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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

396. Three Tips To Making The Work You Do Fun Again & Why Blending Work & Play Will Make You More Successful Jan 02, 2023

Show notes

Entrepreneurship is hard: we need to get some play back into our work for the good of our long term sanity. I want to share a really powerful quote I love around work and play, how to approach work from a mindset standpoint, and share with you some key tips on how to incorporate play into your work.

Time Stamps:

(1:16) Quote I Really Love Around Work and Play

(3:42) Roles and Responsibilities For a CEO

(10:23) Childlike Curiosity and Mind Blowing Technology

(11:43) Key Tips for Play

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

395. Simplifying Systems, Finances, and CEO Responsibilities with CEO & Expert IFCA Success Coach Alycia Israel Dec 29, 2022

Show notes

If one of your big goals in 2023 is to become the full fledged CEO of your company or work more towards that role, this is a can't miss episode. CEO of Alyica Barbell and IFCA Success Coach Alycia Israel joins us back on the podcast to talk about her journey becoming the CEO of her company, the strategy changes she had to make to adjust employee compensation and sustainable financial growth, common traits she sees with successful IFCA students, and more! Topics include:

- Who is Alycia Israel?

- Alycia's Business Before IFCA

- Living in Scarcity

- Being Your Own Daddy Mentality

- Where Does the Limiting Belief Come From?

- Where Alyica Barbell Is Now Financially

- Strategies for Sustainable Growth

- Common Traits of Successful IFCA Students

- Advice to the Coach Wanting to Grow a Team

- Where to Find Alyica

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

394. Unpopular Opinions: Should You Discount Your Coaching For Friends & Family? - Here's Exactly How To Handle This Scenario in an Ethical & Profitable Way Dec 26, 2022

Show notes

Should you discount your coaching services for your friends and family? This can be a complicated area that I want to give you some perspective on. I gave away my coaching once before and I learned a valuable lesson from it.

Time Stamps:

(0:23) Should I Coach Family and Friends for Free?

(1:00) Quick Rundown of My Experience

(5:03) True Commitment and Investment

(7:26) Free or Full Price

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

393. Belief Breaking Matrix: Revised Episode on How to Attract Clients on Demand (Even If You Hate Creating Content) Dec 22, 2022

Show notes

Beliefs are a powerful thing and if you're not creating content around breaking your ideal client's false beliefs, you're leaving a lot on the table as far as attracting clients to your coaching business. I want to share with you our belief breaking content matrix, why you need to constantly talk about the same concepts to break beliefs, why college is THE SCAM, and more.

Time Stamps:

(3:00) Caveat About Sales Team

(5:56) The Belief Breaking Content Matrix

(8:06) Think Back About a Past Belief

(15:30) Consistent Repetition

(18:18) Write Down 4 Beliefs Your Ideal Client Has That Need Broken

(25:10) College is THE Scam

(34:28) Quick Framework for Breaking Beliefs

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

392. Part Two of Our Biggest Business Mistakes in 2022 - Erin's Version Dec 19, 2022

Show notes

It's time for Erin's version of recapping 2022 and some of the biggest business mistakes (definitely listen to the previous episode for some context) and we were honestly very hesitant to share these episodes and to the extend we did because we don't want to lose trust and authority with you. We hope though through hearing these lessons you are able to avoid some of these mistakes and learn from our experiences.

Time Stamps:

(1:53) Jordan's Episode

(3:15) Delegating Decisions

(5:57) Not Speaking Up To My Business Partner

(9:05) Hired a New Position and Didn't Train Properly

(12:39) Doubling Price and Length of Mentorship

(17:15) Biggest Mindset Takeaway

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

391. Our Top 9 Business Mistakes We Made in 2022 + How We Turned Our Company Around From Nearly Failing (My Most Vulnerable Share of 2022) Dec 15, 2022

Show notes

This was extremely difficult to outline and speak on but hopefully it helps someone or many someone's out there in similar situations. I (Jordan) learned a lot this year when it came to business and a lot of it was what not to do. I'm going to share the good, bad, and ugly so hopefully you can avoid some of the mistakes I made this year. Topics include:

- June 2022

- Problems in the Business in July

- Losing Money and Our Expenses Exploded

- The Turnaround

- Q1 of T4E

- Offer Confusion

- Trying to Be a Direct Response Company

- Our CRM Process

- Changing Our Offer and Messaging

- Recruiting and Hiring

- Let Me Know What You Thought!

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

390. The ONE Type of Content You're Missing Thats Stopping You From Attracting Clients (And How To Fix It) Dec 12, 2022

Show notes

You might be missing this ONE type of content that could be the difference between crickets and attracting your ideal clients. In this short episode, I want to explain the 3 main pillars of content, why beliefs are so important, the value of connection, and more. Topics include:

- 3 Main Pillars of Content

- Why Are Beliefs Important?

- Connection

- Internal Limiting Beliefs

- Belief Breaking Formula

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

389. From Seeing His Childhood Friend Getting Murdered on the News to Building a 6-Figure Business, Then Shutting it Down, to Re-Building a 50k/mo Business That Takes 10 Hours Per Week to Manage - An Underdog Story With IFCA Success Coach Nicko Dec 05, 2022

Show notes

Definitely listen till the end of this episode for some major inspiration of taking the leap for yourself, your family, and for your future self. IFCA Success Coach Nicko joins us to discuss his early days, being an online coach, how he grew his Instagram account to almost 100k using shoutouts, and much more! Topics include:

- Nicko's Home Zoo

- Nicko's Story

- Nicko's Business Progress and Growth

- Early Mistakes and Rebuilds

- Nicko's Other Investments

- Storytelling

- Storyteller's Secret

- The 2mm Adjustment

- Common Traits of Great Students

- Principles of Shoutout Strategy

- Nicko's Origin Story

- Where to Find Nicko

----------

Follow Nicko On Instagram

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

388. What if You Don't Just Sell "Fat Loss?" → How To Succeed as a Health Coach / Functional Specialist & Destroy Imposter Syndrome in 20 Minutes (Metabolic Mentor Guest Presentation) Dec 01, 2022

Show notes

We are past the days where a mere fat loss offer as a coach will suffice in this industry and today's episode will allow you to stand out amongst the crowd of coaches. We recently joined Metabolic Mentor and gave a presentation around imposter syndrome, sales, marketing, and offer creation. Enjoy! Topics include:

- Future Partnership

- Two Promises for Today

- How Imposter Syndrome Shows Up

- Marketing and Sales

- Creating Value Through an Offer

- Critical Questions to Answer

- Packaging Your Offer

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

387. How To Build an E-Mail & SMS List in 2-Hours Or Less That's 40x More Effective At Acquiring Customers Than Social Media Nov 28, 2022

Show notes

As social media continues to deteriorate (let's be honest) with some of our students getting their accounts deactivated for no good reason, now is 2nd best time to start building an email list (1st was earlier) if you haven't started. I'll share with you why it's important, how to build a lead magnet quickly and easily, and share what's working right now for our students.

Time Stamps:

(1:00) Randomly Deactivating Accounts

(2:30) Why Most Coaches Fail At This

(4:20) Purpose of Lead Magnet Funnels

(6:20) The Funnel Flow

(14:50) What's Working Right Now

(19:50) Broadcasts vs Automation Emails

----------

Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually "Get It"

If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.

P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)

To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

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