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The Duct Tape Marketing Podcast — Business
The Duct Tape Marketing Podcast

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America’s top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you’re a small business owner, marketing professional, or marketing agency owner, you’ll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don’t miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

Copyright: © John Jantsch. All rights reserved.

Latest Episodes:

How AI is Rewriting the Customer Journey Jun 11, 2025

Show notes

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourglass" framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed:

00:00 Introducing Christine Perkett

00:09 The evolved buyer journey

02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode

03:43 How AI interrupts and reshapes journey stages like know, like, and trust

04:55 Recommendation engines and the rise of self-service experiences

06:12 The need to rethink SEO: focus on questions, not keywords

06:50 Combining digital efficiency with emotional, human-centered marketing

08:33 The journey is already changing—are you adapting?

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AI, Authenticity, and the Future of PR Jun 05, 2025

Show notes

Christine Perkett is a seasoned entrepreneur, communications strategist, and co-founder of The Nova Method—a pioneering PR and marketing firm focused on audience-first strategy and brand trust in the age of AI. She is also the founder of Perkett PR and a faculty member at Northeastern University, where she teaches graduate-level social media and branding. In this episode, Christine shares how brands can stay authentic and human while leveraging technology, and introduces the Nova Method's signature framework: Assimilate, Align, Activate. Listeners will gain insight into building trust, avoiding PR missteps, and navigating the fast-changing landscape of digital communication with confidence.

Today we discussed:

00:00 Introducing Christine Perkett

00:49 How the Nova Method was Created

02:12 How is AI Changing PR?

03:24 How AI and PR Helps you Build Trust

06:51 The Three-A's Framework

10:38 Protecting your Brand From Bad Exposure

14:57 How Does PR Intersect with Modern Search

16:52 Understanding a Clients Brand

20:38 Gauging When to Use AI

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Why It's Time to Retire the Idea of Retirement with Derek Coburn Jun 04, 2025

Show notes

Derek Coburn is a seasoned financial advisor, entrepreneur, and bestselling author of Networking Is Not Working. He is the co-founder of Cadre, an exclusive community for CEOs and entrepreneurs, and a respected voice on redefining success and fulfillment. In this episode, Derek dives into the ideas behind his new book Let's Retire Retirement, challenging the outdated notion of traditional retirement and offering a fresh, liberating approach to living well now and later. Listeners will gain valuable insights on how to align financial planning with purpose, connection, and long-term joy—without waiting for "someday."

Today we discussed:

00:00 Introducing Derek Coburn

00:45 The true history of retirement: Bismarck, FDR, and outdated milestones

03:24 Why 25–30% of retirees are going back to work

04:50 The concept of redefining retirement for personal fulfillment

07:37 Entrepreneurs and the myth of I'll do it after I exit

08:49 Real-world case study: Jay Baer's pivot from agency to tequila influencer

10:13 Financial math: how working longer cuts required savings dramatically

12:07 The 401(k) rethink: taxes, Roth conversions, and planning smarter

13:38 Parenting, presence, and valuing your $50,000 moments

14:58 The mindset shift needed to fully embrace this new paradigm

More About Derek Coburn:

Pre-order Let's Retire Retirement and access exclusive bonuses: https://DerekCoburn.com

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How Leaders Should Really Use AI May 29, 2025

Show notes

Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape. Today we discussed:

00:00 Opening

00:48 Introducing Geoff Woods

01:19 How AI Enhances Leaders Strategic Thinking

03:17 AI as a Thought Partner

04:46 How AI Can Help with Operation Tasks

06:16 Focusing on the 20%

07:52 The C.R.I.T. Framework

13:11 Addressing the AI Culture Shift

16:22 How is AI Changing Decision Making

17:45 What's AI's Role in Leadership

19:28 How to Start Integrating AI Into Your Leadership Practices

More About Geoff Woods:

The AI-Driven Leader by Geoff Woods on Amazon: https://www.amazon.com/AI-Driven-Leader-Harnessing-Smarter-Decisions/dp/B0DB8QL3ZK?utm_source=chatgpt.com Rate, Review, & Follow

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Why Balance Is a Lie for Entrepreneurs May 28, 2025

Show notes

Mike and Kass Lazerow are seasoned entrepreneurs and investors, best known for co-founding Golf.com and Buddy Media—acquired by Salesforce for $745 million. They've backed nearly 100 early-stage startups, contributing to over $10 billion in realized gains. In this episode, they dive into the raw, often messy reality of entrepreneurship, sharing hard-earned lessons from their journey and their latest book. Listeners will gain powerful insights on thriving in uncertainty, embracing the grind, and building successful businesses and lives through focus, transparency, and relentless drive. Today we discussed:

00:00 Introducing Mike and Kass Lazerow

00:50 The Title of the Book

01:44 How to Make Working with Your Spouse... Work

03:39 The Imbalanced Life

05:58 Everyone is Born an Entrepreneur

07:54 Favorite Cheat Codes

09:47 Embracing Uncertainty

12:06 Lessons in Failure

15:05 When to Pivot

18:05 Leaving a Legacy

More About Mike & Kass Lazerow:

Check out Mike & Kass Lazerow's Website: https://kassandmike.com/

Shoveling $h!t by Mike & Kass Lazerow on Amazon: https://www.amazon.com/Shoveling-Story-About-Entrepreneurs-Success/dp/B0DY21NS7W

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AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand May 22, 2025

Show notes

Paul Chaney is a veteran digital marketer, B2B content strategist, and publisher of the AI Marketing Ethics Digest on Substack. In this episode, Paul joins host John Jantsch to explore the crucial yet overlooked intersection of AI and marketing ethics. From the risks of "shadow AI" and techno-stress to building responsible governance frameworks and his Generative AI Business Adoption Hierarchy, Paul offers a grounded, strategic perspective on how businesses can navigate AI adoption with integrity. Tune in to learn why ethical guardrails aren't just about compliance—they're essential for protecting your brand, your team, and your customers.

