The Creative Edition Podcast

Latest Episodes:

8 Tips for New Influencers & Bloggers Jul 08, 2020

Show notes

If you are just getting started with your blog, Instagram, or social media accounts, this podcast episode is for you.
Here 8 tips for new bloggers and influencers:

1. Define your purpose

If you’re just starting out or have recently started a new blog or new Instagram, I would recommend taking the time to define why you’re starting you’re platform.

· Are you passionate about cooking healthy meals at home on a budget?

· Are you wanting to share your financial expertise with other women?

· Are you excited to share what drug store make up products are the best?
2. Create a clear point of view
Creating a clear point of view helps your audience understand what type of content they can expect from you. It also helps your audience understand what type of content they can go to you for.
3. Choose a channel that works with your communication style

If you’re comfortable taking photos, maybe you should start an Instagram.
If you love writing, you should start a blog.
If you’re not comfortable speaking in front of a camera but want to be conversational with your audience, I would recommend starting a podcast.
If you’re comfortable speaking on camera, start a YouTube channel.

We highly recommend thinking about what sounds most fun to you and what your strengths are.

If you choose a medium that DOESN’T fit your communication style, it’s going to be difficult to show up every day.
We share 5 more tips to help new bloggers and influencers get started on their journey!
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

8 Pinterest Tips for Beginners Jun 28, 2020

Show notes

If you're just getting started with Pinterest, this podcast episode is for you! We share 8 Pinterest tips for beginners.
What is a Pin?
Pins are photos, videos, and stories that you can bookmark and save on Pinterest.
What is a board?
A board is where you save all your pins. You can name your boards and arrange them on your profile. Some people create “home inspo” or “style boards. Some people also use Pinterest to create their “wedding” boards to collect their ideas for their weddings.
Why is Pinterest important?
Pinterest is another platform, like Instagram and TikTok, to help you grow and build your brand. Depending on your brand’s goals (like driving traffic and awareness to your website), Pinterest can be a powerful tool.
A few Pinterest tips we share in this episode are...
Tip #1: First, you need to connect Pinterest to your blog.

If you have a blog and want to make it easy to pin your images to Pinterest, you need to connect Pinterest to your blog.
Tip #2: Convert Your Pinterest Profile to a Business Account
We specifically use the analytics to see which our top performing pins are.

Tip #3: Commit to Pinning Every Photo from Your Blog Post
One thing we'v learned about Pinterest is that Pinterest loves fresh, original content.
We share 5 more tips in this podcast episode!
Follow Emma on Instagram: @emmasedition
Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy
Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

8 Ways to Increase Your Engagement on Instagram Jun 23, 2020

Show notes

Are you looking for ways to increase your engagement on Instagram? In this podcast episode we share share few ways to increase your engagement on Instagram.
We’ll be talking about how much time we spend on the app and different tactics we use to make sure we use our time wisely.
Here are a preview of the tips we share in this podcast episode:
Tip #1: Evaluate how you are currently spending your time on Instagram

Check how much time you’re spending on the app.
You can click on “Your Activity” and see the average daily average you spend on the app.
Next, observe how you’re spending your time on the app.
· Are you passively scrolling?
· Are you searching through the explore feed?
· Are you setting time aside to engage with your audience?

Tip #2: Figure out how you add value to your audience
A lot of people think that you have to post content (photos, videos, and captions) consistently. While that’s true, you also have to post content with value.
Tip #3: Spend 30 min engaging after you publish a photo

If you’re looking to build a community and an engaged following on Instagram, please don’t post and ghost. Your content should spark some conversation or some action.

We share 5 more tips to help increase your engagement on Instagram!
Follow Emma on Instagram: @emmasedition

Follow Maddy on Instagram: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Meet Austen Tosone: Beauty Content Director at Jumprope + How to Get Started with Creating Videos Jun 15, 2020

Show notes

Meet Austen! She's the Beauty Content Director at Jumprope and blogger at Keep Calm & Chiffon.
Austen shares her career path through the magazine industry as well as her year and a half as a freelancer and writer. She decided to launch her blog in 2012 and her YouTube channel in 2017. Austen discusses the different niches she tested on her YouTube channel. She also discusses how she became the Beauty Content Director at Jumprope.
Jumprope is an app that helps creators create How-to videos for YouTube, Instagram, and more.
In addition to Austen's career experience, we dive into how to get started with creating videos for your brand, business, and social media accounts.
During our Q & A with Austen, we ask her:

How would you prepare for your very first video?
What tips do you have for speaking to the camera?
What is a voiceover? What is b-roll?
How much time does it take to film a 15 second - 30 second - 1 min - 5 min video?
What equipment do you need to get started with videos?
What equipment do you need to get started with videos?
What’s one thing you had wish you’d known before you stated creating videos?
What are your thoughts on TikTok?

