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The Fitness Business Podcast with Erin Dimond and Jordan Dugger — Fitness & Nutrition
The Fitness Business Podcast with Erin Dimond and Jordan Dugger

If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you.

Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world.

The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.

Latest Episodes:

447. Innovation vs Invention: Optimizing Current Systems vs Creating New Operations Jun 29, 2023

Show notes

If you feel like your business isn't growing despite trying a multitude of new different things all the time, this is probably your issue. You are in invention mode where you are seeking out new operations and ways to grow your business rather than innovating what's currently working and optimizing your current systems. I want to share with you why innovation dominates invention and why.

Time Stamps:

(0:46) Innovation vs Invention

(1:54) Weight Loss Example

(3:26) Cal Newport and McDonalds Example

(5:36) Our IFCA Example

(7:40) Your Marketing

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

446. Exclusive Q&A Replay W/ Erin & Jordan Answering Your Questions! Jun 26, 2023

Show notes

Given the live nature of this call and episode with many people on at once, some unavoidable audio issues exist. We recently held a 2 and half hour Q&A with our community and we wanted to highlight a few questions and our answers on popular topics and issues we've seen with thousands of coaches. We discuss structuring your offer, how to restructure prices, position yourself as an authority AND a human being, and more! Questions asked include:

(1:20) How do I get clients as a PT

(7:36) How do I get more leads on my 4th launch of a low ticket offer that I want to upsell into a high ticket offer

(19:03) How do I raise my prices for current clients, I want to go from charging $80/month to $1,000/month

(21:52) I'm new, how do I get my first client?

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

445. Transitioning From Healthcare Provider to Owning Your Own Practice with IFCA Success Coach Leslie Lindsay Jun 22, 2023

Show notes

We're so excited to have back on Leslie Lindsay whose first episode was all the way back in 2019. So much has happened for her since that time including us hiring her as an IFCA success coach. Leslie is a former PA turned business owner and online practitioner who started with absolutely no following. Listen in as we talk about the state of the healthcare system, why now is a perfect time to enter the online coaching space, and why former education is dying.

Time Stamps:

(1:41) Why Leslie Wanted Out of the Medical Field

(4:21) Moral Injury in Healthcare

(10:31) Status Career in Healthcare

(12:31) Sunk Cost

(15:01) Leslie's Tipping Point

(18:51) Formal Education vs Online Mentorship

(23:01) ROI on Student Loans

(26:46) Becoming a Success Coach

(28:01) Starting with a Complete Newbie

(37:51) Showing Up As Your Authentic Self

(42:37) Advice from Going Good to Great

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

444. A Simple "Pricing Hack" to DOUBLE Your "Paid in Fulls" + Increase Close Rates By 10-30% (Without Changing Anything About Your Program) Jun 19, 2023

Show notes

We couldn't not share this incredible price hack with you. We recently implemented this small shift with our sales team and the results have been insane. I want to share with you what we typically see when it comes to sales in this industry and how it's presented to the potential client, what you should do instead, and why it would make such a big difference in your coaching company.

Time Stamps:

(1:00) Pricing Hack on a Sales Call

(1:29) 3 Reasons to Implement This

(2:50) The Old Ways of Selling

(7:20) Using the Word "Pre-Pay"

(7:22) The Right Way

(8:55) Caveat

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

443. Ridiculously Dumb Stuff Trainers Do The Series: Listening to Stupid Advice Jun 15, 2023

Show notes

Are you taking advice from people who have done the thing you want to do? Or are you simply listening to advice from your current environment because it's convenient? In our ongoing Ridiculously Dumb Stuff Trainers Do series, I want to take about listening to dumb advice and how to instead start listening to smart advice.

Time Stamps:

(0:44) Listening to Stupid Advice

(4:23) Are They Doing What You Want To Do?

(5:56) Example

(6:38) Side Story

(9:56) The IFCA Difference

(12:56) Reach Out to Us

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Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

442. Meet The New CEOs of T4E Systems - How To Build a 'Sellable' Online Coaching Business With Erica FitLove and Vince Pitstick Jun 12, 2023

Show notes

We have some very exciting news to share with you and two incredible guests that you'll want to follow immediately if you aren't already. Vince Pitstick and Erica FitLove join us today to discuss the SALE of T4E Systems, now called T4E Health. This has been in the process for awhile but we wanted to officially announce it today, give you some backstory on how we built T4E to be a sellable company, and why we are giving away $50,000 to celebrate!

Time Stamps:

(2:55) Selling T4E Last Year and That Story

(7:58) Vince's Vision and The Unique Period of Time We're Living In

(14:40) Erica's Perspective

(22:10) Destroying the Ego Feels

(27:30) The Next Evolution of Coaching

(33:40) The AI Revolution

(38:00) The Metabolic Network

(41:30) Where to Find Vince and Erica

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

441. Why I Have 3 Million Dollars in Debt Jun 08, 2023

Show notes

There's a monumental difference between debt and leverage and honestly, I could have used this episode 8 years ago. Going into debt and using someone else's money as leverage has been a game changer for me and I want to explain why. Hopefully after this episode, I have begun to unwind some of false beliefs you have around debt.

Time Stamps:

(1:10) I Needed This Episode 8 Years Ago

(1:46) Defining Debt

(3:48) I Have Over 3 Million in Debt

(4:48) Tangible Example

(6:46) 10x Lens

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

440. 5 Steps To Maximizing Profit In Your Health & Fitness Coaching Biz + How to Use Profit To Fuel Growth, Results & IMPACT Jun 05, 2023

Show notes

As a business owner, you obviously want to make a profit or you might as well work a 9-5 with much less risk. When you do have profit, what do you do with it? How do you avoid sending excess money to Uncle Sam and, instead, reinvesting it into your business? I'm going to give you our perspective and 5 steps you can use to maximize the profit in your business.

Time Stamps:

(0:12) Talking Profit

(2:30) How to Understand Profit

(4:00) Health Summit Fundraiser

(5:48) All Businesses Aren't Created Equal

(7:24) Avoiding the Tax Man

(10:49) What Should Your Profit Margin Look Like?

(13:29) Labor %

(17:45) Remembering Our Core Values

(19:30) There's Always a Cost

(20:34) The Dumb Tax

(21:48) Attention is Today's Oil

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

439. 42 Sentences That Will Make You More Money Than a College Degree or Any Certification Jun 01, 2023

Show notes

I was thinking about some of the most impactful lessons we've learned in our business success so far and I ended up writing out 42 sentences that have made us a ton of money. My hope is that you save this episode and come back to it from time to time as some may resonate now but some might resonate later as you progress. Let us know your favorite one!

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

438. Proving Everyone Wrong (Especially Your Parents) With 6+ Figure Founder & IFCA Success Coach Moe Ghias May 29, 2023

Show notes

On today's show, we have our good friend and IFCA success coach Moe! We take absolutely no credit for Moe's business success as he is our only success coach that hasn't gone through IFCA which should tell you how impressed we are with him! We discuss Moe's upbringing and childhood, how he's acquired skills and broken limiting beliefs, how he views money now vs how he used to view money, and more!

Time Stamps:

(2:01) Moe's Story

(6:01) Moe's First Mentorship Program

(8:33) Moe's Parents Opinion

(13:03) Skydiving

(15:53) Acquiring Skills

(20:06) Breaking Beliefs

(24:01) Viewing Money

(29:08) Using Personal Profile to Promote the Business

(36:56) Where to Find Moe

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Follow Moe on Instagram

----------

Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Training) Get Access To The 5 Most Popular Training We Created in 2022

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

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