The Futur with Chris Do

Check out The Futur:

Linkedin: https://www.linkedin.com/company/the-futur/

Instagram: https://www.instagram.com/thefuturishere/

https://jodiecook.com
https://coachvox.ai

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The One Thing LinkedIn Doesn’t Reward (But You Should Do Anyway) w/ Jodie Cook | Ep 364 Jul 19, 2025

Show notes

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A

In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author and athlete — for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI. They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.

Timestamps:

(00:02) – Why We Need to Get Weirder Online

(01:19) – Turning Up the Dial on Your Personality

(03:46) – Being a Lighthouse for Like-Minded Weirdos

(04:25) – Unlearning the Pressure to Fit In

(06:01) – What Counts as Weird (And Who Gets to Say?)

(09:43) – Steve Jobs, Contrarians & the Price of Originality

(12:09) – Context, Childhood & the Illusion of Normal

(14:42) – LinkedIn, AI, and the Death of Strong Opinions

(17:46) – Using Weirdness to Attract the Right People

(18:07) – Fitness as a Life Hack (and Brand Differentiator)

(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains

(27:11) – Craving Realness in a World of AI and Image

(29:19) – Transparency, Weirdness, and the Power of Disclosure

Check out today's guest, Jodie Cook:

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook

Check out The Futur:

Linkedin: https://www.linkedin.com/company/the-futur/

Instagram: https://www.instagram.com/thefuturishere/

Check out Chris Do:

Learn more about your ad choices. Visit megaphone.fm/adchoices

The One Thing LinkedIn Doesn’t Reward (But You Should Do Anyway) w/ Jodie Cook | Ep 364 Jul 19, 2025

Show notes

We want to hear from you.If you’ve been enjoying the show, we’d love your input. It only takes a minute to answer our listener survey, and your feedback really helps us improve the podcast: https://forms.gle/6j5GLzwK6GQF7Hzx7

In this playful and provocative episode, Chris reunites with Jodie Cook—entrepreneur, author, and creative strategist—for a conversation about standing out, staying human, and showing up as your full self in a world ruled by conformity and AI.

They explore the cultural pressure to "be normal," the rise of copy-paste personal brands, and why weirdness might just be your most valuable asset. From LinkedIn anarchy to fitness-fueled discipline, Jodie and Chris unpack how to build a brand (and life) that actually reflects who you are—and how being real is sometimes the weirdest thing of all.

Timestamps:

(00:02) – Why We Need to Get Weirder Online

(01:19) – Turning Up the Dial on Your Personality

(03:46) – Being a Lighthouse for Like-Minded Weirdos

(04:25) – Unlearning the Pressure to Fit In

(06:01) – What Counts as Weird (And Who Gets to Say?)

(09:43) – Steve Jobs, Contrarians & the Price of Originality

(12:09) – Context, Childhood & the Illusion of Normal

(14:42) – LinkedIn, AI, and the Death of Strong Opinions

(17:46) – Using Weirdness to Attract the Right People

(18:07) – Fitness as a Life Hack (and Brand Differentiator)

(22:10) – Can You Cheat Fitness? The Real Story Behind the Gains

(27:11) – Craving Realness in a World of AI and Image

(29:19) – Transparency, Weirdness, and the Power of Disclosure

Check out today's guest, Jodie Cook:

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook

Check out The Futur:

Linkedin: https://www.linkedin.com/company/the-futur/

Instagram: https://www.instagram.com/thefuturishere/

Check out Chris Do:

I Don't Work for Free Client Revisions — Here’s Why - With Chris Do | Ep 363 Jul 17, 2025

Show notes

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A

Scope creep isn't just a budget problem — it’s a boundary problem. And most creatives don’t realize they’re inviting it in.

In this short, sharp episode, Chris Do breaks down the psychology of scope creep, why it happens, and how to protect your time, energy, and client relationships without feeling like the bad guy.

You’ll learn how to anticipate change, communicate expectations early, and avoid the resentment spiral that can destroy great projects.

Timestamps:

(00:06) – Dealing with Scope Changes: Strategies and Tips

(01:28) – Understanding Client Expectations in Premium Services

(03:08) – Managing Client Expectations in Design Projects

(05:11) – Navigating Change Requests

(06:30) – Navigating Change and Communication

Check out The Futur

Check out Chris Do

Learn more about your ad choices. Visit megaphone.fm/adchoices

I Don't Work for Free Client Revisions — Here’s Why - With Chris Do | Ep 363 Jul 17, 2025

Show notes

We want to hear from you. If you're open to a quick chat with our producer or any of the other options, it only takes a few seconds to sign up: https://forms.gle/Enzzpq5FCVQKbHV9A

Scope creep isn't just a budget problem — it’s a boundary problem. And most creatives don’t realize they’re inviting it in.

In this short, sharp episode, Chris Do breaks down the psychology of scope creep, why it happens, and how to protect your time, energy, and client relationships without feeling like the bad guy.

You’ll learn how to anticipate change, communicate expectations early, and avoid the resentment spiral that can destroy great projects.

Timestamps:

(00:06) – Dealing with Scope Changes: Strategies and Tips

(01:28) – Understanding Client Expectations in Premium Services

(03:08) – Managing Client Expectations in Design Projects

(05:11) – Navigating Change Requests

(06:30) – Navigating Change and Communication

Check out The Futur:

Linkedin: https://www.linkedin.com/company/the-futur/

Instagram: https://www.instagram.com/thefuturishere/

Check out Chris Do:

Why Sound Changes How We Feel w/ Oscar Höglund, CEO - Epidemic Sound | Ep 362 Jul 10, 2025

Show notes

In this episode, Chris sits down with Oscar Höglund—Co-Founder and CEO of Epidemic Sound—for an inside look at the mindset, strategy, and resilience it takes to build a billion-dollar business at the intersection of music, media, and tech.

From cold-starting a music licensing company in Sweden to scaling a global brand used by YouTubers and filmmakers around the world, Oscar shares the real story behind Epidemic’s rise—including the decisions that nearly broke the business, the bets that paid off, and why creativity and data don’t have to be enemies.

If you're a creator, founder, or anyone trying to do big things without burning out, this episode is packed with honest insights on scaling with soul, leading through uncertainty, and staying rooted in purpose while navigating growth.

Timestamps:

(00:04) – The Origins of Epidemic Sound

(06:42) – Startup Struggles and the First Big Pivot

(12:15) – Licensing, Creators, and the Market Gap

(19:08) – Building Culture and Protecting Simplicity

(25:36) – Creativity vs. Data: Finding the Right Balance

(33:14) – Leadership Lessons in Hypergrowth

(40:10) – Advice for Founders: Curiosity, Courage & Staying Human

Check out today's guest, Oscar Höglund:

Oscar's Website: https://corporate.epidemicsound.com/

Oscar's LinkedIn: https://se.linkedin.com/in/oscarh%C3%B6glund

Check out The Futur:

Linkedin: https://www.linkedin.com/company/the-futur/

Instagram: https://www.instagram.com/thefuturishere/

Check out Chris Do: