The CMO Podcast

Latest Episodes:

Marc Pritchard & Marchoe Northern (P&G) | Superiority That's Sustainable Apr 26, 2023

Show notes

As we wrap up Earth Month, Jim is joined by Marc Pritchard and Marchoe Northern of Procter & Gamble (P&G) to discuss their sustainability efforts. P&G is a 186-year-old renowned consumer goods company with $80 billions in sales. They host a portfolio of 25 billion-dollar brands, including Swiffer, Dawn, Pampers, Tide, and Oral-B. In recent years, P&G has taken a step further in their sustainable business practices by committing to achieving Net Zero Greenhouse Gas emissions by 2040.

Marc, the Chief Brand Officer at P&G, and Marchoe, SVP and GM of P&G's North American Home Care division, offer counsel to marketers on leading sustainability initiatives in their companies and emphasize the significance of reducing the mental load for consumers in the sustainability space. They also discuss the changes at P&G since Jim left 15 years ago and share why this issue is so important to them.

Listen as Jim, Marc, and Marchoe shed light on P&G's sustainability efforts and provide insights into how other companies can lead the way in sustainability.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Office Hours: Sustainability | Nelson Kunkel (Deloitte Digital) Apr 19, 2023

Show notes

Sustainability has become more than a buzzword. People recognize the urgent need to protect our planet, and businesses are no different. Deloitte has stood at the forefront for over 20 years, helping organizations make progress towards delivering sustainable values and reimagining they way the work.

In this Office Hours episode, Jim is joined by Nelson Kunkel, the Chief Marketing Officer of Sustainability, Climate and Equity at Deloitte. He and Jim have a wide-ranging conversation about a CMO’s role in the sustainability space, why sustainability has a ‘story problem’ and more.

Discover more about Deloitte's sustainability initiatives at Deloitte.com/sustainability.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Rivera (The SpringHill Company) | Brand First: Keep the Main Thing, the Main Thing Apr 12, 2023

Show notes

Paul Rivera is the Chief Marketing Officer and Partner at The SpringHill Company, an entertainment development and production company founded by LeBron James and Maverick Carter. The company's mission is to inspire and empower individuals to achieve greatness, from creators to consumers.

Paul assumed the role of CMO at SpringHill in 2020, bringing with him a wealth of experience in marketing and content creation. A New York City native, Paul played professional basketball in Puerto Rico before embarking on a successful career in media and marketing. He worked for Dime Magazine and Nike for several years before joining Beats by Dre. In 2015, Paul co-founded The Robot Company, a consultancy that later became part of The SpringHill portfolio of companies.

In this episode, Paul shares insights into his journey as the first CMO of SpringHill, his toughest career decisions, and the importance of speaking to consumers in their language. He also talks about the value of surrounding yourself with the right people. Plus -- he and Jim bond over their shared experience as hosts and how they’ve evolved their skills over time.

But that's not all - we have a special treat for you at the end of the podcast! We are thrilled to have Suzanne Kounkel, Deloitte's Chief Marketing Officer, join us for a custom segment where we'll be discussing the findings of Deloitte's Global Marketing Trends Report for 2023. Suzanne will be sharing her insights on the latest trends and predictions for the marketing industry, and how businesses can leverage these trends.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Samir Singh (Unilever, Personal Care) | The Power of Laddering Down Apr 05, 2023

Show notes

Samir Singh is the Global Chief Marketing Officer of Unilever Personal Care, a $13 billion dollar business encompassing famous brands such as Dove, Axe, Lifebuoy and Pepsodent. Unilever is one of the largest and most influential multinational consumer goods companies with sales of about $60 billion dollars.

Samir has been at Unilever for 25 years, and was appointed to his new role almost a year ago after serving as EVP for Global Skin Cleansing and Oral Care. In his earlier stint as the Global Brand VP for Lifebuoy, Samir played a key role in building Lifebuoy's social mission to change the hand-washing behavior of 1 billion people. He led the path-breaking and award-winning 'Help a Child Reach 5' Lifebuoy campaign, which was made into a Harvard Business School case study.

In this episode, Jim and Samir reflect on the relationship between P&G and Unilever as competitors and the share the insights and knowledge they have gained from each other. Samir explains the benefits of laddering down instead of laddering up, and why brands should strive to create small moments of joy in everyday life. He also describes the transformational work he did with Lifebuoy to promote better hygiene and reduce child mortality rates in India.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrea Sullivan (VaynerX) |Connecting Heartbeats in Marketing & Life Mar 29, 2023

Show notes

Andrea Sullivan is the Chief Marketing Officer for VaynerX, a dynamic media and communications company founded by Gary Vaynerchuk. VaynerX is the umbrella brand for nine companies in its portfolio – including Gallery Media Group, which produces The CMO Podcast.

