The Duct Tape Marketing Podcast - TopPodcast.com

View Top 200 Chart

Back to Rankings Page

The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

The Future of Marketing Is More Human Than Ever Apr 02, 2025

Show notes

Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse, shares bold, future-focused insights on why traditional marketing is fading and how humanizing your brand is the key to standing out in the AI era. We dive into the evolving role of AI in marketing, the power of employee advocacy, and why building authentic brand relationships will define the next generation of marketing success.

Today we discussed:

[00:00] Opening

[00:09] Introducing Carlos Gil

[02:23] Brands Need to Humanize

[07:46] AI and the Need for Human Relationships

[12:25] Communicating the Human Element of Your Brand

[15:49] Omni-channel Marketing

More About Carlos Gil:

Check out Carlos Gil on https://www.linkedin.com/in/carlosgilonline/

Read The End of Marketing: Humanizing Your Brand in the Age of Social Media by Carlos Gil: https://amzn.to/4bHn9Rh

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Build a Brand Gen Z Wants to Work (and Buy) From Mar 27, 2025

Show notes

I chat with Len Silverman—seasoned entrepreneur, longtime Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of business experience and a front-row seat to Gen Z's development, Len offers expert insights into how businesses can attract, engage, and retain Gen Z employees. We explore what makes this generation tick, why traditional hiring practices fall short, and how aligning your company culture with Gen Z values can be a game-changer. If you're struggling to connect with the next generation of workers—or customers—this episode delivers the mindset and tools to bridge the gap.

Today we discussed:

[00:00] Opening

[00:09] Introduction to Len Silverman

[00:53] What is the Personal Brand of Gen Z

[02:56] Common Stereotypes of Genz

[04:16] The Old Ways Aren't Going to Work

[06:39] The Employee Journey

[08:35] Importance of Cultural Consistency

[10:39] Changing Mindsets

[12:44] Gen Z Customers

[14:19] Common Mistakes Trying to Align with Gen Z

[17:11] Turning Gen Z into A Players

More About Len Silverman:

Check out Len Silverman's Website: https://uptoelevenmarketing.com

Connect with Len Silverman on LinkedIn: https://www.linkedin.com/in/up-to-eleven-len/

Read MESH: Aligning the Personal Brand of Gen Z with your Company Culture by Len Silverman: https://amzn.to/3DKURsC

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Why AI Isn't Replacing You—It's Freeing You Mar 26, 2025

Show notes

I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe's and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious about practical AI, marketing automation, and how to rethink your business structure for the future, this episode is packed with insights you won't want to miss.

Today we discussed:

[00:00] Opening

[00:09] Introducing Keith Lauver

[01:52] Understanding the Practical Uses of AI

[04:17] What are AI Agents?

[07:45] How Does AI Affect Organizational Structure

[11:46] AI Doesn't Change Human Value

[16:22] Personalized Marketing

[17:37] Ella AI

[21:22] Privacy Concerns with AI

More About Keith Lauver:

Check out Keith Lauver's Website: https://www.atomicelevator.com

Connect with Keith Lauver's on LinkedIn: https://www.linkedin.com/in/keithdlauver/

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

How Businesses Can Thrive in Uncertain Times Mar 20, 2025

Show notes

Struggling to navigate uncertainty in your business? In this episode of the Duct Tape Marketing Podcast, I sit down with Bill Canady, seasoned business leader and author of From Panic to Profit. With over 30 years of experience driving business growth and optimizing operations, Bill shares how the 80/20 rule can help you focus on what truly drives profitability and efficiency. We discuss strategies for scaling smart, maximizing profits, and leading with confidence.

Today we discussed:

[00:00] Opening

[00:09] Introducing Bill Canady

[01:01] What is Panic Mode for a Business?

[03:54] The Stockdale Paradox

[06:22] The 80/20 Principle

[10:59] Small Customers that Need Much Attention

[12:58] Earning the Right to Grow

[15:11] Where to Start When Fixing Panic Mode

[16:44] How Will AI Affect Business?

More About Bill Canady:

Check out Bill Canady's Website: https://billcanady.com

Connect with Bill Canady on LinkedIn: https://www.linkedin.com/in/bill-canady/

Read From Panic to Profit - Uncover Value, Boost Revenue, and Grow Your Business with the 80/20 Principle by Bill Canady: https://amzn.to/4bsxUH9

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

How to Outrank Big Competitors in Search Mar 19, 2025

Show notes

Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights!

Today we discussed:

[00:00] Opening
[00:09] Introducing Sam Dunning
[00:31] Approach to SEO Strategy
[03:42] SEO Isn't for Every Business
[06:21] SEO is a Long-term Game
[08:53] Your Marketing Niche
[13:00] Google Search vs AI Search
[15:24] SEO and Local Search
[18:46] Where to Start with SEO

More About Sam Dunning:

Check out Sam Dunning's Website: https://breakingb2b.com

Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

7 Paths to a Successful Startup Mar 13, 2025

Show notes

Want to know what it really takes to build a successful business? In this episode of the Duct Tape Marketing Podcast, I sit down with Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori shares insights on the seven different paths to startup success, from bootstrapping and business pivots to disruptive innovation and venture capital. Whether you're a small business owner, startup founder, or entrepreneur looking for growth strategies, this conversation will help you navigate challenges, leverage your strengths, and find your own unique path to success.

