The Dentalpreneur Podcast w/ Dr. Mark Costes

2346: Ryan Holiday - Fireside Chat at Dental Success Summit 2025 Pt. 1 Sep 29, 2025

On today’s episode, we kick off Part 1 of an unforgettable fireside chat with bestselling author and modern-day philosopher Ryan Holiday, recorded live at the 2025 Dental Success Summit. Dr. Mark Costes sits down with Ryan to explore his journey from college dropout to Director of Marketing at American Apparel, and eventually to becoming a bestselling author and one of the leading voices in contemporary Stoic philosophy. Ryan shares how mentorship from Robert Greene shaped his writing career, what it was like working inside a chaotic billion-dollar startup, and how his first book on media manipulation laid the groundwork for his later philosophical works. He also discusses the founding of his Bastrop-based bookstore and content studio, the Painted Porch, and explains how the wisdom of ancient Stoics remains powerfully relevant in today’s fast-paced, tech-saturated world.

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2345: Turbocharging Tax Savings for Dentists Sep 26, 2025

On today’s episode, Dr. Mark Costes is joined by CPA Brent Saunier of Pro-Fi 20/20 and Phase One Dental CPAs to break down the Big Beautiful Bill and its major tax advantages for dentists and business owners. Brent explains how 100% bonus depreciation and updated Section 179 limits can create six-figure savings, why the PTE tax election is a game-changer, and what to know about the new SALT cap and permanent 37% top rate.

They also dig into tax planning fundamentals, like cost segregation, the Augusta Rule, employing your kids, oil & gas strategies, and how to avoid major headaches with solid bookkeeping. Brent wraps up by introducing Phase One—a new, lower-cost accounting solution for startups and growing practices.

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2344: The Harsh Truth About Dental School Debt Sep 25, 2025

On today’s episode, Dr. Mark Costes sits down with Dr. Alan Mead at a pop-up Voices of Dentistry event for a raw, wide-ranging conversation that blends humor, hard truths, and a whole lot of wisdom. From six-dog households to six-figure student loans, they explore how the golden age of dentistry is fading—and why the business side of practice ownership matters more than ever. Mark breaks down the difference between being an entrepreneur by nature versus nurture, and why modern dental students can't afford to ignore practice management.

They also discuss whether W2 employment makes more sense for some doctors, the realities of debt and delayed gratification, and how modern medicine and dentistry compare when it comes to value and patient experience. It’s a must-listen for anyone navigating career decisions, business ownership, or just wondering how many dogs is too many.

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2343: Why You Can't Produce Your Way Out of a Broken Practice Sep 24, 2025

On today’s episode, you'll hear Dr. Mark Costes' high-impact keynote from the Voices of Dentistry 2025. With over a decade of experience building and scaling practices, Dr. Costes shares the hard-won lessons that transformed his early success—and near burnout—into a sustainable, purpose-driven career. He breaks down the real reason most dental practices struggle with profitability and why simply adding procedures or new patients won't fix a broken infrastructure. You’ll hear the origin story of the Four Futures framework and how Dr. Costes uses it to help dentists achieve balance across mind, meaning, muscle, and money. He also unpacks the Elite Practice Blueprint, a six-pillar system for building a true business—one that thrives even when the doctor isn’t in the chair. From practical leadership assessments to financial benchmarks, this episode is a roadmap for creating not just a better practice, but a better life.

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2342: Smarter Strategies for Scaling Your Dental Practice Pt. 2 Sep 23, 2025

On today’s episode, Dr. Mark Costes is back for Part 2 of his powerful presentation from the Dental Success Summit, where he dives even deeper into the most pressing challenges facing dental practice owners today—and what to do about them. Mark unpacks the real impact of the shrinking dental workforce, the hygiene “situationship,” and how to turn non-producers into high-performing team members by aligning compensation with measurable KPIs. He also explores the nuances of PPO participation, helping listeners understand how to evaluate profitability per procedure, plan, and provider. With a strong emphasis on leadership, culture, and infrastructure, this session is packed with pragmatic insights to help you scale smarter, retain top talent, and reclaim control in a rapidly evolving industry.

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2341: Smarter Strategies for Scaling Your Dental Practice Pt. 1 Sep 22, 2025

On today’s episode, we bring you Part 1 of Dr. Mark Costes' main stage keynote from the Dental Success Summit, where he sets the stage for what it truly takes to thrive in modern dentistry. With trademark honesty and humor, Mark shares his own failures, the lessons they taught him, and why making clinical dentistry optional should be every practice owner’s north star.

He introduces foundational concepts like the Four Futures, the Elite Practice Blueprint, and the critical importance of building strong infrastructure before scaling. From workforce challenges and hygiene shortages to PPO frustrations and burnout, Mark breaks down why the most successful dentists don’t just work harder—they work smarter, with clarity, intention, and community. This is the mindset reset that every dental entrepreneur needs.

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2340: What Every Practice Owner Needs to Know About Recaps Sep 19, 2025

On today’s episode, Dr. Mark Costes sits down with Brannon Moncrief, Principal and CEO of McLerran & Associates, for a deep dive into the current state of the DSO consolidation and private equity landscape. They explore how rising interest rates and a cooling capital market over the last 24 months have forced DSOs to become more disciplined and focused on operational excellence. Brannon shares insights into why joint venture models are gaining popularity, the challenges of recapitalizing DSOs with mixed deal structures, and what practice owners need to know about realistic valuation multiples in today’s market.

They also touch on political headwinds, upcoming IPOs, and how recent SEC rule changes could inject billions into private equity investments—including dental. Whether you're an emerging group looking to become a platform or a solo doc wondering what your practice is really worth, this episode provides the grounded perspective every dental entrepreneur needs.

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2339: Secrets to Longevity and Fulfillment in Dentistry Sep 18, 2025

On today’s episode, Dr. Mark Costes interviews Dr. Allan Mohr, a seasoned dentist with over four decades of experience and a passion for mentoring the next generation. Dr. Mohr shares his journey from general dentistry to building a successful fee-for-service cosmetic and restorative practice, highlighting the pivotal role continuing education and mentorship played in his career.

They discuss how to find your niche, market a high-end practice, overcome the challenges of student debt, and invest in yourself early and often. Dr. Mohr also talks about the fulfillment he finds in teaching residents, leaving a lasting legacy in the profession, and how to maintain longevity at the dental chair.

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2338: The Future of Early Caries Detection in Dentistry Sep 17, 2025

On today’s episode, Dr. Mark Costes sits down with the multifaceted Jessica Woods—MPH, RDH, and Senior VP at BlueCheck Dental—for a lively and unexpected conversation straight from Thrive Live in Las Vegas. Jessica discusses her role in bringing Blue Check to the market, a protein-based diagnostic product that helps detect early demineralization and promotes minimally invasive dentistry. Beyond teeth, Jessica shares her passion for wine and cheese, detailing her journey from clinical hygiene to becoming a certified sommelier and cheese professional. They chat about the science behind terroir in cheese, building a catering company from scratch, and finding joy (and flavor) outside of dentistry. It’s an energizing look at blending clinical excellence with creative expression.

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2337: The Untold Truth About Fluoride & the Rise of Hydroxyapatite Sep 16, 2025

On today’s episode, Dr. Mark Costes welcomes Vladimir Vukicevic, a serial tech entrepreneur turned wellness founder and the CEO of Better & Better, a sustainable, fluoride-free toothpaste and oral care brand. Vlad shares his incredible backstory—from surviving childhood bone cancer in Eastern Europe to launching and selling multiple startups before founding Better & Better. He explains how his personal health journey sparked a passion for clean living and preventative wellness, and why toothpaste became his next big mission. The two dive deep into the fluoride vs. hydroxyapatite debate, the surprising risks of fluoride exposure, and why the dental industry is slow to evolve despite emerging science. Vlad also breaks down his company’s unique, plastic-free oral care product line and how consumer awareness—fueled by cultural and political shifts—is driving the demand for safer, more conscious options.

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2336: The Secrets Behind a 100-Patient Opening Day Sep 15, 2025

On today’s episode, Dr. Mark Costes welcomes DSI Black Belt Coach and startup expert Dr. Chris Green for a high-energy conversation packed with real-world wisdom. Fresh off the Dental Success Summit, they reflect on the event’s outstanding energy, powerful breakout sessions, and the rising interest in startup practices. Chris breaks down the core pillars of successful startups—planning, project execution, and practice building—while sharing actionable strategies to overcome decision fatigue and generate real patient momentum before opening day.

From avoiding poor demographic choices to leveraging grassroots marketing (like stickers on dry cleaning bags and donuts at police stations), this episode is filled with tactical advice. They also preview an exciting upcoming live event in NYC for aspiring practice owners and share the importance of having a transparent, experienced guide through the startup journey.

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2335: The Fast Track to High-Value Dentistry Without Referrals Sep 12, 2025

On today’s episode, Dr. Mark Costes is joined by Dr. Ben Kacos for a powerful and tactical conversation on what it really takes to evolve from a standard general dentist to a Super GP. Dr. Kacos shares his personal journey of 700% growth by strategically adding advanced clinical procedures like surgical extractions, socket grafting, molar endo, and IV sedation. Together, they break down the path of clinical progression—starting with strong communication skills and moving into more complex treatments—and explain how expanding your skill set directly impacts production, patient loyalty, and practice growth.

They also discuss the critical role of team training, realistic onboarding for new procedures like PRF and implants, and how you don’t need to do it all yourself to create a Super GP practice. Whether you’re just getting started or looking to take your practice to the next level, this episode is packed with insights to help you build a more comprehensive, profitable, and patient-focused operation.

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2334: The Business Case for Membership Plans in Dental Practices Sep 11, 2025

On today’s episode, Dr. Mark Costes welcomes Jane Levy, co-founder and CEO of Plan Forward, for a powerful conversation on how dental membership plans can help practices take control of their revenue and reduce dependence on underperforming insurance plans. Jane shares her unique path from Wall Street investor to dental tech entrepreneur, including her pivotal encounters at Henry Schein and Jarvis Analytics.

