The Heart &amp; Hustle Podcast

161: How to Beat the Instagram Algorithm Once & For All Jul 22, 2021

Show notes

Instagram can be infuriating sometimes. It's a big game of feeling like you're doing all the things and getting zero traction OR feeling the comparison and overwhelm because you know you're NOT showing up as you should, but you're overwhelmed with where to even START. You're lost when it comes to Instagram, and you feel like you can never beat that dang algorithm. When it comes to Instagram you feel like you just always need MORE. More followers. More time. More content. More engagement. And you're tired.

TRUST US. We've been there. More times than you can count. We know how much Instagram helps our businesses, but it feels like a chore sometimes, one that can seem impossible to understand.

Today's podcast episode is diving deeper than we ever have before on the foundational aspects of Instagram marketing. When it comes to this app, the struggles you have are probably around the hacks, the engagement boosts, getting followers to engage with you, and not knowing what to say.

What if we told you ALL of those problems could be solved by focusing on the ROOT system of Instagram. By focusing on the foundational strategies of HOW you show up, WHY you're showing up, and WHAT you're offering.

To beat the algorithm, we have to stop chasing likes, followers, and hashtags but create and approach the app with the perspective of crushing your Instagram marketing game once and for all.

Show notes: https://theheartuniversity.com/161-how-to-beat-the-instagram-algorithm-once-for-all

The Instagram Major: www.theinstagrammajor.com

Enrollment is only open from July 22th-28th

The Reels Minor: www.thereelsminor.com

Ep108: Why You Need to Pick a Niche: https://podcasts.apple.com/us/podcast/108-why-you-need-to-pick-a-niche/id1487265198?i=1000505763569

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160: Not Growing on Social Media? Here's Why with Jessica Zweig Jul 20, 2021

Show notes

If you struggle with showing up on social media because you feel like it's narcissistic or you're just not confident in showing up online, or you struggle with knowing how to grow a personal brand, today's podcast episode is for you. Don't go anywhere!

In today's conversation with Jessica Zweig, we cover what personal branding is (and what it isn't. Hint: it's not really about you!!) and how to grow your brand. We talk about how to handle showing up online when you aren't confident, social media marketing tips, and how to stand out online with so much noise.

Jessica is such a breath of fresh air in her no BS, calming, real approach to today's conversation and we're so so excited for you to get a solid dose of encouragement, strategies, and tools to go out and kick butt with your marketing and mindsets.

Show notes: https://theheartuniversity.com/160-not-growing-on-social-media-heres-why-with-jessica-zweig

www.instagram.com/jessicazweig

Anyword is free to try, and our friends there have also given our Heart fam 30% off of your first 3 months!

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www.instagram.com/SimplyBeAgency

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Show notes: https://theheartuniversity.com/159-the-bachelor-scoop-what-its-really-like-behind-the-scenes-staying-true-to-yourself-with-becca-tilley

159: THE BACHELOR SCOOP: What It's Really Like Behind the Scenes & Staying True to Yourself with Becca Tilley Jul 15, 2021

Show notes

BACHELOR INSIDE SCOOP

Today was such a fun girl chat. Becca spills ALL the tea on this episode combined with truth and encouragement that'll leave you inspired as you walk through your day.

We asked Becca questions like "What led you to be on The Bachelor? What is the bachelor casting process like? How much say do the producers have on the show and the direction it goes?". We get some inside TEA today. It's such a fun glimpse into the world of filming the bachelor, but Becca also shares her heart of what it was like to stand true to herself and her convictions despite people's opinions while in the limelight, what she learned about herself through the whole process, and more.

If you're a fan of Bachelor Nation & ready to know more about how filming goes down, OR if you're ready to be inspired, and feel like you've made a new best friend in the process, keep listening.

Milk Street Baby: www.milkstreetbaby.com

For 10% off MilkStreet use code "heartandhustle"

www.instagram.com/beccatilley

Anyword is free to try, and our friends there have also given our Heart fam 30% off of your first 3 months!

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Scrubbing In Podcast

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158: Instagram Reel Ideas Other Than Pointing or Dancing Jul 13, 2021

Show notes

Sick and tired of just dancing and pointing like a fool to grow on IG?

What if we told you there is another way?

It's true. Now while there are always reasons for most of the trends on reels (including those with pointing and dancing) we also get that those aren't everyone's cup of tea. It can feel frustrating when you're not the least bit wanting to join those bandwagons but feel that you don't really have another option in order to grow. So then you give up.

