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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

427. How Michelle, a Computer Programmer, Mom of 2 Boys + Married 28 Years, Built a $10k/mo Online Business + Pivoted From In-Person to Online in Just 90 Days Apr 20, 2023

Show notes

We can't wait to share our IFCA client Michelle's story with you! Michelle wanted to make the leap from in-person to fully online but had some reservations about the process and everything involved. She gave herself a strong deadline and with our help, she made the transition and has built a 10k a month business while being a mom and care provider for family members. Listen in as we discuss her transitioning to online, how she's getting better with social media, and her advice to in-person trainers.

Time Stamps:

(1:10) Michelle's Story

(4:10) Life Before IFCA

(8:24) Fears Transitioning to Online

(13:20) Getting Better at Social Media

(23:15) What's Next for Michelle

(28:58) Communicating the Online Transition to Clients

(33:18) Advice to In-Person Trainers

(34:29) Where to Find Michelle

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Follow Michelle on Instagram

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

426. What Lebron James Taught Me About Comparison [Mindset Monday] Apr 17, 2023

Show notes

You'll probably never dunk like Lebron or hit a golf ball like Tiger and… that's okay. In today's society and online culture especially, we have a huge tendency to compare ourselves when we don't take into account the 3 key underlying factors that led to an individual's success. Those are: beliefs, character traits, and skillsets. I want to talk about my childhood growing up around entrepreneurship and how that gave me a leg up in this game but also explain one of my deepest deficiencies I'm still working on to this day.

Time Stamps:

(0:47) Fulfillment Comes From Growth

(2:41) Entrepreneurship and Learning From My Dad

(3:46) Comparing Yourself to Lebron James

(5:45) Our Client Bianca

(7:51) Something I'm Still Working On

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

425. What's the Best System For Tracking Client Progress, Notes & Reminders? + How Tracking Impacts Retention + Community Apr 13, 2023

Show notes

What gets measured gets managed and with so many different metrics and analytics to keep track of in your business, it can become very overwhelming fast. In today's episode, I want to breakdown not only the best way to optimize tracking in your business but also share arguably the KEY to your long term success: retention. We just did a free training in our Facebook community and we want you to access to it FOR FREE! Check the link below and enjoy!

Time Stamps:

(1:02) Why Retention is Important and The Starbucks Difference

(3:49) Our Client Vanessa

(4:04) Product, Marketing, and Sales

(5:09) The Importance of Culture

(6:02) Community and Jetsons vs Flintstones

(9:01) Check Out the Community Funnel

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Learn How to Recession Proof Your Business + Add $146,400 - $292,800 in Revenue To Your Business By Signing Just 2-4 Clients Per Month With Our LTV Community Funnel.

>>> Link to Training

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

424. Research-Based Coaching Tools To Get Clients To Do More Smart Stuff and Less Dumb Stuff With Trevor Kashey, PhD (Part 2/2) Apr 10, 2023

Show notes

Part 2 on our conversation with Dr. Trevor Kashey! We've wanted to have Dr. Trevor Kashey speak to our IFCA community and now our podcast for a very long time and you'll understand why almost immediately into this interview. Dr. Kashey is the Founder of TKN Nutrition (and was Erin's first fitness coach), Co-Founder of Prestige Labs, was hired by Translational Genomics Research Institute to conduct research on non-small lung cancer while in high school, earned his Ph.D. in Biochemistry at 22, has worked with governments worldwide and with Olympic teams on their performance, and that's just scratching the surface.

In Part 2 of this 2 part series, we discuss keys to effective communication, go through a client example exercise, and some Q&A at the end you won't want to miss!

Time Stamps:

(0:10) Part 2 of Dr. Kashey

(2:00) Suzie Client Example

(11:25) Keys to Effective Communication

(19:09) Go-To Analogies for Clients

(25:10) Where to Start Learning Behavioral Change

(30:00) Line Between Coach and Therapy?

(34:32) Going Deeper with Clients

(37:08) The Evidence Based/Real World Application Paradox

(41:54) Where to Find Dr. Kashey

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Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

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GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

423. Research-Based Coaching Tools To Get Clients To Do More Smart Stuff and Less Dumb Stuff With Trevor Kashey, Ph.D. (Part 1/2) Apr 06, 2023

Show notes

We've wanted to have Dr. Trevor Kashey speak to our IFCA community and now our podcast for a very long time and you'll understand why almost immediately into this interview. Dr. Kashey is the Founder of TKN Nutrition (and was Erin's first fitness coach), Co-Founder of Prestige Labs, was hired by Translational Genomics Research Institute to conduct research on non-small lung cancer while in high school, earned his Ph.D. in Biochemistry at 22, has worked with governments worldwide and with Olympic teams on their performance, and that's just scratching the surface.

