The Graham Cochrane Show

Latest Episodes:

Ep 48: How To Sell Without Burning Out Your Audience Mar 17, 2020

Show notes

Do you struggle with that tension of wanting to promote your online course or membership to your audience but without feeling sleazy, pushy, or like your constantly selling? We all know that guru, or business you follow that seems to be launching something new every single week and flooding our inboxes with promotional emails. We definitely don't want to be THAT guy (or girl). Well today I want to share with you my framework for how I sell, on the regular, without burning out my audience.

Ep 47: How To Build Products That Are Virtually Guaranteed To Sell Mar 10, 2020

Show notes

Have you ever launched a product that got zero sales? Or sold so few that you feel like giving up? Welcome to the club. But the question in your mind might be "Is there something that I'm missing?" Or, "Am I just not cut out for this online business thing?!" Today I want to share with you my method for creating products that are virtually guaranteed to sell.

Ep 46: Abundance vs Scarcity Mindset (And Why It Matters For Your Business) Mar 03, 2020

Show notes

Did you know there are two primary ways business owners see the world? You either have an abundance mentality or mindset OR you have a scarcity mindset. The difference between the two can be life or death for your business, no matter what your current circumstances are. In today's episode I break down the difference between these two opposing mindsets and then share with you what I call The Abundance Formula! (And yes I made that up - but it's still game changing!)

Ep 45: 2 Steps To Sell More (Case Study From My 10 Year Old) Feb 25, 2020

Show notes

Sometimes I think we make marketing and selling way too complicated. I was reminded of this just the other day when my 10 year old daughter Chloe explained to me how she sold a bunch of product in this business simulation event she participated in. She went from selling hardly anything all morning, to clearing out her entire store inventory in the afternoon - all by making two simple changes to her approach! Let's break them down today...

Ep 44: The Best Marketing Strategy No One Seems To Talk About Feb 18, 2020

Show notes

There's a reason why I make fun of Facebook Ads so much in my content. Simply put, there is a MUCH better way to grow your business than running ads. There is a marketing strategy that no one seems to want to talk about, and yet it works day and night for me and my businesses. Today I want to share that strategy with you and give you 5 reasons why it is truly the best and most effective way to market your products!

Ep 43: Don't Be The Best (Be Good Enough Instead) Feb 11, 2020

Show notes

Everybody wants to be "the best" at what they do in career and business. Instead, I believe you should focus on simply being good enough. When you focus on trying to be the best there are 4 key consequences that people fail to realize. But when you focus instead on just being good enough to make a living there are 3 key benefits that follow. Sound crazy? Let's discuss!

Ep 42: 3 Tips To Start A Business In A Saturated Market Feb 04, 2020

Show notes

Are you afraid to start a business because you feel that the topic or niche you're serving is an oversaturated market? Are you stuck in a business that you've already started and think it's because of market saturation? What if I told you that market saturation is actually a good thing? That might sound a bit crazy but trust me it's true. Today I want to help change your mindset on market saturation plus give you three tips to start (or grow) your business even if the market is saturated!

Ep 41: Elon Musk Says Work Every Waking Hour Jan 28, 2020

Show notes

There's this "motivational" video on YouTube that's a compilation of Elon Musk interviews (billionaire founder of Tesla and Space X) called WORK EVERY WAKING HOUR. In it Musk actually shares some fascinating thoughts that I found very inspiring indeed - but I was intrigued to hear what this "work every waking hour" thing was really about. About half way through the video it cuts to an interview where Musk says the following: "When my brother and I were starting our first company, instead of renting an apartment we rented a small office and slept on the couch and we showered at the YMCA. We had one computer, so the website was up during the day and I was coding at night. 7 days a week. All the time. I briefly had a girlfriend at that time and in order to be with me she had to sleep at the office. Work hard. Every waking hour. That's the thing I would say, particularly if you're starting a company" Wow! We have a lot to discuss...

Ep 40: Stop Looking At The Numbers Jan 21, 2020

Show notes

In a world of powerful data and analytics tools at our fingertips, could looking at the numbers actually be hurting our business and growth potential? I mean, the quote goes: "What gets measured, gets managed" right?! Maybe. Today I want to uncover the darker side of our insatiable appetite for analytics and make the case that there's a better way to grow your business than looking at the numbers.

Ep 39: How I Earn Money 10 Different Ways Jan 14, 2020

Show notes

I've always heard the average millionaire has 7 or more streams of income. Meaning they earn income from 7 different sources. As compared to say the average worker in America which has exactly one stream of income - their job. Over the years I've slowly built up to 10 streams of income myself (not including my wife's business) and in today's episode I break down exactly what they are and give you 6 ways you can begin adding some more streams of income to your life!

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected