Show notes
Host Darius Mirshahzadeh welcomes back George Barrios for Part 2 of their conversation on The Greatness Machine. George, former Co-President of WWE who helped transform it from a $1 billion North American business into a $10 billion global powerhouse, picks up where the last episode left off. He details the messy but pivotal exit from WWE, the founding of Isos Capital with longtime business partner Michelle Wilson, and the string of high-profile deals that followed, including taking Bowlero public via SPAC, orchestrating the landmark $20 billion WWE-UFC merger to form TKO, and most recently co-founding Global Sport Group, the world's largest private sports investment holding company. Throughout, George unpacks his core frameworks: understanding businesses as machines, the power of deep due diligence, and the rare combination of management and leadership that drives transformational results.
Part 1: https://podcasts.apple.com/us/podcast/451-george-barrios-part-1-sometimes-wrong-but-never/id1555334180?i=1000796265172
In this episode, Darius and George will discuss:
(00:00) Introduction and Background
(02:19) George's Journey to WWE
(05:34) The End of an Era at WWE
(08:20) Transitioning to New Ventures
(12:33) Building ISO's Capital
(14:29) Maximizing IP Value
(15:49) Understanding the Machine
(20:51) Navigating New Challenges
(24:46) The SPAC Journey and Business Selection
(28:50) Deep Dive into Business Analysis
(32:43) Understanding Management vs. Leadership
(35:14) The Return to WWE and Strategic Decisions
(40:44) The Merger with UFC and Valuation Insights
(42:08) Creating a Holding Company for Sports Investments
(45:43) The Future of Sports in a Streaming World
George Barrios is a business leader, investor, and operator at the intersection of sports, media, and technology. He is Co-Founder and Co-CEO of Isos Capital and an investor and director with Global Sport Group. He previously served as Co-President and Board Member of WWE, helping expand the company’s digital, global, and direct-to-consumer businesses and leading its merger with UFC to form TKO Group. Earlier in his career, he held senior leadership roles at The New York Times Company, Time Warner, HBO, and Praxair. A first-generation Cuban American raised in Queens, George holds an MBA from the University of Connecticut and is the author of “Sometimes Wrong But Never in Doubt”.
Connect with George:
Website: https://georgebarrios.com/
LinkedIn: https://www.linkedin.com/in/georgebarrios/
Book: https://www.amazon.com/dp/1510786554
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708
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