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    Arts

    The Bright Balloon

    The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business.

    We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    115. Robots, revisited Nov 29, 2022
    Show notes

    I love automation and figuring out ways that technology can save me time. I would actually estimate that the mix of platforms I'll be telling you about in this episode save me 5 hours of work a week!

    It can definitely be a process to implement some of these, but knowing what kind of freedom is at the end of it really does make it worth it. I just know that having these automations is what has allowed me to be such a lean business for so long, and I promise you, there is something you are doing that you don't have to be doing.

    In this episode, I'll be chatting about these tools and tasks that make up the automations in my business:

    17hats: I use this for every single aspect of my service business

    - inquiry form & auto-response

    - invoice reminders

    - delivery reminder

    - Grab & Go scheduling & booking

    Zapier: helps your tech platforms talk to each other

    - published podcast episode automates an Instagram post as well

    - new course customer gets added to my email list

    - new 17hats contact gets added to a list

    - new money quiz takers get added to my email list

    Jasper AI: artificial intelligence copywriter

    - improves balloon picture captions

    - improves your "about" section

    - helps with SEO

    Website: allows people to get information about my business

    - it's available 24/7

    - directs people to the information they were looking for

    Later.com & Canva: scheduling my social media

    - Later.com is great for photo dumping & scheduling

    - Canva is for creating graphics & scheduling

    - Canva will also allow you to share templates as links & view - only links

    - make QR codes in Canva, too

    I'd love to hear if you've got any others that I could experiment with!

    RESOURCES MENTIONED:

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    Balloon Suite / Asset Lab

    17hats - 50% off referral code

    Grab and Go Garland Bundle

    The Weekend Launch (build your own website)

    Laser Focused Social Media

    ____________________________

    The LASER Focused Solopreneur

    Support the show / join the book club

    planner | courses | templates

    @thebrightballoon

    The Bright Balloon on YouTube


    114. The backbone of the balloon industry | Chase and Alex from Premium Conwin Nov 22, 2022
    Show notes

    Chase and Alex from Premium Conwin come on the show for this episode to talk about how their two companies joined forces for the better of the balloon industry.

    Their support at some of our biggest events has been simply incredible and I can't wait to see and experience what's ahead thanks to their merger. For so long, these two companies have felt like the backbone of balloon decor and now we will all benefit from them working together!

    TIMESTAMPS:

    02:18 - how our guests got involved in the balloon world

    07:48 - the growth of the relationship between the two companies

    11:30 - what the merger means for us as balloon artists

    20:43 - sustainability goals from Premium Conwin

    RESOURCES MENTIONED:

    Balloon Suite / Asset Lab

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    ____________________________

    The LASER Focused Solopreneur

    Support the show / join the book club

    planner | courses | templates

    @thebrightballoon

    The Bright Balloon on YouTube


    113. Top tips for balloon drops + New Year's Eve alternatives Nov 15, 2022
    Show notes

    I've been getting a lot of messages lately about balloon drops, so I thought I would dedicate a whole episode to share some of my thoughts and experiences with them!

    They're so much different from regular decor because they have to actually function and entertain your customers. And that can make them really stressful! But balloon drops are such a great way to get your foot in the door at places like resorts, hotels and country clubs so I believe they're worth it!

    In this episode I'm talking about how I learned to make them, how I install them, what I charge, a couple of balloon drop nightmares I've experienced and a couple of New Year's Eve alternatives. I'd love to hear what approach you're taking for NYE!

    TIMESTAMPS:

    03:10 - how I got started in balloon drops

    06:06 - my nightmare first drop

    09:27 - netting & rigging

    15:56 - top tips for color selection & pricing

    21:29 - helping your customers have a successful drop

    24:56 - balloon drop alternatives

    RESOURCES MENTIONED:

    Asset Lab / Balloon Suite

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    BalloonCoach.com Mastermind

    Profitable Pop-Drops

    ____________________________

    The LASER Focused Solopreneur

    Support the show / join the book club

    planner | courses | templates

    @thebrightballoon

    The Bright Balloon on YouTube


    112. Jamie & her new shop | Jamie of Event Accents Nov 08, 2022
    Show notes

    Personally, I've had awesome luck running a home-based business, but I know that can't and won't always be the case. Jamie comes on the show for this episode to tell us all about her new shop, including special considerations she took in the process of getting it.

    It was so fun to hear Jamie's business story again. From laid off, to every balloon popping on her first job, to now having her own shop, I know you'll find her inspiring. Listen in for some awesome motivation to take the next step with your balloon business!

    TIMESTAMPS:

    00:54 - the progression of her business

    06:23 - all the details about finding her shop

    17:16 - the inside of her shop

    22:41 - the money factor

    32:48 - how her business has changed since moving in

    43:35 - mindset changes since moving in

    RESOURCES MENTIONED:

    Asset Lab

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    BalloonCoach.com Mastermind | 2023 Summit early bird special

    ____________________________

    The LASER Focused Solopreneur

    Support the show / join the book club

    planner | courses | templates

    @thebrightballoon

    The Bright Balloon on YouTube


    111. Bonus episode: Business Made Simple Nov 03, 2022
    Show notes

    Here's another overview of what we've been learning about over in the Bright Balloon Book Club!