She breaks down the structure and strategy behind successful membership plans, explains why they outperform traditional discount models, and offers insight into the potential for recurring revenue and increased treatment acceptance. From onboarding and team training to PMS integration and marketing strategies, Jane outlines how Plan Forward helps practices convert more uninsured patients while improving care access and boosting profitability.

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2333: Scaling Impact Without Burning Out as a Dental Entrepreneur Sep 10, 2025

On today’s episode, Dr. Mark Costes sits down with his longtime friend and DSI Black Belt Coach, Dr. Taher Dhoon, for a deeply reflective and inspiring conversation on redefining legacy, creating balance, and building sustainable impact. From humble beginnings to scaling a $5M+ practice, Dr. Dhoon shares how his perspective has evolved over the years—from chasing traditional success metrics to prioritizing meaningful relationships, cultural roots, and purposeful living. The two discuss the origins and explosive growth of the Colorado Surgical Institute, their shared journey in launching global outreach through Smile Outreach International, and practical financial strategies like micro-harvesting to fund life experiences without sacrificing long-term goals. If you’ve ever felt the pull between professional ambition and personal fulfillment, this episode offers a roadmap to having both—and building a legacy far beyond the walls of your practice.

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2332: Solving the Dental Revenue Puzzle with AI Sep 09, 2025

On today’s episode, Dr. Mark Costes welcomes Vishal Bhalla, founder and CEO of Wieldy.ai, an innovative AI platform transforming revenue cycle management in dental practices. Vishal shares how observing inefficiencies in his brother-in-law’s orthodontic offices during the pandemic sparked the idea for Wieldy. With a background in AI and machine learning, he explains how Wieldy's suite of AI agents automates claims posting, denial management, EFT reconciliation, and is soon expanding into insurance verification.

The conversation covers how AI is reducing manual labor, improving collections, and boosting operational efficiency across both private and DSO practices. Vishal also opens up about the startup journey, the importance of preserving human empathy in patient interactions, and the future of scalable, tech-driven dental practice management. Stick around for a personal story swap about climbing Mount Kilimanjaro—proof that both entrepreneurship and dentistry require stamina, strategy, and vision.

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2331: Turning Full-Arch Leads Into Life-Changing Cases Sep 08, 2025

On today’s episode, Dr. Mark Costes is joined by sales strategist and full-arch consultant Stacy Farley, who shares her inspiring journey from corporate sales to becoming a key driver behind one of the most successful single-location implant centers in the U.S. Stacy breaks down the often-overlooked steps of the full-arch patient journey, from lead generation and call center strategies to clinical handoffs and closing high-dollar cases with empathy and purpose.

She explains how her sales approach, rooted in personal motivation and genuine care, helped scale her father's practice from $2.2M to $8M in under eight years. Packed with actionable insights on improving case acceptance, handling inbound and outbound leads, and training team members to present with confidence, this episode is a masterclass in dental sales psychology.

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2330: Surgical Saturday - Live Veneer Prepping & Delivery with CSI’s New Hands-On Course Sep 06, 2025

On today’s episode, Dr. Mark Costes sits down with Dr. Taher Dhoon to introduce an exciting new addition to the Colorado Surgical Institute (CSI) lineup: a hands-on, live-patient cosmetic dentistry course focused on 10 over 10 veneer cases. The two discuss how this program differs from traditional full arch or surgical training, with an emphasis on preserving dentition while delivering life-changing aesthetic outcomes. Dr. Dhoon explains the comprehensive approach to case selection, smile design, deprogramming, and lab communication. He also details how participants will prep, temporize, and later deliver their own patient’s case over two weekends—mirroring the CSI philosophy of experiential, clinically immersive education. Whether you're experienced in cosmetics or new to aesthetic work, this course promises to level up your skill set, reduce complications, and drive high-value revenue into your practice.

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2329: Designing Dental Offices That Work Like a Swiss Watch Sep 05, 2025

On today’s episode, Dr. Mark Costes welcomes Dr. Mark Tholen, a former dentist turned renowned dental office architect, to unpack the art and science of designing a practice that maximizes productivity and minimizes stress. With decades of experience and thousands of projects under his belt, Dr. Tholen explains how to right-size your office for long-term growth, avoid common design pitfalls, and keep construction projects on time and on budget. He shares insights on ergonomics, workflow efficiency, and the critical role of complete plans in preventing costly change orders. Whether you’re building from the ground up or renovating an existing space, this conversation is packed with practical advice to ensure your office becomes a powerful asset for your practice.

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2328: Revolutionizing Restorative Dentistry with 3D Printing Sep 04, 2025

On today’s episode, Dr. Mark Costes wraps up an incredible run of podcasting at Thrive Live with a conversation about one of dentistry’s most transformative tools—3D printing. He sits down with Dr. Michael DeFee to talk about digital workflows, chairside design, and the future of restorative dentistry.

As a founding partner of the MOD Institute and an expert in Exocad and additive manufacturing, Dr. DeFee shares his journey from virology PhD to tech-forward dental leader, and how his team is shaping education around everything from veneers to full-mouth rehabs. Plus, the two explore how 3D printing can revolutionize care delivery in mission settings around the world.

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2327: Biggest Startup Mistakes Dentists Make & How to Avoid Them Sep 03, 2025

On today’s episode, Dr. Mark Costes is joined by Dr. Chris Green of The Practice Launchpad and Justin “JJ” Ditkofsky of WeCare to talk about all things dental startups—from the earliest planning stages to scaling for long-term success. The trio dives deep into the real-world challenges dentists face when launching a practice, including costly lease mistakes, undersized offices, decision fatigue, and lack of future scalability. JJ shares wild personal stories (including why he's podcasting from his backyard), real estate insights from Frisco, Texas to Tribeca, and what separates a smart startup from a money pit. Chris outlines his proven three-phase approach to launching and optimizing a startup, while Mark breaks down why thinking like a CEO from day one is critical. Plus, they announce a free live event in NYC on September 18, 2025, for dentists considering startups—complete with networking, lectures, and champagne.

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2326: How to Know If You're Ready to Grow Your Dental Group Sep 02, 2025

On today’s episode, Gary Bird interviews Dr. Mark Costes to unpack the real-world complexities of scaling from one dental practice to ten. Mark shares hard-earned lessons from building and managing 26 practices, explaining why early success can mislead dentists into rapid expansion and how to avoid the common pitfalls. They explore why strong systems beat superstar staff, how to “red team” your practice to identify weaknesses, and why pressure-testing your operations is critical before adding new locations. Mark also dives into financial realities—like the limits of traditional bank lending and when to consider private equity—and makes a compelling case for focusing on same-store growth over ego-driven expansion. If you’ve ever wondered when to scale, how fast to move, or how to protect your cash flow while growing, this episode is full of strategic insights.

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2325: The Mindset That Builds Thriving Practices and Communities Sep 01, 2025

On today’s episode, Eric Appelsies and Alexandra Kantor, hosts of the Just a Couple of Dentists podcast, sit down with Dr. Mark Costes to explore the philosophies that have fueled his success in dentistry and beyond. From spotting potential in others and connecting people for exponential growth to giving without expectation, Mark reveals the mindset that has shaped the Dental Success Institute and his legacy. He also shares the story behind Smile Outreach International, his foundation providing sustainable dental care to underserved communities, and how living with integrity and abundance has allowed him to grow intentionally without compromising quality.

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2324: Surgical Saturday - Build a Pediatric Pipeline with CSI’s New Frenectomy Course Aug 30, 2025

On today’s episode, Dr. Mark Costes is joined by Dr. Taher Dhoon for a Surgical Saturday deep dive into one of the most underrated clinical procedures in dentistry: frenectomies. As co-founder of the Colorado Surgical Institute, Dr. Dhoon outlines the powerful impact frenectomies can have on both pediatric and adult patients—improving airway, sleep, behavior, and overall development. He shares details about CSI’s upcoming hands-on frenectomy course, including patient selection, surgical technique (CO2 and scalpel-based), and the referral relationships it can unlock with myofunctional therapists, pediatricians, and speech pathologists. This episode also explores how frenectomies can open the door to long-term care like ortho, expansion, and even full-arch treatment.

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2323: The Silent Killer of ROI and How AI Solves It Aug 29, 2025

On today’s episode, Dr. Mark Costes welcomes back marketing expert and CEO of CMOShare, Ryan Gross, for an in-depth conversation about the transformative role of AI in dental marketing. They dive into how AI has evolved from novelty to necessity, with real-time applications improving everything from phone call conversions to website performance and patient scheduling. Ryan shares how his company leverages AI to create adaptive websites, analyze massive data sets, and deliver original content that ranks with Google's evolving algorithm.

They also discuss the rise of AI-powered call bots and how they’re revolutionizing after-hours and weekend patient acquisition. The conversation touches on fee-for-service vs. PPO marketing strategy, how to calculate true ROI, and what to look for when hiring a dental marketing agency in this new era. If you're a practice owner looking to future-proof your operations, this is a must-listen.

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2322: Boosting Production Per Chair Hour With Smart Data and AI Aug 28, 2025

On today’s episode, Dr. Mark Costes sits down with Dr. Khamir Patel, practicing dentist and founder of SmartChair AI, to discuss how his innovative technology is transforming the way dental practices measure and optimize chair utilization. Dr. Patel shares how his firsthand experiences in private practice inspired the development of this data-driven platform, which uses AI and IoT sensors to track chair occupancy and production per hour with unprecedented accuracy.

They discuss benchmarks for optimal chair utilization, how practices can use the data to boost efficiency and profitability, and the exciting future of AI integrations in dentistry. Dr. Patel also shares real-world examples of how SmartChair AI has already improved practice workflows and how practices can start leveraging this powerful tool.

