Business
**The Formula Podcast with Trevor Carlson**

The Formula Podcast with Trevor Carlson shares conversations with folks from all around the world as Trevor travels out of his backpack sharing his thoughts, adventures, and conversations along the way. He definitely doesn’t have all the answers but shares his thoughts and experiences as he tries to answer the question, “What do people from different backgrounds and experiences have in common that create the formula for a well-lived life?”

Latest Episodes:

Scaling an eCommerce Store to $10 Million+ in Revenue with Braceability.com's Shaun Linderbaum - #56 LIVE Nov 06, 2018

Show notes

On this episode of the Formula, I, Trevor Carlson, am joined by Shaun Linderbaum. Shaun was my first boss in the digital marketing world, who I interned with in College. Shaun is the CEO of BraceAbility, a ecommerce business that sells orthopedic braces. They have grown over 100 percent per year for the past three years. They are on track to hit 10+ million dollars in sales for the first time this year.

Today we will talk about that path Shaun took to get to where he is today, advice for those wanting to start a business, the different kinds of entrepreneurship and much more.

On this episode, we discuss:

- How Shaun got to where he is today

- What stood out about BraceAbility

- Developing processes

- Turnover at BraceAbility

- Hiring process and culture

- Hiring the right people and keeping the right people

- What has made Shaun successful

- Advice for achieving success

- Turning interests in the income

- Importance of customer feedback

- Improving your product or service

- Raising capital

- Most common mistakes with start ups

- Different kinds of entrepreneurship

- Pain to profit

Quotes

“It’s about a shared set of values and how you work… I don’t think diversity in personality is extremely valuable.”

“There are many ways to make a living. In most cases, I would tell a person to go work for somebody else because (and save, save, save). That’s probably the best way to actual wealth and not having gray hair at 35.”

“Always invest for the long-term.”

Links

BraceAbility.com
theformulapodcast.com

Resources Mentioned

Focus

Sponsors:

LadyBoss – LadyBoss is a premium nutrition company that provides the best weight loss supplements in the world for women. To sign up for LadyBoss or research their amazing nutrition products, head here: http://bit.ly/ladyboss7

Music provided by Moods

To listen to more episodes head to theformulapodcast.com
or check out the full video episodes on YouTube here - https://www.youtube.com/@justtrevorcarlson
To follow our travels and read our travel guides head to lostandlore.com
or watch our travel videos on YouTube here - https://www.youtube.com/channel/UCavHMv7t-VKqYZrusR4eUUQ

How to Improve Your Intimate Conversation Skills with Robert Kandell - #55 Oct 31, 2018

Show notes

On this episode of the Formula, I, Trevor Carlson, am joined by Tuff Love podcast host, Robert Kandell. Robert has been studying communications for 18 years. It all started when he was an overweight kid and had a hard time being open and honest when it came to relating to others.

In 2004, Robert cofounded One Taste which revolves around intimacy, sexuality, love and relationships. He did that for over 10 years, held over 400 workshops and taught over 10,000 people. Communication was the main skill he taught in these workshops. In 2014 he left One Taste and moved to Los Angeles where he started with a blank slate and since then has opened a life coaching and business consulting practice. He has a podcast, Tuff Love, teaches communication classes, and is writing his first book.

Today we will be diving into a deep conversation about intimate conversations. Sometimes it’s really hard to sit down and have those conversations but they are so incredibly important.

On this episode, we discuss:

- Robert’s background

- What is an intimate conversation

- Withholding

- How to be honest and intimate

- Approaching intimate conversations

- Being bold, deliberate and honest

- Forgiving yourself for your humanity

- Being kind vs being real

- Asking for what you need

- Living truly who you are

Quotes

“Communication is that bridge between your inner world to connection and intimacy.”

“Withholding truth is the same as listening.”

“Tell the truth and reward the other person for telling the truth.”

Links

Robertkandell.com

Sponsors:

Athletic Greens – Athletic Greens is a daily greens supplement that creates a delicious daily habit that sets you up for a healthy future. To get started getting your daily greens, click here http://bit.ly/athleticgreens1

Music provided by Moods

Are you ready to find the formula to reach your goals? Visit theformulapodcast.com.

The Keys to Jumpstarting Your Writing Career Online with Ahmed Muneeb - #54 Oct 25, 2018

Show notes

On this episode of the Formula, I am joined by Ahmed Muneeb. Ahmed Muneeb is a featured Quora writer and featured Medium writer. He has millions of views and answers popular questions in his writing.

Ahmed Muneeb first got started at Medium about a year ago. He was following a very influential writer who contributed a great deal of his success to Quora so he decided to jump on that platform to get started writing as well.

Today we will look at how Ahmed Muneeb became a writer and what’s on the horizon for him. We’ll talk about storytelling, having a writer’s mentality, the importance of keeping your audience in mind and why it’s not tool late at 24 to be successful.

On this episode, we discuss:

- Ahmed’s background

- How Ahmed got started writing

- Being specific in story telling

- Writer’s mentality

- Keeping the audience in mind

- Is 24 too late to be successful?

- Correlation between age and achieving success

- Hardest skill to learn that will eventually pay off

- Embracing technology

- Advice for someone in their late 20s

- The comparison trap

- Producing to get to your goals

Quotes

“Writing was and has always been my creative outlet.”

“I write to educate, pretty much. That’s my mantra and it's what keeps me going.”

“Be more specific when telling your story or giving examples.”

Links

https://www.quora.com/profile/Ahmed-N-Muneeb

Resources Mentioned

The Four Hour Work Week

The Subtle Art of Not Giving a F*ck

Sponsors:

Music provided by Moods

Are you ready to find the formula to reach your goals? Visit theformulapodcast.com.

The Definitive Guide to Building a Remote Team with Simple Tiger's Jeremiah Smith - #53 Oct 23, 2018

Show notes

On this episode of the Formula, I, Trevor Carlson, am joined by Jeremiah Smith. Jeremiah got a job at a digital marketing agency back in 2008 after doing a little bit of freelance and teaching himself how to do digital marketing and SEO. Jeremiah noticed very quickly after being a freelancer to working at the agency full time that he was spending time in the office doing nothing. He was driving two hours to act as a robot where he put his headphones in, plugged away at his work and then left.

One day he asked his manager if he could leave early because he was done with his stuff and he was told no, it didn’t work like that. He felt like the model was broken and kept pondering why he was there. He began researching and found Results Only Work Environment.

Jeremiah started working on his own project on the side where he could control his work environment. After leaving his previous job, he was able to double his income and cut his work time in half. His company is called SimpleTiger.

Today we will be diving into exactly how you can manage and a build a fully remote team successfully.

On this episode, we discuss:

- Managing and building a fully remote team

- How Jeremiah got to where he is today

- Results Only Work Environments

- The Pomodoro Technique

- Things to consider when working remotely

- Where to get started when looking to put together a team

- Personal impact in a remote work environment

- Fear based mentality in management

- Challenging assumptions with logic

- Differences between in person and remote environments

Quotes

“Whatever work you have will stretch the amount of time that you give it.”

“Find a way to not be alone, find a way to start creating a team.”

“I don’t think ROWE or remote is for everyone.”

“Communication is really key in a remote work environment.”

Links

www.simpletiger.com

Resources Mentioned

The 4 Hour Work Week

WeWorkRemotely.com

Calendly

Slack

Toggl

Basecamp

Airtable

Sponsors:

Music provided by Moods:

open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

Are you ready to find the formula to reach your goals? Visit theformulapodcast.com.

Selling Your First Product Online with Hailey Friedman - #52 Oct 16, 2018

Show notes

On this episode of the Formula, I, Trevor Carlson, am joined by Hailey Friedman, a very experienced digital marketer who shares the formula for selling things online. Hailey is currently the head of marketing at Improvado and in charge of the Badass Marketers and Founders group out of San Francisco. Hailey also has a blog at growthmarketingpro.com where she talks about all her marketing tactics.

