The Boss Mom Podcast

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Episode 45: How To Get The Most Out Of Your Content By Re-Purposing It Apr 08, 2016

Show notes

In this Nurture Your Business With Dana podcast, she takes us through two different brainstorming exercises to use and repurpose the content we create.

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Today's podcast sponsor is Do It Together Web Design with Jessica Stansberry. In her 5 week workshop you'll learn how to build your website... instead of a DIY, it will be a DIT. A do it together with Jessica helping you along the way.

In this episode you'll hear:

An easy exercise to help you figure out how to re-purpose your content
A simple brainstorming exercise to re-categorize your content to shoot people to your opt-in or sales funnel
Three simple "rules" to think about as you're creating content and re-purposing

Can I quote you on that:

Getting people to your website isn't enough. You need to bring them on a journey. The best way to do that is to get them on your list. - Dana
People don't want you to complicate your life. Guide them through a process, make their life easier, help them make decisions. - Dana
Make sure the content you are creating is purposeful and doing something for you.

Connect with Dana: Instagram / Periscope (her total happy place)

We would LOVE it if you'd leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

Launch Apple's Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
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Tap Write a Review at the bottom.
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We love hearing from you guys! If you've got a question about today's episode or want to leave us some inbox love you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community.

Episode 44: The Power of SEO With Charm Fernandez Apr 08, 2016

Show notes

The Power Of SEO. SEO can be a powerful tool and if used well, it can make a ton of difference in our businesses. In this episode of the Boss Mom podcast Dana speaks with Charm Fernandez, an SEO specialist who gives us tons of great SEO advice in terms you can understand.

Subscribe to the Boss Mom podcast in iTunes.

In this episode you’ll hear:

Charm's Boss Mom journey, how it started in her childhood, and why she's still working full time in IT.
The tension between working from home while having kids at home with a caregiver.
How Charm manages overwhelm.
SEO tips from Charm
The power of Google Analytics
How to make your popup work for you.

Recommended links and resources:

SEO for Wordpress by Yoast
Google Analytics
PopupAlly
Firestarter by Danielle Report
Off the Charts Podcast by Natalie
Amy Porterfield's Podcast
Smart Passive Income by Pat Flynn

Can I quote you on that?

I'm still juggling my day job, my business, and my family. - Charm
All that I do is for my kids. When I'm overwhelmed, I go back to what is the most important. It's my kids. - Charm
Make sure your SEO key words are set up well, so people will find you in their search. It's like free marketing. - Charm
If you're SEO is working, you'll be able to see it in Google Analytics.- Charm
Your popup needs to be worthy of disturbing your readers. Otherwise, it won't work. Design, copy, and opt-in matters. - Charm

Connect with Dana & CharmCharm Fernandez is a website strategist specializing in Data Analytics with a strong technical development background. Charm is proud to be Google Analytics Certified, an AmbitionAlly Certified Partner and a MINDBODY approved partner. Her formal education in the fields of Information Systems Management and Web Development help her bring a more cohesive approach to her work with clients.Charm was hired as a full-time web developer when she was just 18 years old, and quickly became the team lead on projects. Since then, she's worked within information technology capacities such as hardware and software support, data and access security, mobility, software and data analytics for large and small clients.Today, Charm helps business owners develop their brand online, and use their website and company data to drive clients to their local or virtual businesses through sound traffic generation and optimization strategies.

Charm has a great freebie to give you called 5 Business Must Haves. You can grab it here.

If you're curious about how to make Google Analytics or SEO work for you, connect with her on her website. Or, you can be part of her Google Analytics Kick Starter program.

Connect with Dana on Instagram and Periscope

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community.

Launch Apple’s Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

Know Your Worth: When to Give Discounts Part 2 With Dana & NJ Apr 05, 2016

Show notes

Part 2 Know Your Worth: When to Give Discounts. Dana and NJ discuss when to give discounts or free services to friends and clients who ask. They talk about when they decide if they want to work for free and how to react when someone asks. Here is part 1.

The audio on this episode is less than ideal, Dana was traveling and NJ had two year old Lola at home. Thanks so much for bearing with us!

In this episode you’ll hear:

How Dana and NJ decide to work for free.
When NJ sends her rates.
Why people ask for digital skill freebies more often than physical products.
One HUGE question to ask yourself.
Why NJ needs to get her rear in gear and develop a business website.
Why boundaries are important in giving away something for free.
If you should consider your opt-in part of working for free.
Why NJ is a social media grandma and all about how to use Snap Chat for business

Recommended links and resources:

Can I quote you on that?

My time is valuable and I'm providing for my family. I'm very unlikely to work for free. - NJ
Free doesn't pay the mortgage. - NJ
Working for free wasn't about paying my dues, it was about finding my sweet spot with clients. Dana
My payments were in Aha! moments. Dana
Information is one thing, helping someone execute is a completely different thing. Don't give that away for free. - Dana
The struggle in the holding pattern is real. - NJ
I know that I'm laying the foundation now. I can lay the foundation now, even though what I want to do can't take off yet. - NJ
A plan is key. A plan lets you know if what you're doing on daily basis is going to move you forward. - NJ
It is up to us to be good stewards of our time. Make sure what you're giving away is moving your business in some way. - NJ
Know what your sweet spot is, but don't give EVERYTHING away. - Dana

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

Launch Apple’s Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community.

