The Engage For Good Podcast

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173: How to Use Pokémon Go to Raise Money for Charity Jul 19, 2016

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Stephanie Bagley, COO at Charity Miles, about the new Pokémon Go game and how it can be used to raise money for good causes.

On the show, Megan, Stephanie and I discuss:

What is Pokémon Go? And what the heck is augmented reality?
How Charity Miles is leading the charge to use Pokémon Go for GOOD.
How Charity Miles launched a challenge to users to play Pokémon Go for a purpose.
The explosion in users and downloads that Charity Miles has seen since the launch of Pokémon Go. A 2000+ surge in new users of the app.
How different businesses and nonprofits are usingPokémon Go.
Is Pokémon Go a fad or the future?

Links & Notes

172: A New Report Reveals How Checkout Charity Can Continue to Thrive Jul 12, 2016

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Brittany Hill, Co-Founder and Chief Innovation Officer at Catalist, an agency focused on providing corporate partnership professionals tangible and sustainable tools to meet their fundraising goals.

Megan, Brittany and Joe discuss Catalist's recent report,Revelations at the Register: A Look Into Sector Specific Consumer Giving Preferences at the Register.

On the show, they cover:

How Catalist defines "Checkout Charity." What does it include?
What were the goals of the study?
How checkout charity drives customer loyalty.
What consumers want after they donate at the register. Is a simple thank you enough?
While two-thirds of respondents said they've given at the register, one-third had not. How can this group be engaged?
The importance of brand recognition at the register. What should you do if your nonprofit brand isn't well known?
Consumer feelings on donating through PIN pads. Do consumers prefer to be asked verbally or electronically - or both?
How much do consumers want to donate at the register? Why haven't round-up programs taken off?
Are paper pinups on life support? Do consumers still like to see them hanging in stores? What will become of Joe's reputation as the "Pinup King"?
Brittany shares what she thought was the most interesting finding of the study.

Links & Notes

171: Nationwide Puts Cause Content to Work for Safety's Sake with 'Make Safe Happen' Jul 05, 2016

Show notes

Today on Cause Talk Radio, Megan, and Joe talk to Elicia Azali, Associate Vice President at insurance and financial services provider Nationwide. We discuss their cause initiative Make Safe Happen, which seeks to reduce accidental injury at home, the number one cause of death among children.

On the show, Megan, Elicia, and Joe discuss:

How Nationwide's commitment to safety initiatives and Make Safe Happen got started. It began decades ago!
Make Safe Happen is a comprehensive platform. Elicia offers some examples of how Nationwide is helping to keep kids safe.
The challenges of creating a comprehensive site that addresses so many safety issues.
The focus this year on four injury areas: furniture/TV tip overs, poisoning, water and fire safety.
Nationwide's partnership with Nationwide Children's Hospital and Safe Kids Worldwide to bring Make Safe Happen to life.
Nationwide's business objectives for Make Safe Happen.
The channels (social, earned media, influencers) Nationwide is using to promote Make Safe Happen.
The feedback Nationwide has gotten on the platform.

Links & Notes

170: How GameStop Took a First Year Cause Partnership from Zero to $1.2M Jun 28, 2016

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop, about the gaming chain's first-year fundraiser for Autism Speaks that raised a whopping $1.2 Million.

On the show, Megan, Matt and Joe discuss:

Why GameStop chose Autism Speaks.
How did GameStop survey employees to find out what their favorite causes were?
What's GameStop's process for evaluating charities before they partner with them.
The benefit of partnering with Autism Speaks because they share GameStop's international footprint. Megan is hearing this more! Companies want nonprofit partners with international reach.
What are GameStop's current best practices when it comes to executing successful point-of-sale fundraisers? GameStop continues to make it personal and relatable to employees.
How GameStop communicates autism stories with customers, both through internal assets and social channels.
News Flash: Is a GameStop candle for Autism Speaks in the works?
Adding Autism Speaks to the GameStop roster of causes gives them a full plate. What's next?
Matt discusses GameStop's holiday campaign for St. Jude Children's Research Hospital, which tripled the dollars raised the previous year.

Links & Notes

169: New Research Rates Factors That Drive Cause Partnership Sales Jun 21, 2016

Show notes

Today on Cause Talk Radio, Megan and Joe talk to frequent guest Mollye Rhea, President of For Momentum, an Atlanta-based cause agency.

On the show, Megan, Mollye and Joe discuss For Momentum's survey of U.S. nonprofit executives responsible for selling cause partnerships in the Nonprofit Partnership Sales Cycle Research.

We cover:

For Momentum's new research takes on the number one question people ask about cause partnerships: "How long will it take?"
The survey included interviews with 50 nonprofits with corporate alliance teams.
The survey looked at sponsorships, integrated fundraising and employee directed partnerships.
Nonprofits need to give themselves up to 18+ months to close a larger partnership. The more money involved, the longer the sales cycle. Warmer leads can reduce close time.
Mollye's advice on how to work with prospects, especially your warmer leads.
How the sales cycle is impacted by your nonprofit's brand and mission fit and readiness.
Why do companies turn down a cause partnership? The #1 reason surprised Mollye! But she has some good ideas on how nonprofits can address this.
Mollye's advice on how nonprofits need to stay proactive, top-of-mind, creative and flexible when pitching cause programs to companies.
Should you ask a company to commit to a minimum level of support? How much?

Links & Notes

Cause Partnership Sales Cycle Research
For Momentum's Cause Marketing Resources
For Momentum on Twitter
Joe's Latest Post on For Momentum
For Momentum's 2015 Corporate Partner Survey
126: What Companies Want from a Nonprofit Partner — See the show notes for this show for other podcasts with Mollye!