After college, Hailey did a program called Teach for America where she taught 8th grade English in the Bronx for two years. While she was teaching, she had an idea for a mobile app. She pitched her start up in front of hundreds of people at South By Southwest. Since then she has worked for various different startups. She joined a company called RealtyShares where she did product and growth marketing. It has taken her 6 years to get from teaching to where she is now.

Today we’ll talk about how to get start as well as different tips for building your first online business or sell your first online product. We all discuss Hailey’s experience, how she got to where she is today and how you can best market your product or service.

On this episode, we discuss:

- How Hailey got to where she is

- Hailey’s love for marketing

- Where to start if you want to start selling a product

- Prioritizing and knowing where to start

- Knowing the value of a customer

- Most common mistakes made when running paid ad campaigns

- UTM parameters

- Optimizing campaigns

- Looking at the right metrics

- Useful products and services

- Focusing on what’s working

Quotes

“The biggest lesson that I learned is that you can have an awesome team and you can have a really great product but if you don’t know how to get customers then you don’t have anything worth very much at all.”

“Being able to see the impact of your work so quickly, for me, is really rewarding.”

“People are scared to get started because they don’t want to waste a lot of time and money on things that might not work so the biggest way I can be helpful to people is helping them prioritize where to get started.”

Links

growthmarketingpro.com

Resources Mentioned

Google URL Builder

UTM.io

Ad espresso

Webinarjam

Everwebinar

Hellobar

Sponsors:

Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

Are you ready to find the formula to reach your goals? Visit theformulapodca

Jiu-Jitsu and Showing Up Every Day with John Gutta - #51 Oct 11, 2018

Show notes

On this episode of the Formula, I, Trevor Carlson, am joined by John Gutta. John Gutta is a head instructor and Brazilian jujitsu black belt. He trains out of Tipping Point Brazilian Jujitsu. Brazilian Jujitsu became popular in the United States in 1993 and has grown extensively in popularity since then. Now, basically in any city of 50,000 or more, there is a jujitsu gym.
Growing up John was obsessed with professional fighting. He didn’t really play sports and was around 300 pounds in high school. John saw the Ultimate Fighter and thought it was the coolest thing he had ever seen. When looking for colleges he saw that Iowa had a Brazilian jujitsu program and decided that is what he wanted to do. When he got to college he was down to 170 pounds. Then eventually he began training other people.
Today we will talk about John’s journey in jujitsu and the importance of hard work, both on and off the mats. We’ll also discuss the background of Brazilian jujitsu and what is actually is as well as the process to start training and how to improve through hard work.
On this episode, we discuss:
- What Brazilian jujitsu is and the background behind it
- Why it’s called Brazilian jujitsu
- How John got into jujitsu
- National championships
- Training for the podium
- Jujitsu vs wrestling
- The learning curve associated to jujitsu
- The process to start training
- The process from daily practitioner to competitor
- Focusing on your strengths
- Preparing people for competitions
- The value in strength and conditioning
- 3 keys to a successful jujitsu practice
- The hamster wheel of your current situation
- Paralysis by analysis
- Being okay with ‘sucking’ for a while
- Why someone should do Brazilian jujitsu
Quotes
“Without putting in those 10,000 hours, you aren’t going to be good at anything.”
“Even if you have the best coach in the world, it still takes mat time.”<br>
“The number one issue that we run into is people fall in love with jujitsu but their body can’t handle it yet.”
“You’re capable of a lot more than you think you are, and you’re not going to be able to find that out unless you work really really hard.”
Links:
The 7 Habits of Highly Effective People - https://amzn.to/2IQz6XB<br>
A Season on The Mat - https://amzn.to/2RI70So
A Fighter’s Heart - https://amzn.to/2A3jNHZ
Gracie Fights - https://www.youtube.com/watch?v=bPaSaRKaqhg<br>
Sponsors:
Athletic Greens – Athletic Greens is a daily greens supplement that creates a delicious daily habit that sets you up for a healthy future. To get started getting your daily greens, click here http://bit.ly/athleticgreens1
LadyBoss – LadyBoss is a premium nutrition company that provides the best weight loss supplements in the world for women. To sign up for LadyBoss or research their amazing nutrition products, head here: http://bit.ly/ladyboss7
Listen to more episodes at theformulapodcast.com
Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

