The Dirt on Flowers

Latest Episodes:

EP 179: Refocus, Reconnect and Embracing Change with Jessica Chase Jun 06, 2025

Show notes

In this episode of "The Dirt on Flowers," co-hosts Lyndsay and Shannon discuss the theme "Refocus and Reconnect: Building a Business That Loves You Back" with guest Jessica Chase from Sierra Flower Farms. They address the challenges new flower farmers face, such as feeling overwhelmed and disconnected from their purpose. Jessica shares her journey of starting a flower farm without prior experience, emphasizing the importance of aligning the business with personal values and lifestyle. The conversation offers practical advice on managing burnout, refining business practices, and maintaining a positive outlook.

Learn more about guest Jessica Chase: Website, and Instagram

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now.

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 178: Uncut Week 23 Jun 04, 2025

Show notes

In this episode of "Uncut with Lyndsay and Shannon," the hosts candidly discuss the ups and downs of flower farming. They share updates on their crops, weather challenges, and weed management, while also swapping stories about difficult customers and the frustrations of selling on Facebook Marketplace. The episode highlights the realities of running a small farm, the importance of community, and the need to adapt in business. With humor and honesty, Lyndsay and Shannon offer practical advice and encouragement for fellow farmers and small business owners.

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 177: Profit-Driven Farming with Jenny Marks May 30, 2025

Show notes

In this episode, Lyndsay and Shannon welcome back Jenny Marks, a small-scale flower farmer from New York, to discuss "farming smarter, not harder." Jenny shares her journey of refining her business model to enhance profitability by streamlining offerings and implementing effective systems. Overwhelmed by managing a diverse array of flowers and multiple sales outlets, Jenny emphasizes the importance of financial analysis and removing emotion from business decisions. She discusses the significance of work-life balance, structured task management, and the value of customer connection. The episode encourages farmers to evaluate their practices, focusing on profitability and personal fulfillment.

Jenny Marks: Trademarks Flower Farm, Instagram and Facebook

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 176: Uncut Week 22 May 28, 2025

Show notes

In this episode of "The Uncut," flower farmers Lyndsay and Shannon share an unfiltered look into their daily lives. They discuss the impact of unusual weather on their crops, particularly peonies, and the challenges of customer interactions. The duo recounts humorous personal anecdotes, including a frustrating furniture shopping trip and a wedding setup that required last-minute adjustments. They also touch on the importance of setting boundaries with demanding clients and finding balance between work and personal life. The episode offers a candid glimpse into the realities of running a flower business, complete with its ups and downs.

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 175: Stop Playing Small - Creating confidence in pricing May 23, 2025

Show notes

Lyndsay and Shannon discuss the challenging topic of pricing flowers. They highlight that new flower farmers often struggle with valuing their time and products, leading to unsustainable pricing. The hosts debunk the misconception that being the lowest-priced option attracts loyal customers, advocating instead for understanding costs and setting informed prices. They provide actionable strategies, such as tracking expenses and differentiating pricing for various sales channels. Ultimately, they encourage farmers to confidently charge what their products are worth to ensure business sustainability.

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 174: Uncut Week 21 May 21, 2025

Show notes

In this episode of "Uncut with Lyndsay and Shannon," the hosts candidly discuss the ups and downs of flower farming during a busy spring season. They humorously recount internet issues caused by squirrels and share their experiences of emotional and mental exhaustion from managing farm tasks. The conversation covers seed starting challenges, noise sensitivity, and the unpredictability of crop yields, particularly with peonies. They also highlight the importance of community support and adaptability in farming practices. The episode offers an authentic glimpse into the realities of running a flower farm, emphasizing resilience and the need to balance work and personal life.

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP: 173 Calculating the Leap: Quitting your 9-5 May 16, 2025

Show notes

Lyndsay and Shannon discuss their transition from traditional 9 to 5 jobs to full-time farming. They share personal experiences of burnout and dissatisfaction in their previous careers, which motivated them to pursue farming. The episode emphasizes the importance of solid financial planning, understanding cash flow, and tracking expenses. They outline the phases of transition, including recognizing the need for change and setting realistic expectations about farming's challenges. The speakers also highlight the significance of community support and maintaining a resilient mindset throughout the journey.

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 172: Uncut Week 20 May 14, 2025

Show notes

In this episode of "Uncut with Lyndsay and Shannon," the hosts share their experiences as flower farmers during the busy Mother's Day season. They discuss the challenges of managing sales, weather unpredictability, and seed starting. Lyndsay highlights the importance of adaptability in farming, while Shannon recounts her decision-making process for sales strategies. They also touch on the complexities of seed germination and the emotional aspects of farming. The episode offers a candid look at the realities of flower farming, emphasizing the need for flexibility and effective resource management.

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 171: Transform Your Marketing with Expert Tips from Channing Muller May 09, 2025

Show notes

Lyndsay and Shannon discuss marketing strategies for small businesses with Channing Muller, an award-winning marketing consultant and founder of DCM Communications. They explore the importance of keeping marketing efforts fresh and consistent without feeling overwhelmed. Channing shares insights on differentiating marketing from advertising, identifying ideal clients, and choosing the right social media platforms. The episode aims to equip small business owners, particularly in the farming and floral sectors, with actionable strategies to enhance their marketing efforts and drive sales.

Learn more about our guest Channing Muller by visiting her Instagram , Website and Facebook

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 170: Uncut Week 19 May 07, 2025

Show notes

In this episode of "Uncut with Lyndsay and Shannon," they discuss the hectic week leading up to Mother's Day. They share personal anecdotes, including Lyndsay's humorous cheerleading story, and delve into the challenges of managing orders, planting, and harvesting. The conversation covers pricing strategies, marketing struggles, and the importance of community support. They highlight the emotional and logistical hurdles of flower farming during peak seasons and emphasize the value of organization, planning, and adaptability. The episode offers a candid look at the realities of the floral industry, providing valuable insights and encouragement for fellow farmers.

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