The Cassandra Podcast

Latest Episodes:

Extra Virgin Olive Oil Chocolate Bars, TikTok Trends in Quarantine, & Other Trends Apr 17, 2020

Show notes

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp recaps three Dailies from the week: TikTok trends in an era of quarantine, artisanal chocolate bars made with extra virgin olive oil, and brands helping our healthcare heroes, who are fighting Covid-19 on the front lines. For more information on becoming a Cassandra member and learning more about what’s explored in this podcast, please email Michael.Corti@cassandra.co.

CBD Ice Cream + Research Around Covid-19 Apr 10, 2020

Show notes

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp recaps a lighter topic—CBD ice cream—before she's joined by Josh Weichhand, the Managing Director of Marketing for Chaco. Nina and Josh chat about Chaco’s Covid-19 Crisis Response, as the brand has pivoted to producing protective masks to mitigate the shortage of PPE. For more information on becoming a Cassandra member and learning more about what’s explored in this podcast, please email Michael.Corti@cassandra.co.

Research Around Covid-19: Fashion's Role + Intergenerational Insights Apr 03, 2020

Show notes

For our season 6 kickoff, Nina Rupp hosts two very special guests in an episode that is packed with information surrounding various Covid-19 reporting and insights.

First, Nina catches up with Tessa Clark, a Project Runway alum who also designs her own brand, Grind and Glaze, which she sells at Idlewild, Tessa’s exquisite, multi-brand boutique. Tessa and Nina delve into Christian Siriano’s PPE initiative (Siriano mentored Tessa on Project Runway) and discuss all things fashion in the time of Covid-19.

Next, Nina is joined by David Albert, Managing Director of Engine Insights, who shares intergenerational insights from CARAVAN® omnibus surveys, which quickly capture insights from thousands of people around the globe.

For more information on becoming a Cassandra member and learning more about what’s explored in this podcast, please email Michael.Corti@cassandra.co.

Research & Conversation Around Covid-19: Part 2 Mar 27, 2020

Show notes

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp is once again joined by Danielle Hemsley, Cassandra's Director of Research Strategy. The two discuss Cassandra's latest qualitative insights around Covid-19. Nina also introduces Cassandra's latest report, The Purpose & Polarization Report, which launched yesterday. For more information on becoming a Cassandra member and accessing our syndicated reports, please email Michael.Corti@cassandra.co.

Research & Conversation Around Covid-19: Part 1 Mar 20, 2020

Show notes

On this week's episode of The Cassandra Daily Podcast our host Nina Rupp is joined by Danielle Hemsley, Cassandra's Director of Research Strategy, who shares qualitative insights around Covid-19. As the podcast pivots to incorporate Cassandra's research on the cultural effects and shifts brought on by this pandemic, let us know what you want to hear and learn about by emailing us at info@cassandra.co.

Oat Milk Chocolate Bars, Brands Saying Get Out(side), & Other Trends Mar 13, 2020

Show notes

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp recaps shoppable ad experiences, oat milk chocolate bars, museum-inspired brand experiences, and brands launching initiatives that help consumers get off their devices and get outside. For more information on the rest of this week's topics, visit https://www.cassandra.co/daily.

Fried Chicken Crocs, Tesla's Electric Cybertruck, & Other Trends Mar 06, 2020

Show notes

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp recaps new social media platforms, some seriously foodie footwear (including KFC's fried chicken Crocs!), automakers debuting electric trucks and SUVs, and a quick rundown of Thursday's Daily, where we asked youth in the Cassandra Collective what they thought about brands getting behind #IWD. For more information on the rest of this week's topics, visit https://www.cassandra.co/daily.

Next-Gen E-commerce Platforms: A Conversation with MikMak's Rachel Tipograph Feb 28, 2020

Show notes

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp is joined by Rachel Tipograph, founder and CEO of MikMak, an e-commerce platform for multichannel brands (which we recapped in Thursday's Daily). Rachel drops some serious insight: we get into how she started MikMak, pivoted MikMak's model from consumer- to -business-facing, and the challenges brands face when playing in this space today—and how MikMak is addressing these very pain points. For more information on the rest of this week's topics, visit https://www.cassandra.co/daily.

Influencer Incubators, High-Tech At-Home Workouts, & Other Trends Feb 21, 2020

Show notes

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp recaps new at-home workout tech, the proliferation of travel planning apps, and social media influencer incubators. For more information on this week's topics, visit https://www.cassandra.co/daily.

Brands Launching New Wellness Supplements — With a Special Guest Star! Feb 14, 2020

Show notes

On this week's episode of The Cassandra Daily Podcast, our host Nina Rupp is joined by Colleen Wachob, the co-founder of mindbodygreen. Mindbodygreen is a wellness media company that was included in Monday's Daily on brands launching beauty- and wellness-focused supplements. Nina and Colleen chat about supplements+, mindbodygreen's new line of supplements, and the wellness space in general. For more information on the rest of this week's topics, visit https://www.cassandra.co/daily.

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