Life Design, an In-Depth Discussion with David Gould - #50 Sep 18, 2018

Show notes

On this episode of the Formula, I, Trevor Carlson, am joined by David Gould. David believes in the power of higher learning coupled with community. He is an inspired spark that will set your soul on fire. David is currently at the University of Iowa. He is an educator, faculty member and an administrator as well as an inspiration to all of those who are fortunate enough to meet him.
Today we will talk about David’s work with 20-somethings and many questions they often have, which are frequently questions we all share. His academic and professional life can be summarized as the pursuit of how to make higher education more meaningful and each community more engaged.
On this episode, we discuss:
- David’s personal story
- The 20-something period
- Creating and designing your own life
- Thinking of university as a laboratory
- The world requiring you to be remarkable
- If you could inspire students, education could be way different
- Finding your passion and learning how to plug it into the world
- How you spend your time now is how you will spend your time in the future
- Thinking about four years as 2 million minutes
- As long as you are breathing, it’s never too late
- People later in life who want to start finding and following their passions
- Leaving the door open for magic
- David’s plan from here
- Biggest lessons David has learned from extraordinary people
- Listening to your heart
Quotes
“If you think of your life as a book, which one do you want to write?”
“Those people I have met that have followed their interest, the things they have cared about, even when they haven’t led to the promise land, even when it was a crazy bumpy journey, a story to tell, they have never regretted following their heart.”
“You don't want to be climbing a ladder but realize it was on the wrong house.”
“Each day is a short story.”
Links:
Man’s Search for Meaning – Victor Frankl - https://amzn.to/2pet0qW
Theformulapodcast.com
Thanks to Clay and Milk for allowing us to use images from their article:
https://clayandmilk.com/2017/05/09/entrefest-attendees/
Sponsors:
Athletic Greens – Athletic Greens is a daily greens supplement that creates a delicious daily habit that sets you up for a healthy future. To get started getting your daily greens, click here http://bit.ly/athleticgreens1
LadyBoss – LadyBoss is a premium nutrition company that provides the best weight loss supplements in the world for women. To sign up for LadyBoss or research their amazing nutrition products, head here: http://bit.ly/ladyboss7
Music provided by Moods:
open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

Little Steps to Design Your Future with Mary Shores - #49 Sep 11, 2018

Show notes

On this episode of the Formula Trevor Carlson and Mary Shores discuss processes and decisions to create the personal and professional life that you dream about.
Mary and Trevor discuss:
-Mary shares her rags to riches story
-Advice for overcoming adversity
-How to bounce back
-How to design your future
-What is the Cleanse or Clog Formula?
-Why small steps might be exactly what you need
-Harnessing the power of your words to change your life
This episode of the Formula is brought to you by LadyBoss. LadyBoss is a premium nutrition company that provides the best weight loss supplements in the world for women. To sign up for LadyBoss or research their amazing nutrition products, head here: http://bit.ly/ladyboss7
This episode is brought to you by Athletic Greens. Athletic Greens is a daily greens supplement that creates a delicious daily habit that sets you up for a healthy future. To get started getting your daily greens, click here: http://bit.ly/athleticgreens1
Visit Mary's Facebook Group - https://www.facebook.com/groups/fearlessambition/
Visit Mary's Facebook Page - https://www.facebook.com/shoresmary/
Visit Mary's Website - http://maryshores.com/
Mary's Book, Conscious Communications - https://amzn.to/2x6mzK5 This episode was produced by Helixacademy.co and theformulapodcast.com
Follow The Formula Podcast on Facebook: www.facebook.com/theformulapodcast/
Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

