The Formula Podcast with Trevor Carlson

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Starting Startups and Lessons from a Lifetime of Business - Brian Alvey and Trevor Carlson. #26 Nov 29, 2017

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On this episode of the Formula Podcast, Clipisode founder, Brian Alvey, and Trevor Carlson sit down to discuss Brian's lessons from a lifetime of entrepreneurship.Brian Alvey is a serial entrepreneur, programmer, designer and blogger. He grew up in Brooklyn and now lives in San Francisco where he is the CEO of Clipisode. He is best known for co-founding the blog publishing company Weblogs, Inc. with Jason Calacanis. As Alvey describes it, "Jason and I didn't invent blogging. We perfected it."Trevor and Brian discuss:-Why you have some reason for them wanting to hire you-Why you gotta wait till you’ve got the money in the bank-How in the beginning you cannot always tell the winners from the losers-The magic of YouTube-Why you should try to be an entrepreneur-His complaints within schools-Resiliency -How do you know when you should keep going?-Ways investments weed people out-If Brian had to start over today, how would he get started?-Pick which area you can make progress in before you can flip and do something else-Never go 50-50 in a partnership-What is Clipisode?-Strategy for being the best you can be-Teaching momentsClipisode Questions from our audience:#1: Brian’s biggest failure#2: Podcast’s impact on marketing#3: When to monetize your users#4: Advice for adopting new media within a traditional media teamBooks: Doesn’t have one - very specific to the personTo contact Brian:https://twitter.com/brianalveyTo download Clipisode:https://clipisode.co/This episode was produced by Helixacademy.coFollow Helix Academy on Facebook: www.facebook.com/helixacademy/Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36eziTunes link: coming soon

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Why You Should Understand Your Customers - Mat Winegarden and Trevor Carlson. #25 Nov 27, 2017

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On this episode of the Formula Podcast, Trevor Carlson sits down with his good friend and mentor, Handrail's Mat Winegarden.Mat is brilliant when it comes to understanding a customer's journey through sales or using a product. He shares lessons from his career to leave you with some advice to level up your understanding of your customers.Mat and Trevor discuss:-How to discover customer's needs-The challenge phase… what is it?-What do you do when you don’t hear what you want to hear?-How many times do you have to hear something before you see a pattern?-The Confidence interval-Starting off in sales and the developing relationship of behavioral science-How he's a college dropout -Why low pressure sales - not high pressure-Understanding the core value a person is looking for-Selling benefit delivery method-The tolerance of risk-Be careful with the information your customers give you-Why you shoudln't get in analysis paralysis-Figuring out your minimal viable test-Understanding where your customers are coming from-What are the unicorns of business-Understanding yourself-His early life… retold-Mat’s daily routineMat's book recommendation: What Dreams May Come http://amzn.to/2icytyrFollow Handrail - http://handrailux.com/https://twitter.com/HandrailUXContact Mat - https://www.linkedin.com/in/matw1/This episode was produced by Helixacademy.coFollow Helix Academy on Facebook: www.facebook.com/helixacademy/Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36eziTunes link: coming soon

The Formula #23 - Sales, Work-Life Balance, and Leveraging Social Media with Jesse Sheppard Nov 14, 2017

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This week on The Formula Podcast, Trevor Carlson sits down with sales consultant and practitioner of work-life balance, Jesse Sheppard.Big thanks to previous guest, Michael Caraway, for the introduction to Jesse.Trevor and Jesse discuss:-How to achieve balance in your life-Building off of your why-How do you prioritize your values?-Integrity is not a value-Know what you’re willing to sacrifice -If it feels good now, it’s probably for the short game-Applying one thing to another-The law of attraction-Set the expectation-How do you divide your time up?-Biggest take away from finding a mentor?-Bringing sales to consulting-Your first job is not to sell-What does it mean to serve & provide value?-The market decides what they are willing to pay-Treat people like people-Stop being lazy-You need to be consistent -Do you have to be an asshole to succeed in business?-Running into the fire-Leveraging social media should be your focus-Who are your customers?-How do you get so much shit done?Connect with Jesse on Linkedin: http://www.linkedin.com/in/jessesheppardRecommended books: Leaders Eat LastThis episode was produced by www.Helixacademy.coFollow Helix Academy on Facebook: www.facebook.com/helixacademy/Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

The Formula #24 - Writing, Creativity, and Being an Artist with Whitney Freya Nov 14, 2017

