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    Music

    The Future of What

    Founded by Music Biz President Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

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    Latest Episodes:
    Leveraging Your Data: LIVE from Indie-Con Nov 17, 2017
    Show notes

    Episode #102: The rise of streaming has bestowed the music industry with a wealth of data, but how can labels and artists leverage that data to sustain themselves in this brave new world? On this episode, recorded live from Indie-Con in Adelaide, Australia, Portia moderates a panel on streaming and data with Amy Dietz (INGrooves), Henry Compton (The Orchard), Maya Janeska (UNFD), Jane Slingo (Young Strangers), Ben Godding (AWAL/Kobalt), and James Limon (ABC). Music: Standing in the Way of Control - The Gossip We Think She's a Nurse - Kinski The Arrival - Filthy Friends


    CASH Music, CD Baby, SoundExchange, Public Display PR and the MusicPortland Movement Nov 10, 2017
    Show notes

    Episode #101: In the second part of our 100th episode celebration and live taping, we spoke with organizations who strive to help musicians grow and take charge of their businesses. Maggie Vail (CASH Music), Ben Hubbird (CD Baby), Wade Metzler (SoundExchange), and Sierra Haager (Public Display PR) weigh in. We also hear from the new movement documenting and advocating for local musicians, MusicPortland, represented by Meara McLaughlin, Chris Young (Vortex), and Andre Middleton (Friends of Noise). They're joined by City Commissioner Chloe Eudaly and DJ Klyph.


    Corin Tucker (Sleater-Kinney Filthy Friends), Peter Buck (REM), Laura Veirs, Cool Nutz Nov 09, 2017
    Show notes

    Lifelong musicians Corin Tucker (Sleater-Kinney Filthy Friends), Peter Buck (REM), Laura Veirs and Cool Nutz join us at our 100th episode celebration to discuss being career musicians.


    100th Episode LIVE with Corin Tucker, Peter Buck, Laura Veirs and more Nov 03, 2017
    Show notes

    Episode #100: On October 25th, we celebrated our 100th episode with a live taping in Portland, OR. On this episode, you'll hear from the amazing staff at Rock 'n' Roll Camp for Girls, Kristi Balzer and Caley Murray, as well as former camper Katherine Paul (Black Belt Eagle Scout). Then, get insight from legendary musicians Corin Tucker, Peter Buck, Laura Veirs, and Cool Nutz. Special thanks to XRAY FM and Holocene.


    Culture Writer Melissa Locker Oct 27, 2017
    Show notes

    Episode #99: Melissa Locker is a culture writer who has contributed to Elle, Rolling Stone, Fast Company, and more. She joins Portia to talk about trends in music writing, what Mick Jagger smells like, and how everyone should try to meet Enya.


    Do It Yourself Oct 20, 2017
    Show notes

    Episode #98: Whether you do everything yourself or have some professional help, being resourceful is an important skill as an independent artist. On this episode, we talk with people who've established themselves and built their businesses -- doing everything from album recording to promotion -- outside of the mainstream. We're joined by the band Listener, Krist Krueger of Self Group, and Cool Nutz.


    Mark Robinson (Teen-Beat, Unrest) Oct 16, 2017
    Show notes

    Teen-Beat Records founder Mark Robinson discusses running the label, highlighting local music, and more.


    State of the Nations (Live from Indie-Con) Oct 13, 2017
    Show notes

    Episode #97: How global are the issues that affect the U.S. music industry? On this episode, Portia sits on a panel moderated by Jay Mogis (QUT/Nightlife) with Lynne Small (PPCA), Richard Burgess (A2IM), Paul Pacifico (AIM), Dylan Pellett (IMNZ) and Matt Rogers (UNFD) to discuss key developments in the copyright environment affecting the indies both here and in international markets. The group explores a diverse range of topics including: safe harbour and why you should care; EU copyright directive – what does that even mean?; recognition of sound recordings in the US – will it ever happen?; Joint collection societies and more. This panel was recorded at AIR's Indie-Con in Australia.


    Ian MacKaye (Dischord, Fugazi, Minor Threat) Oct 09, 2017
    Show notes

    Ian MacKaye joins us to talk D.C., Dischord, and fellow indie label Teen-Beat Records.


    MusiCares Oct 06, 2017
    Show notes

    Health insurance, a 401K… employment benefits in general? Not so easy to find working in the music industry. Luckily, in 1989 the Recording Academy created the MusiCares Foundation, providing a safety net of critical services and resources for industry people in need. On this episode, Recording Academy president Neil Portnow gives us some background on the foundation and, while the service is confidential, some of the many musicians, managers and crew who have been helped by MusiCares have volunteered to tell us their stories.


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