Today we discussed:

[00:00] Opening

[00:09] Introducing Lori Rosenkopf

[00:53] Telling Real Entrepreneur Stories

[03:59] The Six R's

[06:33] The Realities of Disrupting the Market

[07:37] Bootstrapping

[09:58] Technology Commercializers

[11:17] Accidental Entrepreneur

[15:20] Defining Innovation

More About Lori Rosenkopf:

Check out Lori Rosenkopf's Website: https://executiveeducation.wharton.upenn.edu/faculty/lori-rosenkopf/

Connect with Lori Rosenkopf on LinkedIn: https://www.linkedin.com/in/lori-rosenkopf-5453a3b6/

Read Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovationl Guide by Lori Rosenkopf: https://amzn.to/41vVJKz

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

The Truth About SEO, AI, and Content in 2025 Mar 12, 2025

Show notes

Want to know where SEO is headed in 2025? In this episode of the Duct Tape Marketing Podcast, I sit down with Bruce Clay, the "Father of SEO" and founder of BruceClay.com. With nearly three decades in search engine optimization, Bruce shares expert insights on how Google ranking, AI-generated content, and SEO strategy are evolving. Learn why quality content, usability, and brand mentions matter more than ever—and what businesses must do to stay ahead in an AI-driven search landscape.

Today we discussed:

[00:00] Opening

[00:09] Introducing Bruce Clay

[00:53] SEO in 1996

[04:47] The Growing Importance of SEO

[11:19] How to Create Quality Content for SEO

[14:50] Is Zero-Click the End of SEO?

[18:59] Guest Podcasting Can Help SEO

More About Bruce Clay:

Check out Bruce Clay's Website: https://bruceclay.com

Connect with Bruce Clay's on LinkedIn: https://www.linkedin.com/company/bruce-clay-inc-

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Agency Growth Starts with Existing Clients Mar 06, 2025

Show notes

Agency growth consultant, author, and podcast host Max Traylor discusses how marketing agencies can dramatically increase profitability by focusing on existing client relationships rather than constantly chasing new business. Max shared strategies for improving client retention through smarter pricing models and positioning your agency as a true marketing leader for clients. This insightful discussion offers practical guidance for agency owners looking to future-proof their business model and significantly boost their bottom line without the endless hustle for new clients.

Today we discussed:

[00:00] Opening
[00:09] Introducing Max Traylor
[01:29] Are Agencies in Trouble?
[04:25] Leadership is Missing
[07:00] Growing Revenue with Current Clients
[11:46] Are Retainers the Right Way To Go?
[15:36] Productizing Your Services
[18:01] Advice on Starting a Consulting Service Today

More About Max Traylor:

Check out Max Traylor's Website: https://Maxtraylor.com
Connect with Max Traylor on LinkedIn: https://www.linkedin.com/in/maxtraylor/
Read Agency Survival Guide by Max Traylor: https://amzn.to/3XkfRNn

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

How Small Businesses Win on Reddit in 2025 Mar 05, 2025

Show notes

Reddit's EVP of Business Marketing and Growth, Jim Squires, discusses strategies for small businesses and agencies to harness the platform's powerful community-driven marketing potential. Speaking on the intersection of targeted advertising and organic engagement, he reveals how brands can authentically connect with niche audiences on Reddit's unique platform. From smart ad campaigns to interest-based targeting, this insider perspective offers marketers a game-changing approach to social media marketing that goes beyond traditional promotional tactics.

Don't miss out on Reddit's exclusive offer for Duct Tape Marketing podcast listeners! Spend $500 and get an additional $500 with the code DUCTTAPE500.

Today we discussed:

[00:00] Opening
[00:09] Introducing Jim Squires
[00:56] How Does Reddit Differ From Other Platforms?
[04:20] Impact of Search on Reddit
[05:54] Best Practices for Businesses on Reddit
[08:17] How Does Advertising Fit in on Reddit
[10:52] Getting Organic Reach on Reddit
[13:05] Small Business Mistakes on Reddit
[15:47] How to Measure Success on Reddit
[18:34] Meeting People Where They Are

More About Jim Squires:

Check out Jim Squires' Website: https://www.business.reddit.com/pro
Connect with Jim Squires on LinkedIn: https://www.linkedin.com/in/jimcsquires/
Follow Reddit on LinkedIn: https://www.linkedin.com/showcase/reddit-for-business/
To get started with Reddit Ads, go to https://ads.reddit.com/
Take advantage of Reddit's special offer for podcast listeners: Spend $500 and get $500 by using DUCTTAPE500

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

This episode of the Duct Tape Marketing Podcast is brought to you by Ad Critter

TV ads aren't just for the big guys! Ad Critter makes it easy and affordable to run connected TV ads that drive real results. Try it out for yourself at https://adcritter.com

Why Selling Less Could Be the Key to Earning More Feb 27, 2025

Show notes

Traditional sales tactics not helping your business grow? On this episode of the Duct Tape Marketing Podcast, I chat with Chuck Blakeman, a seasoned entrepreneur who's built 13 businesses across 10 industries and authored bestselling books. Chuck explains why focusing on relationships rather than aggressive selling can actually boost your revenue. He shares practical ways to leverage your network, build genuine trust, and create a business that naturally attracts referrals. Tune in for valuable insights on smarter, more sustainable growth strategies!

Today we discussed:

[00:00] Opening
[00:09] Introducing Chuck Blakeman
[02:27] What Does Sell Less, Earn More Mean?
[03:35] Why Do Business Owners Hate Selling?
[06:40] Serve. Don't Sell.
[013:54] Staying Recent and Frequent
[15:21] The Four Quadrants of Relationship Marketing
[17:21] Getting Started in Relationship Marketing
[18:54] Relationship Marketing on Modern Platforms

More About Chuck Blakeman

Chuck Blakeman's website - http://www.3to5club.com
Connect with Chuck Blakeman on LinkedIn: https://www.linkedin.com/company/3to5-club-powered-by-the-crankset-group

Rate, Review, & Follow

If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts

Related Podcasts