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On this episode of The Formula Podcast, Trevor Carlson sits down with artist Whitney Freya.Big shoutout to Casey Everts for the introduction to Whitney, love you man!Whitney and Trevor dive deep into a few topics including:-Advice for starting your own book-Challenges with writing a book-You need to have a level of conviction to write-When to know you are on the right path-Getting to understand your true self-Writer’s block does not need to exist at all-Get into your right brain-Creativity is solving problems-The way you do anything is the way you do everything-Counting on the “Aha’s!”-The realm of being symbolic-The insight you need can come from anywhere-Creating an internal landscape-How to become a time bender-You are the life artist-Being creative is a lifestyle-The desire to create became my life-What do you want? What do you want to experience?-What are you afraid of?-Let’s see what it feels like to finish this canvas-The inner critic is huge-Whitney’s daily routineRecommended Book: Journey of Souls by Michael NewtonFind Whitney's book: https://www.amazon.com/Rise-Above-Free-Your-Brushstroke/dp/0692891137/ref=sr_1_1?ie=UTF8&qid=1510000701&sr=8-1&keywords=Rise+Above+FreeConnect with Whitney: http://whitneyfreya.com/This episode was produced by Helixacademy.coFollow Helix Academy on Facebook: www.facebook.com/helixacademy/Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

The Formula #21 - Growing a Business with Art of Ed.com's Derek Balsley Nov 01, 2017

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On this episode of The Formula, Trevor Carlson speaks with Derek Balsley about how starting a business with his wife, Jessica, in an industry he knew very little about turned out to become one of the most rewarding things he has ever done. Trevor and Derek discuss:-Best tip for starting your own business-Where to start… product or customer?-Working within an established business… is it good idea?-It all started with a blog-Facing your doubt-Advice for monetizing your content-Ideas for validation-What is business execution?-When does it become real?-Importance of a co-founder-The future of online education-The importance of a good work-life balance-Money… is it really that important?-Running a startup in small town Iowa-Why you should always be open to trying new things-The importance of people-Why you should not start a business-Daily schedule explainedWebsite: www.theartofed.comThis episode was produced by Helixacademy.coFollow Helix Academy on Facebook: www.facebook.com/helixacademy/Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36eziTunes link: https://itunes.apple.com/us/podcast/formula-21-growing-business-art-ed-coms-derek-balsley/id1267588749?i=1000394305808&mt=2

The Formula #22 - Business Advice and Running Experiments w/ Chief Sumo at Sumo, Noah Kagan Nov 01, 2017

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On this episode of the Formula, Trevor Carlson and Noah Kagan sit down for a quick chat about business, life, and running experiments.Trevor and Noah discuss:-Why most people are going to do whatever they want-Experts… Whatever the fuck that means-Why Noah's not a genius, he just does it-Why you should limit your time-Why do people get stuck in pre-validation?-We’re all gonna die-How to find your sweet spot-Prioritizing your work is essential -How to measure yourself-Make what’s working work better-Most experiments shouldn’t work-Why you’ve got to keep trying-Everyone cares about themselves-You get out what you put in-What’s your daily routine look like?Big shoutout for Noah taking the time to show up on the Formula podcast and sharing his lessons with us.Recommended book: 7 Habits of Highly Effective People - http://amzn.to/2impHtMFind Noah's content at:Noah's course - Email1k.comSumo.comOkdork.comCreative Live w/ Noah Kagan & Tim Ferriss: https://www.youtube.com/watch?v=v47WEyeSMSAThis episode was produced by Helixacademy.coFollow Helix Academy on Facebook: www.facebook.com/helixacademy/Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36eziTunes link: https://itunes.apple.com/us/podcast/formula-22-business-advice-running-experiments-w-chief/id1267588749?i=1000394307876&mt=2

The Formula #19 - Designing Your Life and Overcoming Adversity with Travis Lloyd Oct 25, 2017

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On this episode of the Formula, Travis Lloyd and Trevor Carlson talk about Travis's lessons, experiences, and routines that have helped him to build a successful career in speaking in the foster care industry.In this episode Travis and Trevor discuss:-How to overcome adversity-Why you need to understand what you are passionate about-Laying out your strengths, passions, and values to find your ideal career-How to map out what your perfect life would be-Becoming a professional speaker and consultant-How he got involved with giving back to foster kids-Travis overcoming rejection-Writing his first book by learning the value of his story-Why the gym keeps him focusedRecommended books: A New Earth by Eckhart Tolle - http://amzn.to/2yJGm4MThe Wealthy Speaker 2.0 - http://amzn.to/2zOvOioBig thanks to Travis for taking the time to chat with us!To reach Travis Lloyd head to:https://www.linkedin.com/in/travislloydspeaks/orhttp://travislloyd.net/This episode was produced by Helixacademy.coFollow Helix Academy on Facebook: www.facebook.com/helixacademy/Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36eziTunes link: Coming Soon!

