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    Business

    The Cone of Shame Veterinary Podcast

    The Cone of Shame Podcast is the podcast all about life in Veterinary Medicine. Dr Andy Roark covers medical related topics with help from experts in the veterinary industry.

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    Latest Episodes:
    COS - 177 - The Art Of Pricing Veterinary Medicine Dec 29, 2022
    Show notes

    Fritz Wood, a renowned animal health consultant and advisor, joins Dr. Andy Roark to talk about pricing in veterinary medicine. Are increasing prices justified by inflationary pressures and rising costs of living? Do pet owners agree and/or accept this? What are the potential benefits and pitfalls of veterinary clinics raising prices? Should they do fewer large raises or more frequent smaller raises? The discussion ends with a conversation about the impact of corporate medicine and the coming future of telemedicine.

    LINKS: Fritz Wood Website: https://www.fritzwood.com/ Uncharted Veterinary Conference: https://unchartedvet.com/uvc-april-2023/ AAHA Veterinary Fee Reference (2020 edition): https://amzn.to/3W2lWeU Profitsolver: https://profitsolver.com Links to Amazon.com are affiliate links and help support the show. (They're also much smaller than normal links and easier to copy when typing up show notes!)

    ABOUT OUR GUEST: Fritz Wood owns and operates an animal health consulting practice in Kansas City. He’s focused on the business of veterinary medicine for more than 30 years, conducting important research on veterinary productivity and attributes of high-performing practices. Fritz is an author, speaker, business consultant, and key opinion leader. He was on the Editorial Advisory Board of Veterinary Economics, Veterinary Team Brief, and Today’s Veterinary Business. He’s authored scores of articles related to the business of veterinary medicine and personal finance. He often presents at local, state, regional, national and international veterinary conferences. Fritz holds Bachelor of Science degrees in Accounting and Business Administration from the University of Kansas (1986). For decades, he was actively licensed as a Certified Public Accountant and Certified Financial Planner. Fritz is also affiliated with a personal financial planning, investment management, and 401(k) practice, where they help people reach their lifetime goals. His pre-vet experience included nine years as a management consultant with a top global consultancy.


    COS - 176 - Pandemic Impacts On The Pet Overpopulation Problem Dec 22, 2022
    Show notes

    Simone Guerios, Clinical Assistant Professor of Shelter Medicine at the University of Florida College of Veterinary Medicine joins the podcast to discuss her recently published research on the long-lasting impact of the 2020 pandemic on dog and cat overpopulation.

    LINKS: COVID-19 associated reduction in elective spay-neuter surgeries for dogs and cats: https://www.frontiersin.org/articles/10.3389/fvets.2022.912893/full Online Graduate Certificate In Shelter Medicine (UF): https://onlinesheltermedicine.vetmed.ufl.edu/programs/graduate-certificate-in-shelter-medicine/ UF Veterinary Shelter Medicine Clerkship: https://www.vetmed.ufl.edu/2022/05/09/uf-veterinary-students-gain-shelter-medicine-skills-through-clerkship/ Veterinary Community Outreach Program (VCOP): https://sacs.vetmed.ufl.edu/programs/vcop

    ABOUT OUR GUEST: Simone Guerios, DVM, MS, PhD I’m a Clinical Assistant Professor of Shelter Medicine and Coordinator of the Shelter Medicine Practice elective, at the University of Florida College of Veterinary Medicine. This course is a full-time two-week clinical rotation for 3rd and 4th year veterinary students at the Alachua County Animal Resources and Care. In my position, I focus on training and educating students to make veterinarians ready for shelter practice. My research focuses on clinical problems that affect the health and well-being of companion animals, with the aim of developing practical and reliable surgical procedures often performed on shelter animals, thus providing solutions for shelter veterinarians. The use of innovative, low-cost, and simple surgical techniques offers shelter animals alternatives that can save lives, increase the adoption of shelter animals, and reduce euthanasia rates. Prior to accepting a faculty position at University of Florida, I worked as a Clinical Associate Professor in Soft Tissue Surgery and Surgical Oncology at Federal University of Parana, Brazil. I started working with shelter medicine in Brazil, where I co-founded a spay-neuter program for the local low-income community. This outreach program also provided community education, including public health, zoonosis and animal welfare.


    COS - 175 - An Economist's Take On Keeping Care Affordable Dec 15, 2022
    Show notes

    Are continuously rising prices in veterinary medicine inevitable, or is there a way to provide higher wages and better care while keeping costs reasonable? Economist Dr. Matthew Salois joins Dr. Andy Roark to discuss the economics of pricing in veterinary medicine.

    LINKS: Veterinary Study Groups: https://www.veterinarystudygroups.com

    ABOUT OUR GUEST: Matthew Salois, PhD is currently the President of the Veterinary Study Groups, Inc. (VSG), where he is responsible for enhancing the economic and cultural success of more than 1,800 veterinary member practices. Most recently, Matt was the chief economist and head of the veterinary economics division at the AVMA between 2018 and 2022, where he applied his skills in economics, business, and communication to support the daily lives of veterinarians. From 2014 to 2018, he served as director of global scientific affairs and policy at Elanco Animal Health, supervising a team of scientists in veterinary medicine, human medicine, animal welfare, economics and sustainability. His group devised and executed scientific engagement strategy, and built collaborative partnerships with universities, non-profit associations and scientific societies. Matt is also an adjunct professor of applied economics at the University of Florida, where he previously taught and advised graduate and undergraduate students. He earned his Ph.D. in Applied Economics from the University of Florida and holds an M.A. in Economics and a B.S. in Health Services Administration from the University of Central Florida.


