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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

437. 3 Tips to Increase Social Media Engagement May 25, 2023

Show notes

We get it… social media engagement is down. Quit bitching. It's down for everyone. That's how these companies work. They slowly shift from prioritizing the creator to prioritizing the advertiser. Fear not! I have 3 tips that have helped us and our IFCA clients still crush it and sign clients despite the algorithm.

Time Stamps:

(0:43) Ruffle Some Feathers

(4:10) Negative Hooks

(5:12) Delayed Comment Response

(5:47) Reformatting the Big Ideas

(7:55) Quit Your Bitching

(9:05) IFCA Students Are Still Crushing It

(9:55) Top 10 Scroll Stopping Hooks

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

436. How To Make Less Dumb Decisions and More Smart Decisions May 22, 2023

Show notes

I'm not sure who told you that running a business is easy but they lied to you. This shouldn't be easy and that's why the vast majority of individuals don't or are not around a long time. I want to share with you in your business journey how to make less dumb decisions, more smart decisions, and remind you that giving a shit about people and time are separators in this industry.

Time Stamps:

(0:43) Are Stringers Dead?

(1:33) Running a Business Shouldn't Be Easy

(2:48) Why People Are Ahead of You

(4:53) Business is Like a Train

(8:28) Lack of Lead Generation Example

(9:43) Tips to Making Better Decisions

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

435. How 21 Year Old Jenna Glendenning Built a 6 Figure Online Coaching Business May 18, 2023

Show notes

Our IFCA Legacy client Jenna is absolutely crushing it hitting 20k months and she recently made a very bold move. She dropped out of college to pursue and focus on coaching full-time, has hired mentors to help her in specific areas along with us, has 1 assistant coach and will soon hire another. If you're letting your age hold you back whether you think you're too young or too old, we hope this interview breaks that limiting belief.

Time Stamps:

(0:49) 21 Year Old Successful Business Owner Jenna

(1:39) Finding IFCA and The Fit Biz Podcast

(2:44) Sport and Learning Hard Work

(3:39) Dropping Out of College and Having a Clear Vision

(7:19) Support over Permission

(10:57) Paying for a Mentorship

(13:37) Incredible Business Success

(14:29) Key Lessons Learned in IFCA

(18:02) Continued Investments

(22:17) Financial Freedom

(24:52) Breaking the "I'm Too Young" Stigma

(27:57) Parting Words

(28:45) Where to Find Jenna

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Follow Jenna on Instagram

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

434. [Mindset-Clinic] Listen to This If You Struggle with Confidence, Excitement, or Self-Doubt In Your Business May 15, 2023

Show notes

Last summer, I wanted to burn IFCA to the ground and give up. A lot went into feeling like this at the time which I'll explain and that's not something I'm proud to admit but if you've ever felt like giving up, I want you to know you're not alone. I've learned a lot since then about confidence, competence, and feeling fulfilled as a business owner and human being. I want to share this with you in hopes you start to work towards competency, fulfillment, and self-respect rather than pure achievement.

Time Stamps:

(0:55) This Past Summer and Wanting to Quit

(2:31) A Case for Fulfillment Over Achievement

(2:59) You Need to Work Hard

(4:24) Fulfillment and Self-Respect

(6:30) Competing Analogy

(7:45) Honorable Goals

(9:20) One Bite At a Time

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

433. Ridiculously Dumb Stuff Trainers Do The Series: Live Zoom Workouts May 11, 2023

Show notes

I get it… it sounds like a good plan. Do what you would normally do at a gym but online. Here's the thing: dancing around like Richard Simmons isn't going to build a coaching company you want and you're continuing to trade time for money. Instead, listen to this episode on what to do and what you should be providing as an online coach to create raving fans and a thriving business.

Time Stamps:

(0:31) Dumb Stuff Series: Live Zoom Workouts

(1:11) What is Online Coaching?

(3:29) Metabolic Ward Study

(4:51) Why This is Dumb

(5:41) Trading Time for Money

(7:21) What You Should Be Providing

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

432. (Part 2 of 2) Build a 7 Figure Business By Getting Out of Your Own Way with Travis Dalrymple May 08, 2023

Show notes

Part 2 of 2 with IFCA's Director of Client Success Travis (AKA Trav Train) and in this episode, we're going to go a little deeper when it comes to limiting beliefs and touch on some issues we see with coaches whether it's sales, pricing, scaling, or leadership. Definitely listen to Part 1 first if you haven't already and be sure if you enjoy these episodes to share it and tag us!

