The Dirt on Flowers

Latest Episodes:

EP 49: Our Biggest Failures Apr 21, 2023

Show notes

Shannon and Lyndsay are chatting about how the mistakes they have made and how they have helped them learn that it is part of farming. They discuss the mistakes they have made with tulips and easily burnout can happen if you are not making time for yourself outside of your business. Learn from their mistakes and know that you are not alone.

Visit: All Roses and take 20% off your order of $100 or more with code DIRT now through May 30, 2023.

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If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry if you missed this month. Our membership doors will open each month again from the 1st through the 5th. So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to hop on the waitlist!

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 48: How to Make Farmer's Markets Work for You with Jenny Marks Apr 14, 2023

Show notes

Shannon and Lyndsay welcome Jenny Marks (Trademarks Flower Farm) to talk about how farmers markets can be very successful when you have the right tools. Jenny shares how she chose the market she did and how she found that information. You will hear the 3 secrets to selling the most products and why being consistent is so important. Creating connection at the farmers market is a way to create lasting customers to help you be more successful. They cover all this and so much more.

Visit: All Roses and take 20% off your order of $100 or more with code DIRT now through May 30, 2023.

Jenny Marks: Trademarks Flower Farm

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Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 47: The Skinny on Succession Planting Apr 07, 2023

Show notes

Shannon and Lyndsay are sharing what they have learned over the years with succession planning. This can be a scary topic but they go step by step to make it more simple. They have even created a free succession planting calculator which you can find the link for below. They explain why why succession planting is better not only for the plants but for employees to be more efficient when harvesting. They talk how many successions and when to plant those successions to help be more successful with your planning.

Find your frost dates here:

alamanac.com
Free Succession Planting Calculator
Visit All Roses and take 20% off your order of $100 or more with code DIRT now through May 30, 2023.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 46: Spilling the Dirt on Marketing Mar 31, 2023

Show notes

Shannon and Lyndsay are spilling the dirt on all things marketing. Ever feel like you are repeating what you are posting about? They cover how to not feel this way and why it can be okay. They will cover how to get started and the ways they have gotten more leads over the years. Last but not least they will discuss length of emails, how to stand out and what should be included.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 45: Creating a Successful Launch with Kalin Sheick Mar 24, 2023

Show notes

Shannon and Lyndsay host special guest Kalin Sheick of Sweetwater Floral. Creating a successful launch takes many steps and lots of time. They discuss how they have learned from launches failing and how to make them better even when successful. You will learn that perceived confidence and value are what will help you grow in all areas of your business.

https://www.sweetwaterfloral.com/

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 44: Email Marketing with Andy Snyder of Terra Farms Mar 17, 2023

Show notes

Shannon and Lyndsay host special guest Andy Snyder. They are digging into how to grow your email list and stop feeling insecure when it comes to writing. Andy gives tips and tricks on how to combat writers block and how to make your newsletter stand out.

Andy Snyder and his wife, Loni, own and run Terra Farms, a quickly growing cut flower farm with exposure all across the Mid-Atlantic states. Their success isn't just because of their wonderful flowers. They have a bit of a secret... Andy's 20-year background as a writer. Andy has written several books, thousands of columns on everything from the outdoors to finance and his sales copy has sold millions of dollars' worth of products. His latest goal is to prove that good writing is the key to making any business grow.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 43: Digging Out of your Content Rut Mar 10, 2023

Show notes

Are you struggling with content for your social media? Shannon and Lyndsay are talking about how they use goals to create the content for their social media posts. They share how they use content pillars to keep it consistent and less stressful to find what and when to post. Not being on top of your social media can cost you money, and this episode is here to help you avoid making the mistakes they have made.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 42: The 3 C's of Successful Marketing Mar 03, 2023

Show notes

This week Lyndsay and Shannon are diving into a topic that can bring up a lot of insecurity and fear. You may have guessed it based on the title it is all about marketing. Something that we all deal with in some capacity. They are going to talk what held them back in the beginning and the excuses that are easily made. Don't worry they also guide you through how to not make the same mistakes and how to use the 3 C's for successful marketing.

*Customer

*Connection

*Consistency

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry, if you missed this month, our membership doors will open again each month on the 1st through the 5th. So if you are loving the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to hop on the waitlist!

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 41: Profit Goals, Paying Yo Self, and Understanding Quickbooks Feb 24, 2023

Show notes

Lyndsay and Shannon are answering questions asked by you! Do you know the difference between owners compensation and profit? Do you want to know how to calculate profit or how to decide a reasonable profit for year one? Look no further they discuss all this and how they organize their Quickbooks.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 40: I am starting my farm. Now what? Feb 17, 2023

Show notes

Are you growing flowers as a hobby and you want to turn your love of growing into a business?

Lyndsay and Shannon are talking about the question they get a lot, how much money am I going to make flower farming?

In today’s episode, they dig into the steps you need to take to get your feet on the ground.

* setting up your EIN

* soil testing

* reducing expenses and so much more

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

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