The How of Business - How to start, run, grow and exit a small business.

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**The How of Business – How to start, run, grow and exit a small business.**

The How of Business – how to start, run and grow a small business – is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.

Latest Episodes:

535: Accounting & Taxes with Jessica Zoraida Aug 26, 2024

Show notes

Accounting and tax considerations for small business with Jessica Zoraida, the Founder and CEO of Big Picture Results.

Show Notes Page: https://www.thehowofbusiness.com/535-jessica-zoraida-accounting-tax/

Jessica shares her inspirational journey and tax and accounting tips and guidance for small business owners.

Jessica Zoraida is an entrepreneur, speaker investor in women and person-of-color owned companies, and the CEO of Big Picture Results Inc., an Accounting and Tax company that helps small to mid-sized businesses bring more to the bottom line.

Over the past 25 years, Jessica has learned hands-on best practices across Corporate Banking, Government and Small Business.

Question topics addressed in this episode include:

What are your recommendations for small business owners as to when and how to leverage the knowledge and expertise of a Bookkeeper and CPA? When should I hire a bookkeeper or CPA for my small business? What should I expect from a good CPA firm? How do I find a CPA for my small business? When should a small business owner consider engaging a Fractional CFO? What are one or two common mistakes small business owners make that keep them from being able to potentially realize tax savings? What's a common mistake small business owners make that could potentially result in getting in trouble with the IRS? If my small business financials are a mess, where should I start?

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

534: Before You Spend on Marketing... Aug 19, 2024

Show notes

You need a Marketing Strategy before you spend on marketing or advertisement for your small business.

Show Notes Page: https://www.thehowofbusiness.com/534-before-you-spend-on-marketing/

Henry Lopez, host of The How of Business podcast for small business, shares his tips and guidance on how to develop an effective marketing strategy before you spend any money, or any more money, on marketing or advertisement.

The primary goal of marketing is to generate interest in a company's products or services, attract new customers, retain existing ones, and ultimately drive sales and profitability. Marketing helps businesses understand their customers, build strong brands, and create value both for the company and its customers.

This episode highlights the 7 components of an effective marketing strategy for your business:

Define Your Avatar or Ideal Client.
Understand their Pains or Aspirations (that you can help them with).
Describe the transformation you will help them achieve.
Explain how your product or service will help them.
Develop your Branding.
Create and execute a Marketing Plan.
Measure performance and adjust.

533: Travel Consulting Business with Pam Lopez Aug 12, 2024

Show notes

Experiences and insights from operating her successful Travel Consulting small business and working with her spouse and other family members in a small business.

Show Notes Page: https://www.thehowofbusiness.com/533-pam-lopez-travel-consulting/

Pamela Lopez is a small business owner, and her latest business venture is L3 Destination, a custom travel consulting business she started in 2014.

Over the past 10 years Pam has successfully helped her travel clients to create custom voyages around the world. From European trips to adventures in Alaska and Antarctica, and Crises to all parts of the world – Pam has helped hundreds of individuals and families realize their travel dreams!

Pam started her work career as a flight attendant with American Airlines, and after 14 years with American she took an early retirement package to stay home and raise her daughter Makena.

Her first small business experience came when she helped Henry with Old World Salons, a salon suites business we bought, owned for six years, and then sold in 2014. Pam was responsible for the back-office operations, including accounts payable and banking, and managed the front-desk staff.

A travel consulting small business specializes in helping clients plan and book their travel experiences, whether for leisure or business. It offers personalized services that may include creating customized itineraries, booking flights and accommodations, arranging tours, and providing travel advice. This small business often focuses on niche markets, such as luxury travel, adventure travel, cruising, or specific destinations, allowing consultants to provide expert knowledge and tailored recommendations.

532: Is Your Business Model Broken? Aug 05, 2024

Show notes

Is Your Small Business Model Broken?

Show Notes Page: https://www.thehowofbusiness.com/532-broken-business-model/

Is your small business model broken? How can you tell, and how do you fix it? And what do I mean by a Business Model?

The Business Idea is WHAT you do, and the Business Model is HOW you do it. And how you do it must result in profits and the ability to scale.

A strong and healthy business model supports a small business that is consistently profitable and that can scale.

How do you know if I have a strong or viable Business Model? Ask yourself these three questions (whether you are starting a business or running an existing business): Are you making a profit? Can you scale? Can you compete?

On this episode Henry Lopez helps you determine if you have a solid business model, whether you are starting your first business or already have an established small business.

531: Growing a Medical Practice with Dr. Rao Jul 29, 2024

Show notes

How to grow a Medical Practice with Dr. Ramesh Rao.

Show Notes Page: https://www.thehowofbusiness.com/531-dr-rao-growing-medical-practice/

Dr. Ramesh Rao shares his immigrant and entrepreneurial journey and his insights and experience with growing a medical practice.

Dr. Rao also shares his insights on how he has helped his wife build her successful practice. They now work together to continue growing Prima Medicine.

Dr. Rao came to America as a student 33 years ago, with $200 in his pocket, and the US has been his home ever since. He earned a master's degree in Neuroscience from Rutgers university, and subsequently did Postgraduate Medical Training for almost seven years.

