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    Education

    The Dirt on Flowers

    Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let’s roll up our sleeves and get the dirt on flowers!

    Advertise

    Copyright: © Copyright 2022 Shannon Allen and Lyndsay Biehl

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    EP 89: Behind the Scenes of the Bloom Hill Farm Expansion with Judd & Shannon Jan 19, 2024
    Show notes

    Shannon and Judd are tackling this weeks podcast by sharing with you their story of their farm. They will share where they started and what the future looks like for them. They just bought a second property to help alleviate some of the pinch points at their current farm. They talk how they did it and what type of loans they used. They will share about what the next year looks like for the property along with their 3-5 year plan. Lots of changes happening over at Bloom Hill and they will bring you all the details.

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm



    EP 88: The Evolution of Petal Pickers with Daniel Schavey Jan 12, 2024
    Show notes

    Lyndsay and Shannon welcome Daniel Schavey of Petal Pickers this week to talk about how his business has grown over the years. He will share how and why he started to ship flowers. He talks about how he markets so that more people know that he ships nationwide. You will learn his biggest lesson and his favorite thing to do on the farm. Having a work life balance can be hard and he shares how he is trying to make that better and enjoy life all while owning a successful business.

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 87: Spilling the Dirt with Questions Asked by You Jan 05, 2024
    Show notes

    Lyndsay and Shannon Spilling the Dirt this episode answering the questions asked by you. This episode they will cover:

    • How do you transition from hobby flower farming to full time/quitting your day job?
    • I have 5,000 dollars saved to start my farm with - what would you spend it on? Already have a tractor and land.
    • I would love to hear about dried flowers. What you dry, how you dry them, and how you utilize them.
    • Sometimes I love farming and the business and other times I hate it. Is this normal or should I get out?
    • How do I know if being a business woman is for me?

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 86: Our Year in Review Dec 29, 2023
    Show notes

    Lyndsay and Shannon are sharing with you their year in review. They do this every year where they talk about a rose which is something good that happened, a bud something they are looking forward to next year and a thorn which is something that they struggled with but will be working on to be better. They share the highs and lows of 2023 and give you tips on how to look at your 2023 in review to make 2024 better.

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm



    EP 85: Our Favorite Things Dec 22, 2023
    Show notes

    Lyndsay and Shannon are giving you their favorite things on this fun episode. They share how they found some of them why they love them and want to share them with you.

    You can find some of these items here: The Dirt on Flowers's Amazon Page What is not on the amazon storefront you can find by clicking the links below:

    • Black Rifle Coffee
    • John Deere Gator
    • Shady Rays
    • Meundies
    • Trina Turk Aviators
    • Macie Bean Boot
    • Inappropriate Mugs- MallyMoon
    • Lush - Rose Argon Body Condition

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm



    EP 84: The importance of a weekly newsletter Dec 15, 2023
    Show notes

    Lyndsay and Shannon are giving you three steps to create a newsletter this week:

    1. Sign up for an email marketing platform- Mailchimp, Flodesk, Constant contact
    2. Start building your email list
    3. Create your first newsletter.

    They go into each of these steps with detail of how they did it and lots of tips and tricks to make it easier. Writing a newsletter doesn't have to be this big scary thing. You just need the tools to make it easier to create a better connection with your customers.

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm



    EP 83: Creating a Lasting Connection with your Customer Dec 08, 2023
    Show notes

    Lyndsay and Shannon are chatting about how to create a connection with your customers. They share how they create and foster connection on theirs farms. You will hear them share the best practices for your farm like:

    1. Be authentic - Customers expect you to connect with them in a intuitively human way.
    2. Always put yourself in their shoes. People don’t want to hear about you, they want to hear about themselves.
    3. Tell stories
    4. Go above and beyond
    5. Be generous



    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm



    EP 82 : 5 Keys to Profit with Lennie Larkin Dec 01, 2023
    Show notes

    Lyndsay and Shannon are chatting with Lennie Larkin of B-Side Farm & Flower Farming for Profit. Lennie shares her flower farming story and how she has gotten where she is today. They are going to talk about the 5 keys to profit in this episode. They talk boundaries, why it is so important to test and learn and other tips to help you have a profitable flower farm.

    Download Lennie's 5 Pathways to Flower Farm Profitability Guide and follow Lennie on Instagram @flowerfarming.forprofit for more Profit Talk!

    Download the guide HERE!

    Pre order Lennie's Book by clicking the link below!

    Flower Farming for Profit: The Complete Guide to Growing a Successful Cut Flower Business

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 81: Turkey Day Gratitude Nov 24, 2023
    Show notes

    Lyndsay and Shannon are sharing with you what they are grateful for and how they continue to learn and grow. They share how they can even be grateful for the hard times like tulip gate 2023. Big things little things they share from being grateful for this community all the way to being grateful for having a cozy home.

    Bloom Hill Farm is launching their Dahlia Masterclass all about dahlia tuber splitting and storage! Learn more at www.bloomhillfarm.com/learn - the course launches November 22nd!

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


    EP 80 : Target Market Series: Flower CSA Nov 17, 2023
    Show notes

    Lyndsay and Shannon talking all the pros and cons of a CSA. They share what works for them and what they have changed to make it better. They will give hot tips like using a text service to remind customers to pick up each week. You can never communicate enough and it helps make it easier. Join them to learn the good and the bad of a CSA flower subscription.

    Bloom Hill Farm is launching their Dahlia Masterclass all about dahlia tuber splitting and storage! Learn more at www.bloomhillfarm.com/learn - the course launches November 22nd!

    If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

    Did you love today's episode?

    1. Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
    2. Leave us a rating and review on Apple Podcasts!

    Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

    Want to learn more about your hosts? Follow us on Instagram!

    Lyndsay @wildroot_flowerco

    Shannon @bloomhillfarm


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