Today we discussed:

00:09 Introducing Paul Chaney

00:42 Why Paul launched the AI Marketing Ethics Digest

02:58 Transparency, bias, and brand reputation in AI output

05:00 Strategy before technology: avoiding "bad work faster

06:55 What "shadow AI" is and how it can harm organizations

07:55 The need for usage policies and monitoring internal AI use

10:32 The Generative AI Business Adoption Hierarchy explained

13:20 Embedding AI into business culture with governance and clarity

15:27 What is AI techno-stress and how is it impacting workforces?

18:02 Lack of training is a hidden ethical risk for employee well-being

20:08 Why many business owners may give up on AI—and what that means for consultants

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The Anti-Agency Model: A Bold New Future for Marketing Services with Sara Nay May 21, 2025

Show notes

Sara Nay, CEO of Duct Tape Marketing and longtime collaborator with John Jantsch, joins the show to unveil a bold new approach to delivering marketing services—the Anti-Agency Model. With over 15 years of experience leading strategy and innovation, Sara breaks down why the traditional agency model is failing both marketers and small businesses, and how AI is reshaping everything from execution to internal team leadership. This episode explores the shift from outsourced marketing to building in-house systems supported by AI, empowering businesses to take ownership of their growth. Tune in to discover how agencies and fractional CMOs can embrace this future-ready model and drive deeper value for clients.

Today we discussed:

00:00 Introduction

01:18 How the current agency model fails businesses and agencies alike

02:48 The misalignment between agency incentives and business goals

03:26 Using AI to elevate—not eliminate—marketers

07:06 The evolution toward system installers and strategic leaders

09:47 Business owner reactions to the anti-agency concept

12:13 Adding consistency as the fourth "C" of effective marketing

13:53 Workshop overview: structure, tools, and outcomes

15:57 Licensing a system, not just learning a method

17:19 Who this workshop is designed to help

18:23 Who your ideal client is for this new model

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Why Tiny Experiments Might Be the Key to Sustainable Success May 15, 2025

Show notes

Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of the wildly popular Ness Labs—a platform focused on mindful productivity and creative experimentation. A former marketing executive at Google, Anne-Laure brings both scientific rigor and real-world insight to the conversation. In this episode, she shares ideas from her new book Tiny Experiments, revealing how to break free from rigid goal-setting and design small, curiosity-driven experiments that foster personal and professional growth. Listeners will walk away with a powerful mindset shift and practical tools for embracing uncertainty and unlocking creativity through experimentation.

Today we discussed:

00:09 Introduction to Anne-Laure and the concept behind Tiny Experiments

02:11 How a health scare triggered Anne-Laure's career shift

03:41 Why we're obsessed with goals—and how it can be harmful

05:42 The myth of public accountability: Why telling people your goals might not help

06:47 What exactly is a tiny experiment?

07:36 Reframing weight loss or health goals as experiments

09:33 Applying the PACT framework to business and marketing

11:47 How fear of failure—and fear of success—affect experimentation

13:23 Practicing curiosity-driven intelligence in life and business

16:54 Using AI as a tool for reflection and experiment design

17:57 Personal stories: How tiny experiments shaped Anne-Laure's life and work

19:53 Where to connect with Anne-Laure and learn more

More About Anne-Laure Le Cunff:

Check out Anne-Laure Le Cunff's Website: https://nesslabs.com

Tiny Experiments by Anne-Laure Le Cunff on Amazon: https://www.amazon.com/s?k=tiny+experiments+anne-laure+le+cunff

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Human Connection Is a Growth Tactic May 14, 2025

Show notes

Jonathan Grabowski is the co-founder and Chief Marketing Officer of Penji, an innovative on-demand graphic design platform known for delivering unlimited custom design services with a human-first approach. Under his leadership, Penji has grown into a 500-person global team by blending systematized creative services with deep empathy and customer care. In this episode, Jonathan shares how businesses can scale design, improve customer experience, and outshine competitors by focusing on connection over convenience. Discover why human interaction still trumps AI in branding and how empathy is a true growth tactic for modern entrepreneurs.

Today we discussed:

00:00 Opening

00:09 Introducing Johnathan Grzybowski

01:53 The Origin of Penji

05:46 How to Establish a Brand Identity

08:25 The Human Element of Penji

09:47 Penji Success Stories

14:13 How AI Affects the Design Workflow

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Why Knowing Yourself Is Your Greatest Asset May 08, 2025

Show notes

Suzy Welch is a New York Times bestselling author, and professor at NYU Stern School of Business. She's also the creator of Becoming You, a proven method for aligning your values, aptitudes, and interests to design a purpose-driven career. In this episode, Suzy shares how her transformative framework helps individuals cut through the noise and find true clarity about who they are and what they're meant to do.

Today we discussed:

00:00 Opening

00:09 Introducing Suzy Welsh

01:24 What Inspired Becoming You

03:02 Finding Your Purpose

07:07 Moving Past the Fear of Finding Your Purpose

10:25 Discovering Your Aptitudes

13:26 The Balance Between Joy and Financial Security

14:47 Finding You at Any Age

16:56 Impact of AI on the Workplace

More About Suzy Welch:

Check out Suzy Welch's Website: https://www.suzywelch.com

Connect with Suzy Welch on Instagram: https://www.instagram.com/suzywelch/

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