The Future of What

Latest Episodes:

LIVE from Indie-Con: Understanding Independence Aug 18, 2017

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What does it mean when an artist or label calls itself independent? Instead of defining independence as "not major," this episode discusses what independence in music really means. Portia travels to Australia for an Indie-Con panel with Matthew Rogers (UNFD/WIN Council Member), Sebastian Chase (MGM), Chris Maund (Mushroom Group of Labels), Merida Sussex (Stolen Recordings), and Guy Blackman (Chapter Music). Then, she speaks with A2IM CEO Richard Burgess about his recent Billboard article responding to their definition of "Indie Power Players."

Video Games: The Next Artistic Super-Medium Aug 11, 2017

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Episode #59: When you think of video game music, you might hear Koji Kondo's Super Mario Bros. original score, or maybe FlyLo FM from Grand Theft Auto's licensed soundtrack. Either way, video games have long held promise for composers and musicians. Like movies, video games are naturally a broad medium with room for different musical experiences. Games also provide a lucrative revenue stream for some artists. One composer, Chris Remo, who has worked on recent hits like Gone Home and Firewatch, joins us to talk about how he got into the video game industry. We also hear from Steve Gaynor, co-founder of indie game studio, The Fullbright Company. Kotaku editor-at-large Kirk Hamilton gives us a rundown of current and past trends in game music. To end the show, we get an idea of how video game music has influenced an entire music genre, and hear from Spencer Seim of Nintendocore band The Advantage. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

LIVE in Durham: The Evolution of Streaming Aug 04, 2017

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Episode #89: The music industry has recently seen its largest sales increase since the days of Napster. Streaming, while still in its infancy has shown that making a fraction of a penny from a lot of listeners could be a long term sustainable model for many. But just as we began to get comfortable, Pandora started a premium streaming service, YouTube is still running the show and Spotify is having to sign new deals (like allowing new releases to be "windowed"). Is this Napster 2.0? Are we going to push music fans back to piracy by handicapping these services? Is streaming going to sustain the industry and the artists that keep them all employed? We discuss in this final panel from Motorco Music Hall in Durham, NC. PANELISTS: Jason Taylor - Redeye Distribution Rich Dejong - SoundExchange Shawn Rogers Nolan - Shawn Nolan Law Wilson Fuller - Merge Records Martin Anderson - Middle West Management Alex Maiolo - Journalist, Music Festival Advisor, Recordist, Musician, Advocate Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Ellen Kempner (Palehound) Aug 01, 2017

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Palehound's Ellen Kempner joins us at Pickathon to talk about how she got into music and what it takes to navigate today's industry. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Open Mike Eagle Aug 01, 2017

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We caught up with "comedy-adjacent" rapper and fellow podcaster Open Mike Eagle at Pickathon last year. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Open Mike Eagle / Palehound / Thao & the Get Down Stay Down / La Luz Jul 28, 2017

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Episode #88: Last year, we went to Oregon's Pickathon music festival and caught up with some promising acts in Pickathon's interview video series. With this year's festival around the corner, we bring you extended interviews with some of our favorite artists. We talk with rapper and host of Comedy Central's The New Negroes, Open Mike Eagle. Then we discuss everything from Avril Lavigne to anxiety with Ellen Kempner (Palehound). Thao Nguyen joins us to recount how she first got signed to Kill Rock Stars, and Seattle's La Luz talks business. Watch the full interview series on YouTube and stay tuned for more from this year's Pickathon. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Mike Huppe of SoundExchange Jul 26, 2017

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SoundExchange president Mike Huppe joins us to discuss the organizations acquisition of the Canadian music licensing collective CMRRA. "Together," they say, "the two agencies will integrate and streamline the administration and distribution of sound recording and music publishing royalties." Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Gray Gannaway on YouTube's "Adpocalypse" Jul 25, 2017

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Gray Gannaway, founder of video strategy firm Quarterlab, discusses the recent "adpocalypse" on YouTube which has dramatically cut revenue for many channels. So how has this affected the music industry? Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Industry Update: Quarterlab / SoundExchange / The Recording Academy Jul 21, 2017

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The music industry is constantly changing, so today we shine a light on a few important topics developing in the business. First we discuss the recent YouTube "adpocalypse" and how it affects artists' revenues with Gray Gannaway of Quarterlab Consultancy. Then we hear from Mike Huppe, President of SoundExchange about their recent acquisition of CMRRA (Canadian Musical Reproduction Rights Agency). Finally, The Recording Academy's Daryl Friedman gives us an update on what's happening with issues and legislation that affects musicians, like the Fair Play, Fair Pay Act. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Local Spotlight: The Triangle Jul 14, 2017

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Episode #86: In the early 90's, Chapel Hill was dubbed "the next Seattle" after producing acts that got noticed beyond its state lines. Twenty-five years later, a lot has changed in the local and national music landscape but the core ingredients that comprise any music scene remain the same: venues, record stores, press, and radio. While in North Carolina, Portia spoke with local mainstays Chaz Martenstein (Bull City Records), Mark Connor (Cave/Slims), Allison Hussey (Indy Week), Sarah Schmader (Burn Sweet Booking), Aaron VanSteinberg (WXDU), and Stephen Mooneyhan (Local 506). Whether you're just starting to perform or are a seasoned veteran, there are key players in your city's music scene who can potentially give your career a big boost! Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

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