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    Business

    The Greatness Machine

    The Greatness Machine is on a Quest to Maximize the Human Experience!

    Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss, BJ Fogg, Former Spy and CIA Agent Andrew Bustamante, 1-800-Got-Junk CEO Brian Scudamore, NHL Hall of Famer Chris Pronger, and so many more!

    Our subject matter ranges from entrepreneurial and pro athlete underdog stories, world-class leadership development, and performance development, to wealth creation and more! If you are a learner who wants to level up in your life and learn from experts who have been there and done that, hit the subscribe button.

    The Greatness Machine is your ticket to create Greatness in your life!

    This podcast uses the following third-party services for analysis:

    Chartable – https://chartable.com/privacy

    For ad inquiries, please reach out to: Network+TGM@yapmedia.com

    Advertise

    Copyright: © 2021 The Real Darius

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    155 | Gabrielle “Gabby” Reece | How to Leverage Adaptability to Become A World-Class Sports Icon, Super Model, and Fitness Thought Leader Dec 06, 2022
    Show notes

    The ability to adapt enhances your capacity to cope with change, regardless of its severity. Being adaptable helps you come up with diverse solutions to problems. It’s also about having the willingness to go the extra mile.


    Going the extra mile is not just about feeling better about yourself. It is true that the more we are engaged in activities that enable us to put in our best effort, the better we feel about ourselves. But more than the positive self-image it brings, making a special effort to do and achieve something acts as a positive influence on other people.


    Gabby Reece, former pro-volleyball player, supermodel, and co-founder and co-innovator of Laird Superfood and XPT, joins us to talk about her life as a former athlete, fashion model, actress, and as an entrepreneur.


    In this episode, Darius and Gabby talk about the ways to get better at working under pressure, how to deal with online criticisms, the importance of adaptability, and why it matters to connect with people.


    Topics include:

    • How to thrive under pressure
    • How Gabby got into volleyball during the early ’90s
    • Gabby shares the differences in volleyball then and now
    • What Gabby learned from modeling
    • Best ways as a leader to leverage teams
    • How to improve adaptability skills
    • How Gabby handles compliments and criticisms
    • Movement as a tool to protect mental health
    • Why it is important to connect with other people
    • Gabby talks about her marriage with Laird Hamilton
    • Gabby explains XPT and what the training program offers
    • And other topics…


    Resources mentioned:

    The Power of One More by Ed Mylett: https://www.amazon.com/Power-One-More-Ed-Mylett/dp/1119815363

    Brain Energy by Christopher M. Palmer: https://www.amazon.com/Brain-Energy-Revolutionary-Understanding-Health/dp/1637741588

    The Breathing Cure by Patrick McKeown: https://www.amazon.com/BREATHING-CURE-Develop-Healthier-Happier/dp/1630061972


    Connect with Gabby:

    Website: https://www.gabriellereece.com/

    The Gabby Reece Show: https://podcasts.apple.com/us/podcast/the-gabby-reece-show/id1492179907

    Instagram: https://www.instagram.com/gabbyreece/?hl=en


    Connect with Darius:

    Website: https://therealdarius.com/

    Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

    Instagram: https://www.instagram.com/imthedarius/

    YouTube: https://www.youtube.com/@Thegreatnessmachine

    Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708


    154 | How I Went From HATING Meditation To Becoming Its Biggest Fan Dec 02, 2022
    Show notes

    Practicing meditation can enhance a person's mental and physical well-being in many ways. Research suggests that meditation can help ease anxiety, improve sleep quality, reduce negative emotions, and increase imagination, creativity, patience, and tolerance.


    There is also evidence that states people who meditate are more likely to be able to avoid destructive habits.


    Today, I am flying solo to take a look back at that one moment in my life that made me a believer of meditation and its many benefits.


    In this episode, I will talk about how I went from disliking the practice of meditation to realizing its positive effects on my life. I will also discuss the effects of meditation on my mental health, decision-making, emotional reactions, and awareness of myself and others.


