The Dirt on Flowers

Latest Episodes:

EP 99 : Aunt Willie's Wild Flowers with Linda Doan Mar 29, 2024

Show notes

Lyndsay and Shannon discuss the intricacies of flower farming with special guest Linda Doan. They share their personal journeys, the challenges of maintaining a work-life balance, and the empowerment they feel as business owners. Linda recounts her romantic start with her husband in the flower farming business and introduces listeners to their farm's local traditions, such as the Thanksgiving pumpkin roll. The episode also delves into the customer demographics, the picturesque setting of Linda's farm, and the various ways they sell flowers, including CSA programs, workshops, and hosting weddings. The conversation highlights the importance of marketing, profitability, and the joy found in farming, concluding with Linda's advice for new farmers to have fun and enjoy their work.

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 98: Why branding matters with Alix Northrup Mar 22, 2024

Show notes

Lyndsay and Shannon, welcome guest Alix Northrup, a freelance illustrator delve into the intricacies of branding for businesses. They discuss the comprehensive nature of branding beyond just a logo, covering visual elements, messaging, and the feelings a brand evokes. Emphasizing the importance of custom branding, they explore the benefits of a unique brand identity, potential legal issues with non-custom designs, and the value of a cohesive branding package. The hosts also offer practical advice on finding a branding professional, highlighting word-of-mouth recommendations and the use of social media platforms like Instagram. Alex shares her availability for new clients and how to contact her.

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 97 : Finding your Customer Avatar with Corinna Bench of My Digital Farmer Mar 15, 2024

Show notes

Lyndsay and Shannon welcome Corina Bench from My Digital Farmer. Corina shares her journey in applying online marketing strategies to her farm, Shared Legacy Farms, and her transition to mentoring other farmers. The discussion focuses on the importance of understanding marketing frameworks, customer education, and the creation of customer avatars for targeted marketing. Corina emphasizes the need for specificity in messaging to connect with the right audience and the role of ongoing customer research in refining marketing strategies. The episode provides valuable insights into effective marketing for farmers, highlighting the significance of understanding and serving customer needs.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 96 : 6 Symptoms of Fear in Flower Farming Mar 08, 2024

Show notes

Lyndsay and Shannon engage in a heartfelt discussion about the role of fear in their lives as flower farmers and business owners. They explore the different ways fear manifests, from the pressures of social media and comparison to the challenges of decision-making and the impact of fear on their actions. They share personal stories, including the concept of analysis paralysis, discussion of imposter syndrome and the pressure to downplay achievements. The episode concludes with an invitation to their audience to share struggles and join their supportive community.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 95 : Digging into SEO with Julia Bocchese Mar 01, 2024

Show notes

Lyndsay and Shannon discuss SEO strategies with guest Julia Bocchese, an SEO consultant for agriculture and horticulture businesses. They cover the importance of keyword research, website navigation, and maintaining up-to-date online profiles. Julia shares tips on optimizing website copy, title tags, meta descriptions, and image alt text for better search engine rankings. Practical advice includes targeting low competition keywords, creating engaging content, and improving website usability, especially for mobile users.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 94: Wedding Consults 101 Feb 23, 2024

Show notes

Lyndsay and Shannon dive into the intricacies of wedding consultations for their flower businesses. They discuss strategies for acquiring leads, managing client expectations, and refining the consultation process. They emphasize the importance of setting clear expectations, using software for organization, and confidently guiding clients through flower selection. They share personal experiences, including mishaps and the evolution of their consultation strategies, underscoring the significance of expert communication, flexibility, and creating a positive first impression. They conclude by highlighting the value of customer satisfaction, efficient communication, and the role of word-of-mouth in attracting clients that resonate with their unique styles.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 93: 5 Things to do now for your best year! Feb 16, 2024

Show notes

In this podcast episode, Lyndsay and Shannon share their flower farming insights and advice. They reflect on their business growth, the importance of honest conversations, and offer strategies for success. They recount humorous early podcasting challenges and express gratitude for their listeners' support. The hosts emphasize the necessity of crop planning, overcoming fear, setting financial goals, and creating a marketing plan. They also discuss supply management, work-life balance, and the significance of self-care. The episode concludes with a light-hearted touch and an invitation for listener engagement, looking forward to their 100th episode celebration.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 92 : Master Growing in a High Tunnel with Tracey & Matt Parriman Feb 09, 2024

Show notes

Shannon and Lyndsay are chatting with Tracey & Matt Parriman this week about how they use their high tunnels. They are going to share with you how and why they heat their high tunnels to make their growing season last longer. They share the pros, cons and everything in between. They will talk about how they flip the beds and what they are growing and how. Is it worth managing a heated high tunnel in the winter? They talk about why it is for them.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 91: So You Want a High Tunnel? Part 2 Feb 02, 2024

Show notes

In the second part of this podcast Lyndsay and Shannon are sharing what to plant and when to plant it. The things that need to be thought about because this is a new planting environment with its own set of challenges to think about. They will give you a list of their favorites and some others to consider when you are crop planning.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 90: So You Want a High Tunnel? Part 1 Jan 26, 2024

Show notes

Have you been thinking about getting a high tunnel? Shannon and Lyndsay are talking all things high tunnels in this two part series. They are sharing with you this week what to consider when looking to add this to your farm. Where do you want to put it and what things to consider when looking for the best spot. They share what it could cost depending on the upgrades and if you choose to build it or have someone do that for you. They talk about the NRCS grant application. Having a high tunnel is something that will help extend your growing season and there are many different ways to go about getting one.

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