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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

EP | 667 - The Exact Systems You Need at $5K, $15K, and $50K+ Months to Simplify Your Business and Maximize Client Value Aug 21, 2025

Show notes

Knowing what to do at different stages of your business as you scale and grow can be really confusing and the information on Instagram can be incredibly overwhelming so in today's episode, I want to give you a roadmap that we've taken over 4,500 coaches through successfully in growing their businesses.

I'll share where to start with systems, why they break when you double or triple, and how to rectify those issues.

Time Stamps:

(0:58) Processes Drive Growth

(1:32) Our Impact Manager

(2:15) 0-10k Month Tools

(6:14) Strategic Questions On The Application

(9:15) 20k-30k Months

(11:20) 50k-100k Months

(14:10) Our Partnership with Trainerize

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 666 - From Struggling $69/Month App Sales to Predictable $15K Months: How Paul Built Systems That Let His Wife Quit Her Job Aug 18, 2025

Show notes

We recently had our Legacy event in Nashville and had the absolute pleasure of seeing one of our clients Paul there and wanted to grab him for a quick interview (so excuse some background in the audio) and talk to him about his experience with IFCA. He went from charging 69 a month through an app to completely changing his business model to charging 600 a month with healthy profit margins, bringing his wife into the business, and more we'll talk about!

Time Stamps:

(0:25) Paul's Backstory

(0:55) From 69 a Month to 600 a Month

(3:35) Conviction and Communication

(5:24) Building Out AI Systems

(6:30) Joining IFCA

(7:43) Bringing The Wife Into The Business

(9:12) Advice To Anyone In-Person Wanting To Go Online

(10:23) The Community Within IFCA

(11:00) Where To Find Paul

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 665 - The Bigger Your Business Gets, The LESS You Have to Work IF You Focus On This ONE Thing Aug 14, 2025

Show notes

This one thing only makes sense when you truly understand it and have a plan for it for your business. That one thing is PROFIT. Early on when organic is working and it's just you or a couple of people, profit and reinvesting back into your business is probably far from your mind.

If you want to scale, profit will be the only way you can do it effectively. I'm going to explain what profit buys you in your business from sales systems, measuring business metrics better, hiring talent, and more!

Time Stamps:

(2:26) Paying Yourself and Your Limiting Mindset

(4:42) Don't Know What To Do With Profit

(5:22) Tools That Make Your Life Look Easier

(6:50) Sales Systems

(8:55) Business Metrics

(11:50) Hiring Talent

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 664 - Tired of Paying for Mentorships That Don't Work? Listen To This Aug 11, 2025

Show notes

If you've been burned in the past by mentorships, I get it. What has allowed us to be the longest standing fitness business coaching mentorship in the space is our relentless dedication to innovation and providing our students with a complete solution and a program that actually works. Let me walk you through what IFCA entails, my thoughts when it comes to mentorship, and why you shouldn't give up!

Time Stamps:

(0:29) Why Mentorships Don't Work (For Everyone)

(1:41) My Promise To You

(2:41) Business Mentorship Saturation

(4:35) What Happens When You Join IFCA

(6:37) Guaranteed Results

(7:15) Unrivaled Support and Accountability

(9:29) Why You Shouldn't Give Up

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 663 - Don't Start a Business With Your Spouse (Unless You Want to Destroy Your Marriage) Aug 07, 2025

Show notes

Thinking about starting your coaching company with your spouse or bringing them into the business? There are definitely some advantages and disadvantages and in today's episode, we want to share our personal experience along with what we've seen work after coaching over 4,500 coaches with some bringing in their spouse.

Let us know if you enjoy our episodes together and we'll make sure to do more in the future!