    Topics include:

    • How meditation helps ease my anxiety
    • What I learned from practicing 100 days of meditation
    • Awareness as one of the benefits of meditation
    • What does “game of inches” mean in life and business
    • How meditation benefits your mental health and decision-making
    • And other topics…


    Sources mentioned:

    Breaking the Habit of Being Yourself: https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094

    The Waking Up Course: https://www.wakingup.com/


    Connect with Darius:

    Website: https://therealdarius.com/

    Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

    Instagram: https://www.instagram.com/imthedarius/

    YouTube: https://www.youtube.com/@Thegreatnessmachine

    Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708


    153 | Sam Ushio | Using Ikigai, the Japanese Concept of Living a Life of Purpose, 7 Year Cycles of Life, and Building a Business that Thrives with Engagement Nov 29, 2022
    Show notes

    “How can I help others?”


    This is the starting point for finding a sense of purpose or your reason for being. Your life purpose is your reason for getting up in the morning and what will serve as your compass in making decisions. It is what helps you focus on the things that will bring you genuine happiness and fulfillment.


    Sam Ushio is the Chief Ikigai Officer of Connect3x, a people platform that embeds well-being into the rhythm of business. He is joining us to talk about the Japanese concept of “Ikigai” which means your “reason for being” or something that gives a person a reason for living. By knowing your ikigai and understanding its meaning, you can align yourself with the work you've longed for and the work the world needs.


    In this episode, Darius and Sam talk about finding purpose, taking risks, living a life with no regrets, building wealth through well-being, and a lot more.


    Topics include:

    • Sam explains the definition of the Japanese concept of “Ikigai”
    • Difference between shareholder and stakeholder
    • Living with regrets and how to deal with them
    • Sam looks back on becoming an entrepreneur
    • The 7-year cycles of life
    • Sam talks about Connect3x and what they do
    • Importance of employee engagement in business
    • And other topics…


    Connect with Sam:

    Website: https://connect3x.com/

    LinkedIn: https://www.linkedin.com/in/samushio/

    Email: info@connect3x.com


    Connect with Darius:

    Website: https://therealdarius.com/

    Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

    Instagram: https://www.instagram.com/imthedarius/

    YouTube: https://www.youtube.com/@Thegreatnessmachine

    Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708


    152 | The Only 5 Questions That Matter In Your Business Nov 25, 2022
    Show notes

    It is common for customers to return to your brand when they feel valued and enjoy the overall experience.


    Having that culture of appreciation within your business, where your team members or your internal customers feel valued and recognized for their great work, will also reflect on your external customers’ experience.


    Today, I am flying solo to share with you the secret to building a perfect customer experience.


    In this episode, I will talk about the most important questions to ask your internal and external customers. I will also discuss how I have been using Net Promoter Score (NPS) to measure customers’ experience.


    Topics include:

    • Differences between an internal and an external customer
    • What is Net Promoter Score (NPS) and how is it calculated
    • Three questions I always ask my team members
    • The importance of having an appreciation culture at work
    • Five questions to build a perfect customer experience
    • And other topics…


    Resources mentioned:

    Net Promoter Score: https://www.netpromoter.com/

    ScaleMAP Method: https://www.dariusclass.com/training-video


    Connect with Darius:

    Website: https://therealdarius.com/

    Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

    Instagram: https://www.instagram.com/imthedarius/

    YouTube: https://www.youtube.com/@Thegreatnessmachine

    Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708


    151 | Jonathan Domsky | Create Your Greatness in the World: Using Affirmations, Declarations and Vision to Achieve the Impossible in Your Life Nov 22, 2022
    Show notes

    A vision without action is nothing more than a fantasy, and action is merely a means to an end without a vision.


    Having a vision is imagining what life will be like after reaching your goals. Not only is it important to have one, but it is essential to communicate your vision in a way that attracts excitement and action. After all, vision is about your goals and how you plan to achieve them in the future.


    Jonathan Domsky, business and life coach and founder of Untangled Coaching, joins us on The Greatness Machine for the second time around to talk about vision, purpose, and the common limiting beliefs that stop most people from reaching their full potential.


    In this episode, Darius and Jonathan discuss the importance of transforming vision into reality, the two kinds of visions and how they differ from each other, and the reasons why some of the most hard-working people don’t achieve the life they have always dreamed of.


