the true root cause problems.

By focusing on the 5 strategies Henry shares at the start of this episode, small business owners can more effectively solve the underlying issues affecting their businesses, leading to more sustainable growth and success.

514 – Creating Extraordinary Places with Kevin Kelley Mar 18, 2024

Show notes

How do we create extraordinary places for our customers, clients, patients, staff that support the growth of our small business?

Show Notes page: https://www.thehowofbusiness.com/514-kevin-kelley-extraordinary-places/

Kevin Kelley is with us today to share his thoughts and insights on how to create extraordinary places that help us connect with people.

The questions he will help us answer include: Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues?

What about museums, universities, and performing arts venues? Is there still a place for these thousand-year-old institutions in our lives? Or are we holding onto them out of habit, guilt, or nostalgia?

Kevin Ervin Kelley, AIA, is an award-winning architect, experience designer, and co-founder of the bi-coastal strategic design firm Shook Kelley.

As a lifelong advocate of bringing people together in prosocial settings, Kevin's expertise is in studying how the environment of a place affects our behavior, perception, and decision-making. Since starting the strategic design firm in 1992, he has worked with executive leadership teams for some of the world's most well-known brands, such as Harley-Davidson, Whole Foods, Kraft, JM Smucker, The Cleveland Orchestra, professional sports teams, universities, urban districts, and hundreds of local and regional businesses to stay relevant and profitable in our rapidly changing modern landscape.

In addition to being a frequent speaker at retail, food, and other consumer conferences in the U.S. and abroad, Kevin taught courses at Harvard University and his alma mater, the University of N.C. at Charlotte.

As technological replacements increasingly decimate the physical world and human interaction, Kevin gives away everything he's learned in the field and the boardroom in his debut book, "Irreplaceable: How to Create Extraordinary Places that Bring People Together".

513 – Fractional CFO for Small Business with Dan DeGolier Mar 11, 2024

Show notes

Fractional CFO – how and when to hire a fractional CFO to help you grow your small business, with guest Dan DeGolier.

Show Notes page: https://www.thehowofbusiness.com/513-dan-degolier-fractional-cfo/

When and why should you engage a Fractional or Outsourced Chief Financial Officer (CFO)? What are the services a fractional CFO can offer your small business?

Dan answers those questions and shares how he helps his clients grow their small businesses.

Dan DeGolier, a CPA, is passionate about helping entrepreneurs "upward" to help them understand their finances and cash flows, and obtain the capital needed to grow. Working alongside leaders of companies to help them reach their highest potential is the reason he founded Ascent CFO Solutions over 11 years ago.

A fractional Chief Financial Officer (CFO) offers small businesses the expertise of a seasoned financial executive without the commitment to a full-time salary, providing cost-effective access to strategic financial planning, system optimizations, and risk management. An outsourced or fractional CFO can support your small business in making informed decisions for growth, improving financial processes, and navigating fundraising efforts. By bringing in unbiased, high-level insights on a part-time or contract basis, a fractional CFO can help small businesses manage complexity, navigate financial crises, and achieve a solid financial foundation, making it an ideal solution for small businesses seeking to enhance their financial strategy without the overhead of a full-time executive position.

512 – Brand Films to Grow Your Business Mar 04, 2024

Show notes

"Brand Films" or videos, how to create and use them to grow your small business, with award-winning filmmaker Maxwell Frost.

Show Notes page: https://www.thehowofbusiness.com/512-maxwell-frost-brand-films/

Maxwell shares his entrepreneur journey, and his current focus which is teaching businesses how to make 3-15 minute "brand films" with your smart phone, that grows your reach, fills your content calendar, and drives growth.

Maxwell is the founder of Brand Film School - he serves business owners, marketers, and content creators. His innovative approach tackles a common challenge: creating content that connects with your audience, without draining resources, that drives growth.

Maxwell believes that brand films will also allow your team to do more with less. By creating addictive content that connects with your audience on an emotional level through shared interests, experiences, and desires—in a way no pop-up ad or email campaign ever could.

511 – Connect for Sales Success Feb 26, 2024

Show notes

How to connect for sales success with entrepreneur and sales expert John Humphrey. John explains why sales success is directly related to the depth and breadth of our relationships and our desire to help others.

Show Notes page: https://www.thehowofbusiness.com/511-john-humphrey-connect-for-sales-success/

Connecting is more than just traditional networking.

John Humphrey is a serial entrepreneur with experience in starting businesses ranging from restaurants to software and consulting. John currently serves as Chief Connector of Connect for Life, and is the author of "Connect for Life: Network your Personal Brand and WIN".

510 – 7 Start-Up Mistakes Feb 19, 2024

Show notes

Top 7 Small Business Start-Up Mistakes and how to avoid them and launch a successful business, with Henry Lopez.

Show Notes page: https://www.thehowofbusiness.com/510-7-startup-mistakes/

How to identify and avoid or minimize some of the most common small business start-up mistakes. Henry shares his top 7 common small business mistakes to avoid, so that you can start and grow a successful and profitable business.

Top 7 Small Business Start-Up Mistakes:

7. Poor Research and Planning. 6. Bad Partners and Hiring the Wrong Team. 5. Starting Too Big and not following the MVP or iterative approach. 4. Poor Marketing & Sales. 3. Getting in Your Own Way. 2. Not Starting! Getting overwhelmed and paralyzed. 1. No Money!

509 – Finding Your Identity Feb 12, 2024

Show notes

Finding your identity is your path to finding personal and small business success. Hosts Henry Lopez and David Begin discuss how to find your multidimensional identity.

Show Notes page: https://www.thehowofbusiness.com/509-finding-your-identity/

Is your personal identity predominantly based on being the Small Business Hero or the Successful Serial Entrepreneur?

Have you realized how this identity may actually be holding you back?

Hampering you from achieving true success in your personal life and your entrepreneurial journey.

Henry Lopez and David Begin share their experiences and tips on how to Find Your Identity.

A person's identity refers to the way they understand themselves and their position in the world. It encompasses a wide range of elements that contribute to who a person is, including personal characteristics, values, beliefs, experiences, roles, and affiliations. Identity is both internally constructed, reflecting a person's self-conception and self-perception, and externally influenced by societal norms, culture, interactions, and relationships.

Letting go of the business owner identity as your only self-concept is a journey that requires time and intentional effort. It's about finding balance and fulfillment in various aspects of life, which ultimately contributes to a more resilient and diversified sense of self.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

508 – Bad Bosses Ruin Lives, Great Bosses Enrich Lives Feb 05, 2024

Show notes

How Bad Bosses ruin lives and Great Bosses enrich lives and lead the growth of a small business, with guest Debra Corey.

Show Notes page: https://www.thehowofbusiness.com/507-debra-corey-bad-bosses/

Debra Corey is back on the show to share insights and highlights from her new book, "Bad Bosses Ruin Lives - The Building Blocks for Being a Great Boss" about how to avoid being a bad boss that can ruin lives and instead learn how to be a great boss that enriches lives of our small business staff and leaders.

Debra is a highly experienced and award-winning HR consultant, world-class speaker, and six-time best-selling author who has been named as one of the top 101 global employee engagement influencers.

Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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