    COS - 174 - Career Options Beyond General Practice Dec 12, 2022
    Show notes

    What happens when general practitioners feel stuck and need something different? Dr. Catherine Ruggiero joins the podcast to discuss her diverse and winding career, and what is involved in leaving general practice to become a veterinary specialist.

    ABOUT OUR GUEST: Dr. Catherine Ruggiero is a board certified veterinary nutritionist® and Scientific Communications Specialist for Hill's. She completed her Doctor of Veterinary Medicine training at the University of Missouri in 2014. Prior to that, she received a Bachelor of Science at St. Lawrence University and a Master of Science in Biological Sciences at Fordham University. She was an associate veterinarian at a small animal veterinary practice in Upstate New York for just over three years before returning to the University of Missouri to pursue residency training in small animal clinical nutrition. Upon completion of an ACVN residency program in 2019, Dr. Ruggiero joined Hill's Pet Nutrition as a Consulting Clinician in VCS before joining the Scientific Affairs team.


    COS - 173 - Home On Time - Practice Responsibility For Staff Wellness Dec 08, 2022
    Show notes

    Dr. Bob Lester, CMO of Wellhaven Pet Health, joins Dr. Andy Roark to discuss his recent article in Today's Veterinary Business Magazine. The topic is "Home On Time (H.O.T.)" - prioritizing staff wellness and setting systems, tools and boundaries to get staff members out of the building on time.

    ABOUT OUR GUEST: Dr. Lester remains as passionate about the veterinary profession as the day he entered veterinary school (sometime last century). He is a firm believer in the veterinary profession's double bottom line proposition of doing well by doing good. Dr. Lester is a graduate of Oregon State and Washington State University’s College of Veterinary Medicine and completed the American Association of Veterinary Medical Colleges Leadership Academy. He spent his early career as a small-town mixed animal practice owner before joining the founding leadership team at Banfield Pet Hospitals. At Banfield, he held positions in medicine, operations, franchising, human resources, and professional relations. After a rewarding career at Banfield/Mars Inc., he left as Vice President of Professional Relations to help found the Lincoln Memorial University College of Veterinary Medicine where he served as Assistant Dean. Dr. Lester’s LMU-CVM team pioneered a novel community-based clinical education program and developed the professional skills curriculum including instruction in communication, leadership, teamwork, and practice management. Bob is now a co-founder, Chief Medical Officer, and member of the Board of Directors for WellHaven Pet Health, a family of companion animal practices that believes in caring for the caregivers so that they can care for others. WellHaven Pet Hospitals are both new build full-service AAHA/Fear Free hospitals, acquired and joint venture affiliate practices. Bob was a two-time gubernatorial appointee and Chair of the Oregon Veterinary Medical Examining Board. He was the state delegate to the American Association of Veterinary State Boards. He served as a site team member for the AVMA Council on Education, and on the Job Analysis Task Force for the International Council for Veterinary Assessment. Dr. Lester authors the column “Creative Disruption” for Today’s Veterinary Business. In addition to his board position at WellHaven Pet Health, he serves as a board member and Treasurer of Pet Peace of Mind a non-profit which keeps hospice patients together with their pets through the end of life. He also serves as Vice President of the board of the North American Veterinary Community, and on the advisory boards of easyvetclinic, Pet Desk, AirVet, and the LMU College of Veterinary Medicine. Dr. Lester’s interests include all things veterinary, writing, start-ups, speaking, business and leadership development, the human-animal bond, and giving back to the profession that has done so much for him and others. His family includes his wife Crystal, two amazing daughters McKenzie and Paige, and two rescue Yorkie’s Jessie and Woody.


    COS - 172 - Modern Marketing For Veterinary Practices Dec 01, 2022
    Show notes

    Dr. Caitlin DeWilde joins the podcast to discuss modern veterinary marketing, how we communicate with pet owners when our caseloads are overflowing, and what the future of pet owner communications may look like.

    LINKS Caitlin DeWilde: @thesocialdvm Social Media and Marketing for Veterinary Professionals: https://amzn.to/3DgGrMA Links to Amazon.com are affiliate links and help support the show. (They're also much smaller than normal links and easier to copy when typing up show notes!)

    ABOUT OUR GUEST: Dr. Caitlin DeWilde is the founder of The Social DVM, a consulting firm devoted to helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies. Working with large industry groups and individual practices alike, Caitlin and her team are passionate about translating the “geek speak” to “veterinary speak,” and helping vets reach more clients and pets. Caitlin is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of their Outstanding Young Alumni Award, and also an alum of the AVMA’s Future Leaders Program. She served as medical director for a large AAHA/Fear Free/Cat-Friendly certified hospital in St. Louis before stepping back to focus on her marketing passion. Today, she divides her time between practice, consulting, and writing. She is the author of a new book, “Social Media and Marketing for Veterinary Professionals,” and a columnist for Today’s Veterinary Business.


