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The Greatness Machine — Business
The Greatness Machine

The Greatness Machine is on a Quest to Maximize the Human Experience!

Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss, BJ Fogg, Former Spy and CIA Agent Andrew Bustamante, 1-800-Got-Junk CEO Brian Scudamore, NHL Hall of Famer Chris Pronger, and so many more!

Our subject matter ranges from entrepreneurial and pro athlete underdog stories, world-class leadership development, and performance development, to wealth creation and more! If you are a learner who wants to level up in your life and learn from experts who have been there and done that, hit the subscribe button.

The Greatness Machine is your ticket to create Greatness in your life!

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Copyright: © 2021 The Real Darius

Latest Episodes:

TGM Classic | Cat Hoke | The Life-Changing Power of Hope and Second Chances Jul 31, 2023

Show notes

On today's episode of The Greatness Machine, Darius chats with Cat Hoke, founder of the Prison Entrepreneurship Program and Defy Ventures, entrepreneur, author, and speaker. As a Brazilian jiu-jitsu fighter, Cat mastered the art of “breakfall”: how to prevent injury when you get taken down. Cat works with gang leaders in the most notorious prisons, leading gang intervention programs.

Her Hustle 2.0 initiative reduces crime, violence, and recidivism by providing evidence-based rehabilitation programs that equip incarcerated people with the tools to transform their lives by changing their thoughts and behaviors.

You'll discover how Cat started wrestling at a young age and ended up as the only girl on the team.

You'll learn what you can learn working with incarcerated people.

You'll also discover details of Cat's Hustle 2.0 program.

Topics include:

How Cat started wrestling at a young age and ended up as the only girl on the team
What you can learn working with incarcerated people
Details on the Hustle 2.0 initiative
And other topics…

Connect with Cat:

Website: https://www.cathoke.com/

LinkedIn: https://www.linkedin.com/in/catherinehokeny/

Instagram: https://www.instagram.com/catherine_hoke/

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

219 | Peter Atwater | The Confidence Map: Charting a Path from Chaos to Clarity Jul 28, 2023

Show notes

Have you ever found yourself wandering amidst the chaos, yearning for a guiding light of clarity?

Life often presents us with moments of uncertainty and chaos, leaving us feeling adrift and in need of direction. Like travelers in a dense fog, we stumble forward, desperately seeking clarity and a sense of purpose. It is during these times that having confidence becomes paramount, for it is the beacon that guides us through the storm.

Peter Atwater, a renowned author, speaker, and consultant in the field of behavioral finance and investor sentiment, delves into the profound impact of confidence on our decision-making, resilience, and overall well-being in his latest book, The Confidence Map: Charting a Path from Chaos to Clarity.

Drawing from his extensive expertise in behavioral finance and investor sentiment, Peter presents a compelling framework that illuminates the intricate relationship between confidence and chaos.

In this episode, Darius and Peter discuss the vital role of confidence in decision-making and behavior across various aspects of life. Peter shares the journey behind his book, The Confidence Map: Charting a Path from Chaos to Clarity, emphasizing resilience in facing uncertainty and embracing growth from failure. They explore making financial decisions with uncertainty, avoiding gut-driven choices, and the importance of seeking help and feedback for personal and professional development.

Topics include:

The crucial role of confidence in driving decisions and behaviors in various aspects of life
Peter explains the story behind The Confidence Map: Charting a Path from Chaos to Clarity
How resilience plays a role in dealing with uncertainty and lack of control
Why it is important to embrace uncertainty and powerlessness
The benefits of seeing failure as an opportunity for learning and growth
Making financial decisions with an understanding that the future is uncertain
Why you should avoid making decisions solely based on gut feelings
Why it matters to be willing to ask for help and seek feedback to improve and grow in personal and professional endeavors
And other topics…

Connect with Peter:

Website: https://peteratwater.com/

Book: https://peteratwater.com/books-2/

Twitter: https://twitter.com/Peter_Atwater

LinkedIn: https://www.linkedin.com/in/peter-atwater-08467034/

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

218 | Bruce Buffer | The Voice of the UFC, Building a Larger-than-Life Brand, and Living Your Best Life Jul 26, 2023

Show notes

Have you ever wondered what it takes for someone to seamlessly transition from the electrifying realm of sports announcing to the cutthroat world of business, conquering both with remarkable finesse?

Bruce Buffer, an iconic figure in the world of sports announcing and business, joins us on The Greatness Machine to share his story of venturing into the world of business while captivating sports fans with his booming voice on stage.

Leveraging his brand and recognizability, he has successfully built a thriving business empire. Bruce ventures include merchandise, licensing deals, public appearances, and motivational speaking engagements. His business acumen and strategic mindset have allowed him to transcend the confines of sports announcing, establishing himself as a savvy entrepreneur.

In this episode, Darius and Bruce dive into various intriguing topics, starting with Bruce's journey of how he began managing his half-brother, Michael Buffer, and the lessons he learned along the way. They also explore the future of personal branding, emphasizing the significance of values and purpose in establishing a strong personal brand. Bruce shares his insights on the future of combat sports, providing a unique perspective on what lies ahead. Moreover, they unravel the secret to following one's passions and achieving success, delving into the mindset and strategies required.