In Part 1 of this 2 part series, we discuss Dr. Kashey's path in academia, transitioning from academia to nutrition coaching, why he has recently started focusing on human behavior change, and so much more!

Time Stamps:

(0:11) Today's Episode is Going to Blow Your Mind

(5:18) Getting a PhD at 22

(9:00) From Academia to Nutrition Coaching

(17:50) The Behavioral Aspect

(20:00) Different Types of Coaching Styles

(29:00) 5 Years vs 5 Minutes Analysis

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

422. The Most Important "Client Success" Metric You Should Be Tracking Apr 03, 2023

Show notes

I want to tell you a wild story that almost made IFCA close its doors only a couple years into business. I'll spare you the details here but after some client issues demanding refunds, we were left with two options. We either just keep running our then at the time fitness businesses or we go ALL IN with IFCA. We believe we made the right decision and I want to share with you the most important client success metric you should be tracking in your business.

Time Stamps:

(1:28) Back in 2018

(2:56) Inside the Email

(6:50) Our Two Options

(8:18) Your Permission to Slip Up

(9:18) Two Systems on Customer Satisfaction

(9:37) Green Light

(12:18) Feedback Survey

(14:26) If You're Interested in IFCA

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

421. How Bri Shifted From an In-Person Trainer to a 6 Figure Online Coach Mar 30, 2023

Show notes

If you are an in-person trainer looking to make the leap into online coaching, this episode should definitely encourage and inspire you! Our client Brianna Kuhlwein (best last name ever) is joining me today to talk about her journey from big box gym in-person trainer working 12+ hours every single day to owning a 6 figure online coaching company with employees in a short timeframe. We discuss Bri's pricing for her services, showing up differently online, advice she has to in-person trainers, and more!

Time Stamps:

(0:15) Our Client Brianna

(2:20) When Brianna First Started Her Company

(4:00) Brianna's Current Pricing and Holistic Approach

(5:06) Transitioning to Online

(6:40) Showing Up Differently Online

(10:15) Hating Sales

(13:10) Hiring

(15:50) Advice to In-Person Trainers

(18:38) Fear of Going Online

(22:14) What's Next for Brianna

----------

Follow Brianna on Instagram

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

420. How to Stop Procrastinating With Three Simple (Not Easy) Hacks Mar 27, 2023

Show notes

The more coaches we work with inside of IFCA, the more we see how distraction, procrastination, and fear are holding back coaches from doing the things they need to (myself included). In today's episode, I want to break down procrastination, explain why we do it, and some hacks I've been successful with in fixing bouts of procrastination.

Time Stamps:

(0:58) Talking Procrastination

(3:09) What is Procrastination?

(5:30) Why Scrolling is Furthering Your Procrastination

(7:04) Fear

(10:50) How We Fix Procrastination

(12:06) Focus Meditation

(12:53) Temptation Bundling

(14:50) Accountability

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

419. The Number One Character Trait of Successful Biz Owners Mar 23, 2023

Show notes

I recently did a training within IFCA and couldn't not share it on the podcast because I believe it's that valuable. Very quick but hopefully a massive perspective shift on the 5 things that makes a successful business owner. Whether you're just starting or have been in the game for years, this will serve as an important lesson or reminder for your sustained success.

Time Stamps:

(0:05) Couldn't Not Share This Training

(1:10) The 5 Things That Make a Successful Business Owner

(2:32) The 5 Character Traits and Skillsets

(3:20) A Gratitude Practice

(6:03) Why You Need This

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

418. 15-Minute Content Masterclass: The 3-Types of Content That Will Grow Your Audience + Convert Followers into Paying Clients (Even if You Suck at Creating Content) Mar 20, 2023

Show notes

We know content can sometimes feel like a struggle and a monotonous task and in today's episode, I want to teach you how to look at content from the perspective of the potential client and what stage they are at when it comes to their problem and your service. I'll share the 3 stages or lanes that your prospects are in, how to get them from one lane to another, and how to get them to take action to became a client.

Time Stamps:

(2:25) Your Ideal Client Is Out There

(3:40) The Client Attraction Process

(5:38) From Sidewalk to Slow Lane

(6:46) Problem Awareness

(8:10) Moving to the Slow Lane

(8:38) Example/Bike Shed

(11:22) Moving to the Fast Lane

(13:20) Making Action Posts

(13:56) How We Can Help You With Content

----------

Learn More About Impact Fitness Coaching Academy,

To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following

Click Here→ to VISIT THE IFCA PAGE

----------

GIVEAWAY! Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes!

Winners Announced Monthly on The Episode.

Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

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