The Formula #20 - Doing Shit that Scares You and Getting Started as an Artist w/ Scotty Russell Oct 25, 2017

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On this episode of the Formula, Trevor Carlson and Scotty Russell sit down to discuss his journey becoming an artist, launching a podcast, and getting into public speaking.Some topics Trevor and Scotty get into are:-Getting started as an artist-Putting yourself out there-Advice for getting your art out there-Staying in your own lane-How to find your you-Bring out your emotions through your art-Scottys inspiration-The Electric Forest experience-Valuable lessons through rejection-What mindset do you need to be creative-Tips for drawing-Clear workspace = greater productivity-When is it time to go to the next level?-Why people notice consistency -It’s okay to start with a side project-Do the shit that scares you-Why did Scotty start his podcast?-Everybody needs a creative outlet-Biggest lessons from the podcast-Everything starts the night before-Being realisticRecommended books: Essentialism - http://amzn.to/2yNmbC4Start With Why - http://amzn.to/2h8nv9BCheck out Scotty's work at:Perspective-collective.comhttp://perspective-collective.com/podcast/Big thanks to Scotty, really really enjoyed this interview and hope you take away a few lessons as well.This episode was produced by Helixacademy.coFollow Helix Academy on Facebook: www.facebook.com/helixacademy/Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36eziTunes link: https://itunes.apple.com/us/podcast/formula-20-doing-s-t-that-scares-you-getting-started/id1267588749?i=1000394004531&mt=2

The Formula #17 - Iterating Your Way to Success and Mountain Climbing with Andy Anderson Oct 10, 2017

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On this episode of the Formula Podcast, Trevor Carlson and Andy Anderson sit down to discuss Andy's recent climb of Mount Everest.Andy is a world-class athlete, who's accomplishments have just begun. He is currently training for Leadman that takes place in Colorado and is a MORE intense version of an Ironman. Each leg is 100 miles...Yes, you read that correctly.And, yes he is a badass.In this episode, Trevor and Andy discuss:-Iterating your way to success-Giving back to veterans-Process of training for Mt. Everest.-How to become excellent at your thing1. Connect with experts.2. Practice what you learn.3. Understanding its going to be hard at first.4. Get comfortable with failure-How he is preparing for a Leadman-Charlie Whitmack-How being a Dad doesn't have to be an obstacle-Chocolate milk for the win as a recovery drinkRecommended Books: Zen and the Art of Motorcycle Maintenance (http://amzn.to/2gdi9MV)The Art of War (http://amzn.to/2gvccbb)Big thanks to Andy Anderson for being a guest!To reach out to Andy, find him on LinkedIn: https://www.linkedin.com/in/andy-anderson-77626a5/This episode was produced by Helixacademy.coFollow Helix Academy on Facebook: https://www.facebook.com/helixacademy/Edited by Luke Kreger: www.instagram.com/lukej.kreger/Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36eziTunes link: Coming Soon!

The Formula #18 - Choosing Goodness and Living Life on Your Terms with Tommy Breedlove Oct 10, 2017

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On this episode of The Formula, Trevor Carlson sits down with Tommy Breedlove to discuss Choose Goodness and his experiences that brought him here today.Quick shoutout to Darrah Brustein for being a rockstar connector and introducing Tommy and I, thank you so much for your help.Tommy has been through a lot in his life and is still kicking with one of the best attitudes of anyone I have ever met. Truly, it is hard to find one negative thing from him in the entire interview, unless he is talking about previous experiences. Tune in to find out how Tommy went from going to prison as a teenager to running his current company, Choose Goodness.Trevor and Tommy discuss:-Why Tommy started Choose Goodness-Being scared straight after a stint in prison-How he went from jail to Deloitte in three years-The lessons he learned from having lunch with GaryVee-Hell yes or no-Why pulling back and reflecting is huge-How to work through adversity by choosing growth-Why the journey never ends-Attending Living Centered in Tennessee-How he moves through rejection-What is Choose Goodness-His daily routine and why it is important to exercise everyday-Why you have to participate in your own rescue-The Power of NoBook Recommendations:Big Leap by Gay Hendrix (http://amzn.to/2yXC6Ls)Never Split the Difference (http://amzn.to/2gc3l0Z)War of Art (http://amzn.to/2wNcgcm)Big thank you to Tommy Breedlove for being a guest this week.I learned so much about the power of having a positive attitude from our interview and am extremely grateful for your time.To reach Tommy head to:Website:http://www.choosegoodnessnow.com/lets-talk/For Social Media:Facebook: @choosegoodnessnow @pawntokingInstagram - @choosegoodness or @tommybreedloveTwitter - @choosegoodnessThis episode was produced by Helixacademy.coFollow Helix Academy on Facebook: www.facebook.com/helixacademy/Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36eziTunes link: Coming Soon!

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