    Topics include:

    • How Jonathan realized he wanted to become a coach
    • Two basic kinds of visions and their definitions
    • The difference between affirmation and declaration
    • Why having a sense of purpose is important
    • What motivates people to take action
    • What is vision and why you must have it
    • Five reasons why hard-working people don’t have to lives and businesses they want
    • What stops people from achieving greatness in their lives
    • And other topics…


    Connect with Jonathan:

    Website: https://untangled-coaching.com/

    LinkedIn: https://www.linkedin.com/in/business-personal-growth-coach

    Instagram: https://www.instagram.com/jonathandomsky/


    Connect with Darius:

    Website: https://therealdarius.com/

    Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

    Instagram: https://www.instagram.com/imthedarius/

    YouTube: https://www.youtube.com/@Thegreatnessmachine

    Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708


    150 | How To Get On The TED Stage Nov 18, 2022
    Show notes

    Ever wondered how to land a TED talk and make your message matter?


    Today, I am flying solo to walk you through the process of how I hosted a TEDx event back in 2012. With a theme of The Pursuit of Passion, the one-day event focused on the fire that drives people to pursue their passions. It was about how one finds the strength to follow their heart and intuition despite rejection, lack of support, challenges, or even outright failure.


    In this episode, I will talk about the process of applying to get a TED Talk, the challenges I had to deal with as a head curator of a TEDx event, and the story behind how I got Scott Dinsmore as one of the speakers for my event.


    Resources mentioned:

    • TED website: https://www.ted.com/
    • Scott Dinsmore TEDx talk: https://www.youtube.com/watch?v=jpe-LKn-4gM


    Topics include:

    • Two different ways to get on the main TED stage
    • What is TED and what they do
    • What is a TEDx event and what is the application process for a license
    • How to become a TEDx speaker
    • How I handled and prepared for no-shows during a TEDx event
    • How Scott Dinsmore’s TEDx talk went viral on YouTube
    • And other topics…


    Connect with Darius:

    Website: https://therealdarius.com/

    Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

    Instagram: https://www.instagram.com/imthedarius/

    YouTube: https://www.youtube.com/@Thegreatnessmachine

    Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708


    149 | Daniel Murphy | The Secret To Building Liquid Death’s $700M Brand In Just 3 Years Nov 15, 2022
    Show notes

    What does it take to be “authentic” when it comes to marketing?


    A fundamental requirement of marketing is authenticity, as consumers expect it. They demand you to communicate your brand’s message consistently, tell an honest story and provide relatable information that will capture customer attention.


    Daniel Murphy, SVP of Marketing and angel investor at Liquid Death, discusses the uber-effective marketing strategy that is making Liquid Death the darling and “it brand” in the CPG space right now. With plans for global domination, the canned-water company takes pride in authentic brand-building and keeping its consumers interested.


    In this episode, Darius and Daniel talk about marketing strategies, advertising, and the benefits of leveraging social media in building an audience. They also talk about cancel culture and the best ways to handle negative feedback, among other interesting topics.


    Topics include:

    • How Daniel got into canned-water company Liquid Death
    • What they do at Liquid Death
    • How Daniel became SVP of Marketing at Liquid Death
    • Daniel looks back at his career in advertising
    • What Liquid Death has done in terms of marketing strategy
    • How authentic brand-building wins over consumers
    • Taking advantage of emerging social media platforms
    • Cancel culture and how to handle it
    • Daniel talks about their recent campaigns
    • Collaborating with artists and other brands
    • Working with Martha Stewart
    • How Daniel found his dream job
    • Future plans for Liquid Death
    • And other topics…


    Connect with Daniel:

    Website: https://liquiddeath.com/

    Instagram: https://www.instagram.com/liquiddeath/?hl=en

    LinkedIn: https://www.linkedin.com/in/danqmurphy/


    Connect with Darius:

    Website: https://therealdarius.com/

    Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

    Instagram: https://www.instagram.com/imthedarius/

    YouTube: https://www.youtube.com/@Thegreatnessmachine

    Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708


    148 | Part 1: How I Overcame My Lifelong Anxiety Nov 11, 2022
    Show notes

    Do you often find yourself thinking about the “what ifs” of life? Are you someone who worries about the worst things that could happen?


    If you are, then you are probably wondering if there are ways to stop these negative thoughts from filling your mind. The good news is that there are tools, habits, and strategies that can help you avoid anxiety spirals.


    Today, I am flying solo to share something very personal to me; my journey of dealing with and overcoming chronic worrying and anxiety.


    Growing up in a complicated environment, I had to strive to achieve things and become a good example constantly. The unrealistic expectations later resulted in me becoming an anxious perfectionist.


