The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business.
We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.
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The Bright Balloon is a podcast where Sara Meyer shares bright ideas for your balloon business.
We help overwhelmed balloon artists more money, eliminate stress and grow our creative businesses together. Welcome to The Bright Balloon.
I have absolutely fallen in love with learning about money mindset and money personalities lately! In fact, I feel like I've gained this superpower that helps me understand myself, my business, my customers and the people around me in a whole new way.
In this episode, I'm sharing with you what the 8 different money personalities (or archetypes) are, my own archetypes and how I see them playing out in my business… good and bad.
TIMESTAMPS:
2:50 - how I learned about money archetypes & what it's all about
4:18 - how to find your money archetype
6:55 - the 8 archetypes and their strengths
20:52 - figuring out how your top money archetypes work together
23:56 - my top 3 archetypes and what they mean for my business and life
36:50 - upcoming workshops to help you lean into your money strengths
RESOURCES MENTIONED:
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In this episode, I'm talking with my balloon bestie, Dennis Scott, who I first met at a face painting convention. Over the years we've helped each other with some of our biggest jobs, as we both run our balloon businesses on the side of our full-time jobs.
He has a lot of experience hiring short-term help, which is exactly why I wanted to bring him on the show!
The idea of hiring is a big hurdle I'm trying to overcome with my money mindset. But now that I've felt the difference it makes, I'm a little obsessed with working more on money mindset... so much so that I'm in the process of getting certified to be a money mindset coach! Stay tuned for future trainings, episodes, etc. and jot your email down to make sure you don't miss what's next.
Money Personality sign-up. More coming soon!
TIMESTAMPS:
06:35 - balloon twisting vs. decor
13:20 - getting help without hiring employees
22:27 - hiring and paying friends & family vs. other balloon professionals
35:52 - getting help with inflating & hiring the right people
47:18 - let your business be where you want it to be
RESOURCES MENTIONED:
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My friend Meg from 365 Days of Balloons had a great idea to do an entire episode related to some of the red flags we've all experienced with our clients.
But this won't be a daunting, miserable episode. It's lighthearted, fun and full of things that probably only we, as balloon professionals, can understand.
Thank you all so much for sending these in - I had a blast reading through them and relate to so, so many of your same frustrations!
TIMESTAMPS:
00:46 - my own red flags
10:03 - your red flags (pricing, over-curious, contact people, etc.)
31:00 - finding your area of innovation & setting boundaries
38:55 - intuition
RESOURCES MENTIONED:
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Lilly of The Creative Heart Studio takes us behind the scenes in this episode to share about the product development process for her artist apparel that is so widely used in the balloon world.
I think it's a pretty fascinating process and give her so much credit for the patience involved to see a product come to fruition!
RESOURCES MENTIONED:
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We are moving to 5 episodes per month! From now on, I'll be giving an overview of what we've been learning about over in the Bright Balloon Book Club!
Last month, we read through The Pumpkin Plan and it seriously changed my life! I hope you enjoy this overview and my key takeaways.
The first two episodes of the Pumpkin Plan are set to public so you can go take the book club for a test drive if you are interested in joining!
Thanks to our sponsors:
If you would have told me a year ago that I would be recording my 100th episode I would have been so skeptical! Big thanks to all of you who have been listening along in this journey.
What better way to celebrate the occasion than with a huge interview and big announcement!
The announcement: registration for The Big Balloon Build in my town, (Lake Geneva, WI) is NOW OPEN! If you're interested in joining us, pause this episode and apply using the link below immediately, as we do expect to sell out in the first day.
The interview: in this episode I'm talking with the original balloon artist himself, Treb Heining!
What this man has experienced in his career will blow your mind. The stories he shares are not just inspiring and fascinating, but heart-warming, too.
I'm so grateful for the opportunity to have some time with Treb to learn about how our entire industry got started. I just know you'll be amazed with the way balloon decor came to be, thanks to Treb and some of his strongest supporters.
TIMESTAMPS:
04:22 - Treb's journey to balloon decor
12:01 - Super Bowls, Olympics, political conventions & world record balloons
19:04 - product development & Disney
32:07 - balloon drops & New Year's Eve confetti
56:23 - what's next for & encouragement from Treb
RESOURCES MENTIONED:
Big Balloon Build registration
125K balloons prep for RNC finale
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It's one thing to reflect back on a single year in business, but wait until you hear some of the insights of Larry's DECADES of work in the balloon industry!
We talk about sales, budgeting and why business becomes so personal. But we also hear about his adaptability during terribly hard times like 9/11 and the pandemic.
I had such an incredible time interviewing Larry and am so thankful for everything he has done for our industry. Don't miss out on hearing from this legend!
TIMESTAMPS:
4:10 - how Larry started a business at 13
8:58 - getting kids involved in business
12:40 - Valentine's Day sales tip
15:58 - why balloons were the best bet for his event business
19:20 - their adaptability during the pandemic, 9/11 and Hurricane Sandy
28:28 - budgeting lessons
33:20 - why business is personal
RESOURCES MENTIONED:
Havin' A Party Wholesale | @havin_a_party
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Thanks to so many of you for following along during my Instagram reels experiment this past month!
After posting a reel every day for the past 30 days, I've been through so many emotions and I'm still a little unsure how I feel about them. But in the end I do think I've found a way to incorporate reels into my balloon business in a way that actually makes good business sense.
Listen in to hear about my cringy moments, tough moments, funny moments and realizations about posting Instagram reels every day for a month.
TIMESTAMPS:
03:19 - why I decided to try reels every day
09:54 - some ideas I picked up along the way
14:07 - what I didn't like about it
23:06 - how this experiment turned around - a little
26:36 - my biggest lesson learned & some tips
35:43 - we're on the same page!
39:41 - exciting stuff coming up
RESOURCES MENTIONED:
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There are so many points in your business where it feels like you need to wait for permission to take the next step... to buy the van... to move out of your home location, etc.
But sometimes you just need to go for it! In this episode, Melody and I talk about the ways that just going for it and figuring things out along the way have helped us grow our businesses in ways we couldn't really have predicted.
We talk about fear, being honest with yourself, unexpected hurdles and so much more.
She also shares the details of her education platform, Foxx Creative Share.
Listen in for some inspiration on taking a courageous step forward in your business!
TIMESTAMPS:
04:08 - about Melody's balloon business
09:29 - there are so many right ways to do things
19:46 - about the Foxx Creative Share platform
30:14 - making adjustments as you go
RESOURCES MENTIONED:
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In this episode I'm looking back on my attempt at the "red x month", and let me tell you... because I wasn't as busy, it gave me some time to really sit down and analyze how I felt about my business and what I wanted it to be.
Then I also suddenly realized that instead of a "red x month", I was actually implementing an approach I read about years ago, from one of my favorite authors. It didn't apply to my business at the time, but now I'm so excited to dive into "The Pumpkin Plan" next.
Listen in hear about how this experiment went and how you can join me in the next one!
TIMESTAMPS:
02:55 - How it went and what I learned
09:19 - What it did to my money mindset
16:51 - What I'd change if I did it again
19:37 - An interesting thing that started happening
24:20 - What I realized I was actually doing instead
33:43 - Coupon for your feedback!
RESOURCES MENTIONED:
Ep. 51 - Set it up September | Profit First
Ep 80 - Profit First revisited with Elizabeth Fiore
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