The Futur with Chris Do

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122 - Deep Dive: Pricing Creativity — with Blair Enns Feb 24, 2021

Show notes

If you’ve followed us for a while, then you’ve probably heard the name Blair Enns a few times. Blair is a business consultant, speaker and author of the acclaimed book, The Win Without Pitching Manifesto. And if you were to ask Chris Do what one book you should read is, it would be that one.

We’ve had Blair on the show before, but we wanted to share this deep dive livestream with you because it’s filled with invaluable information. The insights that Blair shares and the perspective he offers is unmatched. You can actually hear Chris’s giddiness during their conversation.

They cover a lot of ground in this talk. Discussing things like specializing vs generalizing, how to measure the value you bring to the table, pricing the client not the job and, of course, value based pricing.

But the best part is that these are universal business concepts. You’ll find them everywhere outside of the creative industry, but Blair does a fantastic job of contextualizing them for people like us—the creative professional.

We suggest listening to the episode once, all the way through. Then on another day, listen to it again. But this time, take notes.

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121 - High Performance Creativity — with Erik Korem Feb 17, 2021

Show notes

When you hear the term “high performance” you might think about professional athletes. People who go through intense physical and mental training to prepare their mind and body for the game.

Not to sound like a meme, but what if we told you that you could borrow similar training techniques to improve your creative performance?

Well, according to Erik Korem, there are plenty of parallels between creatives and athletes. High stress, long hours, and intense mental focus. And although he comes from a sports science background, having coached professional NFL players and olympic athletes, the concepts translate. Eat well, rest well and take care of yourself.

In this episode, Erik offers tips for how you can become more adaptable, why rest is critical to your success and how your brain and body play an important role in creativity.

High performance creative. It’s got a nice ring to it.

Thank you to Gusto for sponsoring this episode.

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120 - Passive Income for Designers — with Dustin Lee Feb 10, 2021

Show notes

Dustin Lee is the founder of RetroSupply Co, a marketplace for retro brushes, textures, fonts, and more. Over the years, he’s carved out a unique position in the creative tool market.

When you search for retro or vintage brushes for Illustrator, Photoshop, and Procreate you’re going to bump into his website. It's a great example of finding your niche.

Dustin’s conversation with Chris centers around how creatives can start to think about passive income. But unlike a lot of other talks you have heard or read on the subject, Dustin gets into tactics. Like how to choose the right product, building something that stands out, and overcoming the aversion to marketing.

If you're interested in using your creative skills to generate passive income, then this episode will make you happy. Grab your notebook (or laptop) and get ready to take notes.

Thank you to Gusto for sponsoring this episode.

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119 - Working Remotely — with Cameron Pierron Feb 03, 2021

Show notes

2020 normalized the concept of remote work. Many people were forced to take their office home and find new ways to do business and stay connected. Whether they liked it or not.

But before the pandemic, remote work wasn’t all that common. Which makes our guest, Cameron Pierron, quite the anomaly.

Cameron worked remotely before it was cool. Like, in 2001. And he worked with big names, like Kyle Cooper and Danny Yount. Titans of the motion design industry. All from his home in the mid-West. In Kansas City.

This conversation is from 2018, which feels like it was 10 years ago, but we’re willing to bet that people still believe you need to live on the coast, in a major city to work with big companies on high profile projects.

Spoiler alert: not true.

In fact, it’s far easier to to land those jobs now more than ever. And Cameron is a testament to that statement. He still lives in the mid-West, is self-taught, and continues to work with some of largest companies in the world.

In this episode, Cameron walks us through his journey from remote freelancer, to studio owner, to now teaching motion design and creating educational products. He covers the steps and decisions he made to get where he is and even shares the financial milestones that came with it. From his early freelancing day rate to his current business’s revenue goals.

If you feel landlocked and like there’s no way you’ll make it to the big leagues, then give this chat a listen. Maybe it will change your mind.

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118 - Building The Futur — with Chris Do (Pt. 2) Jan 27, 2021

Show notes

This is part two of a two part series where we reverse the roles and have our beloved founder and The Futur CEO, Chris Do, answer the questions.

If you haven’t listened to part one, stop what you’re doing and go listen to that episode first.

In part two, we pick up where we left off. With Chris’ vision of what The Futur, both the company and the concept, looks like. He and Anneli discuss the power of company culture, engaging with internet trolls and why mission over money is the best path forward.

