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    Business

    The Game with Alex Hormozi

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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    Latest Episodes:
    $100M Offers Audiobook Part 1 Mar 26, 2026
    Show notes

    Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: ⁠https://www.acquisition.com/roadmap

    ⁠

    “The world needs more entrepreneurs.” In this episode, Alex (@AlexHormozi) discusses on how to make profitable offers using a combination of pricing, value, guarantees, and naming strategies. He also shares his personal journey from financial ruin to achieving enormous profits and success, emphasizing the importance of being bold and taking risks in business.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    For the first time ever - get the $100M book bundle and just pay shipping: ⁠https://shop.acquisition.com/pages/100m-book-bundle⁠

    Timestamps:

    (0:00) - Opening Credits and Dedication

    (2:04) - Start Here

    (7:24) - How We Got Here

    (18:40) - Grand Slam Offers

    (26:10) - What’s In It For You?

    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition

    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.


    $100M Offers Audiobook Part 4 Mar 26, 2026
    Show notes

    Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: ⁠⁠https://www.acquisition.com/roadmap

    ⁠⁠

    “Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    For the first time ever - get the $100M book bundle and just pay shipping: ⁠⁠https://shop.acquisition.com/pages/100m-book-bundle⁠⁠

    Timestamps:

    (0:29) - Thought Process

    (4:24) - Value Offer Part 1: Problems and Solutions

    (14:28) - Value Offer Part 2: Trim and Stack

    (19:12) - Enhancing the Value They’d Be Stupid To Say No

    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition

    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.


    The 6 Levels of Making Money | Ep 955 Mar 24, 2026
    Show notes

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Most people can only get money by trading for it. In this episode, Alex Hormozi breaks down the six levels of trading stuff for money, revealing how each level ramps up leverage, income, and reward. From the lowest-risk 9-to-5 jobs to high-stakes equity deals, Alex explains how to decide which paths could work for you. Your income boils down to how much risk you're willing to take and how well you manage it.

    In this episode

    00:00 Introduction to deal structures

    01:10 Scheme 1: I work, then you pay

    02:06 Scheme 2: You pay as we go

    03:22 Scheme 3: You pay, then I work

    06:15 Scheme 4: You’re paid based on outcomes

    10:00 Scheme 5: Buying and selling risk

    11:19 Scheme 6: Always get paid no matter what

    12:35 How to move up the pyramid

    More Value:

    Book Your Spot To Join The 2-Day, Interactive Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en

    Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en

    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.


    You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954 Mar 19, 2026
    Show notes

    Book Your Spot To Join The 2-Day, Interactive Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas



    Adding friction to a sales funnel filters out unqualified leads, but it won't solve the growth problem. In this Q&A, Alex Hormozi helps two business owners attract high-quality leads and boost ROI without increasing unqualified traffic. Using targeted ads, smart content strategies, and high-value lead magnets will drive the right traffic and increase conversion rates significantly.




    In this episode

    00:00 When traffic isn’t the problem, but acquisition

    04:11 Crafting content that drives higher quality leads

    05:56 How to utilize Meta and YouTube ads to increase traffic

    09:11 Achieving a higher ROI with LinkedIn and cold email strategies

    13:08 Creating high-value lead magnets to better qualify leads

    14:45 Using the calculator close strategy to boost conversions



    More Value:

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en

    Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en



    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


    How to Close a Deal on the Phone Before They Hang Up | Ep 953 Mar 17, 2026
    Show notes

    Book Your Spot To Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    Want to close more leads in less time? In this episode of The Game, Alex Hormozi reveals the step-by-step strategy for closing leads with precision. He covers the full sales process from creating urgency to take action, to presenting irresistible offers that make saying "yes" the only logical choice. Whether you're selling swim lessons or high-ticket services, this is about ensuring your prospect sees that the solution you offer is the only one that works.