Does that all sound familiar? Perfect, then today's episode is just for you.

Today we're talking about REELS. But not just any Reels, Reels you can make that don't involve dancing or pointing.

We start by going back to the basics, what the purpose of Reels is, and the strategy you need to keep in mind when creating them. Then, we dive into over 21 practical reel ideas you can start to use TODAY.

You'll walk away with a BOATLOAD of ideas just waiting for you to create. Plus we hope a lot of these ideas inspire you to brainstorm even more ideas from them.

Show notes: https://theheartuniversity.com/158-instagram-reel-ideas-other-than-pointing-or-dancing

Milk Street Baby: www.milkstreetbaby.com

For 10% off MilkStreet use code "heartandhustle"

Anyword is free to try, and our friends there have also given our Heart fam 30% off of your first 3 months!

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

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157: How to Start and Grow a Podcast with Maria Failla Jul 08, 2021

Show notes

We are chatting with fellow podcaster Maria Failla. Maria is a "Plant Killer Turned Plant Lady" on a mission to help everyone successfully care for plants and make the world a kinder and greener place. After learning to care for plants successfully and experiencing the exponential joy caring for plants brought to her life, she founded the Bloom and Grow Radio Podcast to learn alongside her listeners as she interviews experts in all aspects of plant care.

For any of our listeners who might be like "Okay cool… Love plants. Love her… but why are we talking about plants on a business podcast?" We wanted to bring Maria on the show today because her story is FASCINATING and is SO relatable to anyone who has a hobby they love, that they wanna turn into a side hustle or monetize something they're passionate about.

In today's episode, we chat with Maria all about her journey from a plant killer to plant lady, how she started her podcast, the nitty-gritty behind what we need to start a podcast, how to monetize and grow your show organically, how to get advertisers for your show, and SO much more. And if you're a fellow plant lover but also notorious plant killer (like us oops) stay tuned for the end cause we do a Plant 101 corner with Maria and she gives some killer advice on how to keep plants alive.

So whether you're a plant lover and wanna learn more about how to care for plants, a budding entrepreneur who wants to know how to creatively turn a passion of yours into a stream of revenue, OR you're a person who wants to start a podcast one day and doesn't know where to start Maria is your lady.

Show notes: https://theheartuniversity.com/157-how-to-start-and-grow-a-podcast-with-maria-failla

Milk Street: www.milkstreetbaby.com

For 10% off MilkStreet use code "heartandhustle"

Bloom and Grow Radio Podcast

Anyword is free to try, and our friends there have also given our Heart fam 30% off of your first 3 months!

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

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Episode 004: The Biggest Branding Hack You're Missing

156: What to Post on Instagram When You Feel Like Your Life is "Boring" Jul 06, 2021

Show notes

Now, whether this is your first episode here or you've been around since day one, let's just give a quick recap of one of the #1 things we teach to build a brand that lasts: CONNECTION.

We're firm believers in building a personal brand that allows you to connect with your customers. And with that, when it comes to Instagram, we talk a LOT about showing up as YOU (not just your product or service that you offer) and connecting with your audience on a human-to-human level.

But let us guess: the following thought has gone through your mind at one point or another: "but I don't even know what to share?! My life is just…. Boring. No one wants to see that??"

Incorrect. We can guarantee there's far more than you realize that people want to see, and it's probably more your perspective that's getting in your way of knowing what to share. So, in today's episode, we're going to tear down the mindset obstacle that's holding you back so you can begin to create and share from a free place. We then dive into the nitty-gritty of what to post on IG where we LOAD UP your toolbelt with topics, ideas, and resources for you to use to create that long-lasting connection with your audience.

If you're ready to stop feeling overwhelmed (or just lost) with posting personal content on Instagram, today's episode is custom-made JUST FOR YOU.

Show notes: https://theheartuniversity.com/156-what-to-post-on-instagram-when-you-feel-like-your-life-is-boring

Milk Street: www.milkstreetbaby.com

For 10% off MilkStreet use code "heartandhustle"

Cayla Gray: https://caylagray.com/

Use the code HEART20 to get 20% off the entire site

The Caption Playbook: www.theheartuniversity.com/caption-playbook

Episode 048: Should I Have 1 Instagram or 2? Business vs Personal.

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Show notes: https://theheartuniversity.com/155-live-coaching-call-what-to-do-when-youre-feeling-stuck-with-polly-sellers

155: Live Coaching Call: What To Do When You're Feeling Stuck with Polly Sellers Jul 01, 2021

Show notes

Today we're back with another coaching episode with the lovely Polly Sellers, a wedding photographer from Columbus, Ohio.

