The Cassandra Podcast

Latest Episodes:

Viral Japanese Soufflé Pancakes, Super Bowl Ads, & Other Trends — Plus a Special Guest Star! Feb 07, 2020

Show notes

For the first birthday of the podcast, as well as our 50th (!) episode, our host Nina Rupp is joined by the original co-founder and co-host of The Cassandra Daily Podcast: Meredith Hirt. They recap ear piercing and tattoo startups, this past Sunday's Super Bowl ads, fluffy Japanese soufflé pancakes, and new discreet smart tech that debuted at CES 2020. For more information on this week's topics, visit https://www.cassandra.co/daily.

Next-Gen Wellness Shots & Brands Getting Creative On TikTok — With a Special Guest Star! Jan 31, 2020

Show notes

On this week’s episode of The Cassandra Daily Podcast our host Nina Rupp is joined by Will Reedy, the co-founder of Rooted Shots. They chat about Rooted Shot's unique new offering, which we covered in Wednesday's roundup of next-gen wellness shots. Nina also recaps brands seeding social challenges to consumers on TikTok in order to raise organic, delight-driven brand awareness. For more information on this week's additional topics, visit https://www.cassandra.co/daily.

Lab-Grown Dairy, Burger King's Subscription Coffee Service, & Other Trends Jan 24, 2020

Show notes

In this week's episode of The Cassandra Daily Podcast our host Nina Rupp recaps startups pioneering lab-grown dairy products, brands unrolling subscription beverage services, and our first digest covering Cassandra's Q4 2019 The Culture of Influence report. For more information on this week's topics, visit https://www.cassandra.co/daily.

Startups Disrupting The Bridal Industry — With a Special Guest Star! Jan 17, 2020

Show notes

We have a special episode this week: our host Nina Rupp is joined by Michael Landry, a luxury operations and client experience manager. Michael has been working in luxury retail (in both the bridal and the ready-to-wear verticals) for twenty years, and he lends his incredible expertise to the topic of startups disrupting the bridal industry. Michael and Nina have a ball as they do a deep dive into this topic and explore the many fascinating components that go into picking the perfect wedding dress. For more information on this week's additional topics, visit https://www.cassandra.co/daily.

Ear Piercing Studios, Algae Shoes, & Other Trends — Plus a Special Guest Star! Jan 10, 2020

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The Cassandra Daily Podcast is back with a fabulous guest to kick off the new year (and the new decade). Our host, Nina Rupp, is joined by Rachel Krupa, founder and CEO of Krupa Consulting and The Goods Mart. Rachel and Nina have a ball chatting about the topics of the week, which include in-home nail art printers, shoes made from algae, DTC jewelry brands opening piercing studios, and new brand VR initiatives, as well as Rachel's work with The Goods Mart and her eponymous consulting firm. For more information on this week's topics, visit https://www.cassandra.co/daily.

Trash Cocktails, Ranch-Themed Holiday Merch, & Other Trends Dec 20, 2019

Show notes

In this week's episode of The Cassandra Daily Podcast our host Nina Rupp recaps next-gen recycling technologies, non-CBD brands branching into CBD, closed-loop cocktail initiatives, and holiday merch from beloved food brands. For more information on this week's topics, visit https://www.cassandra.co/daily. This is Nina's last episode before the holiday break, but the podcast will return with a new episode January 10th. Happy Holidays from the Cassandra team!

Cannabusiness By & For POC, Portable Nut Butter Packs, & Other Trends — Plus a Special Guest Star! Dec 13, 2019

Show notes

This week, our host Nina Rupp recaps the Daily topics of the week (new podcast deals, portable nut butter packs, cannabusiness initiatives by and for people of color, and fast food giants tapping into cultural trends for kids' meal toys) before being joined by Kassia Graham, Director of National Programs and Social Media at Cannaclusive. Kassia gives Nina valuable insight into the topic of socially-equitable cannabusiness by and for people of color. For more information on this week's topics, visit https://www.cassandra.co/daily.

Ok Boomer Merch, News Apps That Combat Media Burnout, & Other Trends Dec 06, 2019

Show notes

In this week's episode of The Cassandra Daily Podcast our host Nina Rupp recaps veggie ice cream, "ok boomer" merch (along with other Gen Z fashion lines that speak to the social causes those in this generation care about), news apps that fight media burnout and polarizing sensationalism, and brand initiatives that support digital wellness. For more information on this week's topics, visit https://www.cassandra.co/daily.

New CBD Sparkling Waters, Wellness Within Your Car, A Deep Dive Into Acupuncture, & Other Trends — Plus a Special Guest Star! Nov 22, 2019

Show notes

We have a truly fascinating episode for listeners this week: our host, Nina Rupp, is joined by Dr. Shari Auth, the co-founder and chief healing officer of buzzy acupuncture startup WTHN. Dr. Auth and Nina do a deep dive into the types of healing modalities (but especially acupuncture) that WTHN offers and how WTHN is democratizing the health & wellness space, especially for Millennials. They also touch on the Daily topics of the week and how health & wellness are relevant to each. For more information on this week's topics, visit https://www.cassandra.co/daily.

"Satisfying Videos," The Explosion of Esports, Social Clubs for Creatives of Color, & Other Trends — Plus a Special Guest Star! Nov 15, 2019

Show notes

We have a real breath of fresh air for listeners this week: our host, Nina Rupp, is joined by Cheryl Johnson, a Freelance Marketing and Social Media Strategist, who curated Wednesday's Daily on social spaces for professionals and creatives of color. They fully recap this topic, which benefits beautifully from Cheryl's lens and experience in this space. Nina also recaps brands entering the esports market, new astrology-based initiatives that reach for the stars, and a new type of entertainment trend called "satisfying videos," which lives under the idea of contentless content. For more information on this week's topics, visit https://www.cassandra.co/daily.

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