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117 - Chris Do’s Origin Story — Part 1 Jan 20, 2021

Show notes

If you’re a regular listener of the show, then you know our format: Chris Do talks with an interesting guest while carefully poking and prodding them with questions. All in hopes of learning as much about their experience as humanly possible.

But today, we’re flipping everything on it’s head.

In this two part series, the roles are reversed. Our guest, and Futur Pro Group member Anneli Hannson, will interview Chris. Think of it like a deep dive into the mind of Mr. Do. The person, the businessman, and the educator.

In part one, we get to hear Chris’ origin story. About how an introverted refugee became the confident teacher and YouTuber you admire today.

It’s easy to make assumptions about people, especially when you haven’t walked in their shoes. And this is probably the closest you can get to wearing Chris’ sneakers.

He shares personal stories about his family fleeing Saigon, living life as a cultural outsider, and why it’s so important to have—and to follow—your own internal compass.

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116 - Leveling Up in Life — with Eric Siu Jan 13, 2021

Show notes

Have you ever heard of The Game of Life? It’s a multiplayer board game that was invented by Milton Bradley in the 19th century. The idea was to simulate a person going through all of their life experiences. School, marriage, jobs, and so on. And you, the player, get to decide what they do.

Eric Siu lives his life as if it were a game. It’s no surprise that he is a big gamer, but he’s also an incredibly successful marketer and businessman. Eric runs a marketing agency, a software company, and is the host of two successful podcasts.

And the secret to his success? Gamification. Applying the concepts of leveling up to yourself and your business. Everyone starts as a Level 1, but how far you go is up to you.

In this episode, Eric and Chris go deep into marketing tactics. From targeted ad buys to good old SEO and everything in between. But most importantly, they talk about what you can do with your creativity and how to apply it to marketing.

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115 - The Business of Sound Design — with Dallas Taylor Jan 06, 2021

Show notes

When you hear the term sound design, you might think of fight sequences from action films. Like a fist landing on someone’s face, the cocking of a shotgun or even a building exploding into a giant ball of fire.

But you probably don’t think about the subtle atmospheric sound design that permeates your screen. The icy wind underscoring an arctic journey. The ambient noise of a crowded outdoor market unique to Bangkok.

Great sound design often goes unnoticed. It takes you out of your seat and submerges you into the story. Adding a new invisible ingredient to the experience.

Our guest in this episode is Dallas Taylor. You may know him as the host and creator of Twenty Thousand Hertz, a lovingly crafted podcast revealing the stories behind the world’s most recognizable and interesting sounds. He’s also the Creative Director of Defacto Sound, where he has led thousands of high-profile projects ranging from blockbuster trailers and advertising campaigns to Sundance award-winning films and major television series.

In this unique episode, Dallas talks about why sound is just as important as your other senses. Because if you care about the taste of your food or the smell of a room, then you should care about sound just as much.

He and Chris also discuss the business side of working in sound and what it takes to make a living doing so. The storytelling, sonic branding and how to get clients excited to work with you on the first call.

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114 - Beats, Marketing, and Chillhop Music — with Bas van Leeuwen Dec 30, 2020

Show notes

Streaming great music is easy to come by these days. You can search for almost any artist you want on Spotify or Apple Music and listen to them in a few seconds. The Beatles, Metallica and even Tool all have their discography up in the proverbial cloud.

But there’s one place online that’s home to a unique genre of music. Music that’s streaming all day, every day. Whether you're listening or not.

Chillhop Music is a music label based out of Rotterdam. They work with artists who primarily make relaxing beats and music to help you, well, chill. They stream this wonderful and mellow music 24/7 on YouTube. And over the years, have amassed over three million subs.

In today's episode, we talk with the man behind the music label: Bas van Leeuwen. Bas majored in international business, but is slowly and deliberately finding his way back to creativity.

He and Chris talk about where Chillhop came from, how they work with artists and, of course, the business behind it all.

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113 - Starting a Business During a Pandemic — with Arree Chung (Pt. 2) Dec 23, 2020

Show notes

This is part two of our fascinating talk with illustrator, children’s book author and creative entrepreneur, Arree Chung.

If you haven’t listened to part one yet, go do that first.

In this second episode, Arree talks us through his business plan and the unique opportunity he had to teach kids (and their parents) how to be creative. And how doing that earned him over $400K in 36 hours.

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