Polly has been in business for 3 years now and went full time the week before our coaching call. When asked what she was struggling with most in her business she said:

"Stuck" is the perfect word for me right now. I feel overwhelmed with all the information out there. Sometimes I don't know how to organize priorities in my business when there is so much you can do, and I don't know what direction I should/want to be going in. I constantly feel like once I finally get something down, the next thing is popping up on Instagram or a new tool, etc, leaving me feeling like I'm behind. I also just hired my VA, and I LOVE how it's going, but sometimes I don't know what tasks I should be giving her, and organizing that can get time-consuming and confusing."

Does anyone relate??? Today we're chatting with Polly on organization, finances, outsourcing, goal setting, and navigating loss and tragedy as a business owner. PHEW. We covered a LOT in this hour coaching call, but I think this episode is going to be SO valuable for you to listen in on. If you're currently feeling overwhelmed with everything you could be doing in your business, keep listening. If you're wondering what the heck to outsource to a virtual assistant, we got you, keep listening. And if you don't know how to structure your goals and priorities in your business, then buckle up cause we're tackling that with Polly too.

nuud: http://nuudcare.com/discount/HEART&HUSTLE20

Use code "HEART&HUSTLE20" for 20% off at checkout!

The Caption Playbook: www.theheartuniversity.com/caption-playbook

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

Follow along with Polly:

www.instagram.com/pollysellers_

www.pollysellers.com

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Show notes: https://theheartuniversity.com/154-instagram-qa-crickets-on-your-post-what-youre-doing-wrong-with-building-engagement-and-how-to-change-that

154: Instagram Q&A: Crickets on Your post? What You're Doing Wrong With Building Engagement and How to Change That. Jun 29, 2021

Show notes

Who here struggles with the good ole' gram? Yes, Instagram. You might have started to notice, but this summer we're taking our solo shows and diving into the nitty-gritty ALL on helping you grow and market on Instagram.

Today we took YOUR biggest IG questions and we're answering them. Today's episode answers Instagram topics like:

"How to write captions from a team or group perspective vs. individual"

"Should your captions ALWAYS relate to the photo?"

"How to boost engagement and get followers who actually interact with you"

"What our personal Instagram boundaries are on personal/vulnerable life topics"

And LOTS more! We got all these questions directly from YOU - our listeners - in our Heart and Hustle Facebook group.

nuud: http://nuudcare.com/discount/HEART&HUSTLE20

Use code "HEART&HUSTLE20" for 20% off at checkout!

The Caption Playbook: www.theheartuniversity.com/caption-playbook

Ep: 136

Content Photo Minor: https://theheartuniversity.com/content-minor

If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.

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www.cultivatewhatmatters.com

153: How to Prioritize What Really Matters in Your Life with Lara Casey Jun 24, 2021

Show notes

Do you struggle with a million ideas at once? Do you feel like everything is a priority, all the ideas and passions you have MUST be done immediately? And you're utterly lost as to how to find "balance" in your life? If so this episode is about to rock your freaking world. Today's conversation is with the powerful Lara Casey.

Lara is a mom to three (one through the gift of adoption), a wife, and a believer in the impossible. As CEO of Cultivate What Matters, Lara is the creator of the best-selling PowerSheets® Intentional Goal Planner, the Write the Word™ Bible journals, and she's authored two books: Make it Happen and Cultivate. Lara founded Southern Weddings magazine a decade ago and loves getting her hands dirty in the garden with her kiddos in Chapel Hill, North Carolina.

Lara is a multi-passionate powerhouse of a woman, and today's conversation is all about prioritizing the things that matter most in your life amid a world or even your mind screaming that everything is a top priority. This interview is a breath of fresh air as we cover things like how to "make it all happen," avoiding hustle mentality while also avoiding doing nothing out of fear, and how goal setting can change your life when it comes to cultivating what matters. Lara walks through this episode handing out permission slip after permission slip of truth, grace, and clarity. You'll walk away inspired and clear on how to take your next steps to keep your focus clear and truly prioritize what's going to matter in 60 years.

Show notes: https://theheartuniversity.com/153-how-to-prioritize-what-really-matters-in-your-life-with-lara-casey

nuud: http://nuudcare.com/discount/HEART&HUSTLE20

Use code "HEART&HUSTLE20" for 20% off at checkout!

The Caption Playbook: www.theheartuniversity.com/caption-playbook

Follow along with Lara:

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