The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business.
We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.
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The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business.
We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.
I love automation and figuring out ways that technology can save me time. I would actually estimate that the mix of platforms I'll be telling you about in this episode save me 5 hours of work a week!
It can definitely be a process to implement some of these, but knowing what kind of freedom is at the end of it really does make it worth it. I just know that having these automations is what has allowed me to be such a lean business for so long, and I promise you, there is something you are doing that you don't have to be doing.
In this episode, I'll be chatting about these tools and tasks that make up the automations in my business:
17hats: I use this for every single aspect of my service business
- inquiry form & auto-response
- invoice reminders
- delivery reminder
- Grab & Go scheduling & booking
Zapier: helps your tech platforms talk to each other
- published podcast episode automates an Instagram post as well
- new course customer gets added to my email list
- new 17hats contact gets added to a list
- new money quiz takers get added to my email list
Jasper AI: artificial intelligence copywriter
- improves balloon picture captions
- improves your "about" section
- helps with SEO
Website: allows people to get information about my business
- it's available 24/7
- directs people to the information they were looking for
Later.com & Canva: scheduling my social media
- Later.com is great for photo dumping & scheduling
- Canva is for creating graphics & scheduling
- Canva will also allow you to share templates as links & view - only links
- make QR codes in Canva, too
I'd love to hear if you've got any others that I could experiment with!
RESOURCES MENTIONED:
Havin' A Party Wholesale (save 5% with code BRIGHT)
17hats - 50% off referral code
The Weekend Launch (build your own website)
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Chase and Alex from Premium Conwin come on the show for this episode to talk about how their two companies joined forces for the better of the balloon industry.
Their support at some of our biggest events has been simply incredible and I can't wait to see and experience what's ahead thanks to their merger. For so long, these two companies have felt like the backbone of balloon decor and now we will all benefit from them working together!
TIMESTAMPS:
02:18 - how our guests got involved in the balloon world
07:48 - the growth of the relationship between the two companies
11:30 - what the merger means for us as balloon artists
20:43 - sustainability goals from Premium Conwin
RESOURCES MENTIONED:
Havin' A Party Wholesale (save 5% with code BRIGHT)
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I've been getting a lot of messages lately about balloon drops, so I thought I would dedicate a whole episode to share some of my thoughts and experiences with them!
They're so much different from regular decor because they have to actually function and entertain your customers. And that can make them really stressful! But balloon drops are such a great way to get your foot in the door at places like resorts, hotels and country clubs so I believe they're worth it!
In this episode I'm talking about how I learned to make them, how I install them, what I charge, a couple of balloon drop nightmares I've experienced and a couple of New Year's Eve alternatives. I'd love to hear what approach you're taking for NYE!
TIMESTAMPS:
03:10 - how I got started in balloon drops
06:06 - my nightmare first drop
09:27 - netting & rigging
15:56 - top tips for color selection & pricing
21:29 - helping your customers have a successful drop
24:56 - balloon drop alternatives
RESOURCES MENTIONED:
Havin' A Party Wholesale (save 5% with code BRIGHT)
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Personally, I've had awesome luck running a home-based business, but I know that can't and won't always be the case. Jamie comes on the show for this episode to tell us all about her new shop, including special considerations she took in the process of getting it.
It was so fun to hear Jamie's business story again. From laid off, to every balloon popping on her first job, to now having her own shop, I know you'll find her inspiring. Listen in for some awesome motivation to take the next step with your balloon business!
TIMESTAMPS:
00:54 - the progression of her business
06:23 - all the details about finding her shop
17:16 - the inside of her shop
22:41 - the money factor
32:48 - how her business has changed since moving in
43:35 - mindset changes since moving in
RESOURCES MENTIONED:
Havin' A Party Wholesale (save 5% with code BRIGHT)
BalloonCoach.com Mastermind | 2023 Summit early bird special
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Here's another overview of what we've been learning about over in the Bright Balloon Book Club!
Last month, we read through Business Made Simple by Donald Miller and I have a few takeaways that I'll share in this bonus episode.
Thanks to our sponsors!
Havin' a Party Wholesale (save 5% with code BRIGHT)
So the topic of this episode might feel a little bit scary, but I actually came away from this recording session with a lot of ideas!
Elizabeth and Jeff share a bunch of proactive things that you can do when you see inflation starting to affect your business and the things around you. From analyzing your pricing and profitability to adjusting your marketing strategy, there are plenty of things you can do to avoid being a victim of a recession!
Listen in and let us know what steps you're going to take first to maintain a healthy business!
TIMESTAMPS:
01:29 - what to do when a recession feels imminent
06:39 - shifting and pivoting your business
15:54 - pricing and profitability
25:04 - saving, investing and selling
37:29 - specific actions to take now
RESOURCES MENTIONED:
Havin' A Party Wholesale (save 5% with code BRIGHT)
Fiore Accounting & Tax Services
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Thank you all so much for participating in this "ask me anything" on Instagram! I really had a lot of fun thinking through these questions and how I handle them in my business.
I've left quite a few resources here in the show notes that relate to the answers to your questions, and hope that I was able to share some helpful insight!
TIMESTAMPS:
1:58 - backdrops, invoices, helium and diversifying
10:35 - color choices and quoting process
13:05 - picking your business name & where to start
15:57 - outdoor balloons & the trajectory of balloon decor
18:25 - my van, when to start with a CRM & pricing calculators
22:03 - goals and dreams for my business
24:52 - favorite inflator
RESOURCES MENTIONED:
Havin' A Party Wholesale (save 5% with code BRIGHT)
Custom Color Chart | Multi-Brand
17hats setup from Let Nicole Help
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To be honest, I never thought I would record an episode like this! But while it's still pretty fresh, I wanted to give the run-down of what it looks like to have hired someone to help me inflate my balloons.
This episode has all the juicy details...why I decided I finally needed to hire help, what was holding me back, how I found and trained her, what's working, what's not and what I pay her!
If you're thinking of hiring, maybe that person in your business won't be an inflator, but a front office or salesperson. But the same concerns and benefits will likely apply. Listen in and let me know how you're feeling about making your first hire! And thanks again to Tiffany of Confetti Castle for helping me take the leap!
TIMESTAMPS:
02:38 - how I've run my business until now & what / who inspired my decision
07:53 - why I was holding myself back from hiring
15:03 - the hiring and onboarding process
28:44 - how much I pay her
34:22 - an interesting side affect of having hired help
RESOURCES MENTIONED:
Havin' A Party Wholesale (save 5% with code BRIGHT)
Fiore Accounting & Tax Services
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In this episode I'm going to take you through how the most common money sabotages could be affecting your balloon business.
Plus, I'll share my own most recent sabotage, what I'm doing to self-correct and how I found a solution that satisfies all three of my top money archetypes, allowing me to stay in alignment with my goals.
It's a pretty humbling episode, so I hope you'll listen in and benefit by learning about my mistake!
TIMESTAMPS:
04:57 - my most recent sabotaging & an update
11:29 - where to keep learning more about your money archetype
17:45 - most common money sabotages for each archetype
RESOURCES MENTIONED:
8 Free Money Archetype episodes on Patreon:
Havin' A Party Wholesale (save 5% with code BRIGHT)
Organic Garland Recipe Class on Q Corner
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Here's another overview of what we've been learning about over in the Bright Balloon Book Club!
Last month, we read through Purple Cow by Seth Godin and despite accidentally getting the older version of the book, I still had some key takeaways.
Thanks to our sponsors!