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2321: How Decision Fatigue Can Derail Dental Practice Owners Pt. 2 Aug 27, 2025

On today’s episode, we bring you part two of Dr. Mark Costes’ live presentation from Nashville at a Shine event, where he uncovers the immense pressures dentists face in practice ownership. From the isolation of clinical work to skyrocketing student debt and decision fatigue, Mark explains why fewer dentists are choosing ownership and how this impacts the future of the profession. He breaks down the pros and cons of startups versus acquisitions, explores the growing influence of DSOs and private equity, and shares why building scalable practices is critical for long-term success. Mark also offers practical guidance for vendors and consultants to become invaluable partners to doctors navigating this complex landscape.

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2320: How Decision Fatigue Can Derail Dental Practice Owners Pt. 1 Aug 26, 2025

On today’s episode, we share part one of Dr. Mark Costes’ live presentation from Nashville at a Shine event. Mark sets the stage with a behind-the-scenes look at the realities of dental practice ownership—massive student debt, declining ownership rates, and staggering burnout statistics.

He also shares financial benchmarks for dentists compared to physicians, insights into gender and generational trends in practice ownership, and why isolation is such a pervasive issue in the profession. Mark explains the challenges young dentists face as they start their careers and how vendors and partners can build meaningful, long-term relationships by truly understanding these pressures.

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2319: Why Most Dentists Overpay for Their Practice Space Aug 25, 2025

On today’s episode, Dr. Mark Costes is joined by Brian Mills, founder of ROAM Commercial Real Estate, to discuss the critical role real estate plays in the success of dental practices. Brian shares insights from 25 years in the industry, covering everything from common lease mistakes and negotiation pitfalls to strategies for ensuring your first location is scalable and profitable. He also explains why tenant representation is essential, how landlords view dentists as long-term tenants, and how to avoid locking yourself into a space that limits growth. If you’re planning a startup, moving to a new location, or renewing a lease, this episode is packed with actionable advice you can’t afford to miss.

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2318: Behind the Scenes of a 43-Year Mission Trip Legacy Aug 22, 2025

On today’s episode, Dr. Mark Costes sits down with longtime friend and mentor Dr. Aaron Nicholas to reflect on their recent experience with the Dominican Dental Mission Project (DDMP). Now in its 43rd year, this unique and tightly-knit mission trip delivers full-scope dental care—including PEDO, restorative, surgery, and prosthodontics—to underserved communities across the Dominican Republic. Aaron, a 29-time veteran of the trip, shares the story of how he got involved, the logistical complexities of running mobile clinics, and the deep sense of fulfillment that keeps him—and others—coming back year after year. Mark also opens up about how this annual trip has become a cherished family tradition and a powerful remedy for burnout. If you've ever considered giving back through mission dentistry, this heartfelt conversation is packed with inspiration and practical insight.

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2317: The Evolution of CSI and What’s Next in Surgical Education Aug 21, 2025

On today’s episode, Dr. Mark Costes catches up with Dr. Taher Dhoon, co-founder of the Colorado Surgical Institute (CSI), to talk about all things surgery, education, and giving back. They dive into CSI’s explosive growth over 2025, including their largest-ever course with over 130 attendees, and highlight the wide variety of hands-on training opportunities CSI now offers—from single implants and wisdom teeth to full-arch, veneer, frenectomy, and IV sedation courses.

Dr. Dhoon also shares exciting plans for a live-patient cosmetic course and the launch of CSI’s first Brazil-based zygoma and pterygoid training. Plus, the duo discusses Arches Across America, a national initiative to provide free full-arch treatment to underserved patients, and the powerful impact of volunteering. Whether you're a surgical pro or new to complex cases, there's something for every clinician in this jam-packed update.

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2316: What Patients and Team Members Really Want From You Aug 20, 2025

On today’s episode, Dr. Mark Costes is joined by Dental Success Network COO Ashlee Hirschfeld for a fast-paced and insightful conversation on trending questions from inside the DSN community. The duo dives into topics like employee motivation beyond financial incentives, how to handle red-flag patients before they become a problem, and why clearly defined dental benefits are essential for avoiding team drama.

Mark and Ashlee also explore the evolution of lifestyle practices, hiring temp doctors, and the importance of financial literacy for team members. Plus, get the inside scoop on upcoming DSN webinars, live events, and the launch of Dr. Addison Killeen’s latest book The Shift.

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2315: Getting Paid in the Age of AI: Back Office Automation from Silicon Valley Pt. 2 Aug 19, 2025

On today’s episode, we bring you part two of our special interview with Steijn Pelle, co-founder and CEO of Lassie. In this second half, Steijn continues to unpack how Lassie is revolutionizing dental revenue cycle management by leveraging AI, fintech infrastructure, and regulatory momentum. He discusses why traditional billing models can’t scale, how Lassie eliminates up to 80 hours of admin work per month, and how practices are using reclaimed time and revenue to grow.

Steijn also shares how his experience at Robinhood and Coinbase shaped his approach to building user-focused technology, why Lassie only charges when it delivers results, and what’s next for the platform—including insurance verification, patient billing, and AI-powered appeals. The episode closes with an inspiring take on company culture, world-class support, and why Lassie is named after the iconic rescue dog.

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2314: Getting Paid in the Age of AI: Back Office Automation from Silicon Valley Pt. 1 Aug 18, 2025

On today’s episode, Dr. Mark Costes kicks off part one of a special two-part conversation with Steijn Pelle, co-founder and CEO of Lassie. Steijn shares his remarkable journey from the Netherlands to Silicon Valley, where he helped scale tech giants like Robinhood and Coinbase before launching a mission to bring AI to healthcare administration. The discussion dives deep into how Lassie is tackling one of dentistry’s biggest pain points—revenue cycle management—and why this seemingly niche industry presents a massive opportunity for innovation. Steijn also talks about his time working inside a dental practice to understand the day-to-day struggles firsthand, and how Lassie’s AI tools are changing the game for admin teams across the country.

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2313: How to Maximize Your Dental Practice Value Before Selling Pt. 2 Aug 15, 2025

On today’s episode, we continue with part two of Dr. Mark Costes’ in-depth conversation with Kyle Francis of Professional Transition Strategies. Kyle breaks down why recapitalizations have become more difficult for DSOs, how deal overhang and shifting market conditions are impacting valuations, and why understanding the right equity structure is crucial for dentists. He also shares what makes a dental practice a “first-round draft pick” in the eyes of top DSOs, including the importance of EBITDA, geography, provider risk, and infrastructure. Kyle closes with key insights on how to time your transition and why it’s essential to begin with the end in mind.

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2312: How to Maximize Your Dental Practice Value Before Selling Pt. 1 Aug 14, 2025

On today’s episode, Dr. Mark Costes welcomes back Kyle Francis, founder and CEO of Professional Transition Strategies, for part one of a powerful interview. Kyle shares his journey into the world of dental mergers and acquisitions, how he built a company focused solely on seller-side representation, and why time can be a deal’s biggest enemy.

He dives into the intricacies of practice valuations, the differences between individual-to-individual sales versus private equity-backed DSO sales, and the common misconceptions many owners have about liquidity and equity. Kyle also sheds light on how market competition has driven higher multiples and what makes some DSOs thrive while others fail.

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2311: The Hidden Face of Sleep Apnea and What Dentists Can Do Aug 13, 2025

On today’s episode, Dr. Mark Costes reconnects with longtime friend and dental sleep medicine expert Dr. Erin Elliott. Broadcasting from Thrive Live in Las Vegas, the two dive into a lively and powerful discussion about the lesser-known signs of sleep apnea, particularly in young, fit women. Dr. Elliott shares how anatomical and physiological factors—like a scalloped tongue or early morning wake-ups—often point to overlooked sleep disorders that dentists are uniquely positioned to detect. They also discuss the emotional impact of restoring quality sleep to patients and families, how dental professionals can start screening today, and why “mild” sleep apnea isn’t mild at all. Plus, you’ll hear about Erin’s passion for pickleball, her love for clinical practice, and why she’s not planning to slow down anytime soon.

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2310: Outsourcing Smart Delegation and the Joy of Leadership Aug 12, 2025

On today’s episode, Dr. Mark Costes sits down at Thrive Live with Doug Fettig, CPA, MBA, and dental business advisor, for a deep and dynamic conversation on leadership, joy, and what it really means to run a successful dental practice. Doug brings energy and perspective to the challenges facing dentists today, from burnout and depression to poor delegation and leadership struggles.

They discuss why so many dentists are trapped in the “Eeyore” mindset, how to break free by embracing abundant thinking, and why hiring the right office manager can transform your business and your life. Doug explains why outsourcing everything but leadership and clinical work is essential, and how to avoid confusing abdication with effective delegation. If you’ve ever felt stuck in your practice or unsure of how to lead, this is a conversation you don’t want to miss.

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2309: From Missed Calls to More Patients with AI Reception Aug 11, 2025

On today’s episode, Dr. Mark Costes sits down with Dr. Bill Keith and Powervox co-founders Brian Wright and Paul Gregory to explore how AI is transforming patient communication in dental practices. They dive into the creation and impact of “Abby,” Powervox’s AI receptionist designed to handle after-hours and overflow calls. Dr. Keith shares how Abby has already added tangible ROI by capturing new patient appointments that would have been missed otherwise. The team discusses the importance of direct PMS integration, Abby’s ability to respond empathetically, and their plans to expand into chat and text-based communication. Whether you're curious about cutting overhead or enhancing patient experience, this conversation lays out the future of front office automation in dentistry.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2308: Creating a Lifelong Mission Through Dental Public Health Aug 08, 2025

On today’s episode, Dr. Mark Costes sits down with Dr. David Reznik, a pioneering force in public health dentistry and founder of the HIV Dental Alliance. Speaking from the Exhibitor Hall at Thrive Live in Las Vegas, Dr. Reznik shares his decades-long journey in treating HIV-positive patients, his role in establishing the Oral Health Center at Grady Health System, and the critical need for proper infection control in dental offices. He dives into topics from waterline safety protocols and hemoglobin A1C testing to post-exposure prophylaxis and advances in HIV treatment. With over 6,000 HIV patients in care and a leadership role in training the next generation of dentists through NYU Langone’s AEGD program, Dr. Reznik brings both clinical expertise and heartfelt advocacy to a conversation every dentist should hear.

