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    Government

    The HaltingWinter Podcast

    The HaltingWinter Podcast tells the stories of the people who keep our communities running.

    Hosted by Seth Winterhalter, keynote speaker, storyteller, and founder of HaltingWinter Media, the podcast features candid conversations with city managers, county administrators, department directors, elected officials, and public servants from across the country.

    Each episode goes beyond policies and procedures to explore leadership, culture, innovation, public service, and the personal journeys of those entrusted with serving their communities. You’ll hear stories of resilience, purpose, difficult decisions, meaningful impact, and the lessons that shape exceptional leaders.

    Whether you work in local government, aspire to public service, or simply want a deeper appreciation for the people behind the places we call home, The HaltingWinter Podcast offers thoughtful conversations that inform, challenge, and inspire.

    Because America runs on local government. We’re here to tell its story.

    Advertise

    Copyright: © All rights reserved

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    Latest Episodes:
    72: Cutting Through the Noise (A Winning Marketing Strategy) Apr 10, 2023
    Show notes

    Once you dial in who your target audience is, you need to captivate their attention by cutting through the noise and distractions with a compelling message.

    Today, on The HaltingWinter Podcast, we're taking the fourth step in our 12-step journey to launch or grow your small businesses, which is discovering your ideal customer's problem and how your product or service solves it explicitly.

    If you need help dialing in your marketing strategy and growing your business, check out our Small Business Flight School launching in May 2023. Special pricing is only available in April. Apply Today: https://bit.ly/SBFlightSchool


    71: Unlock the Power of Your Ideal Customer: How to Create a Single Customer Avatar Apr 07, 2023
    Show notes

    How well do you know your target audience? Do you know where they shop for clothes, groceries, or household goods? Do you know what music they listen to, what they listen to on the way to work, or where they work? The more you know your ideal customer, the more you unlock the power of captivating their attention and compelling them to take action to purchase your products or services.

    Today, on The HaltingWinter Podcast we're taking the third step in our 12-step journey to launch or grow our small businesses, which is drilling down to deeply identify who are target audience is and create a crystal clear customer avatar. When you do this, your marketing and selling become 10x easier.

    If you need help growing your business, check out our Small Business Flight School launching in May 2023: https://bit.ly/SBFlightSchool


    70: From Idea to Profit: How to Launch Successful Products Apr 05, 2023
    Show notes

    If you're considering starting a small business, today's podcast covers the first step you should take in order to have a viable business that can cash flow and grow but even if you've been in business for more than a decade, this is also the first step you should take when considering creating and launching a new product or service to your portfolio. In the last episode, we asked if our current products were profitable. Now we need to ask, "is our product line or services missing anything that would help us solve our customer's problems and help our business grow?"

    This month, we're doing a 12-part podcast series on the 12 steps needed to launch, grow, and scale your business so whether you've been in business for a decade and are trying to reach the next level of growth or you're just starting the process of thinking through how to launch a successful small business, this is the podcast series to help you build the right foundation and frameworks to take your business higher and farther than ever before.

    Today, on The HaltingWinter Podcast we're taking the second step which is discovering if our product line needs more products in order to serve our customers well. Seth Winterhalter will take you through some of the key aspects of the Product Brief Worksheet created by Donald Miller and the team at Business Made Simple which will help you discover if your product ideas are actually needed and if so, will help you launch them with confidence and a much higher success rate.

    If you need help growing your business, check out our Small Business Flight School launching in May 2023: https://bit.ly/SBFlightSchool


    69: Profitable Products: Insider Tips for Small Business Owners Apr 03, 2023
    Show notes

    Every business starts with a product or a service but every business ends (goes out of business) because that product becomes no longer profitable enough to cover expenses.

    This month, we're doing a 12-part podcast series on the 12 steps needed to launch, grow, and scale your business so whether you've been in business for a decade and are trying to reach the next level of growth or you're just starting the process of thinking through how to launch a successful small business, this is the podcast series to help you build the right foundation and frameworks to take your business higher and farther than ever before.

    Today, on The HaltingWinter Podcast we're taking the first step which is analyzing your current products to make sure they are truly profitable. Seth Winterhalter will take you through some of the key aspects of the Product Audit tool created by Donald Miller and the team at Business Made Simple to help you discover if your products are priced right to grow your business.

    If you need help analyzing your products and growing your business, check out our Small Business Flight School launching in May 2023: https://bit.ly/SBFlightSchool


    68: Sales Strategies for Small Business Success - Part #3 Mar 31, 2023
    Show notes

    This episode is the final of a three-part series on sales strategies for small business owners who want to find more success in closing more sales. If you dial in these three primary components of your sales strategy, you'll close more sales and have happier clients who in turn purchase more and promote for you.

    Today on the HaltingWinter Podcast, Seth Winterhalter looks at the third and final thing to do in order to master your sales strategy and that is to focus on creating captivating and compelling ads. Here are 5 key things to do in order to make ads that get the right attention and compel people to take action.

    If you need help tuning up your sales strategy for your small business, use the links below to take action today and let HaltingWinter help you get out of the weeds of the daily grind so you can get above your business to get it off the runway and soaring to greater revenue and bigger impact.