168: To Succeed Causes Need to Stand Out from the Crowd Jun 14, 2016

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Julie Cottineau, founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online, a learning program that teaches small business owners, entrepreneurs and non-profits how to create powerful brands that break-through crowded markets.

Julie is also the author of a new bestseller: TWIST: How Fresh Perspectives Build Breakthrough Brands.

On the show, Megan, Julie and Joe discuss:

Julie's career path to branding expert, including her unacknowledged invention of the Pet Rock and a stint with Sir Richard Branson.
How Julie defines Brand and a Brand Twist.
When is it appropriate for organizations to Twist? And why it's okay to turn off some people!
How you find your twist in the marketplace by looking both within your own brand story and outside your industry.
The importance of failing harder and developing focus when it comes to brand development.
The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.

Links & Notes

167: Walgreens Sticks Its Nose Out, Raises $18 Million for Needy Kids May 31, 2016

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Linn Jordan, Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day, which is dedicated to raising money to help children who are most in need, both in the U.S. and in some of the poorest communities in the world.

Walgreens has sold more than 12 million Red Noses and raised $18 million since kicking off their campaign on March 28th — twice the amount sold during the entirety of the campaign last year!

On the show, Megan, Linn and Joe discuss:

What is Red Nose Day? It's a cause import from the UK that has raised $1 billion over the past 30 years.
How Walgreens got involved with Red Nose Day. Having a CEO from the UK helped!
What does Red Nose raise money for? How is the money divided up among the charities?
The challenge of adding a physical product, like a red nose, to the checkout area.
Why Walgreens decided to sell other products to support Red Nose Day.
How Walgreens employees had fun with the program with "Red Flair Fridays."
How Walgreens worked with vendor partners to grow the program.
How Walgreens balanced having fun with addressing a very serious issue?
How much did Walgreens raise with the program?
Other cause programs Walgreens is involved in and the focus on the customer and employee experience.

Show Notes

166: This Causepreneur Has Found the Right 'Good-to-Greed' Ratio May 24, 2016

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Hil Davis, founder of BeautyKind, an online retailer where consumers can shop prestige beauty brands while raising funds for charitable causes.

Launched In November 2014, BeautyKind is an online beauty retailer with charitable giving at its core. Customers can shop their favorite beauty, hair, fragrance and skin care brands, while directing five percent of every purchase to causes of their choice, whether that is a local cause or a national organization.

On the show, Megan, Hil and Joe discuss:

Hil's unique journey from Alabama to culinary school to starting his own beauty brand.
Hil's opinion on why cause businesses like his are becoming so popular.
How BeautyKind works. The site has "featured causes" but consumers can support any nonprofit they want - so long as it qualifies as a 501c3.
How are brands working with BeautyKind? Is it just another place to move product, or do they see value in your cause-focus?
How important is the cause component to BeautyKind's business? "You need a 'Good to Greed' ratio."
How BeautyKind has created a retention engine with its cause focus and aggressive loyalty program.
How are the best charities performing on BeautyKind? What's the secret to their success?
How BeautyKind is morphing into a public company with a public offering that will involve small investors and allow BK to expand its cause mission.
BeautyKind's plans to expand their community with events and, eventually, physical stores.
Hil's advice for aspiring causepreneurs.

Links & Notes

BeautyKind

165: Retailers Have a New Option. DipJar is a Donation Box for Credit Cards May 17, 2016

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Ryder Kessler, CEO of DipJar, a donation box for credit cards that is a major improvement on the traditional coin-fed canister.

Supporters can "dip" to leave a one-step donation with any credit or debit card. You can also review DipJar activity in real time on your smartphone, and change the preset dollar amount whenever you want.

On the show, Megan, Ryan and Joe discuss:

The history of Dipjar. It started as a way to collect tips.
Dipjar combines the power of in-person giving with the convenience of credit cards.
Why Dipjar switched from tips to donations.
All the different types of nonprofits that use Dipjar Nonprofits get real-time information and access to their money.
Where you can find Dipjar: 650 locations.
The sophisticated anti-theft device on Dipjar: a cord!
How Dipjar makes money.
Joe's plans for raise money for the JWFL at the Cause Marketing Forum Conference. (Which were quickly squashed by Megan!)
What's been the best use of Dipjar? What's been most successful?
Unlike most point-of-sale fundraisers, Dipjar will generate a donation receipt on the cardholder's credit card statement.

Links & Notes

164: Is Virtual Reality the Future of Social Good? May 10, 2016

Show notes

Today on Cause Talk Radio, Megan and Joe talk to Gentry Lane, founder of TDO Productions, a company that is harnessing the power of virtual reality and leveraging it for social good. TDO's virtual reality experiences are formulated to inspire massive empathy that drives viewers to immediate action.

On the show, Megan, Gentry and Joe discuss:

All the things you can do with virtual reality! You can switch places with someone, you can teleport and time travel.
The rise of virtual reality over the past twenty of years. It's evolving like cellphones did, but more quickly.
The power of virtual reality. It lives forever, has a captive audience and powerfully conveys emotions. "Our brains react in virtual reality the same way they react to real life."
How you can donate, sign a petition, share on social media without ever leaving your virtual reality experience.
Gentry's argument on why social good is the best use of virtual reality technology.
What causes need to do NOW to prepare themselves for when virtual reality becomes mainstream.
The difference between virtual reality and augmented reality.
What happened to Google Glass?

Links & Notes

TDO Productions
Gentry Lane on Medium
The Purpose Collaborative
TDO Productions on Twitter
TDO Productions and Selfish Giving are members of The Purpose Collaborative
110+ Examples of Digital Cause Marketing on Pinterest

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