Andrea has worked on the VaynerX team for five years. A respected industry leader, she has served on the board of the Ad Council, the Ad Club of New York, the Miami Ad School, and the Creative Spirit. She is also a Professor of Branding at the School of Visual Arts in New York. Prior to her role at VaynerX, Andrea served as CMO of Interbrand and worked across Omnicom for over 15 years.

In this episode, Andrea and Jim chat about why she loves working at VaynerX, how to build strong and healthy brands, and shares her experience dealing with and overcoming imposter syndrome.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Waters (Upwork) | The Changing World of Work Mar 22, 2023

Show notes

Melissa Waters is the Chief Marketing Officer of Upwork, the world’s largest work marketplace. They connect businesses with independent talent – both freelance and full-time – in 180 countries. In 2022, Upwork’s talent community earned $3.8 billion in categories including app design, consulting, accounting, and creative services. But it's not just small businesses that benefit from Upwork; 30% of the Fortune 500 also use Upwork's platform.

Melissa has worked as Upwork's CMO for about 16 months. She previously worked for a Who's Who of category-building companies like Lyft, Pandora, and Hims & Hers. She also served as the Global VP of Marketing at the Meta-owned platform, Instagram.

In this episode, Melissa explains why company culture should go beyond the "where" and how to keep people engaged in remote and hybrid environments. She and Jim also discuss the importance of empathetic leadership and why CMOs should have a GM mindset.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jocelyn Johnson (Girl Scouts of the USA) | Learn, Earn and Return Mar 15, 2023

Show notes

Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so much more to Girl Scouts than just cookies. Started in 1912 with 18 girls in Savannah, Georgia, Girl Scouts is now the largest leadership organization for girls in the world, with 2.6 million girl and adult members worldwide. Some famous alumni include Serena Williams, Katie Couric, and Hillary Clinton.

Jocelyn is a Girl Scout alum herself and has been the CMO of Girl Scouts since May 2021. In this role, she oversees GSUSA's internal and external marketing and communications efforts and plays a crucial role in telling a clear narrative to internal and external stakeholders. Before her role at Girl Scouts, Jocelyn spent 28 years in various roles at GE.

In this episode, Jocelyn shares the "learn, earn, and return" philosophy her parents taught her and how she applies it to her personal and professional life. She emphasizes the importance of networking and talks to Jim about how she stayed inspired while working almost 30 years at GE.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Angela Zepeda (Hyundai Motor America ) | A Leader Must Set the Standard Mar 08, 2023

Show notes

Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Company was founded in Korea in 1967, and has been in North America for 36 years. Angela is a pioneer as the first woman to join Hyundai’s C-suite and has worked as CMO for over three years.

With more than 25 years of experience, Angela is an expert in online and digital marketing. She has built a career on consumer-centric campaigns that build brands and drive business results. Angela was most recently at Hyundai’s agency of record INNOCEAN USA, where she spent three years and was the senior vice president and managing director. She handled all operations for the Hyundai business, including creative, planning and media operations.Angela has a keen understanding of marketing to women and how to hone the emotional triggers involved in women’s retail habits.

In this episode, Jim and Angela talk about how executive coaching made her a better leader, how she made the jump from an ad agency to the C-Suite, and how to create a brand that people love and identify with.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Taite (Mailchimp) | Leading a Brand Through an Acquistion Mar 01, 2023

Show notes

Michelle Taite is the Chief Marketing Officer of Intuit’s Mailchimp. Mailchimp is an all-in-one marketing, automation and email platform for growing businesses, with a special focus on small and medium-size businesses. The company was founded in 2001 and has its roots in email marketing, but it has evolved to offer a far wider range of services. Intuit purchased Mailchimp in late 2021 for about $12 Billion, and the platform now joins other Intuit portfolio brands such as TurboTax, Quickbooks, Mint and Credit Karma.

At Mailchimp, Michelle leads the marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally. She started her career as a shoe designer for New Balance, before leaving the shoe industry to earn her MBA at the Wharton School in Philadelphia. She then worked at Unilever for 7 years and joined Intuit in late 2017.

In this episode, Michelle and Jim discuss her becoming the CMO of Mailchimp after it was acquired by Intuit, why she strongly believes in fearlessness, and what Unilever and Intuit could learn from each other.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Super Bowl LVII Marketing Roundtable Discussion Feb 22, 2023

Show notes

It's the CMO Podcast's fourth annual Super Bowl Roundtable Discussion, where important marketers give their insights into the creation of their Super Bowl ads and the success of marketing for the big game. In short, this is the recap of the biggest marketing day of the year.

In this episode Jim is joined by special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia. They talk to the marketers who made some of the most memorable ads of 2023's Super Bowl.

Joining this year's conversation:

Deborah Wahl, CMO of GM
Todd Kaplan, CMO of Pepsi
Rafik Lawendy, from Planters
Dana Marineau, CMO of Rakuten
Nicole Parlapiano, CMO of Tubi
Lara Krug, CMO of the Kansas City Chiefs
Tim Armstrong, founder/CEO of Flowcode

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected