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    Business

    The Creative Edition Podcast

    The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she’s learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it’s like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

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    Copyright: © 2021 Content Creatives Podcast

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    Latest Episodes:
    Don’t Let These Fears Hold You Back from Asking to be Paid as an Influencer Sep 14, 2021
    Show notes

    Today, we’re going to talk about 3 fears that might be holding you be back from asking to be paid as an influencer. We’re going to breakdown these fears and offer some advice on how reframe and overcome these fears as creators.
    The first fear we want to talk about is: “I feel like the brand is going to ghost me if I’m asking for too much”

    You guys recently shared with us that ONE of the most intimating parts of negotiating with a brand is the fear of getting ghosted if your rate is too high.
    The second fear we want to challenge today is: “I can’t tell if I’m overcharging or undercharging”

    One fear that we’ve heard influencers say repeatedly is, “I can’t tell if I’m overcharging or undercharging.” This statement might keep content creators from raising their rates.
    Tune in to hear the rest of the fears and our tips to overcome them!
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Minisode: How to deal with the judgement of being an iNfLuEncEr Sep 09, 2021
    Show notes

    Today we’re discussing how we deal with judgement with being an influencer. Judgement can instigate fear and fear can keep you from creating content for your passions, sharing what you love, and expressing who you are. So we want to talk about dealing with judgment and not letting it stop you as a creator.
    Tip #1: The most important opinion out there is your own opinion of yourself.
    Tip #2: People will JUDGE you and have opinions – NO MATTER what you do, what you say, where you live, and what you wear.
    Tip #3: Reflect on your goals

    If you’re fearful of judgement, we recommend taking a step back and thinking about your goals for your brand, your business, and your career.

    · What does it mean for you to have a happy, fulfilling career?

    · What does balance look like to you?

    · What does success look like to you?

    · When do you feel good at work?

    Tune in to hear the full episode!
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    4 Questions to Ask Yourself to Help Find Your Niche Sep 07, 2021
    Show notes

    Today we’re sharing 4 questions to ask yourself to help find your niche. If you’re struggling to figure out what your niche should be for your TikTok, Instagram, blog, or YouTube channel, or podcast, this podcast episode is for you.
    What is a niche? A niche is a specific topic or segment you create content around.
    Why do you need a niche? People online are usually searching for specific things. Even if they’re just browsing on Pinterest or Reddit, they are scrolling with their interests in mind. While you may not appeal to everyone’s interest, if you have a specific niche, you may appeal to some.

    Starting your blog, TikTok, YouTube or Instagram with a specific niche will help you clarify your point of view as well as help other people identify who you are and what you do.
    Listen in to the 4 questions to help you find your niche.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!


    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Mini-sode: The Practice of Pivoting when You Don’t Feel Like You’re Thriving Sep 02, 2021
    Show notes

    Today we’re sharing the practice of pivoting. If you’re struggling with creating content online or you’re in a creative block, this podcast episode is for you. We continue the conversation about applying mindfulness to your creative passion and career and introduce the practice of pivoting.
    The Process of Pivoting encourages us to:

    · Experience the negative emotion

    · Ask what is that we do want/Identify what we want

    · And turn our attention to the thing that we want

    You might not jump from feeling angry to feeling joyful, but you’ll start feeling a little bit better. More importantly, you start to practice to deliberately choose your own thoughts and tune into your emotions and intuition.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    4 Mindfulness Practices to Apply to Content Creation Aug 31, 2021
    Show notes

    Today, we’re going to be sharing mindfulness practices to apply to your creative career or content creation side-hustle. If you’re looking for new ways to approach content creation and mindset shifts, this podcast episode is for you.
    Before we jump into the four practices, we first want to define what mindfulness is.

    The dictionary definition of Mindfulness is the quality or state of being conscious and aware about something. It can also be defined as being fully present or aware of where we are and what we’re doing.
    Practice #1: Tell the story you want to experience – specifically to your creative career or business

    Let’s talk about what it means to deliberately live your life, vs. living your life by default.

    You always have the choice in life to take life as it comes and respond to what’s happening to you, OR, you start to tell your life story or creative career as how you want it to be.

    You can acknowledge your past and discontinue the stories of how your life has been so you can focus on telling the story of how you want your life and career to be.

    Tune in for the next 3 practices!
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!