    Join here!

    Last month, we read through Business Made Simple by Donald Miller and I have a few takeaways that I'll share in this bonus episode.

    Thanks to our sponsors!

    Havin' a Party Wholesale (save 5% with code BRIGHT)

    Asset Lab


    110. Recession-proof your business Nov 01, 2022
    Show notes

    So the topic of this episode might feel a little bit scary, but I actually came away from this recording session with a lot of ideas!

    Elizabeth and Jeff share a bunch of proactive things that you can do when you see inflation starting to affect your business and the things around you. From analyzing your pricing and profitability to adjusting your marketing strategy, there are plenty of things you can do to avoid being a victim of a recession!

    Listen in and let us know what steps you're going to take first to maintain a healthy business!

    TIMESTAMPS:

    01:29 - what to do when a recession feels imminent

    06:39 - shifting and pivoting your business

    15:54 - pricing and profitability

    25:04 - saving, investing and selling

    37:29 - specific actions to take now

    RESOURCES MENTIONED:

    Asset Lab

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    Fiore Accounting & Tax Services

    Ep. 81 Price Transparency

    ____________________________

    The LASER Focused Solopreneur

    Support the show / join the book club

    planner | courses | templates

    @thebrightballoon

    The Bright Balloon on YouTube


    109. Ask me anything! Oct 25, 2022
    Show notes

    Thank you all so much for participating in this "ask me anything" on Instagram! I really had a lot of fun thinking through these questions and how I handle them in my business.

    I've left quite a few resources here in the show notes that relate to the answers to your questions, and hope that I was able to share some helpful insight!

    TIMESTAMPS:

    1:58 - backdrops, invoices, helium and diversifying

    10:35 - color choices and quoting process

    13:05 - picking your business name & where to start

    15:57 - outdoor balloons & the trajectory of balloon decor

    18:25 - my van, when to start with a CRM & pricing calculators

    22:03 - goals and dreams for my business

    24:52 - favorite inflator

    RESOURCES MENTIONED:

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    Asset Lab

    Balloon Boss Mastermind

    Custom Color Chart | Multi-Brand

    50% off a year of 17hats

    17hats setup from Let Nicole Help

    ____________________________

    The LASER Focused Solopreneur

    Support the show / join the book club

    planner | courses | templates

    @thebrightballoon

    The Bright Balloon on YouTube


    108. Why I stopped inflating balloons Oct 18, 2022
    Show notes

    To be honest, I never thought I would record an episode like this! But while it's still pretty fresh, I wanted to give the run-down of what it looks like to have hired someone to help me inflate my balloons.

    This episode has all the juicy details...why I decided I finally needed to hire help, what was holding me back, how I found and trained her, what's working, what's not and what I pay her!

    If you're thinking of hiring, maybe that person in your business won't be an inflator, but a front office or salesperson. But the same concerns and benefits will likely apply. Listen in and let me know how you're feeling about making your first hire! And thanks again to Tiffany of Confetti Castle for helping me take the leap!

    TIMESTAMPS:

    02:38 - how I've run my business until now & what / who inspired my decision

    07:53 - why I was holding myself back from hiring

    15:03 - the hiring and onboarding process

    28:44 - how much I pay her

    34:22 - an interesting side affect of having hired help

    RESOURCES MENTIONED:

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    Asset Lab

    Balloon Boss Mastermind

    Fiore Accounting & Tax Services

    ____________________________

    The LASER Focused Solopreneur

    Support the show / join the book club

    planner | courses | templates

    @thebrightballoon

    The Bright Balloon on YouTube


    107. What are your money sabotages? Oct 11, 2022
    Show notes

    In this episode I'm going to take you through how the most common money sabotages could be affecting your balloon business.

    Plus, I'll share my own most recent sabotage, what I'm doing to self-correct and how I found a solution that satisfies all three of my top money archetypes, allowing me to stay in alignment with my goals.

    It's a pretty humbling episode, so I hope you'll listen in and benefit by learning about my mistake!

    TIMESTAMPS:

    04:57 - my most recent sabotaging & an update

    11:29 - where to keep learning more about your money archetype

    17:45 - most common money sabotages for each archetype

    RESOURCES MENTIONED:

    Money Archetype Quiz

    8 Free Money Archetype episodes on Patreon:

    Ruler

    Accumulator

    Alchemist

    Celebrity

    Connector

    Nurturer

    Romantic

    Maverick

    Havin' A Party Wholesale (save 5% with code BRIGHT)

    Asset Lab

    Organic Garland Recipe Class on Q Corner

    Balloon Boss Summit

    ____________________________

    The LASER Focused Solopreneur

    Support the show / join the book club

    planner | courses | templates

    @thebrightballoon

    The Bright Balloon on YouTube


    106. Making your balloon business stand out Oct 06, 2022
    Show notes

    Here's another overview of what we've been learning about over in the Bright Balloon Book Club!

    Join here!

    Last month, we read through Purple Cow by Seth Godin and despite accidentally getting the older version of the book, I still had some key takeaways.

    Thanks to our sponsors!

    Havin' a Party Wholesale

    Asset Lab


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