Imposter Syndrome with Perspective Collective's Scotty Russell #48 Sep 04, 2018

Show notes

On this episode of the Formula, Trevor Carlson and Scotty Russell, Perspective-Collective and host of the Perspective Podcast, discuss Imposter Syndrome and how to run right through it.
Trevor and Scotty discuss:
-What is imposter syndrome?
-What is the "funk"?
-What tactics they use to get out of their head and work
This episode of the Formula is brought to you by LadyBoss. LadyBoss is a premium nutrition company that provides the best weight loss supplements in the world for women. To sign up for LadyBoss or research their amazing nutrition products, head here: http://bit.ly/ladyboss7
This episode is brought to you by Athletic Greens. Athletic Greens is a daily greens supplement that creates a delicious daily habit that sets you up for a healthy future. To get started getting your daily greens, click here: http://bit.ly/athleticgreens1
Follow Scotty on: Perspective-Collective
Perspective Podcast
Instagram: PRSPCTV_CLLCTV
Instagram: PerspectivePodcast
This episode was produced by Helixacademy.co and theformulapodcast.com
Follow The Formula Podcast on Facebook: www.facebook.com/theformulapodcast/
Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

The Formula for a Successful Pitch with Oren Klaff #47 Jul 31, 2018

Show notes

Welcome to this week's episode of the Formula. On this episode, I sit down with Oren Klaff, author of Pitch Anything and legendary business pitch guru.
When it comes to delivering a pitch, Oren Klaff has legendary credentials. He has used his one-of-a-kind method to raise more than $2 billion and he has stopped by to share his Formula for a Successful Pitch with you.
I read Oren's book, Pitch Anything, a few years ago when I was on the fundraising trail a few years ago. I was blown away! It was a great book that described how the human brain processes new information and how you decide if you think something is a good idea (or investment) or not. Really excited to have Oren on the show to discuss his strategy.
On this episode Oren and I discuss :
- How to Get Ready to Pitch (Don’t Create Content)
- Why WINTER IS COMING! needs to be your motto
- How to engage someone in networking
- Oren Pitches The Formula Podcast
- Why Hit Skepticism Right on the Head?
- How to Introduce the Features of Your Product
- The Biggest Mistakes in Sales
- How to Vet Your Clients
- Why You Should Be Authentic
- Why You Need to Prize Yourself
- People only value that which they pay for
- How to wrap up your pitch
- How to end up in the car during a sales meeting
- What does plain vanilla mean?
Get Pitch Anything: https://amzn.to/2M9LXog
Follow Oren Klaff on Facebook - https://www.facebook.com/pitchanything/
Subscribe to the Pitch Anything email list - http://pitchanything.com/
This episode was produced by Helixacademy.co and theformulapodcast.com
Follow The Formula Podcast on Facebook: www.facebook.com/theformulapodcast/
Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

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The Formula Podcast with Trevor Carlson

On this episode, we discuss:

Quotes

Links

Resources Mentioned

Sponsors:

Music provided by Moods

On this episode, we discuss:

Quotes

Links

Sponsors:

Music provided by Moods

Are you ready to find the formula to reach your goals? Visit theformulapodcast.com.

On this episode, we discuss:

Quotes

Links

Resources Mentioned

Sponsors:

Music provided by Moods

Are you ready to find the formula to reach your goals? Visit theformulapodcast.com.

On this episode, we discuss:

Quotes

Links

Resources Mentioned

Sponsors:

Music provided by Moods:

open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

Are you ready to find the formula to reach your goals? Visit theformulapodcast.com.

On this episode, we discuss:

Quotes

Links

Resources Mentioned

Sponsors:

Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

Are you ready to find the formula to reach your goals? Visit theformulapodca

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