Follow Austen on Instagram: https://www.instagram.com/austentosone/
Follow Emma on Instagram: @emmasedition

Follow Maddy on Instagram: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

10 Black Content Creators to Follow + Why We're Inspired By Them Jun 07, 2020

Show notes

Meet 10 content creators of color who inspire us to create, embrace color, and positivity!
1. Color Me Courtney:
Instagram: @colormecourtneyBlog/YouTube: www.colormecourtney.com & @ColorMeCourtney Why we love her:

One of our favorite things about her is her monthly color series.
Another reason why we love following her is because of her #colormeclassroom series.

2. Janea Brown
Instagram: @jnaydaily
YouTube: jnaydailyWhy we love her:

She has a great eye for interior design and loves plants.

3. Brittany
Instagram/Twitter: @itsbrittanybright @theinfluencerleague
Blog: https://bebrightdaily.com/Why we love her:

She’s a part of the Influencer League – which teaches influencers how to maximize their influencer.
She works on executing influencer campaigns for Fortune 500 companies.

4. Les
Instagram: balancedles
Podcast: balancedblackgirlpodcastWhy we love her:

In 2018, Les pivoted to use her platform to talk about her experiences as a Black woman in health & wellness.

5. Jasmine
Instagram: @jasminekatrina
Blog: https://jasminesweet.blog/Why we love her:

Jasmine is style and career goals. You can see her passion for life!

6. Ribicca Instagram: @iamabyssinia
Blog: https://amromenor.com/blog/Why we love her:

Ribicca was the VERY FIRST blogger Emma met. She has amazing travel content!

7. JordynInstagram: yourpaljordyn Blog/YouTube: https://www.yourpaljordyn.comWhy we love her:

You can see Jordyn’s enthusiasm and optimism through her feed.

8. TomiInstagram: goodtomicha
Blog: https://www.goodtomicha.com/links/Why we love her:

Her smile lights up her entire feed and she's got great style.

9. The Yusufs – Nasteha & Nuni
Instagram: theyusufs
Blog/YouTube: http://theyusufs.com/Why we love them:

The Yusufs are probably one of our favorite fashion and style accounts.

10. Kherington Instagram: currentlykherington
Blog: https://currentlykherington.com/Why we love her:

She shares content strategy and social media tips

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

3 Challenges We’ve Faced Building Our Brands Jun 01, 2020

Show notes

Emma and Maddy give into 3 challenges they've face building their brands:

The comparison game
Figuring who they are as a content creators
Figuring out how they were going to deliver value to their audiences

Challenge #1: The Comparison Game:
Emma & Maddy discuss how they've battled with feelings about not growing fast enough and how they stop that narrative. Emma opens up about owning her path and reflecting on her previous goals that she's set for her corporate and creative career.
If you're feeling frustrated and know you want to stop comparing yourself to others, Maddy shares a few questions to ask yourself like:

What has your career, personal, and creative path looked like?
What goals did you set last year? Last 3 or 5 years?
How do you define success?

Challenge #2: Developing a clear idea of who we are + what type of content we’re going to create
Challenge #3: Delivering value to your audience
Follow Emma on Instagram: @emmasedition

Follow Maddy on Instagram: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Meet Kt. McBratney: Chief Brand Officer & Co-Founder of OwnTrail + What is Brand Positioning? May 24, 2020

Show notes

Kt. McBratney, the Chief Brand Officer and Co-founder of OwnTrail joins us to share her career journey plus a few tips on brand positioning.
Kt. shares with us how she wanted to pursue a career in storytelling. She discusses how she started as marketing specialist at the Omaha Zoo out of college and her career goals of reaching the C-suite. Kt. became a chief marketing officer in 2016.
Kt. also discusses how her and her co-founder Rebekah Bastian met. Together they launched OwnTrail in February 2020. OwnTrail is a platform for self-guided mentorship that is powered by community and driven by data. "OwnTrail was founded for womxn to share their life journeys, find inspiration and solidarity from the unique paths of others to then blaze their own trail and inspire others."
In this podcast episode, we also ask and have Kt. answer:
What is brand positioning?

