The Edge by MGR

Latest Episodes:

Tyler Cowen - How to Think About the Future & Life-Long Learning Dec 07, 2018

Show notes

David Gil speaks with Tyler Cowen. He is a Professor of Economics at George Mason University, the Chairman and Director of the Mercatus Center, a best-selling author, and co-author of the popular blog Marginal Revolution. They discuss many things, including how one should think about the future, whether or not privacy is a fundamental human right, how to balance wealth redistribution with economic growth, what Trump has done right in Tyler's view, how much time should be spent learning vs doing, and much more. Full Show Notes: https://mgredge.com/tyler-cowen/ Tyler's Links: Twitter: https://twitter.com/tylercowen Blog: https://marginalrevolution.com/ Books: https://www.amazon.com/Tyler-Cowen/e/B001IXMRS6/ Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

The Future of Media: Ads vs Subscriptions Nov 30, 2018

Show notes

Media companies are in a state of chaos, frantically trying to figure out how to stay alive and thrive in a digital age. Recently, many of these companies have move towards a focus on paid subscriptions rather than making money from ads. But are consumers willing to shell out their cash for these subscriptions? And how many different services will they subscribe to? On today's episode we cover all of that and more, give it a listen! Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

The Great Brand Shift: A Death of the Middle Nov 16, 2018

Show notes

Companies that succeed in a digital world are either using new technologies to provide incredibly low priced and convenient solutions (the Amazon and Walmart model). Or, they are creating a highly personalized experience that builds an actual connection with the customer. There is no middle, and those who don't realize this will be dead (see JCPenny & Sears). Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

Sneakers, Scooters, and Startups: A Race to the Bottom (and to the Top) Nov 09, 2018

Show notes

What happens when the consumer demand for a new trend or technology explodes? Often there are many competitors all jockeying for market share of a quickly growing industry, but in the end very few, possibly only one of those companies will survive. What differentiates a winner from a loser when they sell the same thing? Today we’re going to examine just this in two examples that are playing out right before our eyes: the fight to be the dominant sneaker marketplace and the great scooter wars. It’s a race to the bottom, but whoever gets there first will end up on top. Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

How Amazon is Becoming a Massive Ad Platform (And Why it Matters) Nov 01, 2018

Show notes

Amazon is quickly catching Google & Facebook as the third horseman in digital marketing. We discuss how they're doing this and why it matters to everyone who's buying ads online. This is a must listen for every one in the digital marketing space. Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

Landing Fortune 500 Clients & Raising Money from Big VCs - Amanda Greenberg, CEO of Balloonr Oct 17, 2018

Show notes

David Gil speaks with Amanda Greenberg, the co-founder and CEO of Balloonr. Balloonr is a new breakout SaaS company that enables idea meritocracies within organizations. They discuss many things, including tips for raising money, how to handle the pressure from VCs, how to go about starting a software company when you come from a non-technical background, how Amanda's been able to land Fortune 500 clients and how she thinks about the balance between adding new features and while keeping a product simple and easy to use. This episode is a must listen for any founder or anyone operating in the B2B space! Full Show Notes w/ Timestamps: https://mgredge.com/amanda-greenberg-balloonr/ Follow Amanda on Twitter: twitter.com/AKGreenberg Balloonr's Website: https://balloonr.com/ Check our other stuff out too: Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

The State of SEO in 2018: What Matters & What Doesn't Oct 11, 2018

Show notes

This week's episode is a complete guide to SEO for 2018 and beyond. We discuss how to build links, how to optimize for voice search, if meta tags still matter & much more. If you want to dominate your SEO strategy this is the episode for you. Topics: 01:44 - Things NOT to do that could hurt you 03:32 - Do meta tags still matter? 04:45 - Using YouTube videos for SEO 05:49 - The best way to rank for voice search 09:10 - The best types of content you should create 11:50 - How to optimize images for SEO 14:14 - The best link building strategies 16:26 - Optimizing for Mobile vs Desktop Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

Building the Future - Interview w/ Travis Walker, Co-Founder & CMO of ARK.io Oct 02, 2018

Show notes

David Gil speaks with Travis Walker, the co-founder and CMO of ARK. ARK is arguably one of the most ambitious tech projects being worked on currently. They discuss many things, including including how to compete with multi-billion dollar companies like Google & Facebook, what he looks for when hiring new people for his team, how his team is able to work remotely rather than being based in Silicon Valley or some other tech hub, why Ark chose to go with DPoS over other consensus mechanisms (don’t worry if you’re not sure what that means, we’ll explain it) and much, much more. Full Show Notes: https://mgredge.com/travis-walker-ark/ Follow Travis on Twitter: twitter.com/dontminedotcom ARK's Website: https://ark.io Check our other stuff out too: Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

Blockchain for Business - Interview w/ Petko Petkov, Lead Developer for Ardor & Nxt Sep 27, 2018

Show notes

David Gil sits down with Petko Petkov, a lead developer at Jelurida/Nxt/Ardor. They discuss the power of "Blockchain for Business," the biggest challenges facing crypto as a whole, and why Petko believes that using "Child Chains" is the best solution for scaling blockchain networks. If you want to learn about the state of crypto right now and where it's heading this episode is a must listen! Full Show Notes: https://mgredge.com/petko-ardor-nxt/ Follow Petko on Twitter: twitter.com/petkodp Jelurida's Website: https://www.jelurida.com/ Check our other stuff out too: Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

Why the Easy Money Era of Venture Capital Will End Soon Sep 20, 2018

Show notes

David Gil gives the clear reasons why we will see billions of dollars leave VC funds in the coming years. Investors flocked to VCs after the 2009-2013 era of Uber, AirBnB, Instagram, etc. expecting massive returns but due to over-saturation those returns have not come. A classic "Gold Rush" example, this episode is a must listen for any founder or investor that wants to understand exactly where things stand in the world of start ups. For everything 'The Edge': https://mgredge.com Check our other stuff out too: Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: https://MGRAgency.com Twitter: twitter.com/mgragency

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