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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

376. Online vs In-Person Training: The Three Reasons 90% of In-Person Trainers Fail Within One Year: Part 1/2 Oct 20, 2022

Show notes

If you're in a in-person trainer, there's a frightening statistic to be aware of. It was recently released that 90% of in-person trainers fail and we don't want you to be one of them. I want to share the 3 reasons why in-person trainers fail, the future of the online industry and why you should make the pivot now, and why going online is beneficial to you and your clients. Topics include:

- What To Expect in Part 1

- If You Want a Visual

- Why 90% of In-Person Trainers Fail

- Who This Works For and How to Start Today

- The 3 Currencies

- 3 Reasons In-Person Trainers Fail

- The Future in the Online Industry

- Only Getting Paid While In the Gym

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

375. Building a Fitness Brand By Being YOU With Erica Fit Love, Serial Fitness Entrepreneur and Trainer on "The Biggest Loser" Oct 17, 2022

Show notes

Lost 160 pounds, cover of Women's Health Magazine, trainer on the Biggest Loser… and she did it all while being HERSELF! The real and vulnerable human and you can too! Erica joins us today to talk about her story and journey, her business structure, whether she sees herself as a visionary or integrator, and much more! Topics include:

- Erica's Story

- Starting with Planet Fitness

- Seeing Success

- Setting Boundaries

- Running a Studio

- Erica's Business Structure

- Visionary vs Integrator

- One Piece of Advice

- Where to Find Erica

----------

Follow Erica on Instagram

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

374. Certified Badass IFCA Client Ethan's Story Of Homelessness, Drug Addiction, to A Successful 20k/mo Online Fitness Business Oct 13, 2022

Show notes

Ethan is an absolute badass as you'll hear in this episode and he came to us doing very well on paper. Making 15k/mo but admits he was miserable. He wanted to operate in a different way but wasn't sure what that looked like. During and after IFCA, he has hit 20k/months and doing it his way and enjoying every step along the way. Topics include:

- Ethan's Story

- Sparking Change

- Value Over Money

- Cultivating Optimism

- The Other 23 Hours

- How Ethan Found IFCA

- The Problem Ethan Wanted to Solve

- Rapid Fire Questions

- Advice to Someone In Ethan's Previous Position

- Where to Find Ethan

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

373. 4 Easy Hacks To Increase Engagement On Your Reels Oct 10, 2022

Show notes

We're in a unique time when it comes to organic growth where reels are still getting a lot of focus, traction, and reach and I want to share with you how you can take your reels to the next level. I want to share 4 quick hacks to better reels and offer you even more help at the end of this episode.

Time Stamps:

(0:20) Increasing Engagement with Reels

(2:35) What's Your Intent?

(3:20) Emotions to Elicit

(5:40) Use More Copywriting

(9:03) Clear over Cute

(10:25) A Great Thumbnail

(13:40) Message Me "HOOK"

(13:49) Bonus Tip

(15:16) Mistakes to Avoid

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

372. When Do You Need Paid Ads For Your Fitness Business? Oct 06, 2022

Show notes

Curious or feeling ready to run ads in your fitness business but haven't pulled the trigger yet? There are certain things you'll want to have established first in your business before running ads and I want to share all of those things with you today. We'll zoom out and talk about the 6 ways to get customers, the 3 currencies in business, the 3 phases of scaling, and how ads play into everything. Topics include:

- When To Run Ads

- When Do Paid Ads Make Sense?

- Establishing Your Authority

- The 6 Ways to Get Customers

- The 3 Currencies

- The 3 Phases of Scaling

- Want a Proven System?

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

371. 0-30m In Three Years, with this ONE Skill - Cole Gordon with Remote Closers Academy and Closers.OI Part 2 Oct 03, 2022

Show notes

Part 2 of our conversation with Cole Gordon! Cole answers a few questions from our IFCA students we hope you find valuable as well! Topics include:

- 0-1 Million and Phases of Ascension

- For the Love of the Game or Fear of Losing it All?

- Fitness Offer to Phase 2 and 3?

- Getting Employees Bought Into the Mission

- Positioning a Unique Mechanism

----------

Follow Cole on Instagram

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

370. 0-30m In Three Years, with this ONE Skill - Cole Gordon with Remote Closers Academy and Closers.OI Part 1 Sep 29, 2022

Show notes

Want free sales training from an 8 figure sales trainer? We thought so! Cole Gordon is the CEO of Remote Closers Academy that helps coaches and other make 20k/month and beyond and Closers.io which teaches people how to be in the 1% of closers while hiring and scaling sales teams. This is a two part episode and we'll conclude this talk on the next episode. Topics include:

- Who is Cole Gordon?

- Cole's Story

- Why Mentorship Never Stops

- Negative Connotation of Sales

- Keto Diet Example and Selling the Method

- Need vs Insight Based Selling

- Gratitude Practice for Your Business

- Cole's Business Structure

----------

Follow Cole on Instagram

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

369. How IFCA Student Tyler Went From Working 50+ Hours/Week In-Person and Making $𝟒𝐤/M𝐨𝐧𝐭𝐡 to Generating $𝟐𝟑𝐤 𝐢𝐧 J𝐮𝐬𝐭 𝟖 W𝐞𝐞𝐤𝐬 with Our OLM "Online Launch Model" Sep 26, 2022

Show notes

Are you wanting to make the jump from in-person training to the online world but not sure if you can or where to start? Meet Tyler! Tyler was in the exact same position as you and whether you're an in-person trainer or someone who wants to take their business to the next level, this is a great episode and testament to what results when you trust yourself and put in the work. Topics include:

- What Tyler Learned About Himself

- Parenthood

- Tyler's Training Background with Athletes

- Shifting to Online from In-Person

- Tyler's Work Ethic

- Goals and Joining IFCA

- Advice to the In Person Trainer

- Success Coach Cory Carpenter

- Where to Find Tyler

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

368. $30,000,000 In Sales With This ONE Question → Quick Sales Call Tip to 2-3x Your Close Rate Sep 22, 2022

Show notes

Be forewarned: I have sales top of mind recently as we at IFCA have been updating our internal sales processes so expect some extreme numbers and percentages in today's episode but for a good reason. This is by far my favorite sales framework and has helped me along with our IFCA students 2-3x their close rate.

Time Stamps:

- My Favorite Sales Framework

- Following These 2 Aspects

- Please Rate and Review

- What Happens if Nothing Changes?

- Our 90 Day Accelerator Program

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

367. How Our Student Kim Schaper Went From 26K to 80K Months Inside of IFCA Sep 19, 2022

Show notes

We know you're not supposed to have favorite clients (or children) but hopefully you'll understand why Kim is an exception during this interview. Kim is an absolute authentic boss and she was stuck at around 20-25k months spending 36 hours a week (time study verified) on the phone with her clients. She had enough and needed help getting to the next level. She did the work, transitioned to a full time CEO, and is now generating 80k+ months in her business with a small team. Find out how she did it!

Time Stamps:

(1:02) Our Guest Today Kim Schaper

(4:07) What Kim Has Learned About Herself

(12:12) Becoming an Attractive Character

(13:57) Kim's Ball Sack

(19:00) Kim's Process

(24:47) From Coach to CEO

(28:07) Transitioning Clients to Assistant Coaches

(31:25) Back End Offer

(44:25) Changing the Pitch

(47:00) Advice Going from Coach to CEO

(50:40) Where to Find Kim

----------

Follow Kim on Instagram

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

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