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EPISODE RESOURCES

2307: The Shocking Truth About Financial Crimes in Dentistry Aug 07, 2025

On today’s episode, Dr. Mark Costes welcomes back David Harris, CEO of Prosperident and one of dentistry’s leading experts in embezzlement investigation. Ten years and over 2,300 episodes later, David returns to shed light on just how rampant financial crime is in dental practices—with nearly 70% of dentists becoming victims at some point in their careers. He explains the most common theft strategies, behavioral red flags of embezzlers, and why many doctors unintentionally sabotage investigations by mishandling evidence.

David also shares how his team stealthily uncovers theft using forensic accounting and how Prosperident boasts a 90%+ success rate in criminal prosecutions. From shocking stories to actionable prevention tips, this episode is a must-listen for any dental professional wanting to safeguard their practice.

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EPISODE RESOURCES

2306: What Dentists Need to Know About the Future of Membership Plans Aug 06, 2025

On today’s episode, Dr. Mark Costes is joined by Dave Monahan, CEO of Kleer, to discuss the major merger between Kleer and Membersy and the upcoming rebrand to Clerri. Dave breaks down why the consolidation happened, what it means for the future of dental membership plans, and how the new unified platform aims to eliminate barriers to care while helping practices grow profitably. With over 20,000 dentists now on the platform—including seven of the top ten DSOs—Kleer is positioned as the leader in care subscriptions. Dave also unpacks the psychological drivers behind patient loyalty, the measurable ROI of subscription models, and how AI will soon play a role in reactivating dormant patients and optimizing growth. This is a must-listen for anyone serious about increasing patient access and reducing dependence on PPOs.

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EPISODE RESOURCES

2305: Building a Dental Wellness Oasis in the Dominican Republic Aug 05, 2025

On today’s episode, Dr. Mark Costes sits down with Dr. Cristian Pavel—dentist, certified yoga instructor, and wellness advocate—live from Thrive Live in Las Vegas. Dr. Pavel shares his unique journey of integrating breathwork, yoga, and mental wellness into dentistry and how that evolved into biannual service retreats in the Dominican Republic. Listeners will hear the inspiring story of how a life-changing breathwork session sparked the creation of his mission-based retreats, his plans to develop a permanent dental wellness clinic abroad, and how cacao—yes, chocolate—has become part of his daily sacred ritual. You’ll also get a peek into Dr. Pavel’s morning routine, the evolution of his cacao-based wellness brand Sacred Mornings, and his vision for bringing holistic care to underserved communities through both service and stillness.

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EPISODE RESOURCES

2304: Balancing EBITDA and Stress While Growing Your Dental Practice Aug 04, 2025

On today’s episode, Dr. Mark Costes welcomes the always engaging Dr. Paul “Nacho” Goodman for a wide-ranging conversation about upcoming events, practice ownership, and the realities of stepping out of the operatory. They dive into the origins and purpose of Super Dentist Boost Camp, discuss the value of live events for building relationships and opportunities, and highlight why balancing EBITDA with what Paul calls “SBITDA” (stress building inside toward dental annoyance) is essential for long-term success.

The two share candid stories about the challenges and freedoms that come with being out of clinical practice while still owning multiple businesses, and why dental students and early-career dentists must prioritize networking and learning outside the classroom.

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EPISODE RESOURCES

2303: The Real Estate Mistakes That Can Break Your Dental Practice Aug 01, 2025

On today’s episode, Dr. Mark Costes is joined by Brian Mills, founder of ROAM Commercial Real Estate, for a no-fluff, boots-on-the-ground conversation about one of the most overlooked but mission-critical elements of dental startups and practice growth: real estate. With over 25 years in the dental industry, Brian has seen the good, the bad, and the financially disastrous when it comes to lease agreements, landlord negotiations, and practice capacity planning.

They discuss the biggest mistakes dentists make when negotiating leases (or skipping representation altogether), how to future-proof your space for growth and resale, and the right questions to ask any real estate firm before hiring them. Brian also breaks down how his firm gets paid, why his loyalty lies with the doctor—not the landlord—and why building the right team of aligned professionals can make or break a startup. If you’re thinking about a new lease, relocation, or buying your own building, this is required listening.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2302: What Every Dentist Should Know Before Signing a Lease Jul 31, 2025

On today’s episode, Dr. Mark Costes is joined live from Thrive Live in Las Vegas by Eric Pook, president of Cirrus Consulting Group, North America's leading dental office lease negotiation firm. Eric shares eye-opening insights into how dentists—despite being the most reliable tenants—are frequently overpaying for their leases due to lack of awareness, leverage, and negotiation expertise.

They explore the most common pitfalls dentists face in lease agreements, including missed renewal deadlines, dangerous personal guarantees, inflated tenant improvement allowances, and how landlords quietly strip away leverage from unsuspecting practice owners. Eric offers a crash course in lease strategy for both startups and acquisitions, explaining why the best time to engage a lease expert is far earlier than most assume. Whether you’re starting, growing, or exiting your practice, this conversation could save you hundreds of thousands.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2301: AI, Operations, and the Future of Patient Acquisition Pt. 2 Jul 30, 2025

On today’s Part 2 episode, Gary Bird joins Mark in an in-depth conversation on how dental practices can unlock serious growth through smarter systems, strategic pricing, and AI integration. Gary shares powerful insights into the rise of AI receptionists, how they’re changing the way practices manage phone calls, scheduling, and follow-ups—and why they’re not quite ready to fully replace humans. He breaks down the real reasons practices miss out on ROI, including poor call handling, lack of follow-up, and scheduling gaps. You’ll also learn why distinguishing between leads and qualified leads matters more than you think, and how block scheduling can make or break your growth. Plus, Gary dives into one of the most controversial topics in dental marketing: pricing. He explains why discounting can attract the wrong crowd and how strategic, data-driven pricing wins in competitive markets. If you're serious about scaling without sacrificing your margins, this episode is a must-listen.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2300: AI, Operations, and the Future of Patient Acquisition Pt. 1 Jul 29, 2025

On today’s episode, Gary Bird, founder of SMC, joins Dr. Mark Costes to unpack the real reasons most dental marketing fails—and why operations are often the true growth limiter. They discuss the dangers of focusing on “activities” like websites or SEO instead of real outcomes, and how busyness is often mistaken for productivity. Gary shares why 35% of calls in dental practices go unanswered during business hours and how that one stat alone crushes marketing ROI. The conversation dives deep into the link between lead gen and operational execution, including conversion rates, appointment availability, and the need for follow-up systems. Gary also explains why his agency focuses more on operational performance than flashy marketing tactics—and why that gives their clients a competitive advantage. If you’re looking to double your new patient flow but your schedule is already full, this episode is a wake-up call you don’t want to miss.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2299: How to Practice Dentistry Without Destroying Your Body Jul 28, 2025

On today’s episode, Dr. Mark Costes sits down with Stephanie Botts, a seasoned dental hygienist turned ergonomics expert, to explore the physical toll dentistry takes on clinicians and how to prevent it. Stephanie shares how her own experience with chronic back pain inspired her to launch a business focused on helping dental professionals practice pain-free. From proper patient positioning and the dangers of “chicken winging,” to the benefits of micro-breaks, loop upgrades, and targeted strength training, this conversation is packed with practical strategies to protect your body and extend your clinical career. Whether you're seated, standing, or working in extreme mobile settings, Stephanie offers solutions you can implement immediately to feel better at the end of the day.

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EPISODE RESOURCES

2298: Fixing the Divide Between Hygienists and Dentists Jul 25, 2025

On today’s episode, Dr. Mark Costes sits down with Wendy Briggs, RDH, powerhouse speaker, hygienist, and co-founder of The Team Training Institute. Broadcasting live from Thrive Live in Las Vegas, Wendy shares her expert insights on the current hygiene crisis affecting dental practices across the nation. She discusses the root causes of the growing divide between hygienists and practice owners, the impact of inflated wage expectations, and why many offices are mistakenly eliminating hygiene positions altogether. Wendy also explains her proven system for transforming underperforming hygiene departments by elevating care standards, boosting productivity, and shifting providers to practice at the top of their license. With a deep dive into preventive therapy, periodontal therapy, patient advocacy, and the true definition of assisted hygiene, this episode is a must-listen for any dental team looking to improve efficiency and patient care without sacrificing profitability.

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EPISODE RESOURCES

2297: Why Your Google Business Profile Is Costing You Patients Jul 24, 2025

On today’s episode, Dr. Mark Costes is joined by Darren Shaw, founder of Whitespark and one of the most trusted voices in local SEO. Darren breaks down exactly how dentists can dominate local search results—not just on Google, but also on emerging platforms like ChatGPT. He explains the three overlooked pillars of local SEO: optimizing your Google Business Profile, having a smart and consistent review strategy, and building citations that boost your online presence. Darren shares practical tips on everything from uploading weekly photos and selecting the right categories, to responding to reviews and leveraging “best of” lists for AI visibility. He also explains how dentists can hold marketing teams or agencies accountable using real, measurable metrics. Whether you're doing it yourself or outsourcing, this episode is packed with next-level strategies to attract more patients through smarter online visibility.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2296: Real Estate Mistakes Dentists Can’t Afford to Make Jul 23, 2025

On today’s episode, Dr. Mark Costes catches up with longtime friend and repeat guest JJ Ditkofsky, founder of WeCare, live from the Thrive Live event in Las Vegas. JJ dives deep into one of the most critical yet often misunderstood components of running a successful dental practice: real estate. From lease negotiations and expansions to practice startups and real estate purchases, JJ shares insights into how to avoid getting boxed into limiting contracts and make the smartest real estate decisions possible. They discuss the common pitfalls of signing inflexible leases, how to unlock hidden opportunities with current landlords, and why not all real estate is worth buying—despite the allure of ownership. Plus, the duo teases a high-impact event coming to New York City this fall for dentists interested in starting or expanding their practices the right way.

