The Future of What

Latest Episodes:

All-Ages Revival: Friends of Noise / Vera Project / Semi-Ok Collective / Sabonis Apr 28, 2017

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Episode #33: "Young people [are an] underserved population when it comes to the music industry." That's the point our guest Andre Middleton drives home on this episode of The Future of What. In our discussion with Middleton (Friends of Noise) and Todd Fadel (The Meow Meow), we look at the logistics and pitfalls of starting and sustaining an all ages venue. Like many cities with rising rents and strict liquor laws, Portland has seen a slew of beloved all ages venues close in the last decade. Many people, young and old, still see the value in all ages venues. We talk with Claire Gunville (Semi Ok Collective) and Maya Stoner (Sabonis), both in their early twenties, about building an inclusive all ages community even without venues to turn to. The Vera Project in Seattle is often lauded for their all ages model, and their Talent Buyer Andrea Friedman gives us the low down on how they've survived for so long. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Music Licensing with Marmoset Music and Loch Lomond Apr 21, 2017

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Episode #76: Licensing a song may have once come with accusations of selling out, but today, getting a song on a movie, TV show or commercial can be one of the most lucrative moves for a musician. It can make paying for a tour or album that much more feasible, and can even break a band to a new audience. So how does licensing work, and how can an artist up their chances of making a deal? On this episode we talk with Kat Olsen, music supervisor at boutique licensing agency Marmoset, and Ritchie Young of Loch Lomond, who talks about having music licensed for everything from ads to Laika's The Boxtrolls. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

SassyBlack / Thunderpussy / Y La Bamba Apr 14, 2017

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Episode #75: On this episode we're sharing interviews with three of our favorite artists from Treefort Music Fest! First, Portia talks with Catherine Harris-White of SassyBlack and THEESatisfaction about turning music into a living, then joins Seattle band Thunderpussy to talk about their upcoming album and collaboration with Pearl Jam's Mike McCready. We also hear from Luz Elena Mendoza, the core of Portland group Y La Bamba, who tells us about the first time she held a guitar and more. Find out more about: SassyBlack: https://sassyblack.bandcamp.com/ Thunderpussy: http://www.thunderpussyusa.com/ Y La Bamba: http://www.ylabamba.com/ Treefort Fest: https://www.treefortmusicfest.com/ Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Turned Away at the Border: Tamizdat / Future of Music Coalition / Massive Scar Era / Ami Dang Apr 07, 2017

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Episode #74: The Future of What looks deeper at recent immigration issues surrounding SXSW and Trump's travel ban with Matthew Covey of international musicians' group Tamizdat and Kevin Erickson of artist advocacy organization the Future of Music Coalition. Cherine Amr of Massive Scar Era shares her story of being turned away at the border, and Baltimore musician Ami Dang discusses her concerns over the rise in xenophobic attitudes. More on: FMC: https://futureofmusic.org/ Artists from Abroad: http://www.artistsfromabroad.org/ Tamizdat: http://www.tamizdat.org/ Ami Dang: http://amidang.com/ Massive Scar Era: http://massivescarera.com/ Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Treefort: Terrorbird Media / KEXP / Joyful Noise / The Brigade Mar 31, 2017

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Episode #73: Treefort Music Fest is a 5-day music and arts festival in Boise, Idaho. This year's festival was one of the most successful yet, and bolstered Treefort as a great alternative to SXSW. We headed to Boise to talk with performers and host a panel on the current state of the music industry. Hear the panel with Sharlese Metcalf (KEXP), Jess Caragliano (Terrorbird Media), Zeke Howard (The Brigade) and Karl Hofstetter (Joyful Noise) on this episode. Find out more about: KEXP: http://kexp.org Terrorbird Media: https://terrorbird.com The Brigade: https://thisisthebrigade.com Joyful Noise Recordings: https://www.joyfulnoiserecordings.com Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Reissue Revolution: Yep Roc Records / Eggs Over Easy / Light In The Attic Records Mar 24, 2017

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Episode #24: Independent labels have long been at the forefront of bringing great music to the public, especially lost gems and overlooked greats that went out of print or were never pressed on any other format than vinyl. Today we talk reissues with the labels Yep Roc and Light in the Attic, as well as talking to one of the bands whose output is receiving the reissue treatment: seminal pub rock band Eggs Over Easy. Yep Roc's General Manager Billy Maupin discusses reissues in general, and Light in the Attic's Matt Sullivan gives us the scoop on tracking down enigmatic folk musician Sixto Rodriguez, and more! Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Greg Kot & Jim DeRogatis / Julianne Escobedo Shepherd / Bob Ham / Ben Ratliff Mar 17, 2017

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Episode #72: As long as there's been music, there have been music critics. Like many professions, music review has been indelibly changed by the Internet. For a while, a numerical rating on Pitchfork could make or break a band. Blogs and social media emerged, and suddenly, truly everyone was a critic. On this episode, we hear from music critics about their role today and more. We're joined by Sound Opinions' (WBEZ) Greg Kot and Jim DeRogatis, Julianne Escobedo Shepherd (Jezebel), Bob Ham (Paste), and former New York Times critic, Ben Ratliff. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Shane Told (Silverstein, River Oaks, Lead Singer Syndrome) Mar 14, 2017

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Shane Told (Silverstein, River Oaks), joins us to talk about his podcast, Lead Singer Syndrome, making it in the music business and more. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Hrishikesh Hirway (Song Exploder) / Joe Pug (Working Songwriter) / Shane Told (Lead Singer Syndrome) Mar 10, 2017

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Episode #71: Podcasts have surged in popularity over the last few years, and have proved to be a great way to connect with your audience — so why don't more musicians take advantage of the format? Today we talk with three musicians making their mark on the podcast charts, Hrishikesh Hirway, creator of Song Exploder, Joe Pug, host of The Working Songwriter, and Silverstein's Shane Told, host of Lead Singer Syndrome. PLUS: We've joined Jabberjaw Media! Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

LIVE in Portland: Music Millennium / Jackpot! / Public Display / Old Town Music / Friends of Noise Mar 03, 2017

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Like many creative cities, Portland is growing rapidly, but is the vibrant music scene that bolstered its reputation benefiting? The city is known as one of the nation's hottest music spots, so how can we make sure that its beloved music industry thrives as Portland changes? On this episode we delve into these questions and more with local industry leaders, Pat Rice (Old Town Music), Larry Crane (Tape Op Magazine, Jackpot Recording Studio), Terry Currier (Music Millennium), Sierra Haager (Public Display PR, bed.) and Andre Middleton (Friends of Noise). PLUS hear Jack Black talk Elliott Smith from 'Say Yes.' Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

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