Topics include:

How Bruce started managing his half-brother Michael Buffer
The future of personal branding
The importance of values and purpose in leading a personal brand
What the future looks like for combat sports according to Bruce
The secret to following your passions and achieving success
And other topics…

Connect with Bruce:

Website: https://brucebuffer.com/

Website: https://puncherschancebourbon.com/

Instagram: https://www.instagram.com/brucebufferufc/

Facebook: https://www.facebook.com/brucebuffer/

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

TGM Classic | Sam Penny | Swimming the English Channel and Crushing the Cheese Game Jul 24, 2023

Show notes

On today's episode of The Greatness Machine, Darius chats with Sam Penny, who with his wife operates Artisans Bend (Cheese Therapy), Australia's largest artisan cheese retailer. Sam is passionate about strategy, marketing, and the pursuit of the perfect cheese.

In the sports world, Sam made the first attempt to swim the English Channel in Winter, has run 87km in 13 hours, and swam an Ice Mile in 3.9-degree celsius water.

You'll discover what life looks like as a serial entrepreneur.

You'll learn about Sam's passion for cheese and how he became the "Cheese Monger."

You'll also discover what it was like to swim the English Channel... in Winter!

Join Darius and Sam as they explore the tasty world of cheese, entrepreneurship, and how it feels to swim in essentially frozen water.

Topics include:

Life as a serial entrepreneur
How and why Sam shifted from running a medical device company to the role of "Cheese Monger”
What it was like to be the 191st Australian to swim the English Channel
And other topics...

Connect with Sam:

Website: https://cheesetherapy.com.au/

LinkedIn: https://www.linkedin.com/in/sampenny

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

Darius Classic | Getting Ahead By Cultivating An Ownership Mind Jul 21, 2023

Show notes

How can you foster an ownership mindset within your organization that catapults you miles ahead of the competition?

In today’s show, Darius shares how the Core Equation Value Equation Process can help you cultivate this much-prized mindset which will have your employees treating your business as if it was theirs.

When you do so, you can extract that extra 20% - that extra bit that separates the winners from the losers.

Learn how you can discover, design, and roll out your own core equation value process to make all this happen.

Topics include:

Cultivating an ownership mindset within your organization
How to discover, design, and roll out your core equation value process
How to incentivize employees in the correct manner
And other topics…

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

217 | Katy Milkman | How to Change: The Science of Getting from Where You Are to Where You Want to Be Jul 19, 2023

Show notes

What steps can you take to turn your aspirations into reality and move from where you are right now to where you truly want to be?

Reaching your desired destination from your current position is an exciting and transformative endeavor. It requires a combination of vision, determination, effective decision-making, and actionable techniques.

Katy Milkman, through her book How to Change: The Science of Getting from Where You Are to Where You Want to Be, introduces various psychological concepts, such as habits, motivation, and self-control, and explains how these factors impact our ability to make lasting changes.

Drawing from her expertise as a behavioral scientist and professor at the Wharton School of the University of Pennsylvania, Katy provides readers with practical insights and techniques for transforming their lives. Throughout the book, she highlights the significance of self-reflection and self-awareness in the change process. Katy also encourages readers to identify their own patterns, biases, and obstacles, offering strategies to overcome them and cultivate new habits that align with their aspirations.

In this episode, Darius and Katy engage in a captivating conversation covering a range of topics. They explore how Katy's passion for research ignited during her undergraduate studies and delve into the motivations behind her pursuit of behavioral economics. Katy opens up about her purpose in writing her book, How to Change: The Science of Getting from Where You Are to Where You Want to Be. They discuss the power of fresh starts and how they can enhance motivation, the importance of well-planned methodologies and tools for achieving success, the benefits of temptation bundling, and the effectiveness of commitment devices in increasing productivity.

Topics include:

How Katy discovered her passion for research during her undergraduate studies
What motivated Katy to pursue and embrace research and behavioral economics
Katy shares her purpose for writing How to Change: The Science of Getting from Where You Are to Where You Want to Be
The power of fresh starts and how they boost your motivation
The importance of having a well-planned methodology and tools to achieve success
Substantial benefits of temptation bundling
Using a commitment device to get more things done
And other topics…

Connect with Katy:

Website: https://www.katymilkman.com/

LinkedIn: https://www.linkedin.com/in/katy-milkman/

Instagram: https://www.instagram.com/katymilkman/

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

TGM Classic | Brian Robertson | Holacracy: A Management System Designed For Humans Jul 17, 2023

Show notes

Imagine working in a business with no managers and, seemingly, no structure or hierarchy. A business run on that model would be an exercise in chaos ...or would it?

That's just one of the many misconceptions people have about holacracy, a new form of business management promoted and developed by today's guest.

In today's episode of The Greatness Machine, Darius chats with Brian Robertson, seasoned entrepreneur, organization builder, recovering CEO, and developer of holacracy, a management practice that promises to embrace people's individual humanity, autonomy, and creative problem-solving capacities.

