The Edge by MGR

Latest Episodes:

Who's Actually at Fault for the Death of Retail + Apple Earnings Disappointment May 03, 2019

Show notes

There's a lot of finger pointing, but very little self-reflection when it comes to retail failure . David Gil discusses the real reason so many retailers have failed, and why it's opened a massive opportunity for eCommerce businesses. Then, he talks about why investors are being short-sighted regarding Apples earnings and the struggles that might come. Full Show Notes: https://mgredge.com/whos-actually-at-fault-for-the-death-of-retail/ Topics: Is Private Equity at fault? - (2:38) Why ToysRUs failed - (12:11) Apple's earnings report - (19:50) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

Tesla's Robotaxi Could be an Uber Killer + Amazon's Big Prime Announcement Apr 26, 2019

Show notes

No steering wheel? No problem. David Gil discusses Tesla's huge Robotaxi announcement and why they are so far ahead of their Self Driving Car competitors. Then, he discusses why Twitter has been on such a revenue roll lately, and Amazon big new plans for Prime. Topics: All about Tesla's Robotaxi - (1:33) Why Twitter is killing it - (28:02) Amazon's announcement - (30:56) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

Disney+ is Brilliant and Every Business Can Learn From It Apr 19, 2019

Show notes

David Gil discusses why Disney is being incredibly smart with Disney+. Also, he discusses how they're using the "Big Mac" strategy to grow their direct to consumer relationships and why most businesses should do the same. Full Show Notes: https://mgredge.com/disney-is-brilliant-and-every-business-can-learn-from-it/ Topics: How content was traditionally monetized - (1:36) What makes Disney so unique- (6:40) The "Big Mac" strategy - (16:45) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

Where is Social Media Headed? + Snapchat AR, Amazon AirPods, and More Apr 05, 2019

Show notes

David Gil discusses the strange state social media is currently in, and how things could get a lot better or a lot worse. He also talks about Snapchat's new innovations in AR, LinkedIn's ad upgrades, Amazon's AirPods copy, and more! Full Show Notes: https://mgredge.com/where-is-social-media-headed-snapchat-ar-amazon-airpods-and-more/ Topics: Snapchat going all in on AR - (1:23) LinkedIn Ads keep getting better - (4:53) Amazon's big 3200+ satellite plan - (8:19) Amazon creating its own "AirPods" - (11:58) Where is social media headed? - (14:28) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

Apple's True Intentions & New Marketing Interest in Pinterest Apr 01, 2019

Show notes

David Gil discusses the truth behind all of Apple's big announcements, and which of them truly matter. Then, he talks about Pinterest's new plans and potential for becoming a very powerful ad platform, and why marketers should start paying a lot more attention to it. Full Show Notes: https://mgredge.com/apples-true-intentions-new-marketing-interest-in-pinterest/ Topics: The Apple Card - (1:16) Apple News + - (4:21) Apple TV app & + - (12:45) Pinterest pgrading its ad platform - (22:59) Uber & Pinterest are going public - (22:22) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

Big Changes for Amazon Sellers & Instagram Now Has In-App Purchases Mar 22, 2019

Show notes

David Gil discusses what all of the big changes that Amazon is making that will impact both Sellers and Vendors, plus how they're adding even more features to their ad platform. Then, he discusses IG's big announcement that will let users tap on an image and buy the products shown in just a few clicks in-app. Plus other tech news! Full Show Notes: https://mgredge.com/big-changes-for-amazon-sellers-instagram-now-has-in-app-purchases/ Topics: Amazon now let's Sellers undercut them - (2:16) Amazon cuts off tons of Vendors - (5:08) Amazon's new video ads - (16:25) IG in-app purchases - (19:08) Uber & Pinterest are going public - (22:22) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

$125M Fund Managing Director on How to Build Consumer Brands - Karen Howland of CircleUp Mar 15, 2019

Show notes

David Gil speaks with KarenHowland (@KarenHowland2). She is a Managing Director and General Partner at CircleUp, a $125M fund focused on investing in emerging consumer brands. They discuss many things, including the most common traits of successful startup CPGs , why big CPGs are failing and what they can do to turn it around, why the opportunity for new consumer brands has never been greater, and how CircleUp uses incredible amounts of data to identify high growth sectors and emerging companies. Full Show Notes: https://mgredge.com/125m-fund-managing-director-on-how-to-build-consumer-brands-karen-howland-of-circleup/ Topics: (1:36) - About Karen & CircleUp (3:23) - What Helio is, and how it works. (8:06) - Why are big CPG companies failing, and why have they not been able to adapt to market changes? (12:21) - Are there any big CPGs doing it right? (13:41) - Will we ever see a new multi-billion dollar product like Coke or Pepsi ever again? (17:22) - Why are there so few CPG focused funds like CircleUp? (20:23) - How much does CircleUp balance valuing the product idea vs investing in the person running the company? (26:30) - Is retail here to stay, or are its days numbered? (28:19) - How CircleUp thinks about Amazon (30:43) - What's the right balance of DTC vs selling on Amazon and in stores? (34:58) - When should a company expand their product line vs when should they focus all-in on one product? Check our other stuff out too: The Edge: mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: MGRAgency.com Twitter: twitter.com/mgragency

Zuck's Big New Plan for Facebook & Instagram + Want to Start a Scooter Company? Mar 08, 2019

Show notes

David Gil discusses what to expect from Facebook's new platform that will merge Facebook, Instagram, Messenger, and WhatsApp. Then, he discusses AirBnB's acquisition of HotelTonight and what that means for the broader hotel industry, and more! Topics: Facebook's new platform - (2:03) AirBnB acquires HotelTonight - (19:43) Bird wants to create scooter franchises - (22:32) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

The State of Digital Marketing, Where to Put Your Money? Mar 01, 2019

Show notes

(Rebroadcast) David Gil goes in depth on each of the major platforms: Facebook, Instagram, Google, Twitter, and LinkedIn. He gives his pros and cons for each and how to best run ads on each. 02:29 - Facebook 10:32 - Instagram 12:29 - Google 15:19 - Twitter 19:50 - LinkedIn For everything 'The Edge': https://mgredge.com Episode discussing Twitter: goo.gl/U7CXyd Check our other stuff out too: Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

How Small Consumer Brands are Killing the Big Guys Feb 22, 2019

Show notes

David Gil discusses why big consumer brands are failing to keep up with small, emerging ones. And, how small businesses can take advantage of the massive opportunity that now exists in this multi-trillion dollar market. Topics: Why big consumer brands are dying - (2:07) How small companies can take advantage of this shift - (12:48) Full Show Notes: https://mgredge.com/how-small-consumer-brands-are-killing-the-big-guys/ Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

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