The CMO Podcast

Latest Episodes:

Dana Marineau (Rakuten) | Be a Believer in Brands Feb 15, 2023

Show notes

Dana Marineau is the Chief Marketing Officer of Rakuten, the leading shopping platform that gives Cash Back and offers deals and rewards in-store and online. Rakuten has 3,500 retailers on the platform, 17 million members, and saw 10% member growth in 2022. Last year Rakuten aired their first-ever Super Bowl ad with Ted Lasso star Hannah Waddingham; they are back for Super Bowl 2023 with a new concept.

Dana has been CMO at Rakuten for 2.5 years. She was previously the VP of Brand, Creative, and Communications at Credit Karma, before it was acquired by Intuit. She spent the majority of her professional life – 15 years – at Electronic Arts, the video game creator with popular games such as Madden23, Fifa23, The Sims4, and Dead Space.

In this episode, Dana and Jim talk about creating Super Bowl ads with an in-house team without an agency. She also explains why she left EA Sports to build her performance marketing skills and how she keeps her team inspired and engaged.

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Jen Kavanagh (Philadelphia Eagles) | It’s All About Your Team Feb 08, 2023

Show notes

Jen Kavanagh is the SVP Marketing and Media for the Philadelphia Eagles, one of the most successful and storied teams in the National Football League. The Eagles got their start way back in 1933, and this past season has been one of the greatest ever as they prepare to face off against the Chiefs in the Super Bowl.

Jen has worked as head of marketing for the Eagles for the past 4.5 years. She is responsible for leading the development of the Eagles brand, original content, digital platforms, marketing and community relations. She also oversees the Eagles' data and insights business unit, as well as the newly launched international initiatives in Ghana, Australia and New Zealand. Before the Eagles, she had a long career in media and entertainment, working at companies such as NBCU/Oxygen, Beamly (which was acquired by COTY), and Brave Ventures, which Turner bought in 2016.

In this episode, Jen and Jim chat about marketing during the Super Bowl, how she has evolved as a leader in the last five years and why she believes success is about helping her team grow and develop. Plus – we have a special guest, Jim’s niece, Jen Stengel, to ask Jen some fun Philly themed questions.

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Joel Yashinsky (Applebee's Neighborhood Grill & Bar) | Turning Around a Brand Feb 01, 2023

Show notes

Joel Yashinsky is the SVP and Chief Marketing Officer of Applebee’s. Applebee’s opened its first restaurant in 1980, and now has about 2,000 franchised locations globally. This is his sixth year as Applebee’s CMO, following 18 years in various roles at McDonald's. Joel graduated from The Bowling Green University in Ohio, and then worked for Georgia-Pacific and Southwest Airlines before joining McDonalds.

At Applebee’s, Joel is responsible for all aspects of marketing for the iconic brand, including marketing strategy, brand communications, creative, and beverage & menu innovation. Joel also serves as the brand lead on the Franchise Marketing Committee.

In this episode, Jim and Joel talk about navigating CEO changes and why he loves working for brands in need of a turnaround. He also explains the importance of staying true to your brand while being creative, and why companies must take a beat before sharing new ideas.

Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line.

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Antonio Lucio (5S Diversity) | Reflections from a Marketing Legend Jan 25, 2023

Show notes

Antonio Lucio is the founder of 5S Diversity, which is focused on building capabilities in marketing transformation and diversity and inclusion. He is also an Executive Fellow at Yale School of Management and was inducted into the American Marketing Association Hall of Fame in May 2022.

For the last 40 years, Antonio has worked as a successful global CMO and marketing industry leader. He has collaborated with some of the most recognized companies and iconic brands, across multiple categories. He held Global CMO roles for Facebook, HP Inc. and Visa, as well as Chief Innovation and Portfolio Transformation Officer for PepsiCo Inc. He is recognized as a thought leader and global influencer in marketing transformation and known for his compelling vision and commitment to tangible action.

In this special episode, Jim and Antonio reflect on Antonio’s remarkable marketing career spanning 4 decades. Antonio shares some of the highlights and lowlights during his time as CMO of multiple companies and the importance of mentorship and sponsorship as a leader. He also gives advice to the new class of marketers and the marketing world at large. Plus, he and Jim discuss the inspiration behind his powerful and vulnerable video for AdWeek on the eve of his retirement.

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Heather Malenshek (Land O' Lakes) | Creating an Enterprise Purpose Jan 18, 2023

Show notes

Heather Malenshek is the SVP and Chief Marketing Officer of Land O’Lakes. She is also a returning guest to the podcast; Heather joined us 3 years ago when she was the CMO at Harley Davidson. (You can listen here.) Land O’Lakes is a 100 year old farmer and retailer-owned cooperative. Its business goes way beyond the famous consumer dairy brand – with business units in animal feed, sustainable farming practices, and agricultural retail.

Heather was born and educated in Scotland, before beginning an international career on both the ad agency and client sides. She has worked at Land O’Lakes for about 2.5 years, overseeing all branding, corporate communications, digital platforms, consumer promotions, and much more. Before this role, she worked at the highly awarded agencies DDB and BBDO, as well as British Airways, Quantas, and of course, Harley Davidson.

