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    Education

    The Dirt on Flowers

    Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let’s roll up our sleeves and get the dirt on flowers!

    Advertise

    Copyright: © Copyright 2022 Shannon Allen and Lyndsay Biehl

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    EP 69: Creating your Roadmap to $100K - Managing Expenses (Part 2) Sep 08, 2023
    Show notes

    Shannon and Lyndsay are digging into how they keep track of expenses and why it is so beneficial. Don't know what you should be tracking? They break it down into four categories-variable, fixed, intermittent, and discretionary. They will explain COG's which is cost of goods. They break down how to budget or plan for an employee and their wage.

    Activity

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 68: Creating your Roadmap to $100k (Part 1) Sep 01, 2023
    Show notes

    Shannon and Lyndsay break down how to create a road map to 100K or whatever goal number you choose to make. They share step-by-step how they use a Google sheet document to help them goal plan for the future. Below, you will find the Google sheet they use as they share how they use it and how to make your business work for you. Two things you'll want to start with:

    1.) Get an accounting software or use a simple expenses and revenues spreadsheet.

    2.) Create a weekly accounting time block that forces you to reconcile and have up to date information.

    Here is the Google Sheet you want to follow along while listening to this episode: FREE DOWNLOAD

    Activity

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 67: Is Agritourism a good fit for your farm? Aug 25, 2023
    Show notes

    Shannon and Lyndsay are talking the pros and cons of agritourism this week. They discuss workshops ticketed events and much more. If you have thought about agritourism for your farm they go into detail about what you need to consider like:

    • Lack of privacy
    • Increased risk exposure
    • Increased liability cost
    • Customer supervision
    • Reduced labor cost
    • Reduced seed cost
    • Creating connection with community and building relationship loyalty

    These are just a few of the things they talk about with many more being discussed in this weeks episode.


    Activity

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm



    EP 66: Planning for Spring of 2024 Aug 18, 2023
    Show notes

    Shannon and Lyndsay are discussing their plans for Spring 2024. They share tips and tricks on how to make it easier and less stressful. They are going to share the things they struggled with and how they filled the gaps.

    They are going to discuss:

    • Fall planted spring crops
    • Tulips
    • Ranunculus/Anemone
    • Spring crop plans

    Activity

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 65: Burnout, Books and Hiring your first employee Aug 11, 2023
    Show notes

    Shannon and Lyndsay are answering the questions asked by listeners every Sunday on Instagram. They will share their three favorite books. How they hired their first employees and how the employees can be an asset to your farm. Burnout is real and they discuss the ways to combat that feeling and how they take care of themselves. They talk how to be more efficient and how they learned about growing flowers.

    Activity

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 64: Industry Update: The state of Bulb Harvest in Holland with Jeroen Menkveld of Netherland Bulb Aug 04, 2023
    Show notes

    Shannon and Lyndsay welcome Jeroen Menkveld to give an update on the tulip bulbs and what to expect in the coming weeks. He shares what can cause poor harvest and how to prepare if there are substitutions that have to happen. He helps ease your mind and gives lots of tips on how to make the best of the situation if there are shortages.

    Activity

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 63: Navigating the Early Years of Business with Ben Hanna - Heirloom Roses Jul 28, 2023
    Show notes

    Shannon and Lyndsay welcome Ben Hanna of Heirloom Roses this week. Learn how Ben has taken Heirloom Roses to the next level and how he manages to separate work and his outside life to have a healthy balance. They talk important qualities of a business owner and what he thinks the future holds for our industry.

    Check out Heirloom Roses @ https://heirloomroses.com or find them on Instagram @heirloomroses

    Activity

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 62: The Dirt on Sunflowers Jul 21, 2023
    Show notes

    Shannon and Lyndsay are taking a whole episode to chat about sunflowers. They are sharing what varieties they grow and like the most. How they grow, harvest and all things selling them. Such a seemingly simple flower, but there is a lot to dig in. Learn all things sunflowers during this episode.

    Activity

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm



    EP 61: Feeding your soil with cover crops. Albert Tomechko of Vitalize Seed Jul 14, 2023
    Show notes

    Shannon and Lyndsay chat with Albert Tomechko of Vitalize Seed. Al shares his knowledge about cover crop and how it works. They talk about till vs. no-till with the pros and cons of both. He shares how it can help save costs in compost. How important it is to get your soil tested and why being so consistent is key. If you want to learn all things cover crop, you won't want to miss this episode.

    To learn more about Al & his company, visit https://vitalizeseed.com/, or you can find them on Instagram at https://www.instagram.com/vitalizeseed/

    Activity

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry if you missed this month. Our membership doors will open each month again from the 1st through the 5th. So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to hop on the waitlist!

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP:60 The Evolution of a Flower Business with Connie Homerick of the Ohio Flower Collective Jul 07, 2023
    Show notes

    Shannon and Lyndsay interview Connie Homerick of Ohio Flower Collective. Connie shares her journey and how she got where she is today. She first owned a traditional florist shop, farmed and is now running her own collective. She walks you through what it is like to be a collective and how it works. She shares what she hopes the future holds and some of her biggest lessons.

    https://www.ohiocutflowercollective.com

    Activity

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry if you missed this month. Our membership doors will open each month again from the 1st through the 5th. So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to hop on the waitlist!

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


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