How to Translate Your Services Into Courses Apr 01, 2016

Show notes

How to Translate Your Services Into Courses. In this Nurture Your Business episode of the Boss Mom podcast, Dana explores how to translate your services into products and courses. And, she walks you through an exercise that will help you brainstorm things you're already offering and translate them into viable options for digital courses.

In this episode you’ll hear:

How do you determine what course to make?
List out services you provide, get specific.
What kinds of questions are people asking you?

Recommended links and resources:

Can I quote you on that:

Perfection is subjective sometimes. We need to do what we can to move things forward. - Dana
Create buzz within your community. Ask them questions, when you're in the middle of something new. - Dana

Connect with Dana: Instagram / Periscope (her total happy place)

Launch Apple’s Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community.

Episode 41: Military Life To Boss Mom Life With Danielle Roberts Mar 31, 2016

Show notes

Military Life To Boss Mom Life With Danielle Roberts. In this episode of the Boss Mom podcast, Dana chats with Danielle Roberts about her transition from her life in the Navy to becoming a work at home mom. Affiliate links present.

In this episode you’ll hear:

Danielle's journey and transition to military life into civilian life and how her business started.
How Danielle decided what services to offer in her VA business.
The power of a business name.
How Danielle manages her business as a work at home mom with a 4 year old, 2 year old, and infant.
Danielle's secret to managing overwhelm.
Danielle and Dana gush about their adorable kids.

Recommended links and resources:

Boss Mom: The Ultimate Guide to Raising Your Business and Nurturing Your Family Like A Pro

Can I quote you on that?

Just as you give a child a name, you want your business name to mean something. - Danielle
Find something that you're deeply passionate about. What do you want to stand on? Start your business from that place. - Danielle
I type and work with a baby in my lap. I wouldn't have it any other way. Danielle
Sometimes, business has to come second. I want to enjoy my kids and be present in the moment with them. - Danielle
Late Nights & Coffee. I don't want to miss moments with my kids, so I'm okay with paying for it later on my day to make business happen. - Dana

More about our guest:

As the owner of Legacy Creative Company, I am a proactive virtual assistant, who serves small businesses and busy women. It is my desire to see you have more hours in your day to purse your business goals and make money, while I take on your administrative and social media tasks.I am the wife of Lucas, and a work at home mom of three, ages 4, 2 and 6 months. Community and intimate relationships bring fire to my soul. I am an avid fan of reading and time with my best friend, my sister.

I currently have openings for virtual assistant work and I would love to set up a date for a free 15-minute consultation to see how I can help you. calendly.com/legacycreativeco.

Connect with Dana & Danielle

Danielle : Website / Facebook / Twitter / Instagram / PinterestDana: Instagram / Periscope (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out.

Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad.

Launch Apple’s Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

Episode 40: Know Your Worth: When To Work For Free Part 1 with Dana & N Mar 29, 2016

Show notes

Know Your Worth: When To Work For Free. Hey friends! This is part one of a conversation between Dana and NJ about how to work for free, when it's a good idea and the boundaries they place around working for free. Make sure you tune in next Tuesday for part two!

Subscribe to the podcast in iTunes:

In this episode you’ll hear:

How do you know when to give away something for free?
What boundaries NJ and Dana have in place for giving away their time and services for free.
Questions to ask yourself when you think about collaborating with someone in a barter.

Recommended links and resources:

Boss Mom Academy
Dana's Trello training
Taki Moore- Million Dollar Coach
CoSchedule - social media sharing tool

Can I quote you on that?

When it feels stressful to be helpful, don't give something away for free. - Dana
If there isn't a great return on investment, don't give something away for free. Dana
Will this give you visibility with your ideal client?
Don't ever feel guilty about making money promoting something via an affiliate link. - Dana
If you are willing to give away something for free, you have to be okay with giving it away for free. If you're not okay with it, then it's time to find a way to market it.

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

Launch Apple’s Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

How to Get Your Ideal Client to Tell You Their Needs With Dana Mar 25, 2016

Show notes

How to Get Your Ideal Client to Tell You Their Needs With Dana. This is another jam packed nurture your business episode with Dana. Today's episode is all about finding your ideal client and what to do with them, once you know who they are.

In this episode you'll hear:

How to dig into who your ideal client really is and how to go beyond your target market.
How to get past the idea that you HAVE TO serve a broad spectrum of clients.
Questions to ask yourself as you nail down who your ideal client is.
How to get into the head of your ideal client.
A script you can use to guide you through an interview with your ideal client as you research.
The importance of getting your ideal client to tell you a story.
The ONE big thing you should be taking away from your client's story (hint... it's not their frustrations).