In this episode Heather and Jim discuss the creation of Land O'Lakes's enterprise purpose, her favorite boss – Beth Ford – and the importance of reverse mentorship.

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Andy Rebhun (El Pollo Loco) | Do Fewer Things Better Jan 11, 2023

Show notes

Andy Rebhun is the Chief Marketing Officer of El Pollo Loco. El Pollo Loco traces its origin to Mexico in the 1970s. Famous for their citrus-marinated fire-grilled chicken, El Pollo Loco is now a nearly-billion-dollar brand in the U.S., with about 500 owned and franchised restaurants in six western states.

This is Andy’s first CMO role. He is an accomplished global marketing executive who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies, including McDonalds Corporation and Ford Motor Company. He’s known as an engaging leader who operates with agility – motivating employees and franchisees at both general office and regional environments, employing innovation, data, insights and business acumen.

In this episode, Andy shares what it was like transitioning into his first CMO role, lessons learned from marketing for major brands such as McDonald’s and Ford Motor Company, the book the changed his life, Designing Your New Work Life. Plus – he shares how to stay relevant on TikTok.

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Max Steinman (DoSomething.org) | Always Have Your Consumer in the Room Jan 04, 2023

Show notes

Max Steinman is the VP of Marketing & Communications for DoSomething.org, the largest organization devoted to young people and positive social change. It was founded in 1993 by Michael Sanchez and Andrew Shue, with the goal to make volunteering as cool as sports for GenXers and emerging Millennials.

Max began his career in advertising, spending over a decade in the ad world, before working at the Purpose agency, the World Health Organization, and Exposure Labs – where he worked on documentaries including 'The Social Dilemma.' He has now spent about six months working at DoSomething.org.

In this episode, Max and Jim discuss DoSomething’s partnership with AllState to encourage young people to volunteer in the New Year and beyond. Max also shares what sparked his interest in social service and how to reintroduce a 30 year old brand to a new generation.

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Mike Evans (Fixer) | Define Success for Yourself Dec 28, 2022

Show notes

Mike Evans founded GrubHub in his spare bedroom and turned it into a multi-billion-dollar online food delivery company. He left the company shortly after it successfully went public in 2014. Currently, he is working on his second startup – Fixer.com. Mike and his team at Fixer are building a "handyperson" business that looks a lot like GrubHub – easy online ordering, good communication, and great quality control.

On today’s episode, Mike talks about his new book, “Hangry: A Startup Journey,” which reveals the inside story behind the creation of GrubHub and provides lessons for entrepreneurs and startups that Mike learned on the fly. Plus – Jim and Mike discuss defining success for yourself, having the courage to move on from things that aren’t working and the importance of hard work, perseverance and grit.

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Lara Richardson (Hallmark Media) | Taking Off the Creative Handcuffs Dec 21, 2022

Show notes

Lara Richardson is the Chief Marketing Officer of Hallmark Media, which includes the Hallmark Channel, Hallmark Movies and Mysteries, and Hallmark Drama, as well as a streaming service, Hallmark Movies Now. Hallmark Media is a subsidiary of Kansas City-based Hallmark Cards.

Lara has worked as the CMO of Hallmark Media for two years. Previously, she worked for USA Broadcasting, Oxygen Media, A + E Networks, and Discovery Inc., where she worked for nearly 11 years. Over the course of her career, Richardson’s work has garnered notable accolades, including three Emmy® wins in the category of Outstanding Promotional Announcement; a Bronze Cannes Lions award; several gold, silver, and bronze Promax recognitions and more.

In this special holiday episode, Jim and Lara discuss modernizing a century-old brand, encouraging your team to "take off the creative handcuffs," and making Shark Week relevant again while at Discovery Channel. Plus, she shares what she learned while shooting a commercial with Oprah.

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Office Hours: Filling the Creatvity Gap | Mark Singer (Deloitte Digital) Dec 19, 2022

Show notes

As creative skills begin to decline in the C-Suite, Deloitte Digital looked to answer a specific question: Can you create breakthrough innovation without creative leaders to guide the way?

In this Office Hours episode of The CMO Podcast, Jim is joined by Mark Singer, the CMO of Deloitte Digital, to break down their recent report on Creative Business Transformation. Mark began his career working at a number of top agencies and consultancies before joining Deloitte to bring the company’s vision of a creative offering to life through Deloitte Digital. He has helped transform several top brands into modern, multi-dimensional marketing organizations and brings broad industry experience with globally diverse clients in the financial services, media and technology, and consumer products industries. As Deloitte Digital's US Chief Marketing Officer (CMO) and US studios lead, Mark embeds creativity into the way businesses solve their problems and creates purpose-driven solutions that transform how they operate, while growing their bottom line.

Listen as Mark and Jim discuss the evolving role of the CMO, partnering with Cannes Lions for this study, and encouraging the hidden creatives in your workplace.

Learn more about filling the creativity gap: https://www.deloittedigital.com/us/en/offerings/creativity-gap.html

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