The Dirt on Flowers

Latest Episodes:

EP 199: How to Get Your Emails Seen & Opened with Angie Machado Aug 15, 2025

Show notes

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome email marketing expert Angie Machado to discuss why email marketing is essential for flower farmers. Angie shares her journey from ESPN to flower farming and marketing, then offers practical advice on starting and growing an email list, choosing the right platform, and engaging subscribers. The conversation covers overcoming overwhelm, the power of small but engaged audiences, and actionable tips for consistent, authentic, and effective email marketing—empowering flower farmers to boost sales and deepen customer connections beyond social media.

Learn more about Angie Machado: Website, Instagram,

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 198: Uncut Week 33 Aug 13, 2025

Show notes

In this episode of "The Uncut with Lyndsay and Shannon," share about the crops they are patiently waiting to bloom and the zinnias that they are enjoying this season. Lyndsay talks about the difficulty of growing pumpkins with a new bug on the farm. While Shannon shares about needing to think in the future before saying yes to things. They answer the question of the week and share what Fridays episode is all about.

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Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 197: Sourcing Local Flowers with Ellen Frost Aug 08, 2025

Show notes

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon interview Ellen Frost, founder of Local Color Flowers in Baltimore. Ellen shares her journey building a floral design studio that sources 100% local flowers, discusses the challenges and logistics of working exclusively with regional growers, and highlights the importance of sustainability and community connections. She offers practical advice for growers and florists on building strong partnerships, embracing seasonality, and improving quality. Ellen also talks about her educational initiatives, including online courses and her Substack newsletter, aiming to support and inspire the local flower movement nationwide.

Learn more about Ellen Frost: Website, Instagram, Facebook, Substack

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Did you love today's episode?

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 196: Uncut Week 32 Aug 06, 2025

Show notes

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss balancing work with family, recent farm events, crop challenges, and future planning for workshops and planting. The conversation also covers vehicle woes, sunflower strategies, and the realities of always planning ahead. Lyndsay and Shannon introduce their upcoming virtual conference, Dirt Con, highlighting its practical sessions for flower farmers. Their candid chat offers insights, encouragement, and community for fellow growers navigating the joys and struggles of running a flower farm.

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Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

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Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP: 195 Workshops that Work: Systems, Strategy & Scaling with Brittany Doyle Aug 01, 2025

Show notes

In this episode, Lyndsay and Shannon chat with Brittany Doyle, owner of Dahlia and Vine Flower Farm. Brittany shares her journey from neuro trauma physician’s assistant to full-time flower farmer, and details how she’s built a profitable business through creative, well-organized workshops. The hosts and Brittany discuss workshop logistics, pricing, marketing, and balancing farm life with personal priorities, offering practical tips and candid insights for flower farmers looking to diversify income and build community through on-farm experiences.

Learn more about Brittany Doyle: Website, Instagram,

Learn more about DirtCon and join the email list for all the updates.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 194: Uncut Week 31 Jul 30, 2025

Show notes

Lyndsay and Shannon share what has been going on at their arms this week. Lyndsay talks about her U-Pick event this past weekend, how she is trying something new with dahlia staking and how the rain has made planting harder this season. While Shannon shares about pivoting, learning from feedback and about yelp reviews.

Learn more about DirtCon and join the email list for all the updates.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 193: Kelly Shore the Floral Source Jul 25, 2025

Show notes

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Kelly Shore, founder of The Floral Source. Kelly shares her 25-year journey from flower shop beginnings to building a wholesale business connecting florists with American-grown flowers. The conversation covers her passion for local sourcing, the challenges of pricing and scaling, and the importance of education and community in the floral industry. Kelly offers insights on navigating pandemic disruptions, fostering relationships between farmers and florists, and embracing the seasonal nature of flowers to create sustainable, thriving businesses.

Learn more about Kelly Shore: Website, Instagram, Facebook

Learn more about DirtCon and join the email list for all the updates.

Visit devroomen.com and use code Dirt20 for 20% off!

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 192: Uncut Week 30 Jul 23, 2025

Show notes

Lyndsay and Shannon share an honest, unscripted chat about their recent busy weekends, including Lyndsay’s Floral Foundations workshop and Shannon’s flower fest events. They discuss the realities of teaching, managing farm activities, and adapting to challenges like weather and pests. Both reflect on the importance of simplicity, efficiency, and community in flower farming, offering listeners a candid glimpse into the joys and hurdles of their everyday lives on the farm.

Learn more about DirtCon and join the email list for all the updates.

IG and Google update

Visit devroomen.com and use code Dirt20 for 20% off!

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 191: Growing Cool Flowers with Lisa Mason Ziegler Jul 18, 2025

Show notes

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon interview Lisa Mason Ziegler, renowned as the "cool flowers queen." Lisa shares her inspiring journey from starting a flower farm on a small city lot to becoming a leading educator in cut flower farming. The discussion covers the benefits and challenges of growing cool season hardy annuals, succession planting, and adapting to changing markets. Lisa offers practical advice on planting, harvesting, and business growth, emphasizing resilience, patience, and the value of education for aspiring flower farmers.

Did you love today's episode?

Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!
Leave us a rating and review on Apple Podcasts!

Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!

Want to learn more about your hosts? Follow us on Instagram!

Lyndsay @wildroot_flowerco

Shannon @bloomhillfarm

EP 190: Uncut Week 29 Jul 16, 2025

Show notes

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, behind-the-scenes look at flower farming. They discuss the excitement and challenges of opening their "You Pick" flower farm, dealing with farm policies like no dogs, and managing unpredictable weather. Lyndsay opens up about a recent theft at her honor stand and the emotional impact, while both hosts swap tips on growing basil and fall crops. They answer listener questions about sales tax and taking vacations from the farm, offering practical advice and encouragement for fellow farmers.

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