The Experience Makers

How to recession proof your digital experience Feb 10, 2023

Technology is changing at lightning pace and, for Digital Marketers, the change is so rapid, that it’s hard to keep up. With change comes new business requirements and opportunities but also challenges. Marketers need to create more content to assuage the exponential consumer thirst for customised experiences on all channels, but continued economic turbulence means that budgets and team sizes remain the same or, at worst, are shrinking. There is no magic equation for producing more for less, but The Experience Makers can offer practical advice.

In this month’s episode, our host Gemma Milne is joined by Acquia’s VP for Corporate Marketing, Tom Bianchi to explore how organisations can keep their digital experiences in order and continue to grow their customer base, even when the world is a little chaotic.

Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)

Content Supply Chain & Dynamic Content Jan 20, 2023

Stepping up to the digital experience challenge is a mammoth task for any business. The demand for personalised experiences across the ever-expanding number of available channels is driving a proliferation of customer segments and context-based decisions that are becoming increasingly hard to manage. Digitally mature businesses are investing in the capability to unlock their content supply chain and deliver dynamic content to the right people, on the right channel, at the right time. But what does this take? We welcome Cleve Gibbon and Gabriel Stern to the Experience Makers to demystify what it really takes to plan, create, manage and deploy content effectively in the experience age.

Guests:

Cleve Gibbon, CTO, Wunderman Thompson North America
Gabriel Stern, Chief Client Officer, Wunderman Thompson Studios

Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)

The Future Shopper 2022 Aug 17, 2022

Over half of all retail spend worldwide is now online. And consumers have increasingly lofty expectations when it comes to shopping, with over 64% claiming in Wunderman Thompson’s annual global survey that they wished brands and retailers could be more innovative in their use of digital technology to improve the customer experience. With channels such as social and marketplaces and now gaming continually upping the game, what do shoppers really want and how can brands, and retailers better serve them?

In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Commerce’s Head of Thought Leadership, Hugh Fletcher & Head of Innovation, Naji El-Arifi. They’ll be delving deep into The Future Shopper report to discuss the views of over 31,000 consumers across 18 international markets and suggesting ways in which sellers should be responding to future proof their retail strategies.

The Future Shopper 2022 - Download your guides here: https://wttech.co/TFS2022

Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)

Personalizing the B2B commerce experience May 30, 2022

B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C experience when making business purchases.

In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Technology’s Kieron McCann & Sitecore’s Aswin Mannepalli about what B2B organisations need to do to win online. Join us as we outline the rationale for adopting a personalized customer-centric approach and consider the benefits of a seamless and unified customer journey for B2B buyers.

Personalizing the B2B Commerce Experience - Download your guides here: https://wttech.co/PersonalizingtheB2Bexperience

Produced by Breaking Atoms (www.breakingatoms.co.uk)

Music produced by David John Walker (www.imperialbeats.co.uk)

Adopt or fail: why business needs AI Mar 21, 2022

It can sometimes feel like everyone is talking about AI, and it can feel like a minefield trying to work out what it is, what it does, how it does it and what the tangible benefits or use cases actually are.

In this month’s episode of The Experience Makers, CEO of leading AI technology company, Satalia, Daniel Hulme and Wunderman Thompson Commerce’s Head of Innovation, Naji El-Arifi touch upon the findings from their new report (Adopt or fail: why business needs AI) and delve into the world of AI. Join us as we consider some of the major advantages of AI for business and help to define strategies to understand it, implement it and deliver better experiences to consumers as a consequence. 

Download a copy of the report here: https://wttech.co/AdoptorFail-WTTPodcast

Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)

Seamless retail Feb 16, 2022

Today consumers shop everywhere. At home, at their desks, on the move. And they shop across channels, from marketplaces to social media to brand websites. However, despite the lockdowns over the past two years, customers still love to shop in-store. This represents a challenge for brands desperately trying to build a single view of their customers to serve them with relevant communication better and personalise their experiences. Whilst building a picture of how customers behave online is getting easier, transferring that knowledge to the shop floor has been virtually impossible.

In this episode of The Experience Makers, we’re joined by Oto’s Executive Director, Guil Bohnen, alongside VP of Marketing Cloud, at Wunderman Thompson’s Pmweb, Grazi Sbardelotto, to discuss some of the challenges and considerations organisations are facing when it comes to shopping both online and in-store.

Produced by Breaking Atoms (www.breakingatoms.co.uk)

Music produced by David John Walker (www.imperialbeats.co.uk)

The rise of the intelligent experience Dec 08, 2021

Orchestrating customer experiences for an omnichannel world is a key challenge for businesses today. Not only is it demanding new technologies but also new ways of working and even entirely new operating models. Central to the evolution of all of these is the application of AI and machine learning. In this episode, The Experience Makers talks to Sitecore’s Senior Digital Strategist, Jacqueline Baxter and Wunderman Thompson Technology, Experience’s Chief Technology Officer, Lukasz Madrzak-Wecke to understand how forward-thinking organisations are using AI to master the increasingly complex content supply chain, speed content velocity, facilitate orchestration and deliver world-class experiences for their audiences wherever and whenever they choose to engage.