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EPISODE RESOURCES

2295: Why Retention Matters More Than New Patients Jul 22, 2025

On today’s episode, Dr. Mark Costes sits down live from the Thrive Live exhibition hall in Las Vegas with Dr. John Meis, founder of The Team Training Institute and a true pioneer in dental group growth and leadership. He shares his journey from a rough start as a fourth-generation dentist to leading the expansion of over 120 dental practices. With a deep focus on operational clarity, team leadership, and retention over acquisition, Dr. Meis dives into the philosophies that power sustainable success in both single and multi-location dental practices. The conversation also explores the shifting landscape of hygiene, the rise of mid-level providers, and the practical uses of AI in radiology, phone systems, and beyond. This high-level discussion is a must for any dentist looking to grow with integrity, strategy, and heart.

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EPISODE RESOURCES

2294: Inside the Mind of a Wellness-Driven Dentist Jul 21, 2025

On today’s episode, Dr. Mark Costes is joined by Dr. Kristin Yont, a Calgary-based dentist with a remarkable journey from clinical practice to becoming a leader in mind-body medicine. Kristin shares how her personal experience with emotional stress and burnout led her to explore yoga, mindfulness, and ultimately the SMART program—an eight-week stress management and resiliency training course developed by Harvard’s Benson Henry Institute. Kristin opens up about how stress manifests physically, how to break the cycle of negative self-talk, and the importance of building emotional awareness and community within dentistry. From resilience to compassion fatigue, this conversation dives deep into the science and strategy behind sustainable well-being for dental professionals.

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EPISODE RESOURCES

2293: Transforming Dental Chaos into Financial Clarity Jul 18, 2025

On today’s episode, Dr. Mark Costes sits down with Jonathan Moffat, founder of Aligned Advisors, live from the Thrive Live conference in Las Vegas. With a background in scaling dental practices and advising dentists across the country, Jonathan shares his approach to turning overwhelmed dental professionals into confident business owners with a clear financial plan.

He breaks down the concept of a family office—traditionally reserved for ultra-high-net-worth individuals—and how he’s made it accessible to dentists through a flat-fee model that includes 200 annual checkpoints, customized financial flowcharts, and a collaborative team of dental-specific experts. Whether you're looking to scale, sell, or simply get your financial life in order, this episode is packed with game-changing strategies for dentists at any stage of their journey.

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EPISODE RESOURCES

2292: Balancing CAD/CAM Dentistry and Cabernet in Napa Jul 17, 2025

On today’s episode, Dr. Mark Costes catches up with the dynamic Dr. Kristine Adland live from Thrive Live in Las Vegas. A tech-savvy dentist known for pushing the limits of CAD/CAM dentistry, Kristine shares how she grew a three-chair startup into a 10-operatory powerhouse and built a team of diverse partners to align with her multi-passionate life.

But it’s not just about dentistry—Kristine is also building a boutique winery and wine cave in Napa Valley with fellow dentist Dr. Justin Moody, while simultaneously pursuing a law degree with a focus on contract law. From aesthetic same-day crowns to custom cabernet blends, Dr. Adland talks about what it takes to stand out in both competitive industries, the parallels between dentistry and winemaking, and her ultimate vision for creating unique CE and wine experiences in California wine country.

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EPISODE RESOURCES

2291: High Stakes and Higher Margins in Dentistry Pt. 2 Jul 16, 2025

In today’s Part 2 episode, Morgan Hamon returns for Part 2 of his conversation with Dr. Mark Costes, diving headfirst into the intricate realities of selling a dental practice. From decoding EBITDA and enterprise value manipulation by private equity-backed DSOs to the critical role of quality of earnings reports and add-backs, Morgan unpacks what dentists need to know before entering any transaction. They explore the benefits and tax pitfalls of owning versus leasing commercial real estate, the real story behind cost segregation studies, and how depreciation recapture can sting if you're not prepared.

Morgan also shares eye-opening advice on selling timing, managing post-sale windfalls, and the limited tax mitigation options available to W-2 dentists. Plus, they wrap up with some lighthearted stories and unforgettable insights from Morgan’s days landing F-18s on aircraft carriers.

EPISODE RESOURCES

2290: High Stakes and Higher Margins in Dentistry Pt. 1 Jul 15, 2025

In today’s Part 1 episode, Dr. Mark Costes welcomes Morgan Hamon, a former Navy F-18 pilot turned CPA, who now dedicates his expertise to helping dental practice owners achieve financial clarity and profitability. Morgan shares his unique journey from landing on aircraft carriers to launching a specialized accounting firm with his father—one that eventually joined EisnerAmper.

Morgan dives deep into the common financial blind spots of dentists, the vital importance of understanding profit margins, and how to identify whether revenue shortfalls or bloated expenses are holding a practice back. Plus, he explains why variable cost control and staff efficiency are critical, and how tax mitigation strategies like S-Corp elections and proper expense categorization can drive long-term success.

EPISODE RESOURCES

2289: The Hidden Power of Mineral Rights for Passive Income Jul 14, 2025

On today’s episode, repeat guest and oil and gas expert Troy Eckard returns to unpack the massive changes affecting the energy investment space. With decades of experience and over $850 million raised for oil and gas projects, Troy offers a deep dive into the differences between mineral rights and working interests, the tax advantages of each, and how savvy investors can take advantage of recent policy changes like the One Big Beautiful Bill. He and Dr. Mark Costes also discuss global economic factors influencing oil prices, including tariffs, the dollar’s value, and the geopolitical landscape. Whether you're looking for passive income or aggressive tax strategies, Troy breaks down the practical ways investors can build wealth in today’s energy market—without falling victim to the growing number of questionable promoters in the space.

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EPISODE RESOURCES

2288: How High Achievers Can Recognize and Recover from Burnout Jul 11, 2025

On today’s episode, Dr. Mark Costes sits down with licensed mental health counselor and life coach Nikolai Blinow, who specializes in burnout, high-functioning anxiety, and adult ADHD. From a former fundraising executive to a TEDx speaker and mindfulness-based therapist, Nikolai shares her powerful origin story and how a pivotal trip to Costa Rica helped her redefine success and fulfillment. The conversation dives into the unique stressors dental professionals face, how burnout can quietly erode productivity and personal relationships, and why mindfulness, movement, and even Yoga Nidra can be game-changers for anyone navigating the demands of business and life. This is a compelling listen for any high-achiever seeking to avoid—or recover from—mental and emotional fatigue.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2287: Reinventing Dentistry with Single-Chair Mobile Practices Jul 10, 2025

On today’s episode, Dr. Mark Costes sits down with Dr. Kwane Watson, the visionary founder and CEO of Kare Mobile Inc. With a background in both private practice and corporate dentistry, Dr. Watson has pioneered a transformative model of mobile dental care using single-operatory vans combined with proprietary technology. He shares how Kare Mobile addresses healthcare inequities by partnering with insurance companies, counties, and institutions like jails to bring care directly to underserved populations. Dr. Watson also explains the inner workings of his fleet, the ROI of mobile care, how self-scheduling software boosts efficiency, and why he's expanding his tech-forward DSO model. From manufacturing vans in-house to scaling digital dentures and tele-dentistry, this episode showcases the future of accessible, scalable, and entrepreneurial dentistry.

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EPISODE RESOURCES

2286: Inside Henry Schein’s Global Outreach Efforts Jul 09, 2025

On today’s episode, Dr. Mark Costes sits down with Kyle Guerin, Director of Corporate Social Responsibility at Henry Schein, to explore the transformative power of service in dentistry. Kyle shares incredible stories from nearly two decades of humanitarian outreach—including 16 trips to Ethiopia—where dental care and education have created ripple effects of hope and opportunity. He explains Henry Schein’s commitment to health equity through initiatives like Shine Cares kits, sustainable clinic models, and partnerships with dentists and nonprofits worldwide. From outfitting clinics in remote areas to 3D-printing dentures in the Bahamas, Kyle unpacks how clinicians can use their skills to not only restore teeth, but also dignity and opportunity for underserved populations. Whether you’ve done one mission trip or none at all, this episode will inspire you to make service a meaningful part of your career. Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2285: Why Most Dental Practices Are Leaking Profit Pt. 2 Jul 08, 2025

In today’s Part 2 episode, Dr. Mark returns with a powerful message on the critical importance of practice infrastructure over sheer production. From leadership and culture assessments to systemization, He shares the real metrics that matter in dental practice ownership. He emphasizes how many practices in the U.S. operate at 2% or even negative profitability—and what that means for your financial legacy.

Dr. Mark introduces foundational frameworks like the Six Pillars of Practice Optimization and the Four Futures—mind, meaning, muscle, and money—to help dentists achieve holistic success, not just financial wins. Drawing from his own experience of building six practices and achieving millionaire status only to find himself unfulfilled, Dr. Mark reminds us that success without balance is an illusion. He also touches on why dentistry is a hot target for private equity, the workforce crisis post-COVID, and how to think like a sophisticated business owner.

EPISODE RESOURCES

2284: Why Most Dental Practices Are Leaking Profit Pt. 1 Jul 07, 2025

On today's episode, Dr. Mark dives deep into the realities of dental business ownership, emphasizing the importance of strong operational infrastructure over just increasing production. Dr. Costes shares insights into his coaching and consulting work with over 230 private clients, the vibrant and supportive community inside the Dental Success Network, and the powerful impact of the world's largest dental buying group.

Dr. Mark also introduces his passion project, Smile Outreach International, which brings free dental care to underserved regions across the globe. With lessons learned from scaling multiple practices and a candid approach to leadership, profitability, and culture, this episode delivers actionable wisdom for dentists seeking sustainable growth.