Time Stamps:

(0:36) Good, Bad, and Ugly of Owning a Business With Your Spouse

(2:14) The Tuesday Nap Story

(7:41) Speed and Dividing Roles

(10:59) The Pro's

(14:05) Cory and Jess Story

(16:01) Sharing Wins

(17:35) Making Each Other Grow

(20:13) The Con's

(21:31) Blame and Shame

(26:01) Tactical Strategies

(29:21) Sex Questions

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 662 - Doctors Said Zero Percent Chance of Pregnancy, But This Protocol Got Us Pregnant Twice (Without IVF) Aug 04, 2025

Show notes

Given the statistics and biofeedback we received, we had a zero percent chance of conceiving Jaxson but after one incredible night on mushrooms throwing a football back and forth to each other, we visualized being boy parents.

Then it happened. If you haven't heard either birth story, we wanted to come together in today's episode and talk openly about our experience, why Jordan didn't want kids at first, what feelings came up during both journeys, and more!

Time Stamps:

(0:12) Our Fertility Journey

(2:05) Jordan Didn't Want Kids At First

(10:00) How Babies Are Made (In Case You Didn't Know)

(15:02) What Feelings Came Up During This Time

(19:20) The Marlee Journey

(25:30) Erin's Protocol

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 661 - Delegation Isn't That Hard — You're Just Doing It Wrong Jul 31, 2025

Show notes

This is an episode I wish I had a long time ago when I made the mistake of not learning to delegate sooner and thinking delegation was trying to find my perfect clone. They do not exist and for good reason. In this episode, I'm going to teach you the art of delegation and how to do it the smart way. We'll start off by auditing your time, finding low leverage high frequency tasks, and get you on track to delegating and outsourcing something small first to learn the skill.

Time Stamps:

(0:27) Why Delegation Isn't As Hard As You Think

(1:35) Please Subscribe and Share with A Friend

(2:57) We Still Do All The Marketing

(4:36) Start With A Time Study

(5:35) Low Leverage High Frequency Tasks

(6:02) Systems To Delegation

(6:27) The Delegation Ladder

(9:02) Hear One, See One, Do One

(10:08) Mindset Reframes Around Delegation

(12:16) Recap

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 660 - Why Your Business Feels Broken When You're Actually Winning Jul 28, 2025

Show notes

We've been through many trials and tribulations when it comes to how we've felt about the business at times and if you are a coach that wants to change lives through your leadership, I have some reality checks you need to know about as you progress. This doesn't get easier as you grow but the 4 things I'm going to share with you today hopefully will help you feel less alone in the process and remind you that this is what hard looks like.

Time Stamps:

(0:30) It Doesn't Get Easier

(1:36) Please Hit That Subscribe

(2:57) #1: Your Business Is A Muscle Under Load

(3:55) #2: Growth Reveals The Next Constraint

(4:30) #3: Who Do We Need To Become?

(5:19) #4: Action For Readiness

(6:35) Quick Recap

(7:18) Check Out IFCA

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 659 - 9 Weeks Postpartum: C-Section Recovery, Breastfeeding, Sex After Baby, and the Beautiful Chaos of Being a CEO & a Mom of Two Jul 24, 2025

Show notes

I wanted to update you all about what's been going on in my life in terms of my postpartum experience and what I and we have done differently the second time around that has worked better for us than the first time with Jaxson. If you are a soon to be mom or thinking about it, I want to cover what it's really been like for me at least and I hope you gain some insight and inspiration from it!

Time Stamps:

(1:52) Everything I'm Gonna Cover

(2:54) C-Section Recovery

(8:32) Breastfeeding

(16:19) 0 to 1 Kid vs 1 to 2 Kids

(21:27) Postpartum Thoughts

(27:58) What's Been Working

(38:34) DM Me Your Thoughts and Experiences

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

EP | 658 - Content Makeover Series | "Why This WWE Trainer's Instagram Isn't Converting (Despite Training Stone Cold Steve Austin) Jul 21, 2025

Show notes

Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention.

Time Stamps:

(0:45) Stone Cold Steve Austin's Coach

(1:21) The Instagram Bio

(3:00) Content Strategy

(6:25) DM Me AI Offer

----------

🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video

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