    COS - 171 - Embezzlement In Veterinary Medicine Nov 24, 2022
    Show notes

    Mira Johnson CPA, CVPM joins Dr. Andy Roark to discuss embezzlement in veterinary medicine. In an AAHA survey, 86% of respondents said employees had stolen from their clinic. Why does this happen so commonly in our industry? Who is responsible and what motivates the behavior? What can practices do about it?

    LINKS: JF Bell Group: https://cpasforveterinarians.com

    ABOUT OUR GUEST: Mira Johnson holds a Masters' Degree in Financial Management and Accounting is a CPA, and is a Certified Veterinary Practice Manager. She is a managing partner in the JF Bell Group, CPAs for Veterinarians. Mira's passion is helping veterinarians to start, manage and grow the practice of their dreams. She embraces the use of apps to help automate the business side of their practice. Her articles about financial automation and employee motivation have been published in Today’s Veterinary Business and dvm360.


    COS - 170 - Saying "No" With A Smile & Keeping The Team Motivated - November Mailbag Pt. 2 Nov 17, 2022
    Show notes

    Dr. Andy Roark takes more questions from the mailbag! Questions in this episode: How involved should associate veterinarians be with boarding in the clinic? Phone etiquette when trying to help non-clients on the phone who need assistance but they can't be seen due to lack of appointment availability What are the best things to do for your staff on one of those crazy days when everything is on fire to keep them motivated ? What's the best thing to do when you're feeling overwhelmed? What advice would you give those that have trouble making boundaries at work? How do you bridge the gap between “front and back”? How do you coach someone that gives very blunt delivery of feedback and rubs people the wrong way?

    ABOUT OUR GUEST: Dr. Andy Roark is a practicing veterinarian in Greenville SC and the founder of the Uncharted Veterinary Conference. He has received the NAVC Practice Management Speaker of the Year Award three times, the WVC Practice Management Educator of the Year Award, the Outstanding Young Alumni Award from the University of Florida’s College of Veterinary Medicine, and the Veterinarian of the Year Award from the South Carolina Association of Veterinarians.


    COS - 169 - CBD, Labor Shortage, And Non - Economic Damages With Mark Cushing Nov 10, 2022
    Show notes

    Mark Cushing Joins Dr. Andy Roark to review recent trends and policy battles in veterinary medicine. He discusses the veterinary labor shortage, telemedicine, nurse practitioners, lawsuit damages and CBD regulation. He also gives his predictions for the midterm 2022 elections and how they will impact veterinary medicine in the coming year.

    LINKS Practice Owner Summit: https://unchartedvet.com/practice-owner-summit-2022/ Pet Nation: https://amzn.to/3yNT8gj Animal Policy Group: https://animalpolicygroup.com/ Mark Cushing Website: https://www.marklcushing.com

    ABOUT OUR GUEST: Mark is the Founder and Managing Partner of the Animal Policy Group, LLC, based in Scottsdale, AZ, Portland, OR, and Los Angeles. APG’s clients represent a wide-range of pet health, animal welfare and veterinary educational interests. Mark focuses his practice on providing high-level strategic advice, government advocacy, regulatory and policy services to animal health and veterinary clients with needs at any level of government, and universities and industry groups throughout North America. Mark is a frequent speaker at veterinary medicine and other animal policy conferences. He is a former partner of major regional and national law firms and served as an adjunct professor of law at the LMU Duncan School of Law in Knoxville, Lewis & Clark Law School in Portland, and the University of Oregon School of Law. He is an Honors graduate with distinction from Stanford University and the Willamette University College of Law. Most recently, Mark is the author of Pet Nation, a book released by Penguin Random House that illustrates an inside look at the forces behind how our pets transformed American society and culture.


    COS - 168 - Cutting Hours, Resting B Face & Angry Clients - November Mailbag Nov 03, 2022
    Show notes

    Dr. Andy Roark does the FIRST EVER Live-Stream episode of the Cone of Shame. This episode was streamed into the Uncharted Veterinary Community and features a Q&A session. Questions in this episode: I'm overwhelmed. Do you recommend I just cut back hours and turn people away? How do you tell an employee she/he has a "Resting B@#$ Face"? What can you do to “reset” when you are spiraling into negativity? What are the top 5 soft skills you look for in an employee? What are your top 5 educational opportunities for CSR's, Techs, Assistants, etc. Do you have a script for an irate client on the phone? Best decision making tool for prioritizing changes in a newly purchased practice?

    ABOUT OUR GUEST: Dr. Andy Roark is a practicing veterinarian in Greenville SC and the founder of the Uncharted Veterinary Conference. He has received the NAVC Practice Management Speaker of the Year Award three times, the WVC Practice Management Educator of the Year Award, the Outstanding Young Alumni Award from the University of Florida’s College of Veterinary Medicine, and the Veterinarian of the Year Award from the South Carolina Association of Veterinarians.


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