Where does your brand sit in the eyes of your audience or customer
Where does your brand sit in relation to the rest of the landscape
Research & experimentation
And Emma & Maddy apply these points to the influencer world

Why is brand positioning important?
For someone who is just starting out, what guiding questions would you share to help them figure out to position their brand?
How does a SWOT (strengths - weaknesses - opportunities - threats) analysis help you with brand positioning?
Follow OwnTrail on Instagram: @owntrail
Follow Emma on Instagram: @emmasedition

Follow Maddy on Instagram: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

How to Set Up an Indoor Photo Shoot May 17, 2020

Show notes

Are you looking for tips to set up an indoor photo shoot at home? Here are the 7 steps to set up an indoor photo shoot:
Step 1: Pick a location in your home

Emma and Maddy share how they're both in one bedroom apartments.
Emma shares how she moves her living room around to set up a backdrop.
And Maddy discusses how you can use your bathroom as a photo shoot location.

Step 2: Clear, even lighting

Maddy talks about how she shoot near a natural light source like a window but she also shares how she's used a ring light for an indoor photo shoot.

Step 3: Use a tripod or even surface to put your camera on

If you don't have a tripod, you can use a stack of books or a coffee table to put your camera on.

Step 4: Set up remote shooting or self-timer

Emma shares how she downloaded the Canon M50 app for remote shooting and it’s changed the way she takes photos!

Step 5: Gather your props
Step 6: Pick out your outfits/accessories/shoes
Step 7: Shoot!
For more indoor photo shoot ideas you can also check out Maddy's posts:
https://madcrayy.com/at-home-bathroom-photoshoot-ideas/
https://madcrayy.com/15-indoor-photoshoot-ideas/
https://madcrayy.com/easy-photoshoot-ideas-fruit-edition/
Follow Emma on Instagram: @emmasedition

Follow Maddy on Instagram: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

10 Common Household Items You Can Use as Props for Your Next Photo Shoot May 11, 2020

Show notes

Emma and Maddy share a list of 10 common household items you can use as props. We’re all spending more time indoors so we thought it would be fun to share prop ideas you can use for your at home photo shoots!
Here are a few props we share on this episode:

Mirrors
Pillows
Bedsheets
Magazines and books
and more!

Follow Emma on Instagram: @emmasedition

Follow Maddy on Instagram: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

5 Guiding Questions to Help You Generate Content Ideas May 03, 2020

Show notes

Are you feeling stuck about generating new content ideas? You aren't alone!
Emma and Maddy also hit writers/creators block every so often. Emma always hits a creative block after the holiday season through mid January. Maddy shares how she doesn't fight when she stumbles upon a creative rut. But when Maddy does hit a moment of inspiration, she leans into her inspiration and bulk creates her content.
If you're looking for new content ideas, here are 5 questions that can help you get started.
Question #1: What content (photos/videos/captions) does my audience respond to?
Emma and Maddy share how looking at their Google and Instagram analytics gave them the insight on what type of content their audiences were responding to. Emma shares her best practices on looking at analytics and finding the insights from those metrics. Maddy and Emma also share their top Instagram posts of all time.
Question #2: What are other people in your in my industry doing?
Both Maddy and Emma share how looking at what other content creators are doing during this time at home as been really helpful for inspiration and ideas.
Question #3: What are my favorite things about my niche? Or lifestyle?
If you’re able to identify what you enjoy about your niche or lifestyle, it makes content creation so much easier.
Question #4: What products or experiences do I want to review?
There are some content creators out there who only do reviews. Their blog posts, videos, and photos are all focused on reviewing their niche.
Question #5: What current events do I want to discuss?
Maddy and Emma both discuss how they've talked about the global pandemic in their blogs and Instagrams.
Follow Emma on Instagram: @emmasedition

Follow Maddy on Instagram: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Our TOPPODCAST Picks

Follow Us

Stay Connected

The Creative Edition Podcast

Related Podcasts

Links

Stay Connected