The Bright Balloon

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94. Relationships in business | Kelly from Poppin' Cleveland Jul 26, 2022

Show notes

This is one of the most unique interviews we've had yet, because Kelly will be sharing with us how she's prepared to run two balloon businesses in two different states!

I really appreciate her transparency about this process and the value she places on the quality of life as a business owner.

We talk about adding staff, adding income streams, dealing with customers on their biggest days, business relationships and more.

I'm also excited that we've already got a follow-up interview scheduled after her move because I cannot wait to hear how it goes for her.

She's graciously offered to help anyone with questions about staffing, etc. if you want to connect with her on Instagram below.

TIMESTAMPS:

5:08 - her balloon business background

8:47 - the growth of her team and business

12:55 - how Poppin' Cleveland will run when she moves to Texas

15:30 - her approach to business competition

21:20 - how she prepared her staff for her move

28:15 - the ranges of customer service experiences

35:18 - getting ahead of the fear of growth

RESOURCES MENTIONED:

@poppincleveland

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Laser Focused Sales with Pricing Guides

93. 10 things your website might be missing Jul 19, 2022

Show notes

This episode is back to the list-style format, where I'll walk you through 10 things you should double-check are listed and available on your website.

Some are more of a nice bonus than others, but are super easy to implement.

I really hope you find this list helpful and that any updates you make will mean more leads, smoother processes and more sales for your business!

And if you discover something you're missing, we've got quite a few episodes and tools listed here in the show notes that can get you started!

TIMESTAMPS:

01:52 - your location (check Instagram, too!)

02:58 - about page

04:41 - a way to collect the info you need from them

06:47 - your booking process

08:14 - Instagram feed

09:25 - localized SEO

11:22 - pricing menus that expedite sales

13:33 - searchable file names for images

16:19 - suggested venues and vendors

19:10 - pop-up

RESOURCES MENTIONED:

Grab and Go Garland Bundle

Ep. 67 - Coming up in local search | Jeff from Asset Lab

Ep. 81 - Price transparency

Ep. 83 - All about Grab & Go Garlands

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Thank you postcard template

92. Free ways to over serve Jul 12, 2022

Show notes

It is so, so easy to fall into the trap of over serving by providing more balloons than your customer actually paid for. But the thing is, I think it's risky!

In this episode, I'll share with you 5 reasons why I think it's risky, plus 5 things you can do instead to over serve... and they won't take tons of money out of your pocket.

I'd love to hear if you're doing any of them already, or which ones you're going to start implementing first!

TIMESTAMPS:

03:25 - 5 reasons over serving with product is risky

10:04 - clear communication

13:11 - be present

19:42 - help out in a pinch

22:55 - celebrate your customers and share big events

27:04 - send a thank you

RESOURCES MENTIONED:

Join the mailing list

Fool Proof Formula for Gorgeous Garlands

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91. Keeping your cool on a crew | Bee of B4All Occasionz Jul 05, 2022

Show notes

I really wasn't sure what to expect for my first experience of a Big Balloon Build, and wow, I'll admit... working on such a massive crew was pretty challenging at times since I am so used to working on my own!

But Bee was sure to keep the end goal in mind throughout the build, which helped her bring a calm presence that was much needed.

In this interview Bee and I chat about what it's like to be involved in such a massive project, and the incredible benefits of participating.

Plus, there's an exciting announcement at the end, too!

TIMESTAMPS:

07:06 - Bee's balloon business background

12:03 - what The Big Balloon Build is (pics)

15:40 - her Big Balloon Build experience abroad

20:18 - getting in the right headspace for working with a large crew

27:47 - how to get involved

RESOURCES MENTIONED:

Ep. 38 - The Big Balloon Build | Stuart Davies & Liz Romani

@b4alloccasionz

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90. One year after two big changes Jun 28, 2022

Show notes

It's officially been a full year since I've made two huge changes in my business: having a shop and buying a van!

In this episode, I'm running through all of the ways these decisions have impacted my business... including the domino affects.

Plus, I'll let you know which one I'd recommend you go for first if you can!

TIMESTAMPS:

02:46 - the pros and cons of having a shop

07:58 - a domino affect of having the shop

10:24 - the huge difference my van has made in my business

14:41 - domino affects of having the van

16:48 - how I decided to make these changes in the first place

18:59 - two changes I didn't make

RESOURCES MENTIONED:

Grab and Go Garland Bundle

Ep. 40 - I bought a van!

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89. The Balloon Bar | Joe from Havin' a Party Wholesale Jun 21, 2022

Show notes

In this week's episode, I'm catching up with Joe from Havin' a Party and we are talking about business growth and what some artists are doing as they outgrow their home-based businesses.

Joe will even help you hand pick your inventory so your brand and style are represented in your own Balloon Bar.

RESOURCES MENTIONED:

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88. Email marketing, off our plates! | Jeff from AssetLab & Nicole from Let Nicole Help Jun 14, 2022

Show notes

Email marketing for my balloon business is always the thing that falls by the wayside... can you relate?

After feeling the relief of handing off email marketing for the podcast (then watching it grow in the way it has) I quickly knew I needed to find a similar solution for my balloon business.

And thanks to the help of some familiar podcast guests... we've made it happen!

In this week's episode, Jeff, Nicole and I talk about some important tips for effective email marketing, and how we've rolled those tips into our brand new collaboration: The Creative Current.

I'll be a subscriber, too, and can't wait to see what it does for my balloon business!

>> see an example of what we'll be sending!

TIMESTAMPS:

02:37 - why email marketing is important

06:02 - 3 rules to follow for effective email marketing

16:04 - what The Creative Current is

20:40 - you're a good fit for this if...

22:20 - how it works for you as a business owner

RESOURCES MENTIONED:

The Creative Current

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87. Growing with your business | Amanda Rae of 17hats Jun 07, 2022

Show notes

It was such a complete privilege to interview Amanda Rae, COO of 17hats, for this episode! We talk about all things owning a business... customer service, mindset, mental clutter and growth. She also solves a current problem of mine in real time!

I always say, 17hats is my employee of the month, every month and this episode will let you in on why that's the case.

Even if you don't use the platform I know you'll hear some nuggets that will help you clarify your processes and improve your relationships with your customers.

Thanks so much to Amanda Rae for taking the time to be on the podcast!

TIMESTAMPS:

03:22 - the 17hats development story

11:52 - where to start with a CRM

18:27 - mental clutter, focusing on your passion & going for it

23:21 - figuring out your processes & how they change over time

34:44 - underutilized features

44:55 - investing in your clients

RESOURCES MENTIONED:

17hats CRM discount

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