    In the first part of this mini-series, I will talk about how I dealt with anxiety as a kid until I reached adulthood. I will also walk you through the strategies and tools that helped me avoid having thinking errors and anxious thoughts.


    Topics include:

    • Experiencing anxiety disorder at such a young age
    • How I coped with anxiety as a teen and young adult
    • Defense mechanisms I used for anxiety as an adult
    • What my therapist asked me to do to track my anxiety
    • What I learned after writing a list of 100 things I was worried about
    • How awareness helped me overcome my anxiety
    • And other topics…


    Connect with Darius:

    Website: https://therealdarius.com/

    Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

    Instagram: https://www.instagram.com/imthedarius/

    YouTube: https://www.youtube.com/@Thegreatnessmachine

    Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708


    147 | Nick Gray | The 2-Hour Cocktail Party: How To Build Big Relationships With Small Gatherings Nov 08, 2022
    Show notes

    Humans are not meant to be alone all the time. But with jobs to fulfill, businesses to run, kids to look after, and loved ones to spend time with, how do you gather old and new folks to rekindle friendships and encourage new connections?


    What better way to bring people together than hosting a cocktail party, right?


    Nick Gray, the founder of Museum Hack and author of The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings, joins us to share how he went from helping his family’s businesses to launching his own tour operator business and then writing his very first book about the benefits of hosting social gatherings.


    In this episode, Nick looks back at how he made it possible to help his family grow their business by leading their hiring, marketing, and international sales. He takes us back to when he started and grew Museum Hack and reveals why he sold and exited the company in 2018. Nick also talks about the benefits of hosting cocktail parties in widening your network and building connections.


    Topics include:

    • How Nick became a museum tour guide and turned Hack the Met tours into a business
    • How long it took Nick to launch his book, The 2-Hour Cocktail Party
    • Nick and Darius share one thing to consider before publishing a book
    • How Nick grew Museum Hack before he stepped down and sold the company
    • The biggest fear of a new party host and how to avoid it
    • Nick reveals the best days to host a cocktail party
    • The secret formula to successfully hosting parties and making new friends
    • Nick explains why a conventional cocktail party lasts only 2 hours
    • Tips for parents who want to host or attend a party
    • How to leverage party hosting
    • And other topics…


    Resources:

    How to Host a Party Website: https://party.pro/

    The 2-Hour Cocktail Party: https://party.pro/book/

    The 2-Hour Cocktail Party: https://amzn.to/39rfb2V

    The Easy Way to Host or Plan a Networking Event: https://party.pro/networking/

    How to Plan a Clothing Swap (The Easy Way): https://party.pro/swap/

    Hosting a Happy Hour: Nick Gray’s How-to Guide: https://party.pro/happyhour/

    Kids at Your Party: Get a Sitter: https://party.pro/kids/


    Connect with Nick:

    Website: https://nickgray.net/

    Instagram: https://www.instagram.com/nickgraynews/?hl=en


    Connect with Darius:

    Website: https://therealdarius.com/

    Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

    Instagram: https://www.instagram.com/imthedarius/

    YouTube: https://www.youtube.com/@Thegreatnessmachine

    Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708


    146 | Life Hack: 10X How Many Books You Read Per Year Nov 04, 2022
    Show notes

    How do you exponentially increase how much you read when you have too much on your plate?


    Most of us, if not all, wish there were more hours in a day to grind and make time for what brings us joy. Any business owner or entrepreneur can attest to that. Finding a balance between work and life is easier said than done. But when done right, it can make the impossible possible.


    Today, I am flying solo to share a few tips on how I managed to surpass my goal of reading 22 books this year with three months to spare.


    In this episode, I will talk about the benefits of habit stacking and how it helped me learn to multitask while reading. I will also share the secret on how a busy entrepreneur like myself finds more time to read and what tools helped me to become a book athlete.


    Topics include:

    • The benefits of building good habits
    • Expert tips to reading more books in a year
    • How I learned to multitask while reading
    • The importance of narrator choice in audiobooks
    • Pros and cons of reading multiple books at once
    • Effective note-taking from reading
    • Apps that helped me increase my reading
    • My reading goal for 2023
    • And other topics…


    Connect with Darius:

    Website: https://therealdarius.com/

    Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

    Instagram: https://www.instagram.com/imthedarius/

    YouTube: https://www.youtube.com/@Thegreatnessmachine

    Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708


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