    Schedule a FREE Consultation Call: https://bit.ly/3Zju1wU

    Learn about our Revenue Accelerator Mastermind: https://bit.ly/revaccmm

    Join our FREE Facebook Group for Small Business Owners: https://bit.ly/FBGroupSMB


    67: Sales Strategies for Small Business Success - Part #2 Mar 29, 2023
    Show notes

    This episode is the second of a three-part series on sales strategies for small business owners who want to find more success in closing more sales. If you dial in these three primary components of your sales strategy, you'll close more sales and have happier clients who in turn purchase more and promote for you.

    Today on the HaltingWinter Podcast, Seth Winterhalter looks at the second thing to do in order to master your sales strategy and that is to create a compelling lead generator. A simple lead generator is the most cost-effective way to capture contact information for your sales funnel while creating empathy, trust, and authority with your audience.

    If you need help tuning up your sales strategy for your small business, use the links below to take action today and let HaltingWinter help you get out of the weeds of the daily grind so you can get above your business to get it off the runway and soaring to greater revenue and bigger impact.

    Schedule a FREE Consultation Call: https://bit.ly/3Zju1wU

    Learn about our Revenue Accelerator Mastermind: https://bit.ly/revaccmm

    Join our FREE Facebook Group for Small Business Owners: https://bit.ly/FBGroupSMB


    66: Sales Strategies for Small Business Success - Part #1 Mar 27, 2023
    Show notes

    This episode is the first of a three-part series on sales strategies for small business owners who want to find more success in closing more sales. If you dial in these three primary components of your sales strategy, you'll close more sales and have happier clients who in turn purchase more and promote for you.

    Today on the HaltingWinter Podcast, Seth Winterhalter looks at the first thing to do in order to master your sales strategy and that is to focus on building strong relationships. It doesn't take a lifetime to build a relationship with a client. What it takes is the ability to listen and to listen with intentionality and purpose.

    If you need help tuning up your sales strategy for your small business, use the links below to take action today and let HaltingWinter help you get out of the weeds of the daily grind so you can get above your business to get it off the runway and soaring to greater revenue and bigger impact.

    Schedule a FREE Consultation Call: https://bit.ly/3Zju1wU

    Learn about our Revenue Accelerator Mastermind: https://bit.ly/revaccmm

    Join our FREE Facebook Group for Small Business Owners: https://bit.ly/FBGroupSMB


    65: Marketing Mastery for Small Business Owners - Part #3 Mar 24, 2023
    Show notes

    This episode is the final of a three-part series on marketing mastery for small business owners. If you dial in these three primary components of your marketing, you'll have a sales funnel filled with audience members who are perfect fits for your products and services.

    Today on the HaltingWinter Podcast, Seth Winterhalter looks at the third and final thing to do in order to master your marketing and that is to dial in your advertisements. There are five important things to consider when making ads and today we will work through that list when considering making an ad on a social media platform like Facebook.

    If you need help tuning up marketing for your small business, use the links below to take action today and let HaltingWinter help you get out of the weeds of the daily grind so you can get above your business to get it off the runway and soaring to greater revenue and bigger impact.

    Schedule a FREE Consultation Call: https://bit.ly/3Zju1wU

    Learn about our Revenue Accelerator Mastermind: https://bit.ly/revaccmm

    Join our FREE Facebook Group for Small Business Owners: https://bit.ly/FBGroupSMB


    64: Marketing Mastery for Small Business Owners - Part #2 Mar 22, 2023
    Show notes

    This episode is the second of a three-part series on marketing mastery for small business owners. If you dial in these three primary components of your marketing, you'll have a sales funnel filled with audience members who are perfect fits for your products and services.

    Today on the HaltingWinter Podcast, Seth Winterhalter looks at the second thing to dial in to master your marketing and that is to create an effective lead generator. This is the most cost-effective way to capture attention and compel people to take action toward your sales funnel.

    If you need help tuning up marketing for your small business, use the links below to take action today and let HaltingWinter help you get out of the weeds of the daily grind so you can get above your business to get it off the runway and soaring to greater revenue and bigger impact.

    Schedule a FREE Consultation Call: https://bit.ly/3Zju1wU

    Learn about our Revenue Accelerator Mastermind: https://bit.ly/revaccmm

    Join our FREE Facebook Group for Small Business Owners: https://bit.ly/FBGroupSMB


    63: Marketing Mastery for Small Business Owners - Part #1 Mar 20, 2023
    Show notes

    This episode is the first of a three-part series on marketing mastery for small business owners. If you dial in these three primary components of your marketing, you'll have a sales funnel filled with audience members who are perfect fits for your products and services.

    Today on the HaltingWinter Podcast, Seth Winterhalter looks at the first thing to do in order to master your marketing and that is dial in your audience. While most small businesses want to serve everyone your marketing will only work if it is crafted to captivate a specific person at a particular time and space. Do this and you'll spend less to sell more.

    If you need help tuning up marketing for your small business, use the links below to take action today and let HaltingWinter help you get out of the weeds of the daily grind so you can get above your business to get it off the runway and soaring to greater revenue and bigger impact.

    Schedule a FREE Consultation Call: https://bit.ly/3Zju1wU

    Learn about our Revenue Accelerator Mastermind: https://bit.ly/revaccmm

    Join our FREE Facebook Group for Small Business Owners: https://bit.ly/FBGroupSMB


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