EPISODE RESOURCES

2283: Breaking Down the Workforce Shortage in Dentistry Jul 04, 2025

On today’s episode, Dr. Mark Costes sits down with Holli Perez, CMO and co-founder of DirectDental, to discuss the workforce challenges reshaping the dental industry. Holli shares her journey from being laid off in a DSO leadership role to launching a game-changing dental staffing platform that now serves practices in all 50 states. The conversation dives deep into the realities of temp staffing, the growing hygienist shortage, and why nearly 30% of dentists are reportedly doing their own hygiene work.

Holli also unpacks practical strategies for improving employee retention, creating compelling job listings, and recognizing when toxic leadership is sabotaging team culture. With DirectDental now a part of Henry Schein, Holli gives a behind-the-scenes look at their future initiatives to onboard new grads and streamline dental hiring across the nation.

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EPISODE RESOURCES

2282: Timing Your Dental Practice Sale for Maximum Profit Jul 03, 2025

On today’s episode, Dr. Mark Costes sits down with dental transitions expert Greg Auerbach, Senior Director at Henry Schein Dental Practice Transitions. Greg unpacks the critical mistakes dentists make when preparing to sell their practices—and why waiting until you're ready to retire could cost you big.

From understanding valuation methodologies like cap rate and EBITDA, to the difference between DSO deals and private practice transitions, Greg offers data-driven insights on how to boost your practice’s value well before it hits the market. Whether you're five months or 15 years from a transition, Greg lays out a clear case for how and when to start preparing for one of the biggest financial events of your career.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2281: How to Systemize Your Practice and Still Love Dentistry Pt. 2 Jul 02, 2025

In today’s Part 2 episode, Dr. Mark Costes dives deep into the tactical side of building a scalable and profitable dental practice. He outlines his proven frameworks for streamlining operations, conducting effective team meetings, and mastering key performance indicators (KPIs). Dr. Costes shares real-world examples from his journey managing multiple practices, emphasizing the importance of organizational charts, performance reviews, and clear leadership expectations. He also breaks down the true cost of procedures, from crown preps to implants, so you can make data-driven decisions—especially when considering insurance plans or expanding your services.

With insights on staff retention, associate training investment, and systemizing roles through time journaling, this episode is a must-listen for any dentist looking to grow efficiently without burnout. The episode closes with powerful audience Q&A, addressing everything from managing multiple cultures across locations to building a fee-for-service startup in a PPO-heavy world.

EPISODE RESOURCES

2280: How to Systemize Your Practice and Still Love Dentistry Pt. 1 Jul 01, 2025

In today’s Part 1 episode, Dr. Mark Costes shares the captivating journey that took him from 20 dental school rejections to owning 16 successful dental practices and becoming a global leader in dental outreach. Speaking to a live audience, Dr. Costes breaks down the economic realities of private equity’s growing influence in dentistry and why understanding overhead and operational efficiency is more crucial than ever. He dives into the emotional and physical tolls of the profession, sharing why dentistry ranks high in burnout and what practice owners can do to regain their passion and purpose.

From systemization and KPIs to building a sustainable business that can thrive without you in the chair, this episode is packed with the mindset and strategy shifts needed to create lasting success. Mark also introduces the Four Futures framework and his belt system for assessing practice performance, offering a high-level view of how to grow while avoiding burnout.

EPISODE RESOURCES

2279: The Legal Landmines Lurking in Your Dental Practice Jun 30, 2025

On today’s episode, Dr. Mark Costes sits down with employment attorney and HR tech founder Ali Oromchian for a candid and eye-opening conversation about the legal pitfalls facing dental practice owners. Ali, who is the CEO and co-founder of HR for Health, shares the shocking truth about why even well-intentioned dentists are at high risk for employment lawsuits—and what they can do to avoid them. From missed lunch breaks to post-sale lawsuits by longtime team members, Ali shares real-world examples of how things can go wrong and how HR for Health is helping thousands of practices future-proof their compliance. They also talk about biometric data lawsuits, best practices in termination, and why having airtight HR systems can be the difference between a thriving practice and a legal nightmare.

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2278: The Five Key Drivers to Grow Your Dental Business Jun 27, 2025

On today’s episode, Dr. Mark Costes is joined by Penny Reed, Executive Vice President at ADOM and a trailblazer in dental practice management. Penny shares her journey from being recruited by her dentist to manage a practice, to becoming a nationally recognized consultant and leader in dental office management. She reveals the five key revenue drivers for practice growth, why active patient engagement starts in hygiene, and how simple, enthusiastic patient interactions can powerfully increase new patient referrals. Penny also dives into her new role at ADOM, highlighting the organization's mission to support and empower office managers through community, education, and leadership training. Whether you're a dentist or team leader, this episode is packed with tactical insights on how to build a more efficient, profitable, and harmonious practice.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2277: The Future of Dental Education is in the Cloud Pt. 2 Jun 26, 2025

In today’s Part 2 episode, Dr. Mark Costes continues his compelling conversation with Dr. Lincoln Harris, CEO of RIPE Global, diving deep into the innovation behind their game-changing dental training platform. In this second half, Dr. Harris reveals how their software and hardware ecosystem is built for scalability, with a focus on improving clinical outcomes and associate productivity—fast. From cutting-edge cloud simulators and proprietary mannequins to custom LMS channels and data-driven ROI models for DSOs, it’s all about getting measurable results and breaking down barriers to skill adoption.

Plus, the two discuss strategies for associate engagement using “carrot and stick” methods, and how RIPE is positioning itself as the productivity partner for DSOs worldwide. Mark also shares his vision for sustainable global mission clinics through Smile Outreach International, and Lincoln generously offers RIPE’s support to train local clinicians in underserved areas.

EPISODE RESOURCES

2276: The Future of Dental Education is in the Cloud Pt. 1 Jun 25, 2025

In today’s Part 1 episode, Dr. Mark Costes sits down with the always insightful Dr. Lincoln Harris, founder of Harris Dental Boutique and CEO of RIPE Global. Fresh off recording 26 podcasts at Thrive Live, Mark kicks things off with high energy and hands over the mic to Dr. Harris, who shares his incredible journey from Queensland, Australia to Colorado, USA.

The conversation dives into the evolution of RIPE Global from an in-person CE provider to a global force in dental education, now offering cloud-based procedural training, proprietary LMS software, and cutting-edge hardware. Dr. Harris unpacks how their unique platform helps new grads and DSOs alike boost productivity and clinical skill, all while tracking real implementation and ROI. You’ll hear how they tailor training programs to individual needs and how the system can even be white-labeled for other educators.

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2275: Scaling Smart and Staying Grounded in Dentistry Pt. 2 Jun 24, 2025

On today’s Part 2 episode, Dr. Steve Dove sits down with Dr. Mark Costes, diving deep into the mindset, strategies, and grit it takes to build and scale a thriving dental organization. Steve breaks down his leadership philosophy, including why delegation is essential for growth and how empowering the right people—even when they’re only 80% ready—can transform a business. He shares his passion for making people feel seen, both in his teams and patient care, and gives a candid look at the evolution of his multi-practice journey. From bootstrapping a pediatric startup for under $200K to navigating challenges with optimism and tenacity, Steve’s insights on entrepreneurship, white space, and creating a sustainable life in dentistry are both practical and inspiring. Whether you’re at one location or planning for more, this episode is packed with real-world wisdom from someone who’s lived every phase of the growth curve.

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2274: Scaling Smart and Staying Grounded in Dentistry Pt. 1 Jun 23, 2025

On today’s episode, Dr. Mark Costes is joined by longtime friend and DSI Black Belt coach Dr. Steve Dove for a heartfelt and inspiring conversation. Steve shares his journey from immigrating to the U.S. from South Africa at age 11 to becoming a Division I athlete and eventually a successful dental practice owner. He opens up about his early cultural challenges, the pivotal decision to pursue dentistry, and the humbling transition into dental school. Steve also reflects on how athletics shaped his mindset and how his complementary partnership with his wife, Dr. Kelly Dove, has fueled both personal and professional success. With vulnerability and wisdom, he offers insights into leadership, gratitude, and staying grounded while navigating the demands of entrepreneurship and family life.

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2273: What Dentists Should Really Expect from Their Supply Rep Jun 20, 2025

On today’s episode, Dr. Mark Costes sits down with Lily Larsen, a standout field sales consultant with Henry Schein in South Florida. She opens up about her journey from collegiate swimmer to one of Shine’s most respected reps, known for her high-touch, relationship-driven approach to supporting dental practices. Lily shares how her role goes far beyond selling supplies—diving into practice performance, strategic planning, and long-term growth for her clients. She also discusses how Henry Schein’s support has empowered her to be entrepreneurial within a massive corporate structure, and why she’s not in a rush to move up the ladder. This episode is a masterclass in modern dental sales, trust-building, and what it means to truly partner with your clients.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2272: Why Private Equity in Dentistry Is Facing Its Toughest Test Yet Jun 19, 2025

On today’s episode, Dr. Mark Costes is joined live from the Thrive Live event in Las Vegas by Brian Colao, a true authority on DSOs, mergers and acquisitions, and dental law. He shares his unparalleled insights on the current state of the DSO market, explaining how economic uncertainty, stalled private equity deals, and rising costs have created the most unpredictable environment in recent memory. Brian breaks down why so many transactions are being abandoned, how multiples have changed since the white-hot years of 2021, and what smart dental entrepreneurs can do to position themselves for success despite the turbulence. From DSO formation strategy to picking the right partner, this is a masterclass in understanding what really matters in today’s dental consolidation landscape.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2271: Reinventing Dental Front Desks with Smart Tech Pt. 2 Jun 18, 2025

In today's Part 2 episode, Dr. Mark Costes dives deeper into the AI revolution transforming the dental industry with Flossy CEO and co-founder, Dr. Miles Beckett. Miles unpacks how Fiona, their AI receptionist, is engineered to handle complex scheduling, triage emergencies, verify insurance, and provide human-like empathy—all while reducing overhead and improving patient conversion rates.

