The Future of What

Latest Episodes:

New Tools For Songwriters Jan 24, 2020

Show notes

As we move into 2020, two things have become all the more apparent, artists have to view themselves as small businesses in order to survive, and income streams within the industry are increasingly fragmented. Thankfully, these trends have been tracked for several years in a row, and there are a multitude of services available to bands, artists, and songwriters to help them collect these fractionalized income streams so that they can keep their creative businesses afloat and their rights secure. Join us this week as we explore three such services, namely Jammber, AdRev, and Songtrust.

Nashville's Project Music Jan 17, 2020

Show notes

Since 2015, the Nashville Entrepreneur Center has played host to Project Music, an accelerator program for tech start-ups whose focus is upon creating solutions for the music industry. This first of its kind accelerator program has supported five different cohorts to date, and several members of those cohorts have already gone to market with their unique solutions, as a result of the mentorship and fundraising help they received through the program.

Trends for 2020 Jan 10, 2020

Show notes

After several years of growth, the music business no longer feels like its in freefall, and some hopeful industry insiders are hinting that the best is yet to come in the 2020's. As streaming goes global, and the overall adoption rate goes up across the board, continued revenue growth will be the norm in 2020 and beyond, which is to say nothing of the new ways that music is being monetized in video games, short form video, and more. Join us as we hear 2020 projections from Vickie Nauman of Cross Border Works, Josh Berman of Concord Music Group, and Russ Crupnick of Music Watch.

The Evolution of Streaming Jan 03, 2020

Show notes

Today's streaming market is a crowded arena that's chock full of big brands, all of whom are vying for the same monthly subscribers, but none of them have truly distinguished themselves from the other. Yes, they all have different visual interfaces and apps, and some are even offering higher bitrates, but as listeners switch over to voice activated listening via smart speakers, how will users know the difference between Spotify, Apple Music, Tidal, etc. when the interaction becomes purely audio? Enter Super Hi Fi, a new service that is helping DSP's and radio stations create unique audio branding and listener experiences.

Best of 2019 Dec 27, 2019

Show notes

With 2019 coming to an end, it feels like the right time to highlight a few of our audience's most listened to episodes and of the year, so we're doing a best of 2019 this week! We went through this year's stats, and isolated the top ten episodes of the year, and then culled the most informative and/or interesting interviews from that bunch. Listen in as we revisit our interviews with writer Cherie Hu, former Merlin CEO Charles Caldas, and Bayonet Records owner Katie Garcia.

New Tools For Developing Artists Dec 20, 2019

Show notes

While some artists are eschewing the traditional label route to market, there is no getting around the fact that artists simply can't do everything they need to do in order to be successful on their own. Most developing artists need help with marketing, branding, social media strategy, booking, publishing, content creation and more, if they're going to breakthrough the din of digital noise. On this episode, we speak with Chelsea Cressman (AGD Entertainment) and Cameo Carlson (mTheory) about the ways that their companies are helping artists build and hire teams to manage the tasks that are beyond their particular scope and level(s) of expertise.

Direct Shot's Ambigous Future Nov 22, 2019

Show notes

Episode #170 : At the beginning of the year, record stores big and small started noticing a difference between what they ordered and what they received in the mail. This became all the more noticeable when stores were shorted important and highly sought after titles for Record Store Day in April. Since then, the problem has only gotten worse according to some, and bands have missed their street dates entirely in the process, costing them countless dollars, but also chart positions, which means losing out on radio and television opportunities.

New Ideas In The Digital Marketplace Nov 15, 2019

Show notes

In the past, digital start-ups frequently approached the music industry with tech solutions to problems that didn't exist for most artists and labels. That paradigm has seemingly shifted in the past few years, and now the solutions being brought forth by tech companies are helping to alleviate certain stresses and strains on the music industry. On this episode, we're highlighting new tech companies like Ursa Music, Corite, and Pitch who are creating new revenue streams for artists and labels, rather than cannibalizing the old ones and taking a cut.

Indie Label Spotlight - Frenchkiss Records Nov 08, 2019

Show notes

Twenty years ago, Syd Butler started Frenchkiss Records, after his band Les Savy Fav couldn't find a home at the prominent labels of the time. Fast forward up until today, Syd's now part of Seth Meyer's 8G Band, the label is still going strong, and Les Savy Fav is still playing shows. On this episode, Syd joins us to talk about the label's triumphs and tribulations over the course of the last two decades, as does Craig Finn, who's bands The Hold Steady and Lifter Puller have enjoyed success under the Frenchkiss umbrella.

Tracklib Brings Legal Sampling To The Masses Nov 01, 2019

Show notes

Episode #167 : Several high profile artists moved away from sampling in the late 90's, after a smattering of lawsuits were brought against artists like De La Soul, Biz Markie, 2 Live Crew, etc. for the use of unauthorized samples in some of their biggest hits. As a result, the familiar sounds of hip-hop, pop, and electronica changed dramatically in the decades that followed, as people were both scared off of sampling, and/or confused by the myriad of clearances and fees needed to sample legally. To solve this dilemma, Tracklib has stepped into the arena to act as both a clearinghouse, and conduit between sample based producers and the companies that own both sides of the material that producers want to use in their derivative works.

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