You'll learn what holacracy is, along with some of the most common misconceptions people have about the system.

You'll discover a little of Brian's background, as well as how holacracy works within an organization.

You'll also learn about the concept of roles and why boundaries are so vital in a business run on the holacracy model.

Join Darius and Brian as they explore this exciting new way to do business!

Topics include:

An explanation of what holacracy is, along with some of the most common misconceptions people have about the system
A little of Brian's background, and how he came to develop his work with holacracy
The concept of roles and why boundaries are so vital in a business run on the holacracy model
And so much more…

Connect with Brian:

Website: https://www.holacracy.org/

LinkedIn: https://www.linkedin.com/in/brian-robertson-517182/

Twitter: https://twitter.com/h1brian

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

Darius Classic | The Biggest Lie in the Whole World Jul 14, 2023

Show notes

Many of you must have made ambitious New Year resolutions. The past year (2020) was a disaster and understandably you are keen to make up for the lost time.

Before you start working towards your audacious goals, do take a moment to stop and think – will you be in a state of permanent bliss once you scale your mountaintop?

Will the air be better?

Will life be funnier?

And will people be nicer?

No, right?

Then, if life is going to be the same once you achieve your big goal, what is the whole point of working tirelessly, day in, day out?

In today’s show, Darius shares HOW discovering your core values and leading a purpose-filled life will resolve this conundrum for you.

Topics include:

Why your journey is more important than your destination
How discovering your core values can help you lead a purpose-filled life
How avoiding comparisons will lead to a more enjoyable, purpose-driven life
And other topics…

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

216 | Henk Rogers | Bringing Tetris to the World, Saving the Planet, and More! Jul 12, 2023

Show notes

How can individuals transform their expertise into a powerful force for positive change, shaping industries and leaving a lasting impact on the world?

Henk Rogers, a video game icon turned climate change activist, is dedicated to creating positive change through technology and renewable energy. As the founder of the Blue Planet Foundation, he actively promotes the advancement of clean energy policies and technologies. He is a strong proponent of utilizing renewable sources like solar and wind power to combat climate change and achieve energy independence.

In addition to his work in the renewable energy sector, Henk continues to be involved in the gaming industry. He co-founded The Tetris Company, which manages the intellectual property rights of Tetris, and has been instrumental in expanding the reach and influence of the game across various platforms.

In this episode, Darius and Henk discuss the factors that contributed to the massive success of The Black Onyx as the pioneering role-playing game in Japan. They also delve into Henk’s four missions in life, emphasizing his commitment to creating positive change through technology, sustainability, and the power of human potential.

Topics include:

What contributed to the huge success of The Black Onyx as the first role-playing game in Japan
The impact of discovering and acquiring the rights to the game Tetris
How Henk got involved in the Tetris movie
How a near-death experience has made Henk realize what he wants to accomplish
Founding Blue Planet Foundation and building awareness for clean energy
Henk shares his four missions in life
And other topics…

Connect with Henk:

Website: https://blueplanetalliance.org/

Website: https://henkrogers.com/

LinkedIn: https://www.linkedin.com/in/henkrogers/

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

TGM Classic | David Osborn | Fuel for Success: Like Father, Like Entrepreneur Jul 10, 2023

Show notes

If asked, most entrepreneurs would describe themselves as mavericks, rebels, or even ‘unemployable.’ They possess a unique combination of drive, ambition, and intelligence that makes working for someone else difficult if not impossible.

This burning desire to go their own way means that entrepreneurs tend to take an unusual approach to education. Such is the case with today's guest.

In today's episode of The Greatness Machine, Darius chats with David Osborn, a self-proclaimed 'chaotic entrepreneur' and principal owner of the 6th largest real estate company in the US, with 4,500+ agents responsible for over 19,000 transaction sides and $10 billion in sales in 2017. Born in the US but raised in Europe, David was selected as a National Merit Scholar, he attended the University of Texas and graduated with an economics degree.

You'll discover a little about David's unusual background and his belief that entrepreneurs often have an aggressive father in their background to inspire them.

You'll find out why he started working in real estate with his mother almost as an afterthought, with no plans to stay in the career.

You'll learn what it truly means to 'pivot' as an entrepreneur and how he's used it to achieve great success.

You'll also discover the power of investing in passive income vehicles as a way to ensure success and weather crises.

Join Darius and David as they map out the unusual path of an entrepreneur, and discuss why money should be more of a means to a goal rather than a goal in and of itself.

Topics include:

How growing up in Europe gave David an appreciation for the US, and how he ended up working in real estate almost by accident
What it means to ‘pivot’ as an entrepreneur
The importance of investing in passive income vehicles.
And other topics…

Connect with David:

Website: https://www.davidosborn.com/

LinkedIn: https://www.linkedin.com/in/davidrosborn/

Instagram: https://www.instagram.com/iamdavidosborn/

Connect with Darius:

Website: https://therealdarius.com/

Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/

Instagram: https://www.instagram.com/imthedarius/

YouTube: https://www.youtube.com/@Thegreatnessmachine

Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708

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