The conversation touches on the ethical importance of transparency when AI answers the phone, how Flossy integrates with most PMS platforms, and how practices are already seeing near-instant ROI. Miles also shares his insights on where voice AI and large language models are heading, the challenges of hallucination, and how AI could flatten the market while making top-tier content and service more valuable than ever.

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2270: Reinventing Dental Front Desks with Smart Tech Pt. 1 Jun 17, 2025

In today's Part 1 episode, Dr. Mark Costes kicks things off with a quick update from a whirlwind quarter of travel and a legendary local event in Prescott, Arizona—the "Crit Party" at the Whiskey Off-Road bike race. Then, he welcomes Dr. Miles Beckett, co-founder and CEO of Flossy, to the show. Miles shares his remarkable pivot from a career in plastic surgery to becoming a pioneer in dental tech. Backed by over $30 million in venture capital, Flossy is leveraging cutting-edge AI to revolutionize the dental front office through their virtual receptionist, Fiona.

Miles discusses how Fiona handles complex scheduling, shows empathy and energy during patient interactions, and integrates with nearly every dental PMS. This conversation dives into the technology, strategy, and vision behind Flossy's mission to streamline operations and reduce overhead for practices, all while keeping the patient experience front and center.

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2269: Filling the Gap in Dental Team Empowerment Jun 16, 2025

On today’s episode, Dr. Mark Costes chats with Sydney Robinson, Executive Director of the Dental Success Network and founder of FOA Coaching. Sydney shares how she evolved from a dental office manager into a strategic operations leader, managing a growing team that supports over 2,000 dentists and tens of thousands of team members across DSN and FOA.

The discussion highlights the power of empowering office managers through business acumen, leadership mentorship, and communication training. Sydney also dives into FOA Coaching’s live events, the importance of understanding production metrics, and why she’s on a mission to replace the title “office manager” with “office lead.” This conversation is filled with laughs, insights, and real talk about what it takes to run a high-functioning, low-stress dental practice.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2268: Interpreting 3D Imaging and the Future of Dental Diagnostics Jun 13, 2025

On today’s episode, Dr. Mark Costes welcomes Jordan Reiss, Senior Director of Clinical Strategic Development at DEXIS, live from the Thrive Live exhibition hall in Las Vegas. With a background that spans management consulting at KPMG to dental tech innovation, Jordan shares how he found his passion in dentistry and 3D imaging. The conversation explores how CBCT is transforming not just implantology, but also endodontics, orthodontics, and aligner therapy. Jordan highlights the evolving need for clinician education in CBCT interpretation, the rise of AI-enhanced imaging workflows, and the comprehensive ecosystem DEXIS is building to support diagnostics and patient care. He also shares personal stories about parenting, mission work, and the unexpected roads that lead to a meaningful career.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2267: Million-Dollar Burnout & the Four Futures Framework Pt. 2 Jun 12, 2025

On today’s Part 2 episode, Dr. Mark Costes and Matt Uhler dive deep into what drives high achievers—and what often breaks them. From chasing arbitrary financial milestones to constantly moving the goalpost, the two reflect on the emotional toll of the entrepreneurial grind. Mark shares how hitting his million-dollar goal left him more miserable than ever and why he created the Four Futures framework to redefine true success across all areas of life. Matt adds powerful insights from his 27 years helping business owners buy and sell companies, including why so many miss their shot at a high-value exit. They also discuss the danger of being the “single point of failure” in your business and why scalable, team-driven operations are the real key to freedom. The episode wraps with Matt’s mission through AMPT to help entrepreneurs avoid costly mistakes and build businesses that serve both their goals and their lives.

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2266: Million-Dollar Burnout & the Four Futures Framework Pt. 1 Jun 11, 2025

On today’s Part 1 episode, Dr. Mark Costes joins Matt Uhler for an open and impactful conversation about building—and nearly breaking—his dental career. Mark shares the early days of his entrepreneurial journey, from buying his first practice sight unseen to growing six locations and eventually scaling to sixteen. But behind the growth was chaos: burnout, poor systems, and a personal life unraveling. Mark walks through the turning point that led him to sell most of his practices, rebuild with intention, and create his “Four Futures” framework—an approach to balancing money, meaning, muscle, and mindfulness. You’ll also hear how Mark started the world’s #1 dental podcast and why he believes success means much more than just hitting financial milestones.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2265: The Power of Storytelling in Practice Growth Pt. 2 Jun 10, 2025

On today’s Part 2 episode, Joshua Scott sits down with Dr. Mark Costes, and the focus turns to the power of attention in modern marketing. They reflect on the early strategies of Ryan Holiday and the ethical implications of manipulating media—then apply those insights directly to the dental world. Josh explains why attention, not just leads or new patients, is the true top of the marketing funnel, and how practices can shift their thinking from conversions to community impact. The conversation also explores the pitfalls of cheap attention (like $399 crowns), and the importance of designing strategies that attract the right type of patient for long-term loyalty. Josh and Mark also talk about Studio 8E8’s powerful documentary projects, “Untold Stories,” and how storytelling—done right—brings value far beyond ROI. To wrap up, Josh shares the experience of collaborating with Justin Moody on the Moody Adlin Winery, and how his love for wine and creativity collided in a truly unforgettable Napa project.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2264: The Power of Storytelling in Practice Growth Pt. 1 Jun 09, 2025

On today’s episode, Dr. Mark Costes welcomes back one of the Dentalpreneur Podcast’s most frequent and valued guests—marketing leader and Studio 8E8 CEO, Joshua Scott. In this first installment of a two-part series, Josh and Mark unpack the chaos of Q1, balancing the grind with intentional downtime, and what it means to be “busy for the right reasons.” Josh reflects on his journey from sitting in the audience at his first Dental Success Summit to earning a coveted main stage spot, and shares the thoughtful approach he takes when deciding which speaking gigs to accept. The conversation then shifts to the evolution of Studio 8E8, how AI is reshaping the marketing space without sacrificing the human element, and the importance of creating high-quality, authoritative content in an age where digital noise is constant. Plus, Josh tells the story of his early dinner with Gary Vee and the advice that eventually led to starting his own business.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2263: The Case for Simplicity in Scaling Dental Practices Jun 06, 2025

On today’s episode, Dr. Mark Costes sits down with Dr. Jan Jaffer, founder and Chief Visionary Officer of TREC Dental, a values-based dental organization out of Calgary, Alberta. Broadcasting live from the Thrive Live exhibition hall in Las Vegas, the two dive into the unique structure of TREC Dental—an 18-practice group that operates without production targets, budgets, or bonuses.

Dr. Jaffer shares how simplicity, trust, and a patient-first mindset have helped their model thrive, while maintaining a 25–30%+ profit margin across practices. He also discusses their global and local charitable efforts, how volunteerism shaped his personal life, and why building genuine relationships with patients is at the core of everything they do. With AI integration, full-hour new patient consults, and a heavy focus on gratitude and team health, TREC Dental is proving that scaling can be both impactful and deeply human.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2262: How to Build Lasting Wealth in a Shaky Economy Pt. 2 Jun 05, 2025

On today’s Part 2 episode, Troy Eckard returns to demystify the difference between mineral rights and working interests in oil and gas investing. He breaks down how mineral rights function like the "house" in a casino—offering truly passive monthly income with no risk, liability, or operating expenses. In contrast, working interests carry greater risk but are rewarded with aggressive tax benefits, including up to a 100% deduction of your investment against ordinary income.

Troy explains why each has its place in a smart investment strategy, depending on whether your goal is maximizing tax efficiency, building long-term income, or both. He shares detailed return examples, strategic asset allocation ideas for dentists with liquidity events, and why owning direct interests—rather than partnerships—offers far more flexibility and wealth-building potential. With monthly distributions, potential 12–15% cash-on-cash returns, and the ability to defer or minimize taxes year after year, this episode offers a powerful look at one of the most misunderstood asset classes.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2261: How to Build Lasting Wealth in a Shaky Economy Pt. 1 Jun 04, 2025

On today’s Part 1 episode, Dr. Mark Costes welcomes back Troy Eckard for another deep dive into the macroeconomic trends shaping today’s investing environment. As one of the most downloaded guests in Dentalpreneur Podcast history, Troy brings 40 years of oil and gas experience to the table, helping dentists and high-income professionals understand how to navigate an uncertain market. The two discuss the current global liquidity crisis, rising interest rates, and why so many private equity deals are stalling. Troy breaks down what he learned from the 2008 crash and shares why having dry powder—and the courage to use it—is critical in downturns. He also makes the case for oil and gas as an alternative investment that offers not only strong returns, but also aggressive tax benefits, especially for high earners. With powerful lessons on emotional discipline, long-term thinking, and investing like you're on the brink of retirement, this episode is packed with clarity for anyone looking to protect and grow their wealth in today’s economic landscape.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

2260: Transforming Dental Teams Through Vision and Clarity Jun 03, 2025

On today’s episode, Dr. Mark Costes sits down live from the Thrive Live exhibition hall with the dynamic Katherine Eitel Belt, founder and CEO of LionSpeak. Catherine shares her remarkable journey from dental assistant to international speaker and communications coach, emphasizing the transformative power of language, leadership, and clear communication.

Together, they explore the framework behind courageous conversations, how to make a clear invitation to your team, and why many dental leaders feel held hostage by their staff—often due to a lack of tools, not leadership potential. Catherine unpacks her A.R.C.H. model for tough talks and gives us a preview of her upcoming book, Something’s Got to Change. This episode is a must-listen for any practice owner or manager looking to elevate their culture and lead with clarity and compassion.