Time Stamps:

(0:39) Advise Going Back to Part 1 If You Haven't Listened

(2:00) Trav Train Wasn't Self-Proclaimed

(2:25) Limiting Beliefs Around Sales

(5:47) "I Would Never Pay My Own Prices"

(8:10) The Evolution of Getting Leads

(14:29) Imposter Syndrome

(22:45) Scaling Their Team

(24:48) Share with Us Your Limiting Beliefs

(25:41) Travis's 10 Rules for Life

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Follow Travis on Instagram

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

431. (Part 1 of 2) Build a 7 Figure Business By Getting Out of Your Own Way with Travis Dalrymple May 04, 2023

Show notes

Are you letting limiting beliefs stand in the way of building the business of your dreams? Do you know what specific limiting beliefs are holding you back? If this sounds like you, it's time to ride the Trav Train!

Travis Dalrymple is IFCA's director of client success and the Buddha of limiting beliefs. He helps our clients every week confront their limiting beliefs and explain why they are getting in the way (amongst many other things).

In Part 1, we discuss the foundation of limiting beliefs, why they exist, and some beginner level examples of limiting beliefs.

Time Stamps:

(0:25) The Trav Train and Limiting Beliefs

(2:24) What is a Limiting Belief?

(5:15) Getting a Bigger Ladder

(5:48) Why Do We Have Limiting Beliefs?

(8:56) Comparison Syndrome with Coaches

(10:51) Affiliate Example

(13:46) Only Posting Fitness Content and Nothing About Yourself

(17:06) Creating Another IG for Fitness Content

----------

Follow Travis on Instagram

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

430. Ridiculously Dumb Stuff Trainers Do The Series: Trying to Become the "Best" May 01, 2023

Show notes

We are starting a new series titled, " Ridiculously Dumb Stuff Trainers Do" because we are fans of Charlie Munger and what he calls inversion thinking. If we can turn a situation upside down and look at it backwards, we have a much higher likelihood of solving a problem when we know what not to do. In this first installment, we are going to discuss coaches trying to become "the best" and why that's holding them back. I want to share with you why being the "only" or most unique is superior and how to do that.

Time Stamps:

(1:32) Hybrid Health Summit

(3:25) Different Over Being "The Best"

(4:50) Being Yourself and Not Be Boring

(5:08) 5 Reasons to Why to Not Be Boring

(7:20) Our IFCA Client Vanessa

(8:38) Having a Unique Offer

(9:50) How to Stand Out More

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

429. From Domestic Violence to Passion: How IFCA Student Christian Built a $40k/mo Low-Stress Fitness Business Helping Moms Find Their Self Worth Apr 27, 2023

Show notes

Today's guest and IFCA student we have tremendous respect for and love how he's turned what he experienced in his upbringing into his passion to serve. Christian was a witness to domestic violence growing up and has made it his mission to help women and mom's regain their health and their power.

We discuss Christian's entrepreneurial beginnings, his coaching philosophies, how he's benefited most from IFCA, and more!

Time Stamps:

(1:13) Christian's Entrepreneurial Beginnings

(5:51) Issues with Vulnerability?

(11:21) Giving Clients What They Want Then What They Need

(13:00) Christian's Coaching Philosophies

(17:51) Finding IFCA

(20:06) Shoutout to Lacey

(21:21) A Time Christian Was Stuck In His Business

(27:49) Where to Find Christian

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

428. How To Avoid Getting Ripped Off By a Business Mentorship Apr 24, 2023

Show notes

No one enjoys getting ripped off and there are a lot of business mentorships out there where that exact situation is happening. As a mentorship company who has invested multiple 6 figures into their own development, we've also had great experiences and average ones and we've seen a pattern. I want to share with you what to look out for when it comes to considering different mentorships.

Time Stamps:

(0:50) How to Not Get Ripped Off By Mentors

(1:26) Have They Done It The Way They Want To Do It?

(4:00) Accreditations

(6:10) Think About College

(8:26) Guarantee Results?

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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