He is a Physician with board certification in Radiology and in Nuclear Medicine. Until recently, he was a partner at a large radiology practice in the Washington DC Metro area for 21 years.

His wife, Dr. Chethana Rao, started her own medical practice 12 years ago. In recent years that practice has grown significantly, and Ramesh's is now focused on helping his wife build Prima Medicine. They are now on the path to building a local network of Primary Care and Urgent Care centers in the Virginia Suburbs of Washington DC.

Ramesh played an instrumental role in launching their 1st Urgent Care center in Fairfax, Virginia. Over the past couple of years Prima Medicine has introduced new lines of service, including Concierge Medical Care, and Bariatric Medicine.

530: Complex Decision Making Jul 22, 2024

Show notes

How to make Complex Decisions in your small business.

Show Notes Page: https://www.thehowofbusiness.com/530-complex-decision-making/

Learn more about Complex Decision Making with co-hosts Henry Lopez and David Begin.

How do you make those critical or complex decisions that significantly impact the success of your business and your life?

Henry and David dive deeper into the topic of Complex Decision Making. They explored everyday Decision Making on episode 526, and on this episode, they share their techniques and recommended method for complex decision making.

Small Business Owners must make decisions. Big decisions, small choices; all day, every day! While you can and should delegate most of the day-to-day decisions, as the CEO of your business you remain responsible for the big complex decisions that must be made. And often, there may not be an obvious or "right" answer.

Making big decisions can be daunting for small business owners, but following a structured approach can help ensure the best possible outcomes for the bigger decisions. And then over time, you develop the habit and ability to make big decisions more effectively.

The 4-step decision making structure we propose includes the Decision Matrix Analysis (also known as the Weighted Decision Matrix or Multi-Criteria Decision Analysis). This tool helps you systematically evaluate and compare different options based on a set of defined criteria, allowing for a more structured and objective decision-making process.

529: Etsy Business with Dylan Jahraus Jul 15, 2024

Show notes

How to build a Multi-Six Figure Etsy Business with Dylan Jahraus.

Show Notes Page: https://www.thehowofbusiness.com/529-dylan-jahraus-etsy-business/

Etsy is the global marketplace for unique and creative goods. Etsy offers 100M+ items for sale, 9M active sellers, 96M+ active buyers, and people buying and selling in nearly every country in the world.

Dylan Jahraus is a seasoned e-commerce entrepreneur with 10+ years of experience who transitioned from corporate e-commerce into scaling e-commerce entrepreneurs.

Her e-commerce acumen fueled an Etsy venture, propelling her shop to over $1M in profit within 6.5 years.

In 2022, Dylan launched the Multi-Six Figure Etsy Blueprint. She fosters a vibrant community of 60,000+ YouTube subscribers and a top Etsy podcast, "Etsy Seller Success with Dylan Jahraus," with 400,000+ downloads.

528: Home Service Business Millionaire with Tommy Mello Jul 08, 2024

Show notes

How to become a Home Service Business Millionaire with Tommy Mello.

Show Notes Page: https://www.thehowofbusiness.com/528-tommy-mello-home-service-millionaire/

Tommy Mello shares his inspiring entrepreneur journey, how he went from $50,000 in debt to a $30 Million+ business in seven years, and his experiences and insights on home services businesses.

Tommy is a highly experienced and successful home services industry entrepreneur. His current service business is about to cross the $220M mark in revenue with over 700 employees in 20 states.

But Tommy understands that we all must start somewhere. Overcoming tremendous challenges early in his life gave him the motivation to help other business owners succeed just like he did.

And that's the main reason he created the Home Service Expert brand, and he shares so many learning resources like the Home Service Expert podcast, and events like the Freedom Event.

Tommy has been published in top publications like Forbes, The Huffington Post, Entrepreneur, and Inc. Magazine, and is the author of the best-seller books "Home Service Millionaire: How I Went from $50,000 in Debt to a $30 Million+ Business in Seven Years" and "Elevate: Build a Business Where Everybody Wins."

527: Google Ads for Small Business Jul 01, 2024

Show notes

Google Ads for Small Business with digital marketing expert Adam Mann from Oostas.

Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/

From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business.

Adam is Google Ads certified, and a Digital Search Specialist with Oostas. Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing.

Oostas services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times.

Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes.

Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals.

526: Decision Making Jun 24, 2024

Show notes

Embracing and improving decision making for small business owners, with hosts Henry Lopez and David Begin.

Show Notes Page: https://www.thehowofbusiness.com/526-decision-making/

As the business owner, you, and perhaps your partners, must make all the important decisions. You can't push it up the ladder to your boss or ask a committee to come up with a consensus opinion. How do we avoid Decision Paralysis and make the big decisions necessary to start, and then continue to run and grow a successful small business?

Small business owners must make decisions. Big decisions, along with small choices; all day, every day!

To be a successful business owner, you must want to be the decision maker. Get the free download "2 Responsibilities Business Owners Must Embrace" at the show notes page for this episode.

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