    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Dealing with Imposter Syndrome as Content Creators & Influencers Aug 24, 2021
    Show notes

    Today we’re going to be discussing imposter syndrome as content creators and influencer. Plus, sharing a few tips on how to overcome imposter syndrome if it’s something you’re currently dealing with in your creative passions and careers.
    Before we jump into tips about overcoming imposter syndrome, we want to first define what imposter syndrome is.

    According to Harvard Business Review, Imposter syndrome is:

    Defined as a collection of feelings of inadequacy that persist despite evident success.

    Those who experience imposter syndrome may experience:

    · Chronic self-doubt

    · A sense of intellectual fraudulence

    · And unable to internalize their accomplishments, despite success in their field, niche, or careers
    Why is it important to recognize imposter syndrome as content creators and influencers?

    · We might be getting in our own way of our growth and success. There’s enough to learn as a creators, there are enough challenges, there’s whole skillsets we have to develop. And sometimes, on top of all that, we might also be dealing with imposter syndrome.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Mini-sode: Is it time consuming being a content creator? Aug 19, 2021
    Show notes

    Today we’re discussing the time it takes to be a content creator from both the perspective of someone who works full-time and balances content creation on the SIDE as well as someone who has taken content creation full-time.
    Tune in to hear both Emma (who has taken content creation full-time) and Maddy's (still doing content creation as a side hustle) perspective and answers to this question.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    What Content Creator Life Stage are You? Aug 17, 2021
    Show notes

    We’re breaking down Content Creator Life Stages. So many influencers struggle and ask themselves what they should be focusing on when it comes to building their content creation career. The truth is, understanding what life stage you’re at can help you define your focus.
    Content Creator Life Stage #1: Seed

    As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.

    Questions you might asking yourself as a seed asking:

    · Who am I as a brand?

    · How do I take photos or videos?

    · Should I hire someone to take my photos?

    · Am I a content creator?

    · How do I post x, y, or z?

    · How often do I post?
    Content Creator Life Stage #2: Sprout

    As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok.

    As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry.

    Questions you might be asking as a Sprout:

    · How do I deliver value?

    · How do I build community and trust?

    · How do I work with brands?

    · How do I make money as an influencer?
    Tune into the last two life stages!
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!


    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    3 Tips for Small Businesses Getting Started with Social Media Aug 12, 2021
    Show notes

    Today, we’re sharing 3 quick tips for small businesses getting started with social media for the first time. If you’ve recently launched a business or your family business as tasked you with building up the social media presence, this mini-sode is for you.
    Tip 1: Identify your business goals and then identify your social media marketing goals

    One common mistake new businesses and small businesses make is that they look at social media and assume it’s going to equate to sales.

    While social media can help you achieve your monthly, quarterly, and annual sales goals, posting on Instagram or Facebook does not result in overnight sales. TikTok videos can go viral and help drive store traffic, but you also can’t assume you’re going to go viral if you’re just getting started.
    Tip 2: Start with one social media platform, then expand

    If you’re brand new to social media, we recommend picking one platform and learning how that platform works BEFORE you jump to the next platform.

    Each platform works differently and requires different skillsets. If you’re creating an Instagram page for the first time, we recommend getting familiar with:

    · Taking and editing photos

    · Recording stories

    · Learning what hashtags are related to your business

    · And following other companies in your niche to see what they’re doing and using the platform.

    We also recommend setting up your profile – link your website, your email address, and have a profile picture that either features your logo or you.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


    Shaking Things Up with Olivia & Lisa from the Salt & Pepper Podcast Aug 10, 2021
    Show notes

    Today, we have Olivia and Lisa from the Salt and Pepper Podcast. We learn the ladies behind the lifestyle podcast of Salt and Pepper and we also shake things up with the Get to Know Me section of today's interview.
    We ask and answer questions like:
    · What’s one place you’d like to live?

    · Are you a morning person or a night owl?

    · What’s your favorite season?

    · What’s a taboo topic that you wish wasn’t so taboo?
    Tune into the Salt and Pepper Podcast's episode with Maddy and Emma: Knowing Your Worth as a Creator, Asking for What You Want, and Supporting Other Women.
    You can follow the Salt and Pepper Podcast on Instagram: @thesaltandpepperpodcast.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

    Follow the Content Creatives Podcast: @contentcreativespodcast
    Join the Content Creatives Podcast Facebook Group!

    Follow us on Instagram: @creativeeditionpodcast
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    And sign up for our email newsletter.


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