Produced by Breaking Atoms (www.breakingatoms.co.uk)

Music produced by David John Walker (www.imperialbeats.co.uk)

Marketing In The Metaverse Nov 17, 2021

The Metaverse is where our digital and physical lives converge. It takes our current digital lives to a new virtual level where people, brands and businesses can exist alongside their real lives - socialising, gaming, creating, trading and owning anything from real estate, to art, to clothing. According to Daniel Miller, professor of anthropology at UCL, “The smartphone is no longer just a device that we use, it’s become the place where we live”. This has huge implications for brands and advertising as new Metaverse markets emerge. Join the Experience Makers as we dive into the Metaverse with Emma Chiu, Global Director of Wunderman Thompson Intelligence and Prism Wunderman Thompson’s Head of Gaming and Esports, Grant Paterson.

Download a copy of the report here: https://www.wundermanthompson.com/insight/new-trend-report-into-the-metaverse

Produced by Breaking Atoms (www.breakingatoms.co.uk)

Music produced by David John Walker (www.imperialbeats.co.uk)

The Future Shopper Aug 11, 2021

Hastened by the pandemic, shopping has changed. We've seen marketplaces strengthen their positions, an abundance of new 'direct-to-consumer' offerings popping up, advances in social commerce, and the rise of the aggregators.

To win online, it's vital that businesses know how consumers are shopping across channels and markets, and how they will shop in the future.

Following the launch of the fifth edition of The Future Shopper Report by Wunderman Thompson Commerce, this month The Experience Makers talk to their Head of Thought Leadership, Hugh Fletcher and Head of Innovation, Naji El-Arifi as they touch upon the recent report findings and consider what consumers want from their digital shopping experience and how retailers can deliver.

Download a copy of the report here: https://insights.wundermanthompsoncommerce.com/the-future-shopper-2021

Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)

Building Better Experiences Jun 24, 2021

In 2021 digital experiences have the power to make or break relationships with customers yet delivering them has never been more of a challenge for brands. The demand for personalised experiences across multiple channels is becoming increasingly hard to manage. Marketers are facing a proliferation of customer segments and context-based decisions and require the strategy, processes and technology to drive the right content, to the right channel, at the right time. The Experience Makers talks to Sitecore’s, Director of Industry Strategy and Marketing, Mike Plimsoll and Wunderman Thompson Technology Strategists, Mark Deal and Adam la Spina. Together they delve into the complexities of today’s content and asset management landscape and give some not-to-be-missed advice to brands hoping to build better experiences. Download a copy of the report here: https://www.wundermanthompson.com/insight/building-better-experiences Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)

Fighting for the Future of Fashion May 19, 2021

In a post-pandemic world, retailers need to embrace the fact that having a flexible, agile and future-proof commerce solution is critical to success. Consumer expectations are now higher than ever before, and fashion retailers need to remain at the forefront of new trends and technologies. It's no surprise that this front is increasingly being fought digitally.

In this episode, The Experience Makers brings together the technical, strategic and experiential skills of Wunderman Thompson Commerce, Attraqt and commercetools, to fully understand what today's fashion consumers expect from retailers and brands.

Discussing how the pandemic has affected retail both online and in-store, our guests will touch upon findings from the recent ‘Future of Fashion’ report and consider how businesses can ensure that they’re providing consumers with what they really want.

Download a copy of the report here: https://insights.wundermanthompsoncommerce.com/fighting-for-the-future-of-fashion

Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)

The Cookie Crumbles Apr 21, 2021

Data is one of the most valuable assets a business can have & has a huge impact on its potential to grow – informing decisions, shaping product development and driving customer experience. In order to collect sufficient data, brands have relied for years on cookies created by third-party technology companies.

However, what started as a convenient way for brands to get to know their customers and serve them relevant content online has led to data scandals, growing concern from regulators and distrust from consumers. As a result, Google is phasing out third-party Cookies, retiring them completely by the end of 2022, meaning brands will no longer have access to much of the data that they have used to curate personalised customer journeys.

This is an opportunity for brands to adapt to new ways of using data with integrity and show consumers that they are on their side. Wunderman Thompson Data’s Head of Business Consulting, Olivia Hawkins, Wavemaker's Head of Precision, Tarik Windle and Carsten Hyldahl, Director of AI & Identity at Wunderman Thompson MAP, share their thoughts on this opportunity with our host, Gemma Milne. They’ll discuss what ‘data with integrity’ means and explore how technology can help brands offer more tailored experiences in the future.

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