EPISODE RESOURCES

2259: Secrets to Marketing That Actually Converts in Dentistry Jun 02, 2025

On today’s episode, Dr. Mark Costes kicks off a special series of live interviews from the Thrive Live exhibition hall in Las Vegas with Ryan Gross, founder and CEO of CMOshare. Ryan shares the origin story of his fractional CMO journey and how his company has grown into one of dentistry’s top marketing firms. The two dive deep into the evolution of dental marketing, with a particular focus on data-driven decision-making, ROI transparency, and the increasing role of AI in transforming both marketing strategies and operational efficiencies. Ryan discusses current trends in patient behavior, especially in uncertain economic times, and outlines key indicators that practices should consider when choosing a marketing partner. This is a must-listen for anyone looking to improve patient acquisition and streamline their dental business operations.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2258: Behind the Scenes of Dental Software’s Rapid Rise Pt. 2 May 30, 2025

In today's Part 2 episode, Dr. Mark Costes chats with Eric Giesecke, CEO of Planet DDS, about his unlikely journey from mechanical engineering and lawncare deals to leading one of the most influential dental software companies in the U.S. Eric opens up about acquiring Planet DDS via a search fund, scaling through two private equity recapitalizations, and how his team has grown from 25 to over 350 employees.

They explore the evolution of Denticon as a cloud-based platform, its open API ecosystem, and where AI and automation are heading in dental practice management. Eric also dives into the shifting private equity landscape, the challenges of vendor trust in dentistry, and why his leadership team is focused on culture and innovation over politics. This episode is packed with insights for anyone navigating the intersection of tech, dentistry, and entrepreneurship.

EPISODE RESOURCES

2257: Behind the Scenes of Dental Software’s Rapid Rise Pt. 1 May 29, 2025

In today's Part 1 episode, Dr. Mark Costes sits down with Eric Giesecke, CEO of Planet DDS, for a deep dive into how a Harvard-educated engineer ended up revolutionizing dental software. Eric shares his journey from nearly buying a lawn care business to acquiring Planet DDS through a unique entrepreneurial path called a search fund.

He breaks down the evolution of their cloud-based platform, Denticon, and why DSOs are drawn to its open API structure and advanced revenue cycle management tools. The two discuss the cultural quirks of the dental industry, the pain of PMS switching, and the future of automation and vendor trust in dentistry. It's an insightful look into how innovation and business acumen are shaping the tools that drive modern dental practices.

EPISODE RESOURCES

2256: Behind the Deals No One Talks About Publicly May 28, 2025

In this episode, Brannon Moncrief returns to the podcast to unpack what’s really happening in the DSO market—from tightening deal structures and smarter buyers to the harsh reality that not every recap delivers. With over two decades in the game and 13 years leading McLerran & Associates, Brannon shares what makes a practice desirable in 2025 and why some of the biggest players in the space are hitting walls.

Whether you’re a mid-career doc holding high EBITDA or just building toward scale, Brannon breaks down how private equity thinks, how deal terms have shifted, and how to avoid being locked into a losing outcome.

EPISODE RESOURCES

2255: Why Redundancy Is the New Freedom Pt. 2 May 27, 2025

In today's Part 2 episode, Dr. Mark Costes and Dr. Paul "Nacho" Goodman dive deep into what it really takes to build sustainable, freedom-giving dental practices—and they don’t hold back. The duo talks through the importance of proper associate onboarding, the risks of working interviews, and why most dentists are more willing to invest in a CBCT than a top-tier team member. Paul shares a revealing story about his wife's unexpected run-in with a trainee piercer, contrasting it with five-star staff training at Tavern on the Green.

They unpack how building redundancy and a strong "bench" in your practice can be the key to lowering stress and unlocking true lifestyle flexibility. The conversation also zooms out to big-picture business lessons from NFL salary caps and sushi masters, and touches on current hiring trends from Paul's work at Dentist Job Connect.

EPISODE RESOURCES

2254: Why Redundancy Is the New Freedom Pt. 1 May 26, 2025

In today's Part 1 episode, Dr. Mark Costes catches up with the always-insightful Dr. Paul "Nacho" Goodman for a fun, wide-ranging conversation covering everything from birthday ice baths to elite dental event planning. The duo shares behind-the-scenes insights on the upcoming Dental Success Summit and Boost Camp, riffing on the rising challenge of getting people to attend in-person events and the psychological tricks that sometimes work.

They also dive into deeper reflections on burnout, practice infrastructure, and the power of creating businesses that thrive without you. Paul shares entertaining stories from a whirlwind family trip to New York City, complete with Central Park strolls, Slime Museums, and a surprise dinner at Heidi Klum's Crazy Pizza. Plus, they discuss what the dental world can learn from Tavern on the Green’s elite staff training process—and why dentistry desperately needs to raise its onboarding game. It's thoughtful, it's hilarious, it's classic Dentalpreneur.

EPISODE RESOURCES

2253: What It Takes to Exit and Start Again Stronger Pt. 2 May 23, 2025

In today's Part 2 episode, Dr. Mark Costes continues his deep dive with Dr. Kyle Hale, exploring the pivotal moments and decisions that shaped his transition from high-producing clinical dentist to visionary entrepreneur. Kyle opens up about the real reasons behind selling his multi-practice group—including his wife Callie's battle with burnout—and how that led to the creation of Airway Dentist, a practice model with a clear clinical North Star. He shares powerful insights on why selling might be the right choice for some, the importance of having a “dentist as backup plan” mindset, and the value of intentionality in both business and personal life.

Dr. Kyle also discusses the explosive growth of Dental Life, his innovative clear aligner support company partnered with Invisalign and Itero, which is transforming how GPs approach aligner cases. This is an inspiring look at how stepping away can lead to purpose-driven success.

EPISODE RESOURCES

2252: What It Takes to Exit and Start Again Stronger Pt. 1 May 22, 2025

In today's Part 1 episode, Dr. Mark Costes catches up with longtime friend and powerhouse entrepreneur Dr. Kyle Hale. Kyle opens up about life after selling his DSO, why he took a step back, and how he spent his sabbatical reconnecting with family and rediscovering his passion for racing. He shares his reflections on the stress of clinical dentistry, how his wife Callie’s burnout influenced their business decisions, and what it took to prepare their group of practices for a smooth and successful exit.

The conversation also dives into the challenges and lessons learned from scaling quickly, the importance of systems, and how stepping away opened doors to new ventures like the Airway Dentist. This is part one of an inspiring conversation about transition, purpose, and designing a life by intention.

EPISODE RESOURCES

2251: Authentic Marketing in a Digital World May 21, 2025

In today’s episode, Dr. Mark Costes welcomes back marketing expert Mike Sula, Sales Director at Studio 88, a top-rated healthcare marketing agency. Mike delivers a powerful presentation on how to stand out in today’s fast-paced digital landscape by tapping into authentic storytelling. He emphasizes the importance of leading with purpose, using personalized photography and video, and embracing social platforms to connect with patients on a deeper level.

From his breakdown of successful marketing eras to insights on leveraging story-driven content, Mike explains why dental practices that prioritize meaningful branding consistently attract more of their ideal patients. This episode is packed with actionable strategies to help your practice rise above the noise and create lasting patient relationships.

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2250: Why Same-Day Dentistry Wins in Any Economy May 20, 2025

In today's episode, we're diving deep into the art of same-day dentistry with Dr. Ben Kacos, founder of CMOshare Ryan Gross, and host Dr. Mark Costes. They break down the critical systems behind becoming a same-day clinical powerhouse—from expanding your team and optimizing your facility, to building a hustle-driven culture and offering flexible financing options.

Plus, they share real-world strategies for boosting patient satisfaction, driving emergency traffic through marketing, and maintaining momentum in a challenging economy. This is a masterclass in how small operational shifts can lead to massive production gains!

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2249: Transforming Lives Through Global Dental Missions May 19, 2025

In today’s episode, Dr. Mark Costes checks in from Roatan, Honduras, during the final day of the Smile Outreach International mission trip. Joined by Laura Kolar, Executive Director of SOI, and Dr. Winston Feng, the team reflects on a monumental week of service where they treated over 500 patients. They dive into the challenges and triumphs of dental care in remote areas, from bloody cleanings to MacGyver-style extractions with limited tools.

Laura shares her inspiring journey into nonprofit work, from humble beginnings in Uganda to helping build SOI from the ground up. Winston discusses how mission work influences his approach to dental practice and the unique bonds formed on these trips. This heartfelt episode is a behind-the-scenes look at the power of global dental outreach and the community it creates.

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2248: Eliminate Wasted Time Pt. 2 May 16, 2025

In today’s Part 2 episode, Dr. Aaron Nicholas continues his high-impact presentation, focusing on the often-overlooked skill of patient communication and how it directly drives case acceptance. He breaks down how to shift from technical jargon to relatable, fifth-grade-level language that patients can understand and act on. With real-life examples, he outlines how to present urgency without overpromising availability, how to guide patients toward comprehensive care through effective storytelling, and how to handle emergencies with calm, efficient systems.

Dr. Nicholas also dives into practical strategies like using visual aids, implementing simple systems for same-day treatment, and setting expectations with both your team and your patients. Plus, don’t miss his clever in-office tricks—like “Teflon tape” codewords—for navigating overly chatty patients while keeping the schedule on track.

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2247: Eliminate Wasted Time Pt. 1 May 15, 2025

In today’s Part 1 episode, we welcome the first-ever DSI Black Belt Coach, Dr. Aaron Nicholas, who delivers an eye-opening and often humorous presentation titled “Too Efficient? Or Too Efficient.” Dr. Nicholas dives deep into the philosophy and practical application of efficiency in dentistry, exploring the fine line between streamlining and sacrificing quality. He shares personal stories—from nearly going bankrupt after a scratch-start practice to becoming a sought-after efficiency expert and CE provider.

With actionable systems, like his eight-minute operatory setup and team-driven support strategies, Dr. Nicholas emphasizes the value of clarity in systems and the importance of combining efficiency and effectiveness. Plus, he offers practical pearls for communication, team training, and leveraging visual aids to boost case acceptance.

EPISODE RESOURCES

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