Recommended links and resources:

Can I quote you on that:

You can't find out who your ideal client is just thinking about them on a piece of paper, you have to connect with them.
You can't help every body. It's not possible. Drill down, or you'll help nobody.
Your ideal client needs to be someone who that loves you and what you're doing, but you have to also love them back.
The most important thing about discovering who your ideal client is mindset. How do they feel? What are their triggers? What are their happy spots?
The best thing you can do is create a guided experience to generate feedback.
All of the answers you're looking for about your ideal client are in the stories they tell.

Ideal client steps:

Find your target market.
Find where where on the spectrum your ideal client lives.
Find out their mindset.
Ask for a meeting on the phone or Skype.
Make them feel valued.
Ask questions that bring out their stories.
Listen for trigger words about frustrations, fears, wants and desires.
Write those down.
Use the words they use. Update your content and sales copy with the words they use.

Connect with Dana: Instagram / Periscope (her total happy place)

Launch Apple’s Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

Episode 38: The Intersection of Life and Business with Reina Pomeroy Mar 24, 2016

Show notes

The Intersection of Life and Business with Reina Pomeroy. In this episode of the Boss Mom podcast Dana chats with Reina Pomeroy about life and business and how they're interconnected. This is a great conversation about working from your core, which seems to be a topic we're exploring a lot lately!

In this episode you'll hear:

Reina Pomeroy's journey from working full time and commuting to being a stay at home mom to becoming a full time entrepreneur.
The myth of work life balance
How to translate your personal values into your business.
An exercise to take yourself through to discover your core values.
Why Reina wears a sash to conferences.
How Reina manages overwhelm.
Reina's hustle strategy.

Recommended links and resources:

This wasn't mentioned in the episode, but Reina was recently our Boss Mom of the Week!
Savvy Business Owner's Facebook Group (where Reina & Dana met)
The Boss Mom book
Hal Erod's Miracle Morning
The School Of Greatness Podcast
All Up In Your Lady Business
Elizabeth Gilbert's podcast
Serial
Drive by Daniel Pink
Heather Crabtree

Elizabeth Gilbert's Ted Talk

Can I quote you on that?

As entrepreneurs, we need to be intentional so we can grow. We can't say yes to everything.- Reina
It's my job is to help dig out what is underneath the surface so you and get stuff done. - Reina
Your success comes mindset. - Dana
There isn't one route to success. Success isn't just about money. It looks different for everyone - Reina
I've stepped away from the suffering of the hustle. I want to hustle with ease. - Reina
Hustle with ease. Reina
If you need time off, take time off so you can regroup. Take it, own it, let it be yours. You'll come back refreshed. - Dana

Reina: Website / Facebook / Twitter / Instagram / Periscope

Dana: Instagram / Periscope (her total happy place)

Launch Apple’s Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

Episode 37: Commitment, Follow Through, And Accountability with Dana & NJ Mar 22, 2016

Show notes

Commitment, Follow Through, And Accountability. In this episode of the Boss Mom podcast Dana & Nj chat about commitment, follow through, and accountability partners. Just a heads up, NJ was sick and hopped up on DayQuill. She mentions the show 19 Kids and Counting, but she’s actually talking about the show Bringing Up Bates.

In this episode you’ll hear:

The reason why we start and stop new projects.
How to get past the fear of perfection and self sabotage and get stuff done.
What to do when a season of push ends.
The importance of margin and white space in our schedule.
How Dana and NJ fight shiny object syndrome.
How to move forward with an idea and when to let it go.

Recommended links and resources:

The Boss Mom Academy
Voxer – an awesome walkie talkie style app for your iPhone

Can I quote you on that?

Don’t get trapped comparing your beginning to someone else’s middle. NJ
Done is better than perfect. If you wrap yourself up in the perfection of things, you’re never going to move forward. NJ
We have seasons of push so we can have seasons of rest. NJ
Yesterday, my kids were being adorable and I didn’t take them to school until 10:30 am. I’ve got that freedom because I’m building my business this way. – Dana
When you say yes to something, you’re saying no to something else. And when you say no to that non ideal client or project, you are saying yes to margin for better things. – NJ
Business is about people. The more you can surround yourself with community and invest in relationships, the more your business will thrive. – NJ
When I start a new project, I take time to think of the effort I’m going to put into a new project vs the return I’m going to get back. – Dana

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPadLaunch Apple’s Podcast app.Tap the Search tab.Enter the name of the podcast you want to rate or review.Tap the blue Search key at the bottom right.Tap the album art for the podcast.Tap the Reviews tab.Tap Write a Review at the bottom.Enter your iTunes password to login.Tap the Stars to leave a rating.Enter title text and content to leave a review.Tap Send.

Episode 36: Bonus #3 How to Brainstorm Your Opt-in and Build Your List With Dana Mar 18, 2016

Show notes

Nurture Your Business: How to Brainstorm Your Opt-in and Build Your List With Dana. In this episode of the Boss Mom podcast, Dana is chatting all about opt-ins. Grab a pen and paper or open up your favorite note taking program. This one is full of practical hands on advice to nurture your business!

In this episode you'll hear:

What is an opt-in?
Mistakes Dana and others have made and how she's grown in her opt-in strategy.
How much to give away in your opt-in vs how much to keep back for your list.
The elements of a great headline.
Why it is important to not get too attached to your opt-in.

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