    In this episode

    00:40 Closing deals by closing all other doors

    02:18 Creating urgency for the prospect to take action

    05:18 Crafting an irresistible front-end offer

    05:43 How to upsell halfway through the offer

    08:19 The sales process from warm leads to closing the deal



    More Value:

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en

    Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en


    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


    Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952 Mar 12, 2026
    Show notes

    Join Alex Hormozi Live At The Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    How do you double revenue without reinventing your business model? In this episode, Alex Hormozi reveals how the predictability of seasonal fluctuations can be a massive advantage if you know how to scale it. Alex breaks down how to make more money by doing less and focusing on what’s already working. From the Theory of Constraints to cracking PPC and Meta ads, his insights will show you how to grow a seasonal business with predictable cycles without the typical stress and distractions.



    YouTube Timestamps

    00:00 Does catering have to be seasonal?

    02:58 Why PPC and SEO are the main growth channels

    04:00 Volatility vs. risk: embracing predictable business cycles to scale

    06:30 Theory of constraints: why saying "no" is necessary for success



    More Value:

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en

    Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en


    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


    Focus Is Subtraction, Not Addition (ft. Leila Hormozi) | Ep 951 Mar 10, 2026
    Show notes

    Join The In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    You're about to hear the exact blueprint that took Alex Hormozi from hustling in the gym industry to dominating the social media game and building an empire. In this Q&A, Alex breaks down the top social media strategies that have fueled his success, revealing why YouTube is the conversion king and how Instagram still leads in traffic generation. He uncovers the realities of balancing intense business growth with personal relationships, offering insights that most entrepreneurs won't talk about. Alex also shares some tips to boost productivity and focus, especially for business leaders battling ADHD.


    In this episode

    00:00 Top ROI platforms: YouTube, Instagram, and TikTok

    02:13 How Alex and Leila met

    03:28 Balancing between business and a relationship

    06:15 How to make cold calls and push through to seven figures

    07:10 ADHD productivity hack: Focus through subtraction, not addition



    More Value:

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en

    Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en



    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


    Find Something Worth Suffering For | Ep 950 Mar 05, 2026
    Show notes

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube


    The idea of "following your passion" often misleads entrepreneurs into thinking they should only do what they love. In today’s episode, Alex Hormozi breaks down this myth and explains how passion is about finding something meaningful enough to endure the hardships that come with it. From grinding through sleepless nights to tackling a plateaued business, Alex emphasizes that all life paths come with challenges. Success and failure are on the same road. The difference is the willingness to keep going, even when it hurts. Find something worth suffering for and embrace the pain because it’s the price of progress.



    In this episode:

    00:00 The true definition of passion

    07:00 Reframing life experiences to embrace bad things

    09:20 Be passionate about why and how you do what you do

    16:05 Embracing suffering as the cost for personal growth

    17:33 Lessons from Mexico and sleeping on the gym floor

    23:35 The secret to enduring suffering and achieving success



    More Value:

    1. Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
    2. Join The In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
    3. Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
    4. Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en
    5. Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en


    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


    Rich People Buy Differently (So Price Like It) | Ep 949 Mar 03, 2026
    Show notes

    Want to scale your business faster?

    Join our 2-day, interactive workshop: https://www.acquisition.com/workshop-yt-d?el=yt-alex-485w&htrafficsource=youtube


    Most business owners aren’t “bad at business.” They’re just selling to broke people and then act surprised when the close rate is trash, churn is high, and customers complain nonstop. In this episode of The Game, Alex breaks down the uncomfortable truth: if you want to make money, you have to go where the money is. A small percentage of buyers control a massive percentage of the wealth, which means if you price and position your business for “everyone,” you end up building a business for the people who can’t pay. The goal is simple. Pick a better customer, build a bigger offer, and charge in a way that makes you more money with fewer sales.


    In this episode

    00:00 Why businesses struggle to make money

    04:32 Applying the Pareto principle in profits

    07:21 Top-down business and pricing strategy

    16:10 Sell to the rich - they pay better, complain less

    28:47 Picking price points: value over cost

    32:50 How close rates reveal underpriced commodities

    38:41 Stop selling commodities and raise prices systematically




    More Value:

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Join The In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas




    Download your free $100M scaling roadmap here: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube


    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle


    Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en


    Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en



    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


    Stop Using Industry Standards If You Want to Win | Ep 948 Feb 18, 2026
    Show notes

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

    Wanna scale your business? ⁠⁠Click here.⁠⁠

    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


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