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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

EP | 687 - From 40K to 200K Months: The Funnel vs. Sales Dilemma Oct 30, 2025

Show notes

If you are getting stuck between 30k and 100k months and you think the problem is another setter hire or getting a better closer, this episode will clear up the constraint you're facing. We'll discuss your funnel strategy, your leadership within your sales team, how to drive sales performance, and more!

Time Stamps:

(0:54) Two Problems with Getting Stuck Between 30k and 100k a Month

(2:49) DM Me "7 Figure"

(4:31) The Funnel Issue

(7:29) DM or Lead Magnet Funnel

(10:55) Sales Performance

(12:54) Managing Your Sales Team

(14:59) Call Reviews

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Apply For Our $200,000 New Client Rush Scholarship

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🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 686 - How to Go Viral by Pissing People Off In Your Comments Oct 27, 2025

Show notes

I recently had a post go WILD and it was a pretty controversial parenting take. It was kind of douchy to be honest but this was an experiment and I want to explain why I did it, why context is important, and how you can use this in your coaching business to get the right eyes on you and your content.

Time Stamps:

(0:00) Viral Rage Bait Post

(1:10) The Post

(2:40) What I Did After It Went Viral

(4:45) IFCA Client Example

(6:25) How To Apply This In Your Business

(8:25) Haters and Raving Fans

(10:10) Where To Start

----------

Apply For Our $200,000 New Client Rush Scholarship

----------

🤖 Want to Steal Our 10 Proven Viral Post Templates + An AI Agent That Turns Them Into 30 Days of Personalized Client-Getting Content In Just 15 Minutes?

Get Instant Access To 10 Plug-And-Play Post Templates + A Custom AI Content Agent

👉 Click Here For Instant Access

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 685 - 2025 Buyers Are Built Different — Here's How to Sell to Them Without Sounding Salesy Oct 23, 2025

Show notes

If you want to sell in this new market, you're gonna want to listen to this episode and take notes. I'm going to explain why buyers are different in 2025, how to handle some common objections using emphatic and compassionate techniques that work now, and why you need to shift with a shifting industry.

Time Stamps:

(0:16) Why Buyers Are Different in 2025

(1:43) Our Shifting Industry

(4:30) "I Can't Afford It"

(6:55) Spousal Objection

(9:15) "I Need To Think About It"

(14:12) DM Me "Sales" For Resources

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 684 - The 3 Phases Every Fitness Business Must Pass Through (And the #1 Constraint Holding You Back Right Now) Oct 20, 2025

Show notes

Very tactical episode today all around the 3 phases you'll go through if you intend to scale your online fitness coaching business. There are no skipping steps here and I'll explain why and what to do at each phase.

Time Stamps:

(0:23) If You're New Here

(1:03) The Stages

(1:20) The Starter Phase

(5:53) The Growth Phase

(7:15) The Scaling Phase

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 683 - Why Ad Performance Feels Weird Right Now — and How Seven-Figure Coaches Are Adapting Oct 16, 2025

Show notes

If your ads aren't performing like they used to, it's not you. Things are feeling weird right now and this episode will hopefully turn the tide for you in both strategy and mindset. We'll cover some quick checklist items for your ads, why client testimonial ads crush and what to ask, why you should go after better prospects, and more.

Time Stamps:

(0:50) Ad Performance Stalling?

(3:26) Quick Checklist

(5:00) Client Testimonial Ads

(6:25) Hiring A Closer Question

(7:50) Closing % Down and DM Conversation Friction

(8:45) Better Prospects, Not More

(12:15) Scholarship Referral Question

(15:20) What We Do Inside of IFCA

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 682 - If Your Leads "Can't Afford It"… Try This For Better Leads Oct 13, 2025

Show notes

Nothing kills a coach's confidence and spirit more than getting on calls with a bunch of broke ass bitches am I right? Somewhat joking aside, if this is you, there is a way out and this episode is the exact blueprint to do that. We'll talk about why you have broke, weak, or no show leads filling up your calendar, how to qualify them earlier and better, how to re-offer the right way, how ads play into all of this, and more!

Time Stamps:

(0:45) Reality Check On Your Systems

(2:35) Broke, No Shows, and Weak Ass Leads

(5:30) Finding A Clear Pain Point Or Move On

(6:02) Qualify Earlier

(8:50) The Coaching Hat Frame

(11:00) Re-Offer The Right Way

(13:10) Running Ads

(14:30) Your DM's As An Assembly Line

(18:20) Quick Recap

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 681 - My Uncensored 4-Week Cut Protocol: Peptides, PEDs, Macros Revealed Oct 09, 2025

Show notes

Look, I'll be honest with you… I started this competition prep for one reason, and it's probably not what you think.

Yeah, I'm going to look shredded, and yes, I'm revealing my full protocol today — including the macros, meals, peptides, PEDs, training, everything….

But the real reason?

I felt like I was getting soft…. And doing too much shit that was seeking comfort…

Drinking, staying up too late, doom scrolling…

In the book 'The Comfort Crisis' … Michael Ester says…

"We're living sheltered, sterile, temperature-controlled, underchallenged lives." — Michael Easter, The Comfort Crisis

That hit me.

When everything is easy, you lose the adaptations that make you strong.

If you're lacking motivation, I honestly think you should diet—or even prep for a show. Here's why:

Everyone wants more motivation. But motivation isn't something you wait around for—it's literally a feedback loop you can hack.

I'll share my entire protocol with you in today's episode so if you are at all interested in taking your performance to the next level, make sure you have pen and paper during this episode.

Time Stamps:

(0:05) Full Prep Breakdown

(2:25) Embarrassing Side Story

(3:03) The Full Breakdown

(5:30) Pre-Workout Protocol

(9:54) Supplements

(11:42) More Peptides

(13:01) PED's

(14:20) Insulin Syringe

(16:40) Training Split

(17:50) Why You Should Do Hard Things

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 680 - The Real Reason You Can't Raise Your Prices (It's Not What You Think) Oct 06, 2025

Show notes

This might be the episode that finally convinces you to raise your prices. I want to share a short clip from our State of The Union address we have for all our our IFCA clients and what I like to call the Intrinsic Worth law. We will breakdown each component so you'll understand what you need to work on and why you're holding back from reaching your ultimate potential.

Time Stamps:

(1:10) Miami Mansion Story

(4:40) The Intrinsic Worth Law

(6:57) Money Mindset

(9:10) Ruthless Conviction and Belief

(10:28) Value and Relating

(12:00) Impact Skills

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 679 - When to Cut an Ad vs. Let It Ride: The Rule We Give Our Clients Oct 02, 2025

Show notes

When should you let your ad ride and when should you cut the cord and shut it down? If you are running ads or are just starting to run ads, this is a common question we get a lot inside of IFCA and instead of giving you theory, I want to give you actual student examples and what we suggested for them to do. I'll cover everything from ad performance, tech issues, what funnels are working best right now, when to build out a VSL for your offer, and much more!

Time Stamps:

(2:24) What Happened On A Recent Ad Call Inside of IFCA

(7:25) Tactics and Takeaways From Years of Running Ads

(11:35) Why You Shouldn't Start With A VSL

(15:37) Mindset Wrap-up Around Ads

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 678 - Why Low Ticket is Actually Harder Than High Ticket Sep 29, 2025

Show notes

Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I'm here to tell you… it's actually SO much harder to build a business that way. And I know because I've lived it.

In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection especially right now, and more!

Time Stamps:

(0:32) Why Low Ticket Is So Much Harder Than High Ticket

(2:05) When I First Started Online Coaching

(4:45) Perceived Value of Low Ticket vs High Ticket

(6:23) High Ticket Sales Are Easier

(7:07) Human Connection

(8